Secret Nature
Secret Nature is a vertically integrated U.S. cannabis manufacturer and direct-to-consumer e-commerce brand, founded in 2017 in Twinsburg, Ohio, selling federally legal THCA, CBD, Delta 8, and rare cannabinoid products across all 50 states under the U.S. Farm Bill.
- Company typePrivate
- Founded2017
- HeadquartersTwinsburg, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Secret Nature does
Secret Nature is a privately held U.S. cannabis manufacturer and direct-to-consumer e-commerce brand, founded in 2017 and headquartered in Twinsburg, Ohio. The company cultivates and sells a portfolio of federally legal hemp-derived products under the U.S. Farm Bill (<0.3% THC), with SKUs spanning THCA flower, THCA and CBD disposable vapes, pre-rolls in 2- and 7-pack formats, CBD hemp flower, Delta 8 THC products, rare cannabinoid extracts (CBG, CBN), and a 60-count Live Resin THC gummy line priced at $54.99.
Production is anchored in indoor and climate-controlled greenhouse cultivation using living soil practices and organic nutrients, with every batch third-party lab tested for purity, balance, and potency and COAs published for transparency. The company markets positioning pillars around clean-grown inputs, zero additives, and full-spectrum live resin extraction. Distribution is primarily through the company's own Shopify-based storefront (secretnature.com) shipping to all 50 U.S. states, complemented by a wholesale application for retail partners; customer acquisition relies on a 20% first-order email offer, SMS opt-in, an Instagram presence (@secret____nature), a blog/education library, video content, and a rewards program. A founder-led operating model is evident, with Tyler William listed as Founder and CEO; no institutional funding, M&A, or structural changes have been disclosed in the available data.
Secret Nature firmographics
Firmographics- Name
- Secret Nature
- Legal name
- Secret Nature
- Website
- https://secretnaturecbd.com
- Company type
- Private
- Founded year
- 2017
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Secret Nature is a vertically integrated U.S. cannabis manufacturer and direct-to-consumer e-commerce brand, founded in 2017 in Twinsburg, Ohio, selling federally legal THCA, CBD, Delta 8, and rare cannabinoid products across all 50 states under the U.S. Farm Bill.
- Ownership category
- akta.pro rank
Secret Nature industry classification
Industry- Product category
- Cannabis and Hemp Products
- NAICS
- Medicinal and Botanical Manufacturing (325411), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)
- SIC
- Medicinal Chemicals & Botanical Products (2833)
- akta.pro primary industry
- Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD)
- akta.pro secondary industries
- Hemp Flower & Pre-Roll Retail (Non-Dispensary) (CRANAHAE), CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Vape & Cartridge Accessories (Batteries, Chargers, Pods) (CRANAHAH)
Keywords
Where Secret Nature is headquartered
LocationHeadquarters
- HQ city
- Twinsburg
- HQ country
- United States
- HQ region
- North America
Markets served
Secret Nature business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Marketing or Sales, Operations, Personnel, Others
Revenue model
- Direct Product Sales: One-time purchase model for cannabis and hemp products including THCA flower, CBD flower, vapes, gummies, pre-rolls, and wellness extracts. Products are sold at fixed price points with free shipping threshold of $99.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | THCA products price range |
| Unit Pricing | Pay-as-you-go | CBD products price range |
| Unit Pricing | Pay-as-you-go | THCA Live Resin Gummies |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Secret Nature product offering
Product offeringCore offering
Secret Nature manufactures and distributes premium, organically grown cannabis and hemp products including THCA flower, CBD hemp flower, disposable vapes, pre-rolls, live resin THC gummies, and rare cannabinoid extracts (CBG, CBN). The company cultivates its own products in indoor and climate-controlled greenhouse environments using living soil practices, then sells them directly to consumers through its own e-commerce website with shipping to all 50 U.S. states.
Product overview
Secret Nature is a premium CBD and THCA flower brand offering a curated marketplace of clean-grown cannabis products. The portfolio includes indoor and greenhouse-grown THCA flower strains, THCA and CBD disposable vapes with live resin formulations, THCA and CBD pre-rolls in multiple pack sizes, CBD hemp flower, live resin THC gummies, Delta 8 THC products, and rare cannabinoid extracts (CBG, CBN). All products are 100% organically grown with living soil practices, third-party lab-tested for purity and potency, and compliant with U.S. Farm Bill regulations (less than 0.3% THC). The company positions itself as a craft cannabis brand serving 200,000+ customers since 2017.
Differentiator
Problem solved
Functional benefit
Products and services
- THCA Flower Premium indoor-grown THCA flower strains (including Apple Tartz and Sugar Pop), lab-tested for potency and purity with batch consistency and transparent cultivation practices. Sold to adult cannabis consumers via the Secret Nature e-commerce site.
- Greenhouse THCA Flower
- THCA Disposable Vapes
- THCA Pre-Rolls
- CBD Disposable Vapes
- Forbidden Fruit CBD Vape Cartridge
- White Fire OG CBD Vape Cartridge
- Frosted Kush CBD Hemp Flower
- Live Resin THC Gummies
- Delta 8 THC Products
- Wellness and Rare Cannabinoid Extracts
Quantifiable outcome
- Ranked #3 among 40+ nationally reviewed THCA flower brands by Sarasota Magazine in 2026 Buyer's Guide based on hands-on testing by five independent cannabis experts
- +1 more outcomes
Companies that use Secret Nature
Customer profileNamed customers3 records
Segments4 records
Ideal customer profiles4 records
Secret Nature technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Secret Nature partnerships and signals
Strategic signalScale indicators4 records
Recent moves5 records
Expansion highlights5 records
Secret Nature competitors and assessment
Company assessmentDirect peers
- Exhale Wellness: Ranked #1 THCA flower brand in Sarasota Magazine's 2026 Buyer's Guide ahead of Secret Nature (#3). Direct competitor in hemp-derived THCA flower, vapes, gummies, and pre-rolls sold via DTC e-commerce.
- Premium Jane: Premium-positioned CBD/hemp brand offering CBD oil, gummies, capsules, and flower. Comparable to Secret Nature's premium, lab-tested DTC positioning with similar price-point discipline.
- 3Chi: Leading hemp-derived cannabinoid brand with broad portfolio in Delta-8, THC-O, HHC, and THCA products. Closely comparable to Secret Nature's hemp-derived, multi-cannabinoid product strategy.
- Botany Farms: Premium CBD and hemp flower brand with a comparable small-batch, craft-grown positioning. Overlaps with Secret Nature on CBD/THCA flower, gummies, and vapes sold DTC.
- Delta Effex: Hemp-derived THC specialist focused on Delta-8 and other cannabinoid vapes and disposables. Competes with Secret Nature in the federally legal, hemp-derived vape and edible category.
- BudPop: Ranked #2 THCA flower brand in Sarasota Magazine's 2026 Buyer's Guide, directly ahead of Secret Nature. Competes with similar hemp-derived THCA flower, vapes, gummies, and pre-rolls via DTC e-commerce.
- Koi CBD: Established hemp-derived CBD brand with vapes, gummies, topicals, and flower across B2B and DTC. Comparable to Secret Nature's product format mix and federally legal positioning.
Broad incumbents
- cbdfx: Larger, more broadly distributed CBD brand offering vapes, gummies, topicals, and pet products. Overlaps with Secret Nature on premium CBD vapes and edibles but with wider channel presence.
- CBDistillery: Large-scale CBD brand with extensive SKU breadth across tinctures, gummies, capsules, vapes, and topicals. Competes with Secret Nature's CBD line but with broader distribution and deeper retail penetration.
Emerging players
- Crave Hemp: Smaller hemp-derived THCA and Delta-8 brand selling flower, vapes, and edibles DTC. Comparable SKU mix to Secret Nature but smaller scale and less brand recognition.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Secret Nature social profiles
Digital presenceSecret Nature compliance and trust
Trust signalCompliance3 records
Secret Nature financial estimates
Financial estimateRevenue estimate
Valuation estimate
Secret Nature leadership team
Management profileNumber of profiles
Profiles1 record
Secret Nature funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Secret Nature M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Secret Nature
What does Secret Nature do?
Secret Nature manufactures and distributes premium, organically grown cannabis and hemp products including THCA flower, CBD hemp flower, disposable vapes, pre-rolls, live resin THC gummies, and rare cannabinoid extracts (CBG, CBN). The company cultivates its own products in indoor and climate-controlled greenhouse environments using living soil practices, then sells them directly to consumers through its own e-commerce website with shipping to all 50 U.S. states.
Is Secret Nature a public or private company?
Secret Nature is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Secret Nature founded?
Secret Nature was founded in 2017. It employs 11 to 50 people.
Where is Secret Nature based?
Secret Nature is headquartered in Twinsburg, United States, in the North America region.
How does Secret Nature make money?
One revenue line is on record: direct Product Sales.
Who are Secret Nature's main competitors?
Direct peers on record are Exhale Wellness, Premium Jane, 3Chi, Botany Farms, Delta Effex, BudPop and Koi CBD. Broad incumbents are cbdfx and CBDistillery. Crave Hemp is listed as an emerging player.
Does Secret Nature have an API?
No public API is recorded for Secret Nature.
What industry is Secret Nature in?
Secret Nature's product category is Cannabis and Hemp Products. Its primary akta.pro industry code is CRANAHAD, Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal), with a secondary code of CRANAHAE, Hemp Flower & Pre-Roll Retail (Non-Dispensary). Its NAICS code is 325411 and its SIC code is 2833.