MissionCare Collective

Name

MissionCare Collective

Legal name

MissionCare Collective

Website

https://missioncare.com

Company type

Private

Founded year

2012

Operating status

Acquired

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Healthcare Workforce Engagement Software

NAICS

Software Publishers (513210), Human Resources Consulting Services (541612)

SIC

Services-Social Services (8300)

akta.pro primary industry

Specialty Caregiver Placement (Dementia, Parkinson’s, Post-Op) (HSABAMAG)

akta.pro secondary industry

Hospital/Facility-to-Home Caregiver Placement (HSABAMAC)

Keywords

• Caregiver recruitment platform
• Workforce engagement software
• Home care staffing
• Employee retention technology
• Healthcare workforce solutions

Headquarters

HQ city

St. Petersburg

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. myCNAjobs Recruitment Platform: Job posting and resume marketplace connecting healthcare providers with caregivers. Revenue generated from job postings, featured listings, and resume marketplace access.
2. CoachUp Care SaaS Subscription: Culture operating system subscription for workforce engagement, retention, and analytics. Providers pay subscription fees for access to engagement tools, rewards, surveys, and workforce insights.
3. Professional Services: Hiring events, strategic consulting, and implementation services for workforce optimization.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

MissionCare Collective operates the nation's largest caregiver recruitment network (myCNAjobs) and an AI-powered workforce engagement platform (CoachUp Care). The company sells subscription-based software to home care providers, skilled nursing facilities, and franchise networks for caregiver recruiting, post-hire engagement, retention, and workforce analytics. Revenue is generated from monthly SaaS subscriptions for both platforms and professional services such as hiring events and strategic consulting.

Product overview

MissionCare Collective operates as a mission-driven organization with two primary product sub-brands under its umbrella: myCNAjobs (the nation's largest caregiver recruitment and hiring platform) and CoachUp Care (a culture operating system for engagement, retention, and workforce analytics). The portfolio is designed as an integrated ecosystem — myCNAjobs handles recruiting and hiring while CoachUp Care handles post-hire engagement and retention — with strategic integrations connecting both products to third-party ATS and scheduling platforms (AxisCare, Axxess, CareConnect/ADP Marketplace). The company was acquired by HealthStream in December 2025 for $28.6 million total ($24.6M cash + $4M stock) and now operates as part of HealthStream's workforce ecosystem.

Differentiator

Problem solved

Functional benefit

Brands

• myCNAjobs: Nation's largest caregiver network and recruitment platform connecting healthcare providers with CNAs, home health aides, and entry-level care workers.
• CoachUp Care

Products and services

• MissionCare Collective The parent organization and umbrella brand acting as a strategic, advocacy, and brand hub that connects the portfolio brands (myCNAjobs and CoachUp Care) and leads workforce innovation for the U.S. care industry.
• myCNAjobs The nation's largest caregiver recruitment network and platform connecting healthcare providers with non-medical caregivers, CNAs, home health aides, and entry-level care workers. Offers job postings, a resume marketplace, pre-screening, hiring events, and AI-powered candidate matching via the ARIA agent. Hires sourced through myCNAjobs are reported to be 24% more likely to be retained at 90 days versus other channels.
• CoachUp Care A SaaS culture operating system for home care and home health organizations providing employee engagement, retention, and workforce analytics. Features include a virtual community, rewards and recognition, wellness gamification (Move), celebrations, pulse surveys, employee referrals, AI-powered content generation, AxisCare scheduling sync, and predictive workforce analytics. Employees actively engaged with CoachUp Care are reported to be 327% less likely to leave than disengaged peers.
• Professional Services Hiring events, strategic consulting, and implementation services for healthcare provider workforce optimization, delivered alongside the myCNAjobs and CoachUp Care subscriptions.

Quantifiable outcome

• Reduces turnover by 400-600%
• +8 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature5 records

Partnerships

Ten partnerships are on record, tiered minor, major and core.

• Uber for BusinessminorGTM or Marketing Partner · 13 August 2025Collaboration announced August 2025 to support direct care workers through transportation solutions, addressing a key barrier to workforce participation.
• National Association for Home Care & Hospice (NAHC)majorStrategic or Co-development Partner · 30 July 2025Partnership in the 'One Voice. Many Stories' research initiative exploring the voices and experiences of home care workers. Collaboration on annual State of the Direct Care Workforce Report.
• Interim HealthCarecoreStrategic or Co-development Partner · 29 July 2025Interim HealthCare Inc., the nation's leading franchise network offering the full continuum of care, appointed MissionCare Collective and its CoachUp Care product as its national partner for workforce retention. Pilot results showed significant improvements in staff retention and care quality across franchise locations in the US.
• Hearts for Home CareminorGTM or Marketing Partner · 28 July 2025United to advance home-based care advocacy. Hearts for Home Care (H4HC) is the nation's leading home care advocacy organization partnering with MissionCare Collective for workforce innovation initiatives.
• CareConnect (CareConnect Engage)coreTechnology or Integration · 1 July 2025Launch of CareConnect Engage, powered by CoachUp Care, delivering a transformative approach to solving care's most pressing workforce challenges through a deeply integrated solution combining CareConnect's AI-powered recruitment with CoachUp Care's engagement tools.
• CareConnectcoreTechnology or Integration · 20 May 2025Integration of myCNAjobs directly into CareConnect's Applicant Tracking System (ATS), enabling real-time job syndication to the deepest pool of caregiver talent in the country. CareConnect serves home care agencies with AI-powered recruitment and scheduling solutions.
• Aetna Medicaid (CVS Health)coreStrategic or Co-development Partner · 13 May 2025Multi-state initiative launched in Illinois, Louisiana, and North Carolina to address the shortage of direct care workers. Aetna Medicaid collaborated with National Alliance for Care at Home and MissionCare Collective, implementing CoachUp Care to improve retention, engagement, and provide actionable data-driven insights for care workers and providers.
• National Alliance for Care at HomecoreStrategic or Co-development Partner · 13 May 2025Partnership to bolster home-based care and address direct care workforce shortage through multi-state pilot program. The Alliance serves as a strong advocate for in-home care delivery, working with MissionCare Collective and Aetna Medicaid to create scalable workforce solutions.
• AxxesscoreTechnology or Integration · 3 March 2025Axxess, the leading global technology platform for healthcare at home with 9,000+ organizations, partnered with CoachUp Care to provide workforce engagement and retention tools to its clients. The integration includes rewards, recognition, celebrations, surveys, polls, and employee referrals.
• American Association of Post-Acute Care Nursing (AAPACN)majorStrategic or Co-development Partner · 11 June 2024Strategic partnership to enhance post-acute care workforce management. AAPACN represents over 19,000 nurses and healthcare professionals across 7,000+ facilities. Partnership provides access to myCNAjobs and CoachUp Care solutions integrated into key nursing home platforms.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Axxess: Axxess is a leading global technology platform for healthcare at home with 9,000+ organizations. While also a MissionCare integration partner, it offers a broader enterprise suite including scheduling, billing, and clinical documentation that overlaps with workforce workflows.
• Honor Technology: Honor Technology operates a home care platform combining caregiver matching, scheduling, and care delivery. It serves the same home care provider market with an integrated operating platform that includes workforce acquisition and retention.
• WellSky: WellSky is a large healthcare technology company offering workforce, scheduling, and analytics modules across acute, post-acute, and home care. It competes as a broader enterprise suite covering workforce management use cases that overlap with MissionCare.

Direct peers

• ShiftMed: ShiftMed is a healthcare workforce marketplace that connects nurses and caregivers with shifts across facilities. It competes with myCNAjobs in the caregiver matching and on-demand staffing space for healthcare providers.
• AxisCare: AxisCare is a home care scheduling and management platform that integrates with CoachUp Care for predictive turnover analytics. It serves the same SMB and mid-market home care provider segment and overlaps in workforce optimization capabilities.
• CareConnect: CareConnect offers AI-powered recruitment and scheduling for home care agencies. Its CareConnect Engage product is powered by CoachUp Care, making it both a partner and a directly comparable recruitment and ATS platform for the same market.
• CareAcademy: CareAcademy is a caregiver training and workforce development platform for home care agencies. It directly competes with MissionCare's workforce upskilling and credentialing capabilities while serving the same home care provider segment.
• OnShift: OnShift provides workforce management and employee engagement software purpose-built for senior living and post-acute care. It competes directly with CoachUp Care's engagement and retention functionality for the same skilled nursing and senior living customer base.

Emerging players

• WorkJam: WorkJam is a frontline workforce engagement platform used across healthcare, retail, and hospitality. It overlaps with CoachUp Care's engagement, scheduling, and employee communication capabilities for hourly and shift-based workforces.
• Medflyt: Medflyt is a home care recruitment and staffing marketplace focused on faster caregiver placement. It overlaps with myCNAjobs' recruitment marketplace model while targeting similar home care agency customers with a narrower geographic footprint.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/missioncare

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MissionCare Collective