amoCRM

Customer Relationship Management Softwareamocrm.com

amoCRM (operating as Kommo) is a private SaaS company that provides an AI-powered messenger-based CRM platform for small and mid-sized businesses, unifying sales pipelines and customer conversations across WhatsApp, Instagram, TikTok, and other messaging channels.

Company typePrivate
Founded2009
HeadquartersSan Francisco, United States
Headcount251–500
GTM typeB2B
OfferingSoftware

What amoCRM does

amoCRM, now operating as Kommo, is a private SaaS company founded in 2009 and headquartered in San Francisco under the legal entity QSOFT LLC. The company provides an AI-powered, messenger-based CRM platform designed to help small and mid-sized businesses unify sales pipelines and customer conversations across WhatsApp, Instagram, TikTok, Facebook Messenger, Telegram, and Facebook. The platform consolidates messaging channels into a single inbox, automates pipeline progression with AI, and embeds an AI Agent for 24/7 autonomous response and an AI Booking Agent for appointment scheduling. The company reports 100,000+ active customers across 100+ countries and holds official Meta partner status for WhatsApp Business integration.

The product portfolio is delivered as a cloud-based, multi-tenant platform with a public API and developer marketplace. Its AI capabilities span autonomous agents, natural language processing (including real-time language switching), process automation for pipeline and follow-ups, recommendation engines for catalogue suggestions, and predictive lead scoring. Monetization is per-user SaaS subscription across four tiers: Base ($15/user/month), Advanced ($25/user/month), Pro ($45/user/month), and Enterprise (custom, multi-year). Distribution combines a product-led growth motion (14-day free trial, no credit card required) with a global expert partner channel for implementation and enterprise sales. The company was co-founded by Mike Tokovikin (CEO) and Denis Mitrofanov (COO), and acquired Tranzaptor in 2018 to extend sales automation functionality.

amoCRM firmographics

Firmographics

Name: amoCRM
Legal name: QSOFT LLC
Website: https://amocrm.com
Company type: Private
Founded year: 2009
Operating status: Operating
Headcount range: 251–500 employees
Short description: amoCRM (operating as Kommo) is a private SaaS company that provides an AI-powered messenger-based CRM platform for small and mid-sized businesses, unifying sales pipelines and customer conversations across WhatsApp, Instagram, TikTok, and other messaging channels.
Ownership category
akta.pro rank

amoCRM industry classification

Industry

Product category: Customer Relationship Management Software
NAICS: Custom Computer Programming Services (541511)
SIC: Services-Prepackaged Software (7372)
akta.pro industry: PRIMARYBPAFAFAI
Customer Engagement & Messaging (Email, SMS, Push, In-App)
Business & Public Services/Marketing, Advertising & PR Services/Marketing Technology & CRM Services
SECONDARYHDAEAFAB
Marketing Automation & Campaign Management CRM
Hardware, Technology & Telecom/Enterprise Platforms & Databases/Customer Relationship Management (CRM) Platforms
SECONDARYBPAMALAE
Marketing Automation, CRM & Lifecycle Messaging
Business & Public Services/Web, Mobile & Digital Platforms/Advertising, Marketing & Creator Monetization Platforms

Keywords

Messenger-based CRM
Sales pipeline software
WhatsApp business automation
AI sales agent
Conversational sales platform

Where amoCRM is headquartered

Location

Headquarters

HQ city: San Francisco
HQ country: United States
HQ region: North America

Offices1 record

Markets served

amoCRM business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

Subscription - Per User: SaaS subscription model with per-user pricing across four tiers (Base, Advanced, Pro, Enterprise). Billing available monthly or on 6-month terms. Enterprise pricing is custom based on business needs.

Pricing tiers

Model	Billing	Price
Subscription	Monthly	Base - For small teams with AI essentials
Subscription	Monthly	Advanced - For growing teams with smarter AI tools
Subscription	Monthly	Pro - For mature teams with advanced AI automation
Subscription	Multi-year contract	Enterprise - Custom AI CRM with security and support

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

amoCRM product offering

Product offering

Core offering

amoCRM (now branded as Kommo) provides an AI-powered messenger-based customer relationship management (CRM) platform that unifies sales pipeline management, a multi-channel chat inbox, sales-bot automation, and AI agents for autonomous customer response and booking. The product integrates natively with WhatsApp, Instagram, TikTok, Messenger, Telegram, and Facebook to consolidate customer conversations and automate sales workflows for small and medium businesses as well as enterprise customers.

Product overview

Kommo (formerly amoCRM) is an AI-powered messenger-based CRM platform that provides a unified system for sales and messaging automation. The core platform integrates CRM pipeline management, a unified chat inbox, Salesbot automation, and AI agents, while supporting multiple messaging channels including WhatsApp, Instagram, TikTok, Messenger, Telegram, and Facebook. The product portfolio includes four pricing tiers (Base, Advanced, Pro, Enterprise) ranging from $15 to custom pricing per user per month, plus free tools (WhatsApp Link Generator, QR Generator, Pricing Calculator) and a developer API for marketplace integrations. AI capabilities are delivered through the AI Agent for autonomous responses and FAQ handling, and the AI Booking Agent for appointment scheduling automation.

Differentiator

Problem solved

Functional benefit

Products and services

Kommo AI-powered messenger-based CRM platform that combines sales pipeline management, unified chat inbox, sales-bot automation, and AI agents into a single system. Enables sales teams to manage customer relationships across WhatsApp, Instagram, TikTok, Messenger, Telegram, and Facebook channels, with AI-driven pipeline automation, lead scoring, predictive ad attribution, and 24/7 autonomous customer response.

Quantifiable outcome

Sales increase of up to 67% with AI agent automation (Benexia case study)
+2 more outcomes

Companies that use amoCRM

Customer profile

Named customers4 records

Segments2 records

Ideal customer profiles2 records

amoCRM technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature6 records

amoCRM partnerships and signals

Strategic signal

Partnerships

Two partnerships are on record, tiered core.

MetacoreTechnology or IntegrationOfficial Meta partner with WhatsApp Business integration. Kommo is certified and featured as a WhatsApp Business solution provider. Enables native WhatsApp sales automation, broadcasting, and bot capabilities.
Expert PartnerscoreChannel Partner/ Reseller/ DistributorGlobal network of certified implementation and customization partners. Partners provide premium help, implementation services, and custom development. Partner program includes find-a-partner and become-a-partner paths.

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

amoCRM competitors and assessment

Company assessment

Broad incumbents

Salesforce (Sales Cloud / Starter Suite): Salesforce is the dominant enterprise CRM incumbent with Einstein AI capabilities. While its core is enterprise, Salesforce Starter Suite targets SMBs and overlaps with Kommo on pipeline, AI-assisted selling, and now messaging integrations.

Direct peers

Insightly: Insightly is a CRM and pipeline management platform for small and mid-sized businesses with built-in marketing automation. It is a direct peer in the SMB CRM category, with similar lead, pipeline, and customer communication workflows to Kommo.
Freshsales (Freshworks): Freshsales is the AI-powered CRM arm of Freshworks targeting SMB and mid-market segments. It competes directly with Kommo on AI-driven sales automation, lead scoring, and multichannel engagement, and has significantly greater enterprise reach.
ActiveCampaign: ActiveCampaign is a customer experience automation platform combining CRM, email marketing, and messaging automation. It is highly comparable to Kommo for SMBs seeking unified messaging, sales automation, and AI-assisted customer engagement.
Pipedrive: Pipedrive is an SMB-focused sales CRM with visual pipeline management. It is a direct competitor to Kommo for small sales teams looking for affordable, easy-to-deploy pipeline and lead management, though it lacks Kommo's messenger-first positioning.
HubSpot: HubSpot is a leading CRM and marketing automation platform serving SMBs and mid-market companies. It directly competes with Kommo across inbound sales, pipeline management, and marketing automation, with broader marketing hub capabilities and significant scale.
Copper: Copper is a Google Workspace-native CRM focused on relationship management and pipeline tracking for SMBs. It competes with Kommo in the SMB CRM segment with strong integration-driven differentiation, although without Kommo's messenger-channel emphasis.
Bitrix24: Bitrix24 is a CRM and collaboration platform with native messenger (Bitrix24 Messenger) and social channel integrations, historically strong in Russia/CIS and Latin America. It directly overlaps with Kommo on SMB CRM with built-in messaging and social selling features.
Zoho CRM: Zoho CRM is a long-established SMB and mid-market CRM with broad automation and channel integrations. It competes with Kommo across pipeline management, multichannel communication, and AI-assisted selling, often at lower price points.

Emerging players

Respond.io: Respond.io is a messaging-first customer conversation management platform with WhatsApp, Instagram, and Messenger integrations. It overlaps with Kommo's messenger-led sales positioning and increasingly competes in the same SMB and mid-market segments.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

amoCRM financial estimates

Financial estimate

Revenue estimate

Valuation estimate

amoCRM leadership team

Management profile

Number of profiles

Profiles2 records

amoCRM funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

amoCRM M&A and investment

M&A and investment

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about amoCRM

What does amoCRM do?

Is amoCRM a public or private company?

amoCRM is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was amoCRM founded?

amoCRM was founded in 2009. It employs 251 to 500 people.

Where is amoCRM based?

amoCRM is headquartered in San Francisco, United States, in the North America region.

How does amoCRM make money?

One revenue line is on record: subscription - Per User.

Who are amoCRM's main competitors?

Salesforce (Sales Cloud / Starter Suite) is listed as a broad incumbent. Direct peers are Insightly, Freshsales (Freshworks), ActiveCampaign, Pipedrive, HubSpot, Copper, Bitrix24 and Zoho CRM. Respond.io is listed as an emerging player.

Does amoCRM have an API?

Yes. Public API available for developers to customize their account or build integrations for the Kommo marketplace. Developers can access documentation at the Developer Center. Developer documentation is at developers.kommo.com/docs/kommo-for-developers.

What industry is amoCRM in?

amoCRM's product category is Customer Relationship Management Software. Its primary akta.pro industry code is BPAFAFAI, Customer Engagement & Messaging (Email, SMS, Push, In-App), with a secondary code of HDAEAFAB, Marketing Automation & Campaign Management CRM. Its NAICS code is 541511 and its SIC code is 7372.