ListenFirst
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
ListenFirst firmographics
Firmographics- Name
- ListenFirst
- Legal name
- Listen First Media LLC
- Website
- https://listenfirstmedia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Ownership category
- akta.pro rank
ListenFirst industry classification
Industry- Product category
- Social Media Analytics
- NAICS
- Web Search Portals and All Other Information Services (519290)
- SIC
- Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Social & Digital Insights (Social Listening, Online Community Research) (MPAAALAK)
Keywords
Where ListenFirst is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ListenFirst business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Social Analytics Platform & Managed Reporting Services: ListenFirst generates revenue through a subscription-based model offering enterprise brands access to its proprietary social media analytics platform combined with managed reporting and consulting services. The company runs the client's full social reporting program, delivering curated insights, competitive benchmarking reports, and expert analysis. Revenue is recurring in nature as clients subscribe to ongoing platform access and reporting services, with the model combining software platform delivery with high-touch analyst services — a hybrid SaaS-plus-services approach targeting enterprise buyers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Enterprise subscription with managed reporting services — pricing customized via direct sales |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
ListenFirst product offering
Product offeringCore offering
ListenFirst operates a proprietary social media analytics platform that aggregates publicly available social data across Facebook, Twitter, YouTube, Instagram, and TikTok, combined with managed reporting, competitive benchmarking (Social Compass), and analyst-driven consulting. The company delivers owned analytics, creative intelligence, category benchmarking, expert-led insights, and deck-ready executive deliverables as an outsourced social intelligence function for enterprise brands.
Product overview
ListenFirst is a social intelligence platform built as a reporting, research, and consulting service for enterprise brands. The offering operates as a unified platform combining multiple analytics modules: the core Proprietary Platform for social media data collection, paired with Owned Analytics for performance reporting, Creative Intelligence for content and campaign analysis, Social Compass for competitive benchmarking, Expert-Led Insights for analyst consultation, and Deck-Ready Deliverables for executive-ready reporting. The platform aggregates publicly available social media data from major platforms including Facebook, Twitter, YouTube, Instagram, and TikTok, and is complemented by the LF Pool Party weekly newsletter. The service model emphasizes managed reporting rather than self-service tooling, with a team that handles full social reporting programs on behalf of clients.
Differentiator
Problem solved
Functional benefit
Brands
- Social Compass™: A proprietary tool that helps brands navigate their category by showing what's trending, what's flopping, and what's about to take off, providing competitive benchmarking and category positioning insights.
Products and services
- Proprietary Social Media Analytics Platform Core SaaS platform that aggregates publicly available social media data across major networks (Facebook, Twitter, YouTube, Instagram, TikTok) to deliver owned analytics, creative intelligence, and competitive benchmarking for enterprise brands.
- Managed Social Reporting & Intelligence Service High-touch managed service in which ListenFirst analysts run a client's full social reporting program end-to-end, delivering curated insights, executive-ready deliverables, rush reports, and white-glove category-fluent support alongside platform access.
Quantifiable outcome
- Apple Head of Social cited 'holistic' digital engagement analysis as the key value delivered by ListenFirst
- +2 more outcomes
Companies that use ListenFirst
Customer profileNamed customers3 records
Segments1 record
Ideal customer profiles1 record
ListenFirst technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
ListenFirst partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
ListenFirst competitors and assessment
Company assessmentBroad incumbents
- Sprinklr: Public enterprise CXM platform with a strong social media management, analytics, and benchmarking module. Competes for the same enterprise marketing budgets as ListenFirst but bundles social into a broader customer experience platform.
- Hootsuite: Long-standing social media management and analytics platform with a large mid-market and enterprise base. Comparable in owned-channel reporting and competitive analytics, but typically more product-led and less services-intensive than ListenFirst.
- Meltwater: Public media and social intelligence company offering enterprise analytics alongside broader PR, news, and consumer intelligence suites. Overlaps with ListenFirst in social analytics and benchmarking but operates a much wider portfolio of services.
Direct peers
- Brandwatch: Enterprise social listening and consumer intelligence platform with deep historical data and category benchmarking. Closely comparable to ListenFirst's Social Compass™ on cross-brand analytics and trend detection for enterprise marketers.
- Sprout Social: Public social media management and analytics platform serving enterprise and mid-market brands. Competes directly with ListenFirst on owned-channel reporting, competitive benchmarking, and executive-ready insights, with a more product-led (less services-led) delivery model.
- NetBase Quid: Enterprise social analytics and consumer intelligence platform focused on brand health, audience insights, and competitive benchmarking. Direct comparable to ListenFirst in delivering curated, executive-ready social insights.
- Talkwalker: AI-powered social listening and analytics platform serving global enterprise brands. Direct competitor in cross-platform social analytics and competitive benchmarking, with broader international footprint than ListenFirst.
- Synthesio (now part of Ipsos): Enterprise social listening and audience intelligence platform now operating under Ipsos. Comparable to ListenFirst on cross-platform social analytics and category benchmarking for global enterprise brands.
- Emplifi: Customer experience and social marketing platform serving enterprise brands with social media management, analytics, and reporting. Competes for similar enterprise marketing and insights buyers as ListenFirst.
Emerging players
- Tubular Labs: Video intelligence platform focused on cross-platform video and social creator analytics. Adjacent to ListenFirst's Creative Intelligence offering, with comparable cross-platform benchmarking but a narrower video/creator focus.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
ListenFirst social profiles
Digital presenceListenFirst financial estimates
Financial estimateRevenue estimate
Valuation estimate
ListenFirst leadership team
Management profileNumber of profiles
Profiles5 records
ListenFirst funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ListenFirst M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ListenFirst
What does ListenFirst do?
ListenFirst operates a proprietary social media analytics platform that aggregates publicly available social data across Facebook, Twitter, YouTube, Instagram, and TikTok, combined with managed reporting, competitive benchmarking (Social Compass), and analyst-driven consulting. The company delivers owned analytics, creative intelligence, category benchmarking, expert-led insights, and deck-ready executive deliverables as an outsourced social intelligence function for enterprise brands.
Is ListenFirst a public or private company?
ListenFirst is a private company. It is classified as venture growth investor backed and is currently operating.
When was ListenFirst founded?
ListenFirst was founded in 2012. It employs 51 to 100 people.
Where is ListenFirst based?
ListenFirst is headquartered in New York, United States, in the North America region.
How does ListenFirst make money?
One revenue line is on record: social Analytics Platform & Managed Reporting Services.
Who are ListenFirst's main competitors?
Broad incumbents on record are Sprinklr, Hootsuite and Meltwater. Direct peers are Brandwatch, Sprout Social, NetBase Quid, Talkwalker, Synthesio (now part of Ipsos) and Emplifi. Tubular Labs is listed as an emerging player.
Does ListenFirst have an API?
No public API is recorded for ListenFirst.
What industry is ListenFirst in?
ListenFirst's product category is Social Media Analytics. Its primary akta.pro industry code is MPAAALAK, Social & Digital Insights (Social Listening, Online Community Research). Its NAICS code is 519290 and its SIC code is 7372.