What Premium Jane does

Premium Jane is a direct-to-consumer hemp-derived wellness brand operated by PJ Marketing, LLC, headquartered in Scottsdale, Arizona. The company sources USA-grown Kentucky hemp and uses a supercritical CO2 closed-loop extraction process to produce a broad catalog of CBD and cannabinoid products, including full-spectrum and broad-spectrum CBD oils (300-3000mg), capsules, gummies (including sleep-specific formulations with melatonin, GABA, and CBN), topicals, pet products, and an expanding line of intoxicating hemp derivatives such as Delta 8 and Delta 9 THC gummies, THCA flower and pre-rolls, and THCP gummies. Products are manufactured in FDACS-certified, GMP-compliant facilities and third-party tested in ISO-accredited laboratories, with Certificates of Analysis accessible via QR codes on packaging.

Beyond cannabinoids, the company has built a sizable functional-mushroom and general-supplement line (Lion's Mane, Cordyceps, Reishi, Amanita Muscaria, Muscimol, Kava, NMN, Ashwagandha, Shilajit, BCAA, magnesium, sea moss, keto BHB, ACV, thermogenic formulas) and offers an in-house medical advisory board for clinical credibility. A medical advisory board (PharmDs and a DC) reviews formulations.

The business runs a multi-channel go-to-market: a primary DTC storefront at premiumjane.com with subscription options and a tiered loyalty program (Silver/Gold/Diamond), a Shareasale affiliate program at 20%+ commission, an influencer ambassador program, a wholesale program serving retailers and dispensaries, a franchise-style Market Reseller Program with exclusive territorial rights, and over 60 physical retail partners across the United States, plus a single international point of presence in India. Premium discounts, 30-day satisfaction guarantees, and free US shipping support customer acquisition. The company is privately held with no disclosed funding, M&A, or executive team changes in the data set.

Name

Premium Jane

Legal name

PJ Marketing, LLC

Website

https://premiumjane.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

Premium Jane is a Scottsdale-based, direct-to-consumer hemp wellness brand selling CBD oils, gummies, capsules, topicals, Delta 8/9 THC and THCA products, functional mushrooms, and general supplements to US health-conscious consumers, military veterans, pet owners, and wholesale/reseller partners via its own e-commerce site, 60+ retail stores, and B2B programs.

Ownership category

akta.pro rank

Product category

Cannabinoid Wellness Products

NAICS

Food (Health) Supplement Retailers (456191), Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

CBD/Hemp Specialty Stores (Tinctures, Oils, Edibles) (CRANAHAA)

akta.pro secondary industries

CBD/Hemp Wellness & Supplements Retail (CRANAHAC), Hemp-Derived Delta-8/Delta-9/THC-A Specialty Retail (Where Legal) (CRANAHAD), Herbal & Botanical Supplements (CRADAGAD)

Keywords

• Hemp CBD products
• Cannabinoid wellness supplements
• CBD oil tinctures
• Hemp extract edibles
• CBD topical creams

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Marketing or Sales, Operations, Personnel, Technology or R&D, Infrastructure

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream through premiumjane.com selling CBD oils, capsules, gummies, topicals, Delta 8/9 THC products, THCA products, mushroom supplements, and wellness products directly to consumers. Products sold as one-time purchases with free shipping on U.S. orders.
2. Subscription Services: Bi-weekly, monthly, bi-monthly subscription options for regular product deliveries with automatic renewal. Subscribers receive recurring shipments of selected products at their chosen frequency.
3. Wholesale Distribution: Wholesale program selling bulk CBD products to retailers, dispensaries, and business operators at discounted rates with fast shipping and retail support.
4. Market Reseller Program: Franchise-style program where resellers pay for exclusive market rights, receiving wholesale pricing, marketing support, and partnership networking opportunities to become local CBD market leaders.
5. Affiliate Commission: Affiliate program through Shareasale platform where partners earn 20%+ commission on sales generated through their referral links, with commission levels increasing based on total sales volume.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Premium Jane sells its own branded hemp-derived CBD and cannabinoid wellness products — including CBD oils, gummies, capsules, topicals, and pet treats — alongside a broader line of Delta 8 THC, Delta 9 THC, THCA flower/pre-rolls, THCP, and functional mushroom gummies. Products are manufactured in-house from USA-grown Kentucky hemp using supercritical CO2 extraction and sold primarily through its own e-commerce store at premiumjane.com.

Product overview

Premium Jane is a direct-to-consumer CBD and wellness company offering a diversified portfolio of hemp-derived and functional wellness products. The core product line centers on Full Spectrum and Broad Spectrum CBD oils (available in 300mg, 600mg, 1000mg, and 3000mg potencies), CBD gummies (including vegan and sleep-specific formulas), CBD oil capsules, CBD topicals (creams, salves, facial products), and CBD products for pets. Beyond traditional CBD, the company has expanded into other psychoactive and non-psychoactive cannabinoids including Delta 8 THC products (gummies, belts, rings), Delta 9 THC gummies, THCA flower and pre-rolls, and THCP gummies. The wellness category includes functional mushroom gummies (Lion's Mane, Cordyceps, Reishi, Amanita Muscaria, Muscimol), keto products (ACV gummies, fiber gummies, BHB gummies), and general supplements (Kava, NMN, Sea Moss, Shilajit, Ashwagandha, BCAA, Magnesium, Milk Thistle). Products are manufactured in FDACS-certified, GMP-compliant facilities in the USA, with hemp sourced from Kentucky and third-party lab testing through ISO-accredited laboratories. The company also operates wholesale, affiliate, and market reseller programs for B2B distribution.

Differentiator

Problem solved

Functional benefit

Products and services

• CBD Oil Tinctures (Full Spectrum & Broad Spectrum) Full-spectrum and broad-spectrum CBD oil tinctures infused in MCT oil, available in 300mg, 600mg, 1000mg, and 3000mg potencies and Natural, Mint, and Citrus flavors. Extracted from USA-grown Kentucky hemp using supercritical CO2 extraction.
• Vegan CBD Gummies 100% vegan CBD gummies containing 25mg of CBD per gummy, available in 750mg and 1500mg potencies with natural fruit flavors. A convenient, discreet edible format for daily CBD use.
• CBD Gummies for Sleep Sleep-focused 1500mg CBD gummies combining CBD with GABA, Chamomile, CBN, and Melatonin to support sleep quality.
• CBD Oil Capsules Pre-measured softgel capsules containing 50mg of CBD per capsule in 1200mg bottles, designed for convenient on-the-go dosing.
• CBD Topicals (Creams & Facial) CBD-infused topical products including Freeze Relief Cream, Arnica Cream, Eucalyptus CBD Cream (750mg/1500mg), CBD Facial Elixir, and CBD Facial Serum for targeted skin and muscle application.
• CBD Dog Treats CBD-infused treats formulated for dogs at 150mg per bag, available in Sirloin and Sweet Potato flavors for canine wellness and training support.
• Delta 8 THC Gummies Delta-8 THC gummies containing 25mg of D8 per gummy in 625mg containers, available in Mango, Watermelon, and Grape flavors, with less than 0.3% THC.
• Delta 8 THC Belts Delta-8 THC edible belts/candy strips in assorted flavors.
• Delta 8 THC Rings Delta-8 THC edible ring candies with 1000mg total potency per container.
• Delta 9 THC Gummies Delta-9 THC gummies containing 20mg of total cannabinoids (10mg Delta-9 + 10mg CBD) per gummy in 500mg/25-count containers, in Blue Raspberry and Guava Dragon Fruit flavors.
• THCA Flower Hand-trimmed, lab-tested hemp flower strains including Purple Haze, Blue Dream, and OG Kush with up to 20-25% THCA content.
• THCA Pre-Rolls Pre-rolled THCA joints in Sour Diesel, King Louis, Runtz, and Blue Dream strains, made with sustainably grown hemp and up to 25% THCA per roll.
• THCP Gummies THCP (Tetrahydrocannabiphorol) gummies with 625mg total potency for an enhanced cannabinoid edible experience.
• Amanita Muscaria Gummies Mushroom gummies containing Amanita Muscaria extract in 500mg standard potency and a combination formula with Delta-9.
• Muscimol Gummies Muscimol-infused gummies derived from mushroom extracts for wellness purposes.
• Lion's Mane Mushroom Gummies Functional mushroom gummies with Lion's Mane extract for cognitive support and mental clarity.
• Cordyceps Mushroom Gummies Functional mushroom gummies with Cordyceps extract for energy and athletic performance support.
• Reishi Mushroom Gummies Functional mushroom gummies with Reishi extract for stress relief and immune support.
• 4 Blend Mushroom Gummies Comprehensive mushroom blend gummies combining multiple functional mushroom extracts for holistic wellness.
• Premium Libido Gummies High-potency 2500mg total extract blend gummies for sexual health and vitality support.
• ACV Gummies Apple cider vinegar gummies supporting digestive health and metabolism as part of the keto product line.
• Fiber Gummies Dietary fiber supplement gummies supporting digestive health as part of the keto and wellness line.
• Keto BHB Gummies Exogenous ketone (BHB) gummies formulated to support ketosis and fat burning for ketogenic dieters.
• Kava Gummies Kava extract gummies for stress relief and relaxation support.
• NMN Capsules Nicotinamide mononucleotide supplement capsules for cellular health and anti-aging support.
• Sea Moss Gummies Sea moss (Irish moss) gummies providing minerals and nutrients for overall health support.
• Shilajit Gummies Shilajit resin extract gummies for energy, stamina, and mineral supplementation.
• Ashwagandha Gummies Ashwagandha root extract gummies for stress management and energy support.
• Thermo Genic Gummies Thermogenic formula gummies designed to support metabolism and calorie burning.
• Magnesium Citrate Gummies Magnesium citrate supplement gummies for muscle relaxation and sleep support.
• Methylene Blue Tincture Lab product tincture containing Methylene Blue, a compound studied for cognitive and cellular health applications.
• Wholesale CBD Program Wholesale distribution of Premium Jane CBD oils, capsules, topicals, gummies, bath bombs, and pet products at discounted bulk rates for retailers, dispensaries, and online stores, with lab-verified quality and retail support.
• Market Reseller Program Franchise-style program offering exclusive local market rights, wholesale pricing, marketing support, partnership networking, and insider expertise to entrepreneurs building cannabinoid businesses in their territory.

Quantifiable outcome

• Free shipping on all U.S. orders
• +2 more outcomes

Named customers4 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Five partnerships are on record, tiered minor and core.

• VerifyPassminorGTM or Marketing PartnerThird-party verification service used to verify military veteran status for the 25% veteran discount program. Veterans provide proof of service through VerifyPass to receive promotional discount codes.
• Medical Advisory BoardcoreStrategic or Co-development PartnerPremium Jane consults with medical professionals including Dr. Jennifer Kovacs (PharmD, cannabis medicine), Dr. Lauren Vrabel (PharmD, cannabis pharmacist), and Dr. Theodore F Valley (DC, holistic health) to ensure quality, safety, and scientific credibility in product development and education.
• ISO-Accredited LaboratoriescoreTechnology or IntegrationThird-party laboratory testing facilities that verify CBD content, cannabinoid profiles, terpene analysis, residual solvents, heavy metals, pesticides, and biological impurities for each product batch through Certificate of Analysis reports.
• 60+ Retail Store PartnersminorChannel Partner/ Reseller/ DistributorIndependent retail locations across the United States carrying Premium Jane products including Lucky Box (California), Your CBD Source (North Carolina), Canni Hemp Co (Wisconsin), CBD Emporium (Nevada), and others identified through store locator.
• ShareasaleminorGTM or Marketing PartnerAffiliate network platform managing Premium Jane's affiliate program, tracking referral sales, and processing affiliate commission payments starting at 20% of sales.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Hemp Bombs: CBD and hemp-derived cannabinoid brand with a strong gummy/edible focus (including delta-8 and delta-9 SKUs) sold DTC and through retail — comparable to Premium Jane's gummy-heavy catalog and cannabinoid expansions.
• cbdMD: Public, vertically integrated CBD brand offering broad-spectrum oils, gummies, topicals, sleep and pet SKUs across DTC and wholesale channels; competes head-to-head with Premium Jane in the premium and broad-spectrum segment.
• Green Roads: Pharmacist-formulated CBD brand selling oils, gummies, capsules, topicals, coffee and pet products via DTC and retail — comparable on medical-advisory credibility and broad SKU depth similar to Premium Jane.
• CBDistillery: Large, value-to-mid CBD brand with full- and broad-spectrum oils, gummies, capsules, topicals and pet products via DTC and retail — comparable in catalog breadth and omnichannel distribution strategy.
• PureKana: DTC-focused premium CBD wellness brand offering oils, gummies, capsules, topicals and sleep products — direct competitor in the premium DTC CBD positioning alongside Premium Jane.
• Lazarus Naturals: Premium, value-positioned CBD brand offering full-spectrum oils, capsules, topicals, and pet products via DTC e-commerce with wholesale and veteran/assistance discount programs — closely mirrors Premium Jane's catalog and pricing architecture.
• Joy Organics: Family-founded, premium-positioned broad- and full-spectrum CBD brand with oils, gummies, softgels and topicals, selling primarily DTC with a strong emphasis on third-party lab testing — matches Premium Jane's quality messaging and DTC-first model.
• Charlotte's Web: One of the most established US CBD wellness brands, selling full-spectrum hemp extracts, gummies, topicals and pet products nationally — directly comparable in category mix, regulatory positioning, and DTC-plus-retail GTM.
• Medterra: Premium CBD wellness brand with isolate and broad-spectrum oils, capsules, topicals and pet products, sold DTC and through retail — overlaps Premium Jane on product breadth and the medical-board credibility positioning.
• Koi CBD: CBD and hemp-derived cannabinoid brand offering gummies, vapes, topicals and pet products through DTC and wholesale, including delta-8 and other cannabinoids — most directly comparable to Premium Jane's expansion into Delta-8/9 and THCA categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/premiumjanecbd
• Instagraminstagram.com/premiumjanehealth
• LinkedInlinkedin.com/company/premiumjane

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Premium Jane