What Sundance Payment Solutions does

Sundance Payment Solutions, LLC is a registered Independent Sales Organization (ISO) of Fifth Third Bank, National Association, headquartered at 100 Throckmorton St. #250, Fort Worth, Texas. The company operates as a nationwide merchant services provider focused on small to medium-sized businesses across retail, restaurant, mobile/service, professional services, and government verticals. Its functional offering spans credit and debit card processing, ACH transactions, merchant cash advances, next-day funding, card brand enrollment (Visa, Mastercard, Discover, American Express, Diners, PayPal, EBT), and online reporting through its FirstView platform. Sundance was founded circa 2017 and operates with 11-50 employees under private ownership, with an affiliation to Deluxe Corporation (parent of First American Payment Systems).

The company's product portfolio is assembled around third-party payment hardware and cloud-based point-of-sale (POS) software that Sundance resells and integrates rather than develops in-house. Hardware includes Dejavoo Z9/Z11 terminals, PAX A920/A80 Android terminals, Ingenico Tetra terminals, and Moby 3000/8500 and RP457c mobile readers. Software platforms include Epos Now (a cloud POS with an app store of third-party integrations to QuickBooks, Mailchimp, WordPress, Ordoo, Zapper, LoyaltyDog, and Caterbook), Sound POS, SwipeSimple, PayTrace (a virtual terminal with Level II/III data and API), and FirstPay.Net (an e-commerce virtual terminal with recurring billing). The company also offers Trec2Go, a digital online ordering platform for restaurants with native Uber Eats and DoorDash integration. Sundance's proprietary claim is limited to its back-end payment processing technology and the FirstView reporting interface; the broader stack relies on partners including Fifth Third Bank for bank sponsorship and Deluxe for enterprise processing infrastructure.

Sundance generates revenue primarily through transaction-based fees on credit and debit card processing (interchange, transaction fees, and monthly service charges), supplemented by hardware sales, merchant cash advance income, and professional services such as expedited next-day funding. Pricing is custom and quote-based, negotiated based on merchant processing volume; the company publicly advertises a Best Rate Guarantee that matches or beats any written competitor offer. Go-to-market is anchored on a non-exclusive network of Independent Account Executives who earn quick-start bonuses and residual income, supplemented by local field sales representatives for face-to-face SMB and enterprise consultations and by direct customer acquisition through website contact forms and 24/7/365 phone support.

Name

Sundance Payment Solutions

Legal name

Sundance Payment Solutions, LLC

Website

https://sundancepayment.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

11–50 employees

Short description

Sundance Payment Solutions is a Fort Worth-based registered ISO of Fifth Third Bank providing payment processing, POS systems, and merchant services to small and medium-sized U.S. businesses across retail, restaurant, and professional services verticals.

Ownership category

akta.pro rank

Product category

Merchant Services / Payment Processing

NAICS

Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

akta.pro primary industry

EMV Chip, Magstripe & PIN Debit Acceptance (FSAMADAG)

akta.pro secondary industries

Recurring Billing, Subscriptions & Tokenized Payments (CRAFALAH), Merchant-of-Record (MoR) & Payment Facilitation (PayFac) Infrastructure (FSAGABAE)

Keywords

• Payment processing services
• Merchant services
• Credit card processing
• POS systems
• Mobile payment acceptance

Headquarters

HQ city

Fort Worth

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Marketing or Sales, Personnel, Operations, Technology or R&D, Infrastructure

Revenue model

1. Credit and Debit Card Processing: Transaction-based payment processing fees charged to merchants for processing credit and debit card transactions. Revenue generated through interchange fees, transaction fees, and monthly service charges.
2. ACH Transactions: Automated Clearing House transaction processing allowing automatic payment transfers to and from merchant bank accounts.
3. Cash Advances: Merchant cash advances offered as an advance on future sales. Revenue generated through the advance amount with flexible qualification and fast funding typically within ten days.
4. Next Day Funding: Expedited deposit service providing merchants with payment transaction deposits the next business day.
5. Equipment Sales: Sale of payment terminals and POS hardware including countertop terminals, smart terminals, mobile payment devices, and accessories.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels4 records

Core offering

Sundance Payment Solutions is a nationwide merchant services provider that processes credit and debit card transactions, ACH transfers, and merchant cash advances for small to medium-sized businesses operating as a registered ISO of Fifth Third Bank. It resells and integrates third-party payment hardware (Dejavoo, PAX, Ingenico Tetra, Moby/RP457c mobile readers) and software platforms (Epos Now cloud POS, Sound POS, SwipeSimple, PayTrace virtual terminal, FirstPay.Net e-commerce, Trec2Go digital ordering). Supporting services include ACH processing, next-day funding, cash advances, and a Best Rate Guarantee pricing program with 24/7/365 customer support.

Product overview

Sundance Payment Solutions offers a diversified portfolio of payment acceptance products and services designed for small to medium-sized businesses. The portfolio includes countertop and wireless EMV payment terminals (Dejavoo Z9/Z11, PAX A920/A80, Tetra), cloud-based point-of-sale systems (Sound POS, Epos Now), mobile payment solutions (Moby 3000, Moby 8500, RP457c), e-commerce and virtual terminal platforms (FirstPay.Net, PayTrace), and digital ordering systems (Trec2Go with Uber Eats/DoorDash integration). The Epos Now platform includes an app store with third-party integrations to QuickBooks, WordPress, Mailchimp, and other business tools. Supporting services include ACH transactions, next-day funding, cash advances, and a Best Rate Guarantee pricing program. Sundance is a registered ISO of Fifth Third Bank.

Differentiator

Problem solved

Functional benefit

Products and services

• Credit & Debit Card Processing Transaction-based credit and debit card payment processing service for merchants, generating revenue through interchange fees, transaction fees, and monthly service charges.
• Dejavoo Z9 & Z11 Payment Terminals EMV payment terminals with color LCD touchscreen, supporting EMV chip, NFC contactless, and mobile payments via dial-up, Ethernet, WiFi, or 4G wireless connections.
• PAX A920 & A80 Payment Terminals Android-powered electronic payment terminals with HD color touchscreen, built-in thermal printer, NFC contactless acceptance, electronic signature capture, and EMV processing (A920: 4G/WiFi/GPS; A80: WiFi/Bluetooth/Ethernet).
• Ingenico Tetra Payment Terminals Payment terminals with EMV, PIN, magstripe, and contactless acceptance (Apple Pay, Samsung Pay), electronic signature capture, and models such as Tetra Move/5000 with wireless connectivity, 3.5-inch color touchscreen, and two-second processing approval.
• Mobile Card Readers (Moby 3000, Moby 8500, RP457c) EMV mobile card readers (Moby 3000 chip-and-sign/magstripe; Moby 8500 and RP457c with EMV, magstripe, and contactless) that pair with smartphones and tablets for on-the-go payment acceptance.
• Sound POS Cloud-based point-of-sale system with inventory management, customer lookup, multiple payment types, receipt printing/emailing, age verification, and real-time reporting accessible from any device.
• Epos Now Cloud-based POS platform for retail and restaurants including touchscreen terminal, cash drawer, thermal receipt printer, PIN pad, staff management/scheduling, customer engagement/VIP programs, inventory control, and app store integrations (QuickBooks, WordPress, Mailchimp, Ordoo, Zapper, LoyaltyDog, Caterbook).
• SwipeSimple Payment software for the PAX A920 offering terminal, virtual, and mobile processing with EMV quick chip, contactless, customizable tips, cloud-based inventory, digital receipts, invoicing, scheduled recurring payments, and customer analytics.
• PayTrace Full-featured virtual terminal and e-commerce payment solution with online/email invoicing, recurring billing, Level II/III data processing, custom reports, fraud prevention tools, secure card vault, and a feature-rich payment processing API.
• FirstPay.Net Secure e-commerce virtual terminal with shopping cart functionality, inventory management, fraud screening, Customer Identification Management (CIM) for recurring payments, drag-and-drop website builder with templates, detailed reporting, and social media integration.
• Trec2Go Digital Ordering Digital online ordering system for restaurants with Uber Eats and DoorDash integration, branded mobile app, one-touch customer reordering, and unlimited content upload.
• ACH Transactions Automated Clearing House service enabling automatic transfer of payments to and from merchant bank accounts without preparing invoices, handling checks, or visiting the bank.
• Next Day Funding Payment processing feature that deposits merchant transaction funds the next business day.
• Merchant Cash Advance Advance on future sales (not a loan) with flexible qualification and fast funding typically within ten days.

Quantifiable outcome

• 24/7/365 customer service availability ensures merchants can resolve issues anytime
• +3 more outcomes

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

Feature4 records

Partnerships

Eight partnerships are on record, tiered core and major.

• Deluxe Corporation (First American Payment Systems)coreStrategic or Co-development PartnerSundance is affiliated with Deluxe Corporation (parent company of First American Payment Systems) as shown by reference to deluxe.com/about/first-american-payment-systems and the sd-deluxe-side.png logo. Deluxe provides enterprise payment processing infrastructure and technology solutions that support Sundance's merchant services operations.
• Epos NowmajorTechnology or IntegrationEpos Now is a cloud-based POS system offered through Sundance, designed for retail and restaurant industries. The award-winning system enables merchants to manage inventory, process payments, and run reports from any device. Sundance serves as a reseller/integrator of Epos Now solutions.
• PAX TechnologymajorTechnology or IntegrationPAX A920 and A80 electronic payment terminals are offered through Sundance. The A920 is powered by Android OS with HD touchscreen, NFC, and EMV capabilities. Sundance integrates and resells PAX hardware as part of its payment terminal portfolio.
• Ingenico (Tetra)majorTechnology or IntegrationIngenico Tetra series payment terminals are offered through Sundance, featuring fast EMV processing, large color screens, and support for PIN, magstripe, and contactless payments including Apple Pay and Samsung Pay.
• DejavoomajorTechnology or IntegrationDejavoo Z9 and Z11 payment terminals are offered through Sundance with customizable interfaces, color touchscreens, and advanced security technology supporting EMV, NFC, and mobile payments with multiple connection methods.
• PayTracemajorTechnology or IntegrationPayTrace is a full-featured virtual terminal and e-commerce payment solution offered through Sundance for B2B, professional services, and government payments with Level II/III data capabilities and interchange savings.
• FirstPay.NetmajorTechnology or IntegrationFirstPay.Net is a secure e-commerce virtual terminal and shopping cart solution offered through Sundance, enabling merchants to design websites and accept online payments with fraud screening and recurring billing capabilities.
• SwipeSimplemajorTechnology or IntegrationSwipeSimple software runs on PAX A920 hardware offering mobile, virtual terminal, and card reader payment solutions through Sundance with cloud-based inventory, invoicing, and scheduled recurring payments.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• PayPal: PayPal provides SMB payment acceptance (including Zettle POS hardware) and eCommerce tools — a broad incumbent peer overlapping Sundance's eCommerce (FirstPay.Net), PayPal acceptance, and small-merchant POS offerings.
• Stripe: Stripe is a global payments infrastructure provider widely used by SMBs and platforms for online and in-person acceptance; it competes most directly with Sundance's PayTrace and FirstPay.Net eCommerce offerings and increasingly with embedded POS.
• Heartland Payment Systems (Global Payments): Heartland Payment Systems, a Global Payments brand, is a large-scale merchant acquirer serving SMBs through direct and ISO channels, with comparable POS, eCommerce, and cash advance offerings to Sundance.

Direct peers

• Clover (Fiserv): Fiserv's Clover provides app-based POS and payment processing solutions to SMBs through both direct sales and ISO/reseller channels — directly comparable to Sundance's ISO-distributed model and POS-plus-processing bundle.
• North American Bancard: North American Bancard is a privately held merchant services provider operating a similar ISO/reseller model with bank sponsorship, SMB focus, and rate-match guarantees — a direct business-model peer to Sundance.
• Payment Depot: Payment Depot is an SMB-focused payment processor with transparent interchange-plus pricing and ISO-style sales agents — closely comparable to Sundance's SMB pricing approach and independent agent distribution.
• Stax by Fattmerchant: Stax (formerly Fattmerchant) offers subscription-based payment processing to SMBs with transparent interchange-plus pricing and integrated POS — a close SMB peer to Sundance's processing-plus-POS model.
• Toast: Toast is a restaurant-focused POS and payments platform offering integrated hardware, software, and processing — competing with Sundance in the restaurant segment where Sundance offers Epos Now, Sound POS, and Trec2Go.
• Square (Block): Block's Square offers integrated payment processing, POS hardware, and merchant services to SMBs across retail and restaurants — directly competing with Sundance's full-stack processing-plus-POS offering and frequently used as the benchmark rate Sundance's Best Rate Guarantee matches.

Emerging players

• Helcim: Helcim is an SMB payments provider offering processing, POS hardware, and online acceptance with interchange-plus pricing — a comparable SMB bundle with growing direct competition to Sundance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/SundancePayment
• Facebookfacebook.com/SundancePaymentSolutions
• LinkedInlinkedin.com/company/sundance-payment-solutions

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Sundance Payment Solutions