Sound Payments
Sound Payments is a Jacksonville-based software company, founded in 2016, that builds processor-agnostic cloud POS and payment technology — including the patented Quantum Cloud API and Sound Easy Pump petroleum retrofit — sold exclusively through ISOs, ISVs, and resellers to SMB merchants, C-stores, and gas stations.
- Company typePrivate
- Founded2016
- HeadquartersJacksonville, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Sound Payments does
Sound Payments is a Jacksonville, Florida-based software company founded in 2016 by CEO Andrew Russell that builds processor-agnostic point-of-sale and payment technology, sold exclusively through channel partners rather than directly to merchants. The company's three core products are Sound POS (a cloud-based all-in-one POS with online management portal, inventory/employee/customer tools, and integrated payment acceptance), Quantum Cloud (a patented semi-integrated payment API that connects any POS system to payment devices over the internet while reducing PCI scope), and Sound Easy Pump (a patented retrofit solution enabling EMV, contactless, mag-stripe, QR, and PIN-on-glass payments directly at the fuel dispenser, at roughly one-third the cost of pump replacement). Additional modules include a Kitchen Display System (KDS), bulk pricing/packaging, ID scanning, scale integration, tobacco rebate reporting via mKonnekt, and direct delivery integration with GrubHub, Uber Eats, and DoorDash. Sound Payments holds two granted patents covering Quantum Cloud and Sound Easy Pump and is PCI 5 compliant with PCI 6 readiness on the petroleum platform.
The business operates as a software licensor generating revenue from annual white-label licensing fees to ISOs/ISVs, per-instance boarding and training fees, hardware device sales and leases (e.g., A77 at $31.95/month), and professional services for onboarding and deployment. The company does not earn transaction-fee revenue, a deliberate positioning choice that prevents it from competing with its reseller partners. Sound POS runs on hardware from PAX, Dejavoo, NEXGO, and Terminology, and a Terminology partnership signed in mid-2025 extends the platform internationally to Canada, Latin America, Europe, and the UK. As of the most recent data, the company has approximately 40-100 employees, reports 25,000+ merchants using Quantum Cloud and 1,500 fueling points installed, and disclosed 50% subscription growth in 2022. Sound Payments remains privately held and founder-owned with no recorded external funding rounds.
Sound Payments firmographics
Firmographics- Name
- Sound Payments
- Legal name
- Sound Payments
- Website
- https://soundpayments.com
- Company type
- Private
- Founded year
- 2016
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Sound Payments is a Jacksonville-based software company, founded in 2016, that builds processor-agnostic cloud POS and payment technology — including the patented Quantum Cloud API and Sound Easy Pump petroleum retrofit — sold exclusively through ISOs, ISVs, and resellers to SMB merchants, C-stores, and gas stations.
- Ownership category
- akta.pro rank
Where Sound Payments is headquartered
LocationHeadquarters
- HQ city
- Jacksonville
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Sound Payments business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Supply Chain
Revenue model
- Software Licensing: Sound Payments is a software licensing company that provides POS software solutions to ISOs and ISVs. Revenue is generated through annual licensing fees for white label partners and per-instance fees for assisted programs. The company does not earn revenue from transaction fees, positioning itself as non-competitive with its reseller partners.
- Hardware Device Leasing/Sales: The company offers hardware devices including the A77 mobile POS at $31.95 per month. Sound POS runs on various terminals from hardware partners including PAX, Dejavoo, NEXGO, and Terminology. Resellers and merchants purchase or lease hardware devices.
- Professional Services: Boarding and deployment services including web portal configuration, inventory uploading, and personalized merchant training. Pricing based on services selected. Also offers one-on-one customized training for a fee.
- White Label Licensing: Independent and assisted white label programs with annual licensing fees covering app management. Assisted program includes additional per-instance boarding and training fees. White label partners receive branded user guides, manuals, training materials, and videos.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | A77 Mobile POS Device - $31.95 per month |
| Subscription | Annual | White Label Annual Licensing Fee |
| Other | Pay-as-you-go | Assisted White Label - Per Instance Fees |
| Other | Pay-as-you-go | Boarding and Deployment Services |
| Unit Pricing | Pay-as-you-go | Reseller Hardware Promotion - 10% off |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels7 records
Sound Payments product offering
Product offeringCore offering
Sound Payments is a software licensing company that builds processor-agnostic cloud-based point-of-sale and payment processing solutions. Its core offerings include Sound POS (an all-in-one cloud POS for SMBs), Quantum Cloud (a patented semi-integrated payment device connectivity platform with API for ISVs), and Sound Easy Pump (a patented retrofit EMV-at-the-pump solution for the petroleum industry). The company sells exclusively through a channel model of ISOs, ISVs, resellers, and white-label partners, and does not compete with processors on transaction fees.
Product overview
Sound Payments is a software licensing company that provides processor-agnostic payment acceptance and point-of-sale technology solutions to ISOs and ISVs. The company operates through three core product lines: Sound POS (cloud-based all-in-one POS system), Quantum Cloud (semi-integrated payment device connectivity via API), and Sound Easy Pump (petroleum industry EMV-at-the-pump solution). Sound POS runs on multiple hardware devices from partners (PAX, Dejavoo, NEXGO, Terminology) and supports white labeling for partners. Add-on modules include Kitchen Display System (KDS), boarding/deployment services, merchant training, and reseller workshops. The company targets small to medium businesses across retail, convenience stores, quick-service restaurants, and petroleum stations.
Differentiator
Problem solved
Functional benefit
Brands
- Sound POS: Comprehensive all-in-one cloud-based POS system with integrated payment processing for small to medium businesses
- Quantum Cloud
- Sound Easy Pump
- Sound Hub
Products and services
- Quantum Cloud Cloud-based semi-integrated payment platform that connects any POS system to semi-integrated payment devices via the internet. Provides an API (JSON, XML, SOAP) for ISVs and developers, reduces PCI scope by keeping sensitive data off the register, and resolves IP and firewall connectivity issues.
- Sound POS Comprehensive cloud-based point-of-sale system for small and medium businesses with online management portal, integrated payments, thermal printer, cash drawer, barcode scanner, inventory management, employee management, and real-time reporting. Runs on PAX, Dejavoo, NEXGO, and Terminology hardware and supports cash discount and dual pricing.
- Sound Easy Pump Retrofit payment solution for petroleum stations that accepts EMV, mag-stripe, contactless, QR, and PIN-on-glass payments directly at the pump. Approximately one-third the cost of full pump replacement and PCI 5 compliant / PCI 6 ready.
- Sound POS Kitchen Display System (KDS) Digital order management system for quick-service and foodservice operations, fully integrated with Sound POS. Replaces paper tickets, prioritizes orders by wait time using color coding, and uses heat- and water-resistant monitors designed for commercial kitchens.
- Sound POS White Label Program Licensing program that enables ISOs and resellers to offer Sound POS under their own brand with custom logos, colors, and design. Available as independent (partner-managed) or assisted (Sound Payments-supported) programs with annual licensing fees and per-instance boarding and training fees for the assisted tier.
Quantifiable outcome
- Device reconnection after outages - eliminates top support call category
- +3 more outcomes
Companies that use Sound Payments
Customer profileNamed customers2 records
Segments5 records
Ideal customer profiles4 records
Sound Payments technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
AI capability3 records
Feature6 records
Sound Payments partnerships and signals
Strategic signalPartnerships
14 partnerships are on record, tiered core and featured.
- TerminologycoreStrategic integration partnership expanding Sound POS globally to Canada, Latin America, Europe, and the UK. Terminology provides certified Android hardware devices including the C3 Plus countertop terminal and R12 mobile POS that run Sound POS software, enabling international market expansion.
- J3 POS (Ganymede Technologies Corp.)corePartnership to deliver a processor-agnostic integrated solution for gas stations combining J3's in-store POS system with Sound Easy Pump for EMV-at-the-pump functionality. The integrated solution uses the NeXGen forecourt controller and provides seamless integration for station owners choosing their own processing service.
- NEXGOcorePartnership integrating NEXGO's Smart POS N82 and N96 devices with Sound POS software. NEXGO provides affordable and customizable electronic payment and wireless communication solutions. The partnership provides merchants with enhanced hardware options combining portability and flexibility while maintaining security and performance standards.
- DejavoocoreIntegration of Dejavoo's QD series of secure payment devices (QD1, QD2, QD3, QD4) with Sound POS. Dejavoo provides cutting-edge products designed to empower small to medium-sized businesses with secure Android terminals. The partnership expands hardware options for Sound POS resellers and merchants.
- PAX TechnologycoreHardware partner providing payment terminal solutions. PAX Technology has more than 70 million terminals in over 120 countries. Sound POS runs on PAX devices including E600 Mini, E700, E700 Mini, E800, Elys, A77, A800, and A920 Pro.
- Sundance PaymentfeaturedFeatured partner offering a suite of leading-edge processing equipment to merchants with secure and efficient tools to process multiple payment types and manage their business.
- Go3 TechnologyfeaturedFeatured partner providing one-stop solution through online ordering software, online booking platform, restaurant POS and digital marketing services for retail businesses.
- Merchant IndustryfeaturedFeatured partner and leading credit card processing company providing services and solutions to businesses of all types and sizes across the nation with easy, efficient, and secure processing solutions.
- Global PaymentsfeaturedFeatured partner combining a leading commerce platform with deep expertise to deliver solutions that make every aspect of commerce work better at every scale.
- NRS Petro CheetahfeaturedFeatured partner providing POS system for gas stations that tracks sales, monitors inventory, and enhances security with individual user logins.
- Fluid PayfeaturedFeatured partner founded in 2017, providing a secure Level 1 PCI Compliant cloud-based payment gateway for businesses to process transactions from various devices anywhere in the world.
- ClearentfeaturedFeatured partner built to be a different kind of payment processor prioritizing quality and honesty.
- Alliance BancardfeaturedFeatured partner serving business owners since 1995 with best rates, best service, and reliable support for all payment processing needs.
- Vendara PaymentsfeaturedFeatured partner leveraging strong infrastructure of payment technology and support systems to provide seamless payment processing and robust services for ISOs, Agents, and ISVs.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Sound Payments competitors and assessment
Company assessmentDirect peers
- Clover (Fiserv): Clover is a leading SMB POS and payments platform owned by Fiserv, sold extensively through ISOs and merchant acquirers. It competes directly with Sound POS for the same SMB and reseller channel, though Clover bundles First Data/Fiserv processing more tightly than Sound Payments' processor-agnostic model.
- Toast: Toast is a leading restaurant-specific POS and payments platform, closely comparable to Sound POS's QSR and foodservice focus (including the Sound KDS). It is more capital-rich and vertically specialized in restaurants than Sound Payments.
- Lightspeed Commerce: Lightspeed provides cloud POS for retail and restaurant SMBs, overlapping with Sound POS's multi-location retail and quick-service segments. It is publicly traded and serves a more upper-SMB/mid-market customer base.
- SpotOn: SpotOn delivers POS, payments, and software to SMBs with a strong channel- and ISO-driven model that mirrors Sound Payments' reseller-centric GTM. It is a direct competitor in restaurants and retail.
- PAR Technology: PAR Technology provides restaurant POS (Punchh, PAR PixelPoint) and broader enterprise POS solutions. Its PixelPoint and Brink POS lines overlap with Sound POS's restaurant focus, while its scale and capital base exceed Sound Payments'.
- Gilbarco Veeder-Root: Gilbarco is a major forecourt/petroleum POS and dispenser vendor (Passport systems). Its forecourt controllers and pump-integrated systems are listed as compatible partners for Sound Easy Pump but also represent the dominant incumbent alternative.
Broad incumbents
- Square (Block): Square is a broad incumbent in SMB POS, payments, and software. While its primary GTM is direct-to-merchant rather than ISO-driven, it competes with Sound POS for the same small business customer across retail, restaurants, and services.
- Shift4 Payments: Shift4 is a payments and POS technology provider serving restaurants, hotels, stadiums, and retail. It competes indirectly through its SkyTab POS and broader hospitality payments stack, against which Sound Payments' ISO-channel POS sits.
- Verifone: Verifone is a global payments hardware and petroleum solutions provider (Commander systems, forecourt controllers). It is both a compatible partner for Sound Easy Pump and a direct incumbent competing for the same EMV-at-pump retrofit dollars.
Emerging players
- Invenco by GVR (Invenco-iZettle/P66): Invenco provides outdoor payment terminals and EMV retrofit solutions for fuel retailers. It is an emerging competitor in the same petroleum EMV-at-pump niche where Sound Easy Pump is positioned.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Sound Payments social profiles
Digital presenceSound Payments compliance and trust
Trust signalCompliance2 records
Sound Payments financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sound Payments leadership team
Management profileNumber of profiles
Profiles3 records
Sound Payments funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sound Payments M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sound Payments
What does Sound Payments do?
Sound Payments is a software licensing company that builds processor-agnostic cloud-based point-of-sale and payment processing solutions. Its core offerings include Sound POS (an all-in-one cloud POS for SMBs), Quantum Cloud (a patented semi-integrated payment device connectivity platform with API for ISVs), and Sound Easy Pump (a patented retrofit EMV-at-the-pump solution for the petroleum industry). The company sells exclusively through a channel model of ISOs, ISVs, resellers, and white-label partners, and does not compete with processors on transaction fees.
Is Sound Payments a public or private company?
Sound Payments is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sound Payments founded?
Sound Payments was founded in 2016. It employs 51 to 100 people.
Where is Sound Payments based?
Sound Payments is headquartered in Jacksonville, United States, in the North America region.
How does Sound Payments make money?
Four revenue lines are on record. Software Licensing is the primary driver. The others are hardware Device Leasing/Sales, professional Services and white Label Licensing.
Who are Sound Payments's main competitors?
Direct peers on record are Clover (Fiserv), Toast, Lightspeed Commerce, SpotOn, PAR Technology and Gilbarco Veeder-Root. Broad incumbents are Square (Block), Shift4 Payments and Verifone. Invenco by GVR (Invenco-iZettle/P66) is listed as an emerging player.
Does Sound Payments have an API?
Yes. Quantum Cloud API enables seamless connectivity between any POS system and semi-integrated payment devices through the internet. Supports multiple integration types: JSON, XML, SOAP. The simple API is designed to hide the complexity of transaction processing in the new age of EMV. With sensitive data not reaching the register, the PCI scope is reduced. Only non-sensitive data is shared from the terminal device to the register. Developers can easily add new services via the Quantum Cloud API without payment terminal applications or processor certifications. Developer documentation is at soundpayments.com/quantum-cloud.