MarketDesign Consulting
MarketDesign Consulting is a Syracuse, NY-based boutique technology consulting firm delivering marketing, sales, and operations services, plus HubSpot Platinum Partner implementation and managed services, exclusively to IT solution providers, SaaS companies, and technology start-ups.
- Company typePrivate
- Founded2012
- HeadquartersSyracuse, United States
- Headcount1–10
- GTM typeB2B
- OfferingServices
What MarketDesign Consulting does
MarketDesign Consulting (legal name Market Design Co., DBA MarketDesign Co. / MDCo) is a private, boutique technology consulting firm headquartered in Syracuse, New York, founded in 2012. The firm provides integrated marketing, sales, and operations consulting exclusively to IT solution providers (including MSPs and VARs), SaaS companies, and technology start-ups. Its service portfolio spans Brand + Creative (including Storybrand workshops and rebrands), Campaigns (digital, paid media, demand generation, joint marketing), Content + Communications (content marketing and public relations), Webinars + Events, Website + Answer Engine Optimization, HubSpot Services (managed services, marketing, sales, CRM implementation), Sales as a Service (enablement, training, alignment), and Operations consulting.
MarketDesign operates as a multi-certified HubSpot Platinum Partner and maintains implementation experience across Salesforce, ConnectWise, and AutoTask. Its underlying technology stack relies primarily on the HubSpot platform, which it configures, manages, and optimizes for clients; the firm does not disclose proprietary software products. In December 2024 it launched the Optimization Engine for HubSpot Users, a recurring managed service for ongoing platform monitoring and optimization, signaling a deliberate shift toward contracted, retainable revenue beyond project work.
The business model is predominantly project-based professional services, with publicly disclosed package pricing ranging from $1,250–$7,500 for PR (Compete / Grow / Thrive) and $13,500–$50,500 for content and brand strategy packages. Distribution is consultative direct sales, supplemented by HubSpot co-marketed referrals and webinar-led demand generation. Named customers span IT services and cybersecurity mid-market and enterprise accounts (ComSource, Compugen Inc., LPA/A Converge, SecurIT, Microtech Systems, plus anonymized MSPs and a digital consulting firm). Headcount is disclosed at 1–10 employees, and 2025 activity includes a new office and key hires supporting growth-mode operations.
MarketDesign Consulting firmographics
Firmographics- Name
- MarketDesign Consulting
- Legal name
- Market Design Co.
- Website
- https://marketdesignco.com
- Company type
- Private
- Founded year
- 2012
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- MarketDesign Consulting is a Syracuse, NY-based boutique technology consulting firm delivering marketing, sales, and operations services, plus HubSpot Platinum Partner implementation and managed services, exclusively to IT solution providers, SaaS companies, and technology start-ups.
- Ownership category
- akta.pro rank
MarketDesign Consulting industry classification
Industry- Product category
- Marketing and Sales Consulting for IT Companies
- NAICS
- Marketing Consulting Services (541613), Management Consulting Services (54161), Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Management Consulting Services (8742), Services-Advertising Agencies (7311)
- akta.pro primary industry
- Customer, Marketing & Sales Consulting (BPAHACAG)
- akta.pro secondary industry
- Brand & Portfolio Strategy Consulting (MPAAAFAB)
Keywords
Where MarketDesign Consulting is headquartered
LocationHeadquarters
- HQ city
- Syracuse
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
MarketDesign Consulting business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Marketing Consulting Services: Strategic marketing consulting for IT companies including brand development, campaign management, content strategy, and digital marketing services. Delivered through project-based engagements and ongoing retainer arrangements.
- HubSpot Implementation & Managed Services: HubSpot onboarding, optimization, and ongoing managed services for sales, marketing, operations, and website efforts. Includes HubSpot CRM migration and integration services with other platforms.
- Public Relations Services: PR writing, media distribution, and public relations strategy services offered in tiered packages (Compete, Grow, Thrive) ranging from $1,250 to $7,500.
- Content Marketing Services: Content strategy, creation, and marketing services offered in project packages ranging from $13,500 to $50,500, including landing pages, blog posts, content offers, and editorial calendars.
- Sales Enablement & Consulting: Sales as a service, sales enablement training, collateral development, and sales-marketing alignment consulting for technology companies.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Compete PR Package - Basic press release and syndication |
| One time/ perpetual license | Pay-as-you-go | Grow PR Package - Press release with social promotion |
| Subscription | Pay-as-you-go | Thrive PR Package - Full PR strategy and ongoing execution |
| One time/ perpetual license | Pay-as-you-go | Content Marketing Project - Entry-level content package |
| One time/ perpetual license | Pay-as-you-go | Content Strategy + Storybrand Messaging Workshop - Brand messaging focus |
| One time/ perpetual license | Pay-as-you-go | Content Marketing Meets Brand Strategy - Comprehensive integrated package |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels7 records
MarketDesign Consulting product offering
Product offeringCore offering
MarketDesign Consulting is a boutique technology consulting firm that delivers strategic marketing, sales, and HubSpot implementation services exclusively for IT solution providers, SaaS companies, and technology startups. Offerings span brand development, digital campaigns, content marketing, public relations, sales enablement, website design and AEO, events/webinars, and operations consulting, delivered through project-based engagements, ongoing retainers, and tiered packages.
Product overview
MarketDesign Consulting is a boutique technology consulting firm that provides integrated marketing and sales consulting services exclusively for IT solution providers, software-as-a-service companies, and technology start-ups. The firm operates as a HubSpot Platinum Partner offering a comprehensive suite of services including Brand + Creative (brand development, creative workshops, and visual identity), Campaigns (digital marketing, paid media, demand generation), Content + Communications (content marketing, public relations, sales enablement), Webinars + Events (event strategy and execution), Website + AEO (website design, SEO, Answer Engine Optimization), HubSpot Services (managed services, CRM implementation, marketing automation), Sales as a Service (sales enablement, training, alignment), and Operations consulting. The firm also offers specialized PR and Content Marketing packages at three pricing tiers (Compete, Grow, Thrive) and recently launched the Optimization Engine for HubSpot Users as an ongoing managed service for HubSpot customers.
Differentiator
Problem solved
Functional benefit
Brands
- Optimization Engine for HubSpot Users: Managed service offering providing ongoing HubSpot platform monitoring, auditing, and optimization for clients.
Products and services
- Brand + Creative Strategic brand development and creative services including Storybrand and Creative Journey Workshops, brand refresh projects, and messaging framework development for IT companies.
- Campaigns Digital marketing campaign services including Digital Campaigns, Digital Paid Media, Joint Marketing Campaigns, and Demand Gen Campaigns for IT companies.
- Channel + Partner Marketing Partner marketing services including Partner Marketing Campaigns and Joint Marketing Fund (JMF) campaigns to help tech companies leverage channel partnerships.
- Consulting + Mentorship Strategic consulting and marketing mentorship services for IT companies looking to develop and execute marketing strategies.
- Content + Communications Content marketing strategy and creation services including Public Relations, Content Marketing, and Sales Enablement collateral to help tech companies communicate effectively.
- Webinars + Events Event strategy, management, and execution services including webinars, tradeshows, local/regional events, and hybrid experiences for IT companies.
- Website + AEO Website design and Answer Engine Optimization (AEO) services including new website design, migration projects, and SEO optimization for tech companies.
- HubSpot Services Multi-certified HubSpot Platinum Partner services including HubSpot Managed Services (Optimization Engine), HubSpot Marketing + Content, HubSpot Sales, and HubSpot CRM implementation for tech companies.
- Sales as a Service Sales enablement services including Sales Collateral creation, Sales Training, and Sales + Marketing Alignment to help tech companies improve revenue and profitability.
- Operations Consulting Operations consulting covering People, Process, and Platform services to help IT leaders move from working in the business to working on it.
- Public Relations Packages (Compete, Grow, Thrive) Three-tiered PR service packages: Compete ($1,250) for press release writing and wire syndication, Grow ($2,250) for expanded PR with pitch interview and social promotion, and Thrive ($7,500) for comprehensive media strategy with editorial meetings and sponsorship opportunities.
- Content Marketing Packages (Compete, Grow, Thrive) Three-tiered content marketing services: Content Marketing Project ($13,500) with landing pages, blog posts and promotion; Content Strategy + Storybrand Messaging Workshop ($18,750) with brand audit and buyer persona discovery; Content Marketing Meets Brand Strategy ($50,500) with pillar pages, sales messaging playbook and full campaign execution.
- Optimization Engine for HubSpot Users Ongoing HubSpot optimization service providing continuous monitoring, auditing, and optimization to keep HubSpot implementations running efficiently with clean data, efficient automations, and working integrations.
Companies that use MarketDesign Consulting
Customer profileNamed customers9 records
Segments5 records
Ideal customer profiles3 records
MarketDesign Consulting technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
AI capability6 records
MarketDesign Consulting partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- HubSpotcoreMarketDesign is a multi-certified HubSpot Platinum Partner, providing consulting, onboarding, execution, and support for HubSpot sales, marketing, operations, and website efforts. This partnership provides access to HubSpot resources, training, and referral leads.
Scale indicators2 records
Recent moves5 records
Expansion highlights5 records
MarketDesign Consulting competitors and assessment
Company assessmentDirect peers
- SmartBug Media: HubSpot Elite Partner and full-service B2B inbound marketing agency; competes most directly with MDCo for IT/SaaS HubSpot implementations, content, and revenue operations work.
- IMPACT: B2B sales and marketing agency with branding, content, and sales enablement services for tech/B2B clients — overlaps with MDCo's brand, content, and They Ask You Answer methodology-adjacent positioning.
- Yesler: B2B marketing agency for technology and industrial companies with strategy, content, and demand-gen services — comparable boutique scale and vertical orientation.
- Gorilla 76: B2B marketing agency serving industrial and technology manufacturers/SaaS companies with branding, content, and demand generation — comparable vertical and service mix.
- Salted Stone: HubSpot Diamond-tier partner focused on revenue operations and HubSpot onboarding — direct overlap with MDCo's Optimization Engine and CRM migration offerings.
- Pedowitz Group: Marketing operations consultancy (formerly LeadMD) with HubSpot/Salesforce expertise and a 'Center of Excellence' managed-services model — directly comparable to MDCo's Optimization Engine approach.
- New Breed Marketing: B2B demand generation agency serving technology and SaaS companies; HubSpot partner with comparable mid-market IT client profile and HubSpot-led service catalog.
- Heinz Marketing: B2B marketing consultancy focused on technology/SaaS clients with sales enablement and demand-gen offerings — comparable vertical focus and consulting model.
- DemandGen: B2B marketing agency for technology companies with content, demand-gen, and ABM offerings; competes with MDCo for the same mid-market IT/SaaS buyer.
Emerging players
- Refine Labs: B2B demand-generation agency focused on SaaS and tech, with brand-led content positioning; partial overlap as a more brand-and-creative-led emerging player in the same buyer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
MarketDesign Consulting social profiles
Digital presenceMarketDesign Consulting financial estimates
Financial estimateRevenue estimate
Valuation estimate
MarketDesign Consulting leadership team
Management profileNumber of profiles
Profiles1 record
MarketDesign Consulting funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
MarketDesign Consulting M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about MarketDesign Consulting
What does MarketDesign Consulting do?
MarketDesign Consulting is a boutique technology consulting firm that delivers strategic marketing, sales, and HubSpot implementation services exclusively for IT solution providers, SaaS companies, and technology startups. Offerings span brand development, digital campaigns, content marketing, public relations, sales enablement, website design and AEO, events/webinars, and operations consulting, delivered through project-based engagements, ongoing retainers, and tiered packages.
Is MarketDesign Consulting a public or private company?
MarketDesign Consulting is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was MarketDesign Consulting founded?
MarketDesign Consulting was founded in 2012. It employs 1 to 10 people.
Where is MarketDesign Consulting based?
MarketDesign Consulting is headquartered in Syracuse, United States, in the North America region.
How does MarketDesign Consulting make money?
Five revenue lines are on record. Marketing Consulting Services are the primary driver. The others are hubSpot Implementation & Managed Services, public Relations Services, content Marketing Services and sales Enablement & Consulting.
Who are MarketDesign Consulting's main competitors?
Direct peers on record are SmartBug Media, IMPACT, Yesler, Gorilla 76, Salted Stone, Pedowitz Group, New Breed Marketing, Heinz Marketing and DemandGen. Refine Labs is listed as an emerging player.
Does MarketDesign Consulting have an API?
No public API is recorded for MarketDesign Consulting.
What industry is MarketDesign Consulting in?
MarketDesign Consulting's product category is Marketing and Sales Consulting for IT Companies. Its primary akta.pro industry code is BPAHACAG, Customer, Marketing & Sales Consulting, with a secondary code of MPAAAFAB, Brand & Portfolio Strategy Consulting. Its NAICS code is 541613 and its SIC code is 8742.