Altiria

SMS and Mobile Messaging Platformaltiria.com

Altiria is a Madrid-based SMS, certified SMS, and WhatsApp Business API platform serving 6,000+ businesses across 45+ countries, with deep specialization in Spanish-speaking markets, NGOs, e-commerce, healthcare, and financial services verticals.

Company typePrivate
Founded2002
HeadquartersMadrid, Spain
Headcount11–50
GTM typeB2B
OfferingSoftware

What Altiria does

Altiria is a Madrid-based communications platform founded in 2002 that provides SMS, certified SMS, and WhatsApp Business API services to businesses, with explicit specialization in Spain and Spanish-speaking Latin America. The company operates an in-house, 100% proprietary SMS gateway supporting five protocols (HTTP POST, REST-JSON, SOAP, SMPP, and Mail2SMS), direct operator routing without intermediaries, redundant server infrastructure delivering 99.99% availability, and CNMC-registered operator status since February 2004 with specifically assigned short numbers. The product portfolio is organized as a platform-plus-modules architecture: the Altiria360 web console anchors a suite of add-ons including SMS Masivos (bulk), SMS API (developer), WhatsApp Business API and AI chatbots, SMS Solidario (NGO donations, where Altiria holds 30%+ of Spain's registered charity SMS numbers), Mail2SMS, SMS Landing, SMS Certificado (legally binding), and SMS OTP for two-factor authentication, complemented by pre-built plugins for WordPress, WooCommerce, Microsoft Dynamics 365, Bitrix24, Odoo, Nagios, and Zapier.

The business model is usage-based with no monthly fees: customers purchase prepaid SMS credits that do not expire, with postpay invoicing offered for high-volume senders, plus a free trial for evaluation. Customer concentration spans more than 6,000 clients across 45+ countries, with verticals including e-commerce, NGOs (Cruz Roja, Médicos Sin Fronteras, Save the Children, ACNUR, Amnesty Internacional), healthcare (Sanitas), financial services (Blue Finance for certified legal notifications), insurance (Europ Assistance), travel (Viajes El Corte Inglés), lottery (Loterías del Estado), and cosmetics (L'Occitane en Provence), plus connectivity to 125+ countries.

Since December 2021 Altiria operates as Link Mobility Spain S.L.U., a wholly owned subsidiary of Norway-based Link Mobility Group (650+ global employees, 28 offices across 17 countries), extending distribution and product reach while retaining its legacy brand, proprietary platform, and existing CNMC authorizations. Distribution combines an API-first developer motion with sales-led enterprise engagement, a self-serve Altiria360 web product, and an extensive integration ecosystem across CMS, e-commerce, CRM, ERP, and ITSM platforms.

Altiria firmographics

Firmographics

Name: Altiria
Legal name: ALTIRIA TIC S.L.U.
Website: https://altiria.com
Company type: Private
Founded year: 2002
Operating status: Operating
Headcount range: 11–50 employees
Short description: Altiria is a Madrid-based SMS, certified SMS, and WhatsApp Business API platform serving 6,000+ businesses across 45+ countries, with deep specialization in Spanish-speaking markets, NGOs, e-commerce, healthcare, and financial services verticals.
Ownership category
akta.pro rank

Altiria industry classification

Industry

Product category: SMS and Mobile Messaging Platform
NAICS: Telecommunications (517), Information (51)
SIC: Telegraph & Other Message Communications (4822), Telephone Communications (No Radiotelephone) (4813), Services-Advertising (7310)
akta.pro primary industry: SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

Keywords

SMS API platform
Bulk SMS messaging
WhatsApp Business API
Certified SMS notifications
Mobile messaging services

Where Altiria is headquartered

Location

Headquarters

HQ city: Madrid
HQ country: Spain
HQ region: Europe

Offices1 record

Markets served

Altiria business model

Business model

GTM type: B2B
Offering type: Software
Cost components: Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

SMS Credit Sales (Prepaid): Users purchase SMS credits in prepaid packages. No monthly subscription fees or maintenance costs. Credits do not expire. Users pay only for messages sent.
SMS Credit Sales (Postpay): Postpay billing option available for high-volume SMS senders who prefer invoicing over prepaid credits.
WhatsApp Business API: WhatsApp Business API services for marketing and transactional messaging, priced based on message volume and type.
SMS Solidario (Charitable SMS Donations): SMS donation services for NGOs and charitable organizations, managing solidarity SMS numbers for fundraising campaigns.

Pricing tiers

Model	Billing	Price
Usage-based	Pay-as-you-go	Prepaid SMS Credits
Usage-based	Monthly	High Volume Postpay
Unit Pricing	Pay-as-you-go	Non-Tariff SMS Numbers
Freemium	Pay-as-you-go	Free Trial

Go-to-market motion2 records

Distribution channels8 records

Marketing channels5 records

Altiria product offering

Product offering

Core offering

Altiria provides a multi-channel mobile messaging platform offering bulk SMS sending, developer-facing SMS APIs, and WhatsApp Business API integration for businesses in Spain and Latin America. The platform supports transactional notifications, marketing campaigns, certified legal SMS, OTP authentication, AI-powered WhatsApp chatbots, charitable SMS donations, and mobile landing pages, all delivered through a proprietary 100% in-house developed infrastructure with direct telecom operator connections and 99.99% uptime.

Product overview

Altiria is an SMS-centric communications platform providing enterprise messaging services primarily for Spanish and Latin American markets. The core offering consists of three main products: SMS Masivos for bulk SMS sending, SMS API for developer integrations, and WhatsApp Business API for conversational commerce. Supporting these core services is the Altiria360 web platform providing user interface management. The product portfolio is structured as a platform-plus-modules architecture where the Altiria360 platform serves as the central hub for all services, supplemented by specialized add-on modules including SMS Solidario for charitable donations, Mail2SMS for email-to-SMS conversion, SMS Landing for mobile web page integration, SMS Certificado for legally binding notifications, SMS OTP for authentication, and WhatsApp Chatbots for AI-powered automation. Additionally, the company offers pre-built plugin integrations for WordPress, WooCommerce, Microsoft Dynamics 365, Bitrix24, Odoo, Nagios, and Zapier. The platform was founded in 2002 and became part of the Link Mobility Group in December 2021.

Differentiator

Problem solved

Functional benefit

Brands

Altiria360: The web application platform of Altiria for sending SMS, managing sending balance, and tracking shipment status.

Products and services

SMS Masivos (Bulk SMS) Mass SMS sending platform for businesses to send text messages to large recipient lists in a single action, supporting delivery confirmation, custom sender IDs, statistics, scheduled sending, long SMS over 160 characters, Unicode, duplicate elimination, personalized texts, templates, and appointment reminders.
SMS API Developer-facing SMS gateway API for programmatic SMS sending integrated into custom software and business systems via HTTP POST, REST-JSON, SOAP, or SMPP, with code examples in PHP, Java, .NET, Delphi, Perl, Visual Basic, Node.js, Python, and Ruby.
WhatsApp Business API WhatsApp Business API integration service enabling businesses to send marketing messages, notifications, automated responses, and conduct conversational commerce through WhatsApp, including chatbot capabilities, message templates, click-to-WhatsApp ads, lead generation, loyalty programs, and satisfaction surveys.
SMS Solidario (Charitable SMS) SMS donation service for NGOs enabling charitable micro-donations via SMS, managing over 30% of registered charitable SMS numbers in Spain's CNMC registry, supporting major NGOs including Cruz Roja Española, Médicos Sin Fronteras, Save the Children, ACNUR, and Amnistía Internacional.
Altiria360 Web-based SMS management platform providing user interface for sending individual or mass SMS, checking account balance, and viewing delivery status, with multi-user access, sending from Excel files, contact import/export, message history, and template management.
Mail2SMS Email-to-SMS gateway service converting email content into SMS messages, available in individual version (up to 20 recipients in the email To field) and mass version (recipients in attached file), with scheduled sending and personalization support.
SMS Certificado (Certified SMS) Legally binding SMS notification service with legal validity replacing traditional burofax, providing certified delivery confirmation with certificate signed by a qualified trust service provider, used for employment contract terminations, unpaid invoices, expiring services, and other legally significant communications.
SMS OTP (One-Time Password) Single-use password SMS service for two-factor authentication (2FA) and user verification, sending time-sensitive authentication codes via SMS for banking transfers, mobile application identity validation, and PSD2 strong customer authentication compliance.
SMS Landing Mobile landing page builder integrated with SMS, allowing creation of multimedia mobile web pages with images, maps, and interactive elements linked from SMS messages for marketing campaigns, discount coupons, surveys, forms, and company information pages.
WhatsApp Chatbots (AI Virtual Assistants) AI-powered conversational chatbot service for WhatsApp Business API enabling automated customer interactions, 24/7 availability, instant responses, product recommendations, and support assistance without human intervention.
SMS Plugins and Modules Pre-built integration plugins and modules for WordPress, WooCommerce, Zapier, Microsoft Dynamics 365, Bitrix24, Odoo, and Nagios monitoring systems that enable direct SMS functionality within existing software ecosystems without custom development.

Quantifiable outcome

SMS open rate exceeding 95%, significantly higher than email marketing open rates
+3 more outcomes

Companies that use Altiria

Customer profile

Named customers15 records

Segments8 records

Ideal customer profiles5 records

Altiria technology and API

Technology

Technology focussed Yes

API detail

Has API: Yes
API docs
API detail

Core technology

AI maturity

App detail

Integration10 records

AI capability2 records

Feature17 records

Altiria partnerships and signals

Strategic signal

Partnerships

Six partnerships are on record, tiered flagship and core.

Link MobilityflagshipStrategic or Co-development Partner · 1 December 2021In December 2021, Altiria integrated into the Link Mobility group, a global leading provider of mobile communications and messaging solutions. Link Mobility operates with over 650 employees, 28 offices in 17 countries. Altiria operates as Link Mobility Spain S.L.U. following the acquisition.
Meta (Facebook)coreTechnology or IntegrationAltiria is a BSP (Business Solution Provider) partner of Meta, authorized to provide WhatsApp Business API services to businesses in Spain and Latin America.
WordPresscoreTechnology or IntegrationPre-built plugin integration for WordPress CMS allowing easy SMS sending from WordPress websites without coding.
WooCommercecoreTechnology or IntegrationPlugin integration for WooCommerce e-commerce platform enabling SMS notifications for orders, shipping, and marketing campaigns.
Microsoft Dynamics 365coreTechnology or IntegrationIntegration module for Microsoft Dynamics 365 CRM/ERP enabling SMS functionality within Microsoft business applications.
CNMC (Comisión Nacional de los Mercados y la Competencia)flagshipOthersAltiria is registered operator with CNMC since February 2004, authorized for SMS transmission services with assigned short numbers (25300, 28014, 28024, 38014, 215800, 217800, 215000).

Scale indicators7 records

Recent moves7 records

Expansion highlights6 records

Altiria competitors and assessment

Company assessment

Emerging players

Plivo: Cloud communications platform providing SMS, voice and WhatsApp APIs with competitive pay-as-you-go pricing. Comparable to Altiria's SMS API on developer experience, pricing model and SMB/enterprise customer targeting.
Gupshup: Conversational messaging platform with strong WhatsApp Business API focus and growing Spanish/LATAM presence. Comparable to Altiria's WhatsApp chatbot and conversational commerce offerings, particularly for emerging-market enterprises.

Broad incumbents

Vonage (Ericsson): CPaaS platform (now part of Ericsson) offering SMS, WhatsApp, voice and video APIs to enterprises worldwide. Comparable to Altiria's enterprise API offering but at much larger scale and broader geographic coverage.
Twilio: US-listed global CPaaS incumbent offering SMS, WhatsApp, voice, and email APIs with deep developer ecosystem. Competes with Altiria for Spanish and LATAM enterprise messaging spend, particularly via Twilio's WhatsApp Business API offering.
Infobip: Croatian-headquartered global CPaaS platform with strong presence across SMS, WhatsApp Business, and omnichannel messaging. Operates at significantly larger scale than Altiria and competes in the same Spanish/LATAM enterprise RFPs.

Direct peers

LabsMobile: Spanish-headquartered SMS and WhatsApp Business API provider serving Spain and LATAM with similar developer-facing API distribution. Closest like-for-like competitor to Altiria in terms of geography, size and product scope.
CM.com: Dutch-listed CPaaS platform offering SMS, WhatsApp Business API, RCS and conversational AI across Europe and emerging markets. Direct competitor to Altiria in WhatsApp BSP services and SMS APIs, with overlapping customer segments in retail, healthcare and NGOs.
Sinch: Swedish CPaaS leader offering SMS, WhatsApp, RCS, and voice APIs globally, including dedicated Spanish and LATAM operations. Directly comparable on product scope (SMS, WhatsApp, certified messaging) and enterprise customer base.
MessageBird: European-headquartered CPaaS provider delivering SMS, WhatsApp, voice and email APIs with strong presence in Spain and LATAM. Comparable to Altiria as a multi-channel messaging platform serving enterprise and SMB customers in the same geographies.

Regional players

Móvilsur: Spanish SMS aggregator and messaging provider focused on A2P SMS and WhatsApp Business API for the Iberian market. Overlaps with Altiria on Spanish enterprise SMS and certified messaging services.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

Altiria compliance and trust

Trust signal

Compliance3 records

Altiria financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Altiria leadership team

Management profile

Number of profiles

Profiles1 record

Altiria funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Altiria M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Altiria

What does Altiria do?

Is Altiria a public or private company?

Altiria is a private company. It is classified as corporate owned and is currently operating.

When was Altiria founded?

Altiria was founded in 2002. It employs 11 to 50 people.

Where is Altiria based?

Altiria is headquartered in Madrid, Spain, in the Europe region.

How does Altiria make money?

Four revenue lines are on record. SMS Credit Sales (Prepaid) is the primary driver. The others are SMS Credit Sales (Postpay), whatsApp Business API and SMS Solidario (Charitable SMS Donations).

Who are Altiria's main competitors?

Emerging players on record are Plivo and Gupshup. Broad incumbents are Vonage (Ericsson), Twilio and Infobip. Direct peers are LabsMobile, CM.com, Sinch and MessageBird. Móvilsur is listed as a regional player.

Does Altiria have an API?

Yes. Altiria provides multiple SMS APIs for developers to integrate SMS sending capabilities into their software applications. Available APIs include: HTTP POST API for sending SMS via HTTP requests, REST JSON API using JSON format over HTTP, SOAP Web Services for enterprise integrations, SMPP protocol for high-volume low-latency requirements, and Mail2SMS API to convert emails into SMS messages. The APIs support features such as scheduled sending, certified SMS, parameterized landing pages, Unicode SMS with accents and emojis, and concatenated long SMS. Developer documentation is at www.altiria.com/api-envio-sms.

What industry is Altiria in?

Altiria's product category is SMS and Mobile Messaging Platform. Its primary akta.pro industry code is MPAAAIAB, SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT). Its NAICS code is 517 and its SIC code is 4822.