What HealthTrio does

HealthTrio is a privately held U.S. health technology company headquartered in Denver, Colorado, founded in 2007. Per its firmographic description, the company offers web-based tools for value-based care management, positioning it within the healthcare administration and population health software segment. The company operates with a headcount of 51–100 employees and remains privately held, with no public ticker or exchange listing disclosed.

The company's known corporate actions include the acquisition of Online Insight on January 5, 2022, for an undisclosed consideration, suggesting a strategy of inorganic capability expansion to broaden its value-based care offering. Leadership is anchored by founder and CEO Malik Hasan, with Dan Mayleben serving as Non-Executive Chairperson of the Board and Joe Streater as CFO — a founder-led governance structure with a dedicated finance chair, which is typical of mid-stage, PE-influenced healthcare software companies.

The input data available for HealthTrio specifically is limited. A large portion of the aggregated source material describes a different company (mPulse), a Los Angeles–based digital health engagement platform, and should not be attributed to HealthTrio. Consequently, granular product detail, customer logos, pricing, AI capabilities, and revenue figures for HealthTrio itself are not present in the supplied dataset. The analysis below reflects only what the HealthTrio-specific evidence supports.

Name

HealthTrio

Legal name

mPulse

Website

https://healthtrio.com

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

HealthTrio is a privately held Denver-based health technology company, founded in 2007, that provides web-based software tools for value-based care management to healthcare organizations, with 51–100 employees.

Ownership category

akta.pro rank

Product category

Healthcare Management Software

NAICS

Health Care and Social Assistance (62)

SIC

Services-Prepackaged Software (7372), Services-Health Services (8000)

akta.pro primary industry

Patient Engagement, Education & Messaging Platforms (portal/CRM integrated) (HLALABAJ)

akta.pro secondary industry

Chronic Condition Virtual Care & Disease Management (Payer-Sponsored) (HLALACAE)

Keywords

• Healthcare management software
• Value-based care tools
• Health plan administration
• Care coordination software
• Member care platform

Headquarters

HQ city

Denver

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS Platform Subscriptions: Subscription-based access to the HXI platform and its integrated products including Predictive Analytics, Core Communications, Omnichannel Engagement, Health Portals, Content Hub, and Acquisition & Payments modules.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels6 records

Core offering

HealthTrio provides web-based tools designed for value-based care management. The software supports healthcare organizations—primarily health plans and providers—in administering benefits, coordinating care across populations, and improving outcomes under value-based reimbursement models. The platform enables efficient care management workflows for organizations transitioning from fee-for-service to value-based care arrangements.

Product overview

mPulse offers a unified Health Experience and Insights (HXI) platform with seven integrated products designed to optimize the consumer health journey. The platform architecture consists of the HXI Platform as the foundational layer, supplemented by Predictive Analytics for risk assessment, Core Communications for scaled messaging, Omnichannel Engagement for AI-driven outreach, Health Portals for member navigation, Content Hub for health literacy content management, and Acquisition & Payments for lifecycle management. These products work together to form a connected member experience ecosystem serving health plans, health systems, and other healthcare organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Web-Based Value-Based Care Management Platform HealthTrio's web-based software tools for value-based care management, designed to enable health plans and provider organizations to administer benefits, coordinate care across populations, and improve clinical and financial outcomes under value-based reimbursement models.

Quantifiable outcome

• 30.6% click-through rate across touchpoints
• +6 more outcomes

Named customers6 records

Segments10 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability7 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core.

• Decision PointcoreStrategic or Co-development PartnerStrategic partnership for advanced analytics and patient/member engagement solutions. Decision Point's analytics capabilities combined with mPulse's engagement platform enable healthcare organizations to better understand patient needs and deliver personalized experiences.
• Boston Medical Center HealthNet PlancoreStrategic or Co-development PartnerMission-driven partnership focused on elevating care quality for vulnerable populations through advanced technology and innovative engagement solutions.
• Medical MutualcoreStrategic or Co-development PartnerPartnership to enhance member experience through Decision Point-enabled member engagement strategies supporting Medical Mutual's mission of improving lives of members.
• SelectHealthcoreStrategic or Co-development PartnerPartnership enabling SelectHealth to leverage information assets to enhance care quality, resulting in more satisfied members and double-digit reduction in avoidable hospitalizations.
• Choice Medical GroupcoreStrategic or Co-development PartnerPartnership to maximize data assets and translate insights into first-rate patient care and experience through Decision Point analytics integration.
• Delta DentalcoreStrategic or Co-development PartnerPartnership for dental plan consumer engagement, with mPulse creating simplified solutions for the rapidly changing mobile healthcare market.
• DHIN (Delaware Health Information Network)coreStrategic or Co-development PartnerPartnership to improve speed and quality of care through innovative mobile healthcare solutions that engage consumers in their health.

Scale indicators9 records

Recent moves1 record

Expansion highlights2 records

Direct peers

• Welltok (Virgin Pulse): Virgin Pulse's Welltok business provides member engagement, rewards, and predictive analytics for health plans, with a similar omnichannel outreach and personalization focus targeting Medicare, Medicaid, and commercial populations.
• Icario: Icario (formerly Revel and NovuHealth) delivers healthcare member engagement and rewards programs for Medicaid, Medicare, and D-SNP plans, competing directly on CAHPS, HEDIS, and Star Ratings improvement engagements.
• Zipari: Zipari is a payer-focused consumer experience platform offering CRM, engagement, and analytics tools specifically built for health insurance carriers, directly overlapping mPulse's payer-centric portal and outreach products.
• Healthmine: Healthmine provides member engagement and quality performance tools for health plans focused on Star Ratings and quality improvement, addressing a similar CMS-driven buyer as mPulse.
• AdhereHealth: AdhereHealth operates a medication adherence and member engagement platform for payers and PBMs with predictive analytics and personalized outreach, comparable to mPulse's pharmacy adherence and condition management use cases.
• HealthEdge: HealthEdge offers core administrative, payer engagement, and care management software suites to health plans, with overlapping functionality in member portals and digital health engagement.

Broad incumbents

• Salesforce Health Cloud: Salesforce Health Cloud is a broad CRM and engagement platform with healthcare-specific functionality for payers and providers, competing against mPulse's portal and engagement suite as a horizontal incumbent.
• Microsoft Cloud for Healthcare: Microsoft Cloud for Healthcare bundles Teams, Dynamics 365, and Azure data services into a healthcare engagement and analytics offering, providing broad incumbent competition to HXI in payer engagement workflows.

Emerging players

• GetWellNetwork: GetWellNetwork (now Get Well) offers digital patient engagement and care navigation for health systems and payers, overlapping on omnichannel engagement across care journeys rather than directly contesting the health-plan star ratings workflow.

Regional players

• R1 RCM: R1 RCM provides revenue cycle management and patient engagement technology for health systems and plans, offering partial overlap on member communications and engagement analytics rather than a directly competing core platform.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/healthtrio
• YouTubevimeo.com/mpulsemobilevideos
• Facebookfacebook.com/mpulsemobile
• LinkedInlinkedin.com/company/healthtrio

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about HealthTrio