myTurn
myTurn is a SaaS platform that enables organizations to track, rent, share, and lend physical assets such as tools, equipment, and library-of-things inventory through subscriptions, memberships, and external rentals. It serves startups, brands, enterprises, and public institutions across education, government, and community lending verticals in the US, Canada, and Europe.
- Company typePrivate
- Founded2013
- HeadquartersLebanon, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What myTurn does
myTurn.com, pbc operates a SaaS platform that enables organizations to track, rent, share, and lend physical assets — tools, heavy equipment, assistive technology, electronics, and library-of-things inventory — under subscription, rental, or internal lending models. The platform is built on AWS infrastructure, integrates payments through Stripe, supports SIP2/SSO and a documented public API, and offers modules for barcode/RFID check-in/out, reservations, multi-location inventory management with advanced transfer workflows, recurring memberships, maintenance tracking, gift certificates, multi-lingual interfaces, and WCAG 2.1/2.2 Level AA accessibility. The product is structured around a self-service signup flow with an enterprise overlay (direct sales and channel partners), quote-based annual subscription pricing, and purchase order invoicing on 30-day terms.
Revenue mechanics are subscription/recurring SaaS, monetized via per-organization licensing with public pricing undisclosed and contract size determined per engagement. The customer base is segmented vertically across startups/brands (product subscription), brands and enterprise (internal lending plus external rental), and communities/public institutions (libraries of things, schools, municipal lending programs), with secondary use cases spanning asset tracking, rental companies, non-profits, and education sharing/lending. Named anchors include Pratt Institute, with broader messaging positioning the company across enterprise, education, government, and community organizations.
The company is incorporated as a Delaware Public Benefit Corporation, headquartered in Lebanon, New Hampshire, with disclosed operations or service coverage in the U.S., Canada, EU member states, Switzerland, and the UK. Co-founder and CEO Gene Homicki leads the company, supported by technical co-founder Nancy Deschenes; the only disclosed capital event is a $17,000 Fledge pre-seed in September 2012. Headcount sits at 1-10 employees, indicating a bootstrap-stage operating model despite 13+ years of continuous product development and ongoing major releases as recently as April 2026.
myTurn firmographics
Firmographics- Name
- myTurn
- Legal name
- myTurn.com, pbc
- Website
- https://myturn.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- myTurn is a SaaS platform that enables organizations to track, rent, share, and lend physical assets such as tools, equipment, and library-of-things inventory through subscriptions, memberships, and external rentals. It serves startups, brands, enterprises, and public institutions across education, government, and community lending verticals in the US, Canada, and Europe.
- Ownership category
- akta.pro rank
myTurn industry classification
Industry- Product category
- Asset and Rental Management Software
- NAICS
- Computer Systems Design and Related Services (54151), Custom Computer Programming Services (541511)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Prepackaged Software (7372), Services-Computer Integrated Systems Design (7373)
- akta.pro primary industry
- IT Asset Disposition (ITAD) & Secure Data Erasure (BPAEAOAK)
Keywords
Where myTurn is headquartered
LocationHeadquarters
- HQ city
- Lebanon
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
myTurn business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Infrastructure, Marketing or Sales, Operations
Revenue model
- SaaS Platform Subscription: Software-as-a-Service platform licensing for tracking, sharing, and offering products on subscription or rental basis. Organizations pay for the Service via Purchase Orders with payment terms of 30 days from invoice date, or through channel partners.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | SaaS subscription model with quote-based pricing |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
myTurn product offering
Product offeringCore offering
myTurn provides a SaaS platform that enables organizations to track, rent, lend, and share physical assets such as tools, heavy equipment, assistive technology, electronics, and community resources. The platform combines inventory and asset tracking, check-in/out workflows, reservations, recurring memberships, online payments, and multi-location management. It is purpose-built to support Library of Things programs, community lending, rental operations, product subscriptions, and enterprise asset utilization across one or hundreds of locations.
Product overview
myTurn offers a unified SaaS platform for library of things, product subscription, and asset tracking. The core myTurn Platform enables organizations to track, rent, and share tools, equipment, and other physical assets through subscription or rental models. The platform consists of multiple integrated modules including Library of Things Software, Lending Library Software, Asset Tracking, and Rental Software for managing physical assets across industries including lending libraries, tool libraries, assistive technology programs, cities/government, enterprise organizations, education institutions, and rental companies. Key supporting modules include Membership & Subscriptions for recurring revenue, Product Subscription for subscription-based access, Self-Service Kiosk for automated lending, Barcode/RFID scanning, Multiple Locations Management with Advanced Transfer Workflow, Reservations & Bookings with time slots, Maintenance Tracking with plans and history, Gift Certificates for sales, and comprehensive Reports and Analytics for optimization.
Differentiator
Problem solved
Functional benefit
Products and services
- myTurn Platform Unified SaaS platform for organizations to track, manage, lend, and share physical assets (tools, equipment, assistive technology, electronics) across one or multiple locations. Includes admin dashboards, check-in/out, reservations, memberships, online payments, and multi-location logistics.
- Library of Things Software Software for community lending programs providing access to tools, kitchen gadgets, outdoor gear, and non-traditional library items. Supports scaling of the reuse model beyond community programs into healthcare, government, enterprise, and housing.
- Lending Library Software Software for managing traditional and community lending libraries that lend tools, equipment, and other physical assets to members. Supports non-profits and community organizations in operating lending programs.
- Asset Tracking Enterprise asset tracking solution providing admin dashboards and workflows to manage all items and equipment, maximize reuse, and track assets across one or multiple locations for organizations.
- Rental Software Software enabling rental companies to manage inventory, reservations, check-in/check-out, and generate recurring revenue by renting underutilized physical assets to customers.
Quantifiable outcome
- Doubling of equipment utilization within first year of deployment
- +2 more outcomes
Companies that use myTurn
Customer profileNamed customers6 records
Segments10 records
Ideal customer profiles4 records
myTurn technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration1 record
Feature13 records
myTurn partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor and core.
- Northeast Recycling Council (NERC)minormyTurn CEO Gene Homicki speaking at NERC's Material Reuse Forum 12, exploring how the reuse model is scaling beyond community programs into healthcare, government, enterprise, and housing. Partnership focused on policy infrastructure for circular economy.
- Amazon Web Services (AWS)coreAWS serves as the primary third-party sub-processor, cloud infrastructure and storage provider for myTurn's SaaS platform. AWS compliance programs, GDPR center, and supplementary measures addendum are referenced in the privacy policy.
- StripecoreStripe is the payment processor for online payments, handling credit/debit card processing for the myTurn platform. PCI-DSS compliance is maintained through Stripe's payment infrastructure.
Scale indicators1 record
Recent moves6 records
Expansion highlights6 records
myTurn competitors and assessment
Company assessmentDirect peers
- CheqRoom: Equipment check-out and lending software purpose-built for AV, education, and enterprise gear management — same check-in/out, self-service kiosk, and reservation workflows as myTurn.
- Booqable: Cloud-based rental management SaaS for SMBs, with reservation, online payments, inventory tracking, and website builder — directly competes with myTurn for small rental and lending operators.
- Rentman: Rental management software for AV/event/production rental companies, covering inventory, scheduling, quotations, and crew — overlaps with myTurn's rental company and enterprise use cases.
- EZRentOut (by EZOfficeInventory): Equipment rental and asset tracking software with reservations, check-in/out, barcode/RFID, and maintenance tracking — directly comparable feature set to myTurn's lending/rental modules.
Emerging players
- BiblioCommons: Library discovery and lending software used by public and academic libraries — directly comparable to myTurn's lending library software target segment and SIP2 integration approach.
- TrackAbout: Rental and asset tracking SaaS focused on industrial gas, compressed gas, and other trackable assets — overlaps with myTurn's multi-location tracking and RFID/barcode workflows.
- Sortly: Mobile-first inventory and asset tracking software with barcode/QR — comparable to myTurn's SMB self-serve motion and small-business asset tracking workflows.
- Asset Panda: Configurable asset tracking platform used across education, government, and enterprise — overlaps with myTurn's asset tracking module but emphasizes lifecycle/asset records over rental/checkout flows.
Others
- Spacefy: Peer-to-peer marketplace for renting underutilized physical assets/spaces — adjacent to myTurn's planned regional marketplace; useful as a comparable for the network-effects thesis.
Broad incumbents
- ServiceNow IT Asset Management: Enterprise ITSM and asset management suite at large enterprises — overlaps in the asset tracking and multi-location enterprise use case, but as one module in a much broader platform.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights6 records
Customer concentration
myTurn social profiles
Digital presencemyTurn compliance and trust
Trust signalCompliance3 records
myTurn financial estimates
Financial estimateRevenue estimate
Valuation estimate
myTurn leadership team
Management profileNumber of profiles
Profiles2 records
myTurn funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
myTurn M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about myTurn
What does myTurn do?
myTurn provides a SaaS platform that enables organizations to track, rent, lend, and share physical assets such as tools, heavy equipment, assistive technology, electronics, and community resources. The platform combines inventory and asset tracking, check-in/out workflows, reservations, recurring memberships, online payments, and multi-location management. It is purpose-built to support Library of Things programs, community lending, rental operations, product subscriptions, and enterprise asset utilization across one or hundreds of locations.
Is myTurn a public or private company?
myTurn is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was myTurn founded?
myTurn was founded in 2013. It employs 1 to 10 people.
Where is myTurn based?
myTurn is headquartered in Lebanon, United States, in the North America region.
How does myTurn make money?
One revenue line is on record: saaS Platform Subscription.
Who are myTurn's main competitors?
Direct peers on record are CheqRoom, Booqable, Rentman and EZRentOut (by EZOfficeInventory). Emerging players are BiblioCommons, TrackAbout, Sortly and Asset Panda. Spacefy is listed as an others. ServiceNow IT Asset Management is listed as a broad incumbent.
Does myTurn have an API?
Yes. myTurn offers API and SSO integrations that allow connecting and integrating with internal and external systems. The platform supports API updates and extensions as documented across multiple release notes, including endpoints for self-checkout, cart management, reservation workflows, inventory operations, and user management. The platform mentions support for SIP2 (standard interface protocol for library systems) for patron authentication and SSO integration capabilities.
What industry is myTurn in?
myTurn's product category is Asset and Rental Management Software. Its primary akta.pro industry code is BPAEAOAK, IT Asset Disposition (ITAD) & Secure Data Erasure. Its NAICS code is 54151 and its SIC code is 7370.