Manastha

What Manastha does

Manastha Health Solutions Private Limited is a Noida-headquartered, DPIIT-recognized online therapy platform operating since 2016 and serving individuals, couples, teenagers, and psychiatric patients in India and across 120+ countries. Its core product surface comprises four therapy verticals — Individual, Couples, Teen, and Psychiatric Therapy — packaged into two pricing tiers (Prime with senior therapists from AIIMS/NIMHANS and longer sessions; Essential with certified psychologists for milder cases) sold as 1-, 4-, or 7-session bundles.

Delivery runs through a self-serve website (manastha.com) with therapist assignment typically within 60 minutes for Prime clients, and sessions are conducted over video, audio, or text using consumer apps such as WhatsApp, Skype, Zoom, and Google Duo rather than proprietary infrastructure. Revenue is generated from individual session bundles (subscription/recurring), couples sessions, psychiatric consultations, a Corporate Employee Assistance Program (EAP) line for B2B clients, and a paid Psychology Internship Program. Adjacent revenue-adjacent assets include self-administered psychological assessments, an SEO/content blog, and partnerships with universities (IIS) and the Government of India's Anganwadi mental health workforce initiative.

The go-to-market is predominantly direct-to-consumer led by aggressive SEO (#1 Google ranking for high-intent 'best online counselling India' terms), supported by organic social on Instagram, Facebook, LinkedIn, and YouTube, with enterprise growth pursued through direct corporate EAP sales. The founder-controlled business discloses no institutional funding rounds, claims 20 lakh lifetime clients served at an 85% re-opt-in rate, and a self-stated valuation of ₹90 crores.

Name

Manastha

Legal name

Manastha Health Solutions Private Limited

Website

https://manastha.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

Manastha is a Noida-based online therapy platform founded in 2016 that delivers Individual, Couples, Teen, and Psychiatric counselling in India and 120+ countries, sold as session bundles via a self-serve website with multi-modal delivery over WhatsApp, Zoom, Skype, and Google Duo.

Ownership category

akta.pro rank

Product category

Online Mental Health Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420)

SIC

Services-Health Services (8000)

akta.pro primary industry

General Mental Health Therapy Platforms (Talk Therapy) (HLALAEAA)

Keywords

• Online therapy services
• Mental health counseling
• Psychiatric consultation
• Couples therapy
• Corporate EAP

Headquarters

HQ city

Noida

HQ country

India

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Individual Therapy Sessions: Subscription-based therapy packages (Prime and Essential tiers) providing individual counseling sessions via video, audio, or chat. Clients purchase session bundles (1, 4, or 7 sessions) with validity periods ranging from 10 to 120 days depending on package tier.
2. Couples Therapy Sessions: Video-based couples therapy sessions using Prime package pricing, where both partners can attend together without additional charges.
3. Psychiatric Consultation: Psychiatric consultation services with psychiatrists from AIIMS and NIMHANS available through Prime packages for medication management alongside therapy.
4. Corporate EAP Services: Employee Assistance Program services for corporate clients, providing mental health support to employees of partnered organizations.
5. Psychology Internship Program: Paid internship program for psychology students and professionals, providing training and certification in online counseling.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels9 records

Core offering

Manastha is an online therapy and counseling platform that connects clients with 100+ certified psychologists and psychiatrists (including clinicians from AIIMS and NIMHANS) for Individual, Couples, Teen, and Psychiatric therapy. Sessions are delivered via video, audio, and chat on WhatsApp, Skype, Zoom, and Google Duo. The platform sells session packages (1, 4, or 7 sessions) through Prime and Essential tiers and offers a Corporate EAP service for enterprise clients.

Product overview

Manastha is an online therapy platform in India offering a comprehensive suite of mental health services through four core therapy products: Individual Therapy, Couples Therapy, Teen Therapy, and Psychiatric Therapy. The platform operates on a dual-tier pricing model with Prime Packages (premium, featuring head psychologists from AIIMS/NIMHANS with faster assignment and longer sessions) and Essential Packages (economical, with certified psychologists and standard sessions). Services are delivered through three flexible modalities—Video, Audio, and Chat therapy sessions—allowing clients to connect with therapists via WhatsApp, Skype, Zoom, or Google Duo. The platform also offers Corporate EAP for enterprise clients, a Psychology Internship Program for aspiring mental health professionals, Psychological Assessments for self-evaluation, and a Blog providing free mental health resources. Recognized as a DPIIT startup under the Government of India's Startup India initiative, Manastha provides therapy across 120+ countries reaching 20 lakh clients.

Differentiator

Problem solved

Functional benefit

Brands

• Manastha Prime: Premium therapy package offering with head therapist assignment within one hour, longer session durations (60 mins), and additional tools like personalized manuals.
• Manastha Essential

Products and services

• Individual Therapy
• Couples Therapy
• Teen Therapy
• Psychiatric Therapy
• Corporate EAP (Employee Assistance Program)
• Psychology Internship Program
• Psychological Assessments

Named customers7 records

Segments7 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

One partnership is on record.

• Anganwadi (Government of India)coreStrategic or Co-development PartnerManastha works as official Mental Health Workforce for Anganwadi, providing online therapy services through this government initiative. This partnership enables delivery of mental health services to underserved populations through government channels.

Scale indicators9 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• YourDOST: India-based online counseling and emotional wellness platform offering one-on-one sessions with psychologists across chat, audio, and video, targeting individuals and corporate EAP clients. Directly comparable to Manastha on geography (India), customer base (DTC individuals + enterprises), and online therapy model.
• Amaha (formerly InnerHour): Indian mental health platform providing online therapy with psychiatrists and psychologists, plus self-guided content and corporate wellness. Closely comparable in offering (therapy + psychiatry) and India-DTC-plus-enterprise model.

Broad incumbents

• BetterHelp: Global market-leading online therapy platform owned by Teladoc, providing unlimited messaging, live chat, phone, and video sessions with licensed therapists. Comparable as a direct online therapy competitor with global reach and a broad therapist panel, though without Manastha's India-cultural specialization.
• Talkspace: US publicly-listed online therapy platform offering video, audio, and text-based sessions with a network of licensed therapists, including psychiatry services. Comparable on multi-modal online therapy and therapy-plus-psychiatry structure.
• Cerebral: US telehealth platform focused on mental health including therapy combined with medication management. Comparable on the therapy-plus-psychiatry bundle that Manastha offers via Prime packages.
• Practo: India's largest digital healthcare platform offering online consultations including mental health specialists. Comparable as an Indian tele-health aggregation platform that includes therapy and psychiatry as a category within a broader healthcare offering.

Emerging players

• Wysa: AI-chatbot-based mental wellness platform founded in India with global enterprise reach, offering self-guided support, therapy referrals, and employer partnerships. Comparable as an India-origin digital mental health platform with consumer and EAP channels.
• MindPeers: Indian online mental wellness platform providing therapy sessions, self-help content, and corporate wellness programs. Comparable as an India-focused online therapy provider serving both individuals and corporate EAP clients.
• Lyra Health: Enterprise-focused mental health benefits platform providing therapy and psychiatry to corporate employees through EAP-style contracts. Comparable on the corporate EAP channel that Manastha is building.
• 7 Cups: Global online emotional support platform combining peer support and licensed therapist access, focused on accessibility and affordability. Listed alongside Manastha in industry reports; comparable as a high-volume, low-cost online counseling platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@manasthacounseling5189
• Facebookfacebook.com/Manasthacounselling
• LinkedInlinkedin.com/company/manastha-online-counseling
• Instagraminstagram.com/manasthacare
• Xx.com/manasthacare

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Manastha