eDriving

What eDriving does

eDriving is a digital driver risk management company that develops smartphone-based telematics and behavioral analytics software for enterprise fleet operators. Its core product, Mentor by eDriving, is a smartphone app that captures structured driving data (acceleration, braking, cornering, speed, distraction events) and assigns an individual FICO Safe Driving Score validated to predict collision likelihood. The platform is anchored by the patented five-stage Crash-Free Culture risk reduction methodology and complemented by Virtual Risk Manager for aggregated driver risk monitoring, Mentor Insight for analytics, eLearning micro-training, Mentor Rewards for behavioral incentives, and EcoDrive for sustainability/EV battery optimization.

The company sells primarily through an enterprise field sales motion targeting large multinational fleet operators, with additional distribution via fleet management and insurance channel partners. Customers include Nestlé, Coca-Cola, Cargill, Pfizer, Johnson & Johnson, Merck, Novartis, GSK, Siemens, BT, Amazon (DSP program), Cummins, LeasePlan, and Ecolab, spanning food & beverage, pharmaceutical, manufacturing, logistics, telecom, and pest elimination verticals. eDriving supports over 2 million drivers across 125 countries and 45 languages, with offices in Westlake, Texas; Huddersfield and Brighouse, UK; and Cork, Ireland. The company is a subsidiary of Solera and was founded in 1993 by Ed Dubens, who served as CEO for 30 years until retiring effective December 31, 2023.

Name

eDriving

Legal name

eDriving, LLC

Website

https://edriving.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

51–100 employees

Short description

eDriving provides digital driver risk management software for enterprise fleet operators, serving over 2 million drivers across 125 countries via its smartphone-based Mentor platform, Virtual Risk Manager, patented Crash-Free Culture methodology, and FICO Safe Driving Score.

Ownership category

akta.pro rank

Product category

Fleet Safety and Driver Risk Management Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Driver Behavior Scoring & Coaching Platforms (TLAEANAB)

akta.pro secondary industry

Driver Behavior, Safety & Video Telematics (Dashcams/AI) (TLABAJAG)

Keywords

• Driver risk management
• Fleet safety software
• Smartphone telematics
• Driver behavior scoring
• Collision reduction platform

Headquarters

HQ city

Oakland

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Software Subscription (SaaS): Enterprise subscription model for fleet operators providing access to Mentor app, Virtual Risk Manager, and analytics platforms. Pricing likely per-driver/per-month based on enterprise sales motion.

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

eDriving provides a digital driver risk management platform centered on the Mentor by eDriving smartphone telematics app, which identifies risky driving behaviors, delivers in-app micro-training and coaching, and generates a FICO Safe Driving Score validated to predict collision likelihood. It pairs the Mentor app with the Virtual Risk Manager platform, analytics modules, training content, and incentive programs under a patented five-stage Crash-Free Culture risk reduction methodology to help enterprises reduce incidents, collisions, injuries, and total cost of fleet ownership.

Product overview

eDriving offers a digital driver risk management platform consisting of a core smartphone telematics product (Mentor by eDriving) integrated with a risk management portal (Virtual Risk Manager), analytics modules (Mentor Insight), training tools (eLearning), and behavioral incentive programs (Mentor Rewards). The platform is powered by proprietary methodologies including the five-stage Crash-Free Culture risk reduction program, DriverINDEX scoring, and RoadRISK assessment, all designed to work together within a privacy-first environment. Additional offerings include EcoDrive for sustainability tracking and Three60, the company's road safety content platform.

Differentiator

Problem solved

Functional benefit

Products and services

• Mentor by eDriving Smartphone telematics-based driver safety app that identifies risky driving behaviors for intervention and safe driving habits for recognition. Includes micro-training, coaching, gamification, collision reporting, vehicle inspections, and FICO Safe Driving Score for sales, service, delivery and warehouse drivers of enterprise fleets.
• Virtual Risk Manager Flagship driver risk management platform that combines incident, collision, license violation, and third-party telemetry data to provide a comprehensive view of driver risk, enabling remediation of the most at-risk drivers using eLearning and coaching tools.
• Mentor Insight Analytics and reporting module providing fleet managers with deeper visibility into driver performance and risk metrics.
• eLearning Driver education and training modules used within the Crash-Free Culture risk reduction methodology for improving driver behaviors and reducing collisions.
• Mentor Rewards Incentive program rewarding specific defensive driving behaviors (smooth acceleration, braking, safe cornering, and avoidance of speeding and distraction), with points redeemable for gift cards, merchandise, and experiences through a global marketplace.
• Crash-Free Culture Patented, five-stage continuous driver risk reduction methodology that forms the core behavioral change framework of eDriving's driver risk management programs.
• RoadRISK World's first research-based, predictive driver risk assessment, developed with Dr. Will Murray of Huddersfield University to identify drivers at risk before incidents occur.
• EcoDrive Integrated sustainability module that helps reduce drivers' carbon emissions and EV battery usage by up to 20% through eco-driving insights.

Quantifiable outcome

• Mentor reduces risky driving behavior by up to 89%
• +4 more outcomes

Named customers21 records

Segments9 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability2 records

Feature10 records

Partnerships

Seven partnerships are on record, tiered core, major and strategic.

• FICOcoreTechnology or IntegrationFICO partnership provides the world-first validated, predictive driver behavior score - the FICO Safe Driving Score - integrated into the Mentor app to predict likelihood of being involved in a collision.
• SfaracoreTechnology or IntegrationSfara provides automatic crash detection technology integrated into Mentor, enabling automatic crash detection and emergency response services.
• BoschcoreTechnology or IntegrationBosch powers automatic crash detection and emergency response services integrated into Mentor by eDriving.
• Fleet Management CompaniesmajorChannel Partner/ Reseller/ DistributorFleet management companies partner with eDriving to offer driver risk management solutions as part of their fleet service offerings.
• Insurance CompaniesmajorChannel Partner/ Reseller/ DistributorInsurance companies partner with eDriving to offer driver risk management programs to their commercial policyholders, potentially reducing premiums for safe drivers.
• Huddersfield UniversitystrategicStrategic or Co-development PartnerDr. Will Murray from Huddersfield University collaborated with eDriving to develop RoadRISK, the world's first research-based predictive driver risk assessment.
• Zurich Risk Engineering/ResiliencestrategicChannel Partner/ Reseller/ DistributorZurich Risk Engineering (now Resilience) is eDriving's first channel partner with a collaboration spanning over 25 years.

Scale indicators14 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Fleetio: Fleet operations and maintenance platform increasingly adding driver and risk features. An emerging SaaS alternative targeting fleet managers who may also evaluate eDriving.
• Nauto: AI driver-monitoring company using in-vehicle cameras for behavior risk scoring. More narrowly focused on professional drivers and an emerging alternative to smartphone-based approaches.

Direct peers

• Motive: AI dashcam and fleet management platform providing driver safety, coaching, and behavior scoring. Targets similar mid-to-large enterprise fleets and competes in the same procurement cycles.
• Azuga (Bridgestone): GPS fleet tracking and driver rewards/safety platform backed by Bridgestone. Closely comparable to eDriving's smartphone-friendly telematics plus gamified rewards model.
• Geotab: Large telematics platform with driver behavior scoring and risk reporting modules integrated with its OBD hardware. Serves global enterprise fleets directly comparable to eDriving's customer base.
• Lytx: Direct competitor offering video-based driver behavior, safety and fleet telematics with dashcam hardware. Targets the same enterprise fleet safety buyers as eDriving with overlapping claims around collision reduction and coaching.
• Samsara: Publicly listed IoT/fleet telematics leader that bundles driver safety and behavior scoring into its hardware-plus-software platform. Competes head-to-head with eDriving on enterprise driver risk management RFPs.

Broad incumbents

• Trimble Transportation: Transportation and fleet management incumbent (now incorporating SmartDrive video safety) competing in enterprise driver safety. Broader TMS/transportation portfolio than eDriving, but overlapping safety capabilities.
• Verizon Connect: Telematics incumbent under Verizon offering fleet management with built-in driver behavior and safety tools. A broader portfolio incumbent overlapping eDriving's enterprise fleet safety offering.

Others

• Zurich Resilience (formerly Zurich Risk Engineering): Long-standing insurance channel partner for eDriving and a comparable 'risk engineering / driver safety' ecosystem participant. Relevant as a distribution-side comparable rather than a direct product competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/edrivingllc
• YouTubeyoutube.com/user/eDrivingLLC
• Facebookfacebook.com/eDrivingLLC
• LinkedInlinkedin.com/company/edriving
• Instagraminstagram.com/edrivingllc

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about eDriving