B Squared Media
B Squared Media is a founder-owned social media marketing agency providing retainer-based social media management, 24/7 social care, social listening, and paid advertising services to enterprise and mid-market brands across North America, anchored by its 'Think Conversation, Not Campaign' methodology.
- Company typePrivate
- Founded2012
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What B Squared Media does
B Squared Media, LLC is a founder-owned, full-service social media marketing agency headquartered in New York and incorporated in Delaware, founded by Brooke Sellas in 2012. The firm operates four core service lines: Social Media Management (content creation, daily posting, and seven-day community moderation under retainer), 24/7/365 Social Care (human-led customer service with ticket routing and reputation management), Social Listening & Intelligence (mention tracking, sentiment analysis, and competitor gap audits), and Paid Advertising on Google and Meta (PPC campaigns optimized for ROAS). Underpinning delivery is a proprietary trademarked methodology called 'Think Conversation, Not Campaign™,' which reframes social media from a publishing channel into a source of customer intelligence, buying-intent signals, and churn risk detection.
The business model is services-led, with revenue generated from recurring retainers (social management, social care), managed-service engagements (social listening and PPC), and professional services (consulting, the Care Squared Training Program, and founder speaking). Pricing is quote-based and not publicly disclosed, with free consultations and personalized roadmaps used as lead magnets. The go-to-market motion is direct sales targeting enterprise and mid-market buyers, supported by a content-marketing engine that includes a weekly podcast, blog, newsletter, a published book, online courses, and a free social listening workbook. Brooke Sellas leads thought leadership demand generation through NYU and Baruch College teaching roles and keynote appearances at Social Media Marketing World, INBOUND, and MarketingProfs B2B Forum.
Named customers include Brother, Miele, AAA, Cisco, Saucony, Sportsline, Thermo Fisher Scientific, Wolters Kluwer, Smoothie King, J. Lohr, BCU, and Endless Pools; documented outcomes include a 3,791% improvement in social response times for Brother, 3,661 new AAA memberships in six weeks, a 66.4% reduction in ad cost for Wolters Kluwer, and a 3,278% improvement in customer support response times with a 2,229% increase in complaint handling. No external funding, M&A activity, partnerships, or revenue disclosures appear in the source materials, and headcount is reported in the 11-50 range.
B Squared Media firmographics
Firmographics- Name
- B Squared Media
- Legal name
- B Squared Media, LLC
- Website
- https://b2onlinemedia.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- B Squared Media is a founder-owned social media marketing agency providing retainer-based social media management, 24/7 social care, social listening, and paid advertising services to enterprise and mid-market brands across North America, anchored by its 'Think Conversation, Not Campaign' methodology.
- Ownership category
- akta.pro rank
B Squared Media industry classification
Industry- Product category
- Social Media Marketing Services
- NAICS
- Advertising Agencies (541810), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Digital PR & Social Media Communications (MPAAADAJ)
- akta.pro secondary industries
- Product & Brand PR (Consumer & B2B) (BPAFADAH), Customer Communications Management (CCM) & Transactional Messaging (MPAAAIAL)
Keywords
Where B Squared Media is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
B Squared Media business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Social Media Management Services: Full-service social media management including content creation, posting, community moderation, and daily engagement. Delivered as ongoing retainer or service contract with weekly check-ins and monthly reporting.
- Social Care Services: 24/7/365 social media customer service with real human engagement and fast response times. Includes monitoring, ticket routing, issue resolution, and social commerce support.
- Social Listening & Intelligence: Social listening audits and ongoing reporting that track mentions, analyze sentiment, competitor gaps, and customer insights. Can be delivered as one-time audit or ongoing reporting.
- Paid Advertising (PPC): Paid ad campaigns across Google, Meta, and other platforms with guaranteed visibility, precision targeting, and ROAS optimization.
- Consulting, Training & Speaking: Social Media CX consulting, Care Squared Training Program, and booking Brooke Sellas for training or speaking engagements.
Go-to-market motion1 record
Distribution channels2 records
Marketing channels8 records
B Squared Media product offering
Product offeringCore offering
B Squared Media is a B2B social media marketing agency that delivers full-service social media management, 24/7/365 social customer care, social listening and intelligence, and paid advertising campaigns (PPC) to enterprise and mid-market brands. The agency applies its proprietary 'Think Conversation, Not Campaign™' methodology to convert social interactions into customer loyalty, retention, and revenue for clients across multiple verticals.
Product overview
B Squared Media is a social media marketing agency founded in 2012 offering a portfolio of four core services: Social Media Management (channel management, content creation, community moderation), Social Care (24/7/365 customer service with human engagement), Social Listening (social intelligence and brand mention tracking), and Paid Advertising (PPC campaigns on Google and Meta). These core services are supplemented by specialized offerings including a Social Media Audit, Social Media Mystery Shop, Social Media CX Consulting, and the Care Squared Training Program. The company also produces content resources including The Social Media CX Podcast, a free Social Listening Workbook, the 'Conversations That Connect' marketing book, Online Courses, and a weekly Social Care Weekly newsletter. The agency is led by founder/CEO Brooke Sellas and operates under the 'Think Conversation, Not Campaign' methodology.
Differentiator
Problem solved
Functional benefit
Products and services
- Social Media Management Full-service management of brand social media channels, including content creation, daily publishing, real-time conversations, and 7-day-a-week community moderation. Delivered with weekly check-ins, ROI tracking, and ongoing strategy evolution for enterprise and mid-market brands.
- Social Care 24/7/365 social media customer service with real human engagement, monitoring mentions, routing tickets, resolving issues, protecting brand reputation, and converting social interactions into sales. Marketed as reducing response times by over 1,400%.
- Social Listening Social intelligence service that tracks every brand mention and uncovers audience, product, and competitor insights. Includes response time analysis, brand voice assessment, missed comment tracking, customer mood shifts, and competitor gap identification.
- Paid Advertising (PPC)
Quantifiable outcome
- 3,791% improvement in social media response times for Brother USA
- +3 more outcomes
Companies that use B Squared Media
Customer profileNamed customers12 records
Segments3 records
Ideal customer profiles3 records
B Squared Media technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
B Squared Media partnerships and signals
Strategic signalScale indicators1 record
Recent moves6 records
Expansion highlights4 records
B Squared Media competitors and assessment
Company assessmentEmerging players
- Walker Sands: Walker Sands is a B2B marketing agency with content, social media, and PR services for mid-market and enterprise tech clients, comparable in B2B enterprise focus but with a broader service portfolio.
Broad incumbents
- Hootsuite: Hootsuite is a major social media management platform with agency services and managed service offerings that compete with B Squared's managed Social Media Management and Listening services.
- Sprout Social: Sprout Social is a leading social media management platform used by the same enterprise buyer personas that B Squared serves; it competes indirectly by enabling brands to bring social care and listening in-house.
- Sprinklr: Sprinklr is an enterprise customer experience platform with deep social media management, listening, and care capabilities that overlap significantly with B Squared's Social Care and Social Listening services.
Direct peers
- Socialfly: Socialfly is a New York-based social media marketing agency offering management, influencer, and paid social services to mid-market and enterprise clients, with overlapping service portfolio to B Squared.
- Ignite Social Media: Ignite Social Media is a full-service social media agency serving large enterprise brands with community management, content, and paid social services, comparable in client caliber and service mix to B Squared Media.
- Social Chain: Social Chain is a social media and influencer marketing agency offering content, community management, and paid social for major consumer and enterprise brands, directly comparable to B Squared's service mix.
- The Social Element: The Social Element is a global social media agency specializing in social media management, community management, and social customer care for enterprise brands, with a 24/7 service model very similar to B Squared's Social Care.
- Saltworks (formerly PerformLine): Saltworks is a digital/social media marketing services firm offering paid social, content, and community management to enterprise clients, with overlapping managed service revenue model.
- LiveWorld: LiveWorld is a social media care and community management agency that runs real-time human engagement programs for major brands, directly mirroring B Squared's 24/7 social care offering and enterprise customer profile.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights7 records
Customer concentration
B Squared Media social profiles
Digital presenceB Squared Media financial estimates
Financial estimateRevenue estimate
Valuation estimate
B Squared Media leadership team
Management profileNumber of profiles
Profiles1 record
B Squared Media funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
B Squared Media M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about B Squared Media
What does B Squared Media do?
B Squared Media is a B2B social media marketing agency that delivers full-service social media management, 24/7/365 social customer care, social listening and intelligence, and paid advertising campaigns (PPC) to enterprise and mid-market brands. The agency applies its proprietary 'Think Conversation, Not Campaign™' methodology to convert social interactions into customer loyalty, retention, and revenue for clients across multiple verticals.
Is B Squared Media a public or private company?
B Squared Media is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was B Squared Media founded?
B Squared Media was founded in 2012. It employs 11 to 50 people.
Where is B Squared Media based?
B Squared Media is headquartered in New York, United States, in the North America region.
How does B Squared Media make money?
Five revenue lines are on record. Social Media Management Services are the primary driver. The others are social Care Services, social Listening & Intelligence, paid Advertising (PPC) and consulting, Training & Speaking.
Who are B Squared Media's main competitors?
Walker Sands is listed as an emerging player. Broad incumbents are Hootsuite, Sprout Social and Sprinklr. Direct peers are Socialfly, Ignite Social Media, Social Chain, The Social Element, Saltworks (formerly PerformLine) and LiveWorld.
Does B Squared Media have an API?
No public API is recorded for B Squared Media.
What industry is B Squared Media in?
B Squared Media's product category is Social Media Marketing Services. Its primary akta.pro industry code is MPAAADAJ, Digital PR & Social Media Communications, with a secondary code of BPAFADAH, Product & Brand PR (Consumer & B2B). Its NAICS code is 541810 and its SIC code is 7311.