Complianz
Complianz B.V. builds native cookie consent and privacy compliance plugins for WordPress and Shopify, providing automated cookie banners, script blocking, multi-jurisdiction legal document generation, IAB TCF support, and Google CMP-certified consent management for over one million SMB site owners and digital agencies.
- Company typePrivate
- Founded2018
- HeadquartersGroningen, Netherlands
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What Complianz does
Complianz B.V. is a privacy compliance software company headquartered in Groningen, Netherlands, that builds native cookie consent and legal document plugins for WordPress and Shopify. Its flagship products, the free and Premium Complianz for WordPress plugin and the Complianz for Shopify app (launched May 30, 2025), provide cookie banner management, automatic website scanning, script blocking with placeholder replacement, IAB TCF 2.2/2.3 support, Google Consent Mode V2 integration, automated generation of cookies/privacy/terms documents for multiple jurisdictions (EU, UK, US states, Canada, Australia, Brazil, Switzerland, South Africa), and GDPR-compliant records of consent with PDF proof-of-consent export. The plugin was reworked onto a React framework in March 2025 (v7.0.0), introducing hybrid local-plus-cookiedatabase.org cookie scanning, a redesigned onboarding wizard, and accessibility (WCAG 2) improvements.
The company operates a freemium go-to-market with the free WordPress plugin on wordpress.org (1M+ installs, 4.8/5 across 1,500+ reviews) as the top-of-funnel, monetizing via Premium WordPress subscriptions, a tiered Agency plan (€399 to €1,499/year covering 25-300+ domains), and the Shopify Premium app subscription, plus a 30% recurring affiliate program (now on ReferralCandy). Customer segments split between long-tail SMB website owners/bloggers and digital agencies managing multiple client sites; the agency tier supports reseller and white-label use cases.
Complianz became part of the iubenda Group in May 2023 and received Google CMP Certification in July 2023, positioning it for EEA/UK publishers monetizing via Google ad products. It maintains 40+ native integrations across the WordPress/Shopify ecosystem (Elementor, WooCommerce, GA4, GTM, Matomo, HubSpot, Microsoft Clarity, Contact Form 7, Gravity Forms, Cloudflare GeoIP, etc.). Leadership: founder and co-owner Rogier Lankhorst. The company is private with 1-10 employees and no disclosed funding rounds or revenue.
Complianz firmographics
Firmographics- Name
- Complianz
- Legal name
- Complianz B.V.
- Website
- https://complianz.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Complianz B.V. builds native cookie consent and privacy compliance plugins for WordPress and Shopify, providing automated cookie banners, script blocking, multi-jurisdiction legal document generation, IAB TCF support, and Google CMP-certified consent management for over one million SMB site owners and digital agencies.
- Ownership category
- akta.pro rank
Complianz industry classification
Industry- Product category
- Consent Management Platform
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Consent, Preference & Privacy Management (CMP) (BPAFAFAL)
- akta.pro secondary industries
- Privacy Governance & Consent Management (HDADAIAI), Data Privacy, Consent & Compliance Management (HDAEADAG)
Keywords
Where Complianz is headquartered
LocationHeadquarters
- HQ city
- Groningen
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
Complianz business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Infrastructure
Revenue model
- Premium WordPress Plugin: Annual subscription for the WordPress plugin with advanced features (multi-region, A/B testing, integrations, priority support). Tiered by site count: up to 5 sites at standard pricing.
- Agency Plans: Tiered annual subscription for agencies managing multiple client domains. Five tiers ranging from <25 domains at €399/year (€15.96/site) down to 200+ domains at €1,499/year (€4.99/site), with free per-additional-domain pricing beyond 300.
- Shopify Premium App: Annual subscription for the Shopify app with automated cookie consent and legal document generation for e-commerce stores.
- Affiliate Program: 30% recurring affiliate commission paid quarterly for referring new customers to Complianz premium plans.
- Free Plugin: Free WordPress plugin on wordpress.org serves as top-of-funnel acquisition, converting users to premium tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Others | Free WordPress Plugin |
| Subscription | Annual | Agency < 25 Domains |
| Subscription | Annual | Agency 25–100 Domains |
| Subscription | Annual | Agency 100–200 Domains |
| Subscription | Annual | Agency 200–300 Domains |
| Subscription | Annual | Agency + 100 Domains |
Distribution channels4 records
Marketing channels8 records
Complianz product offering
Product offeringCore offering
Complianz develops and distributes native privacy compliance plugins and apps for WordPress and Shopify websites. Its products provide cookie consent banners, cookie scanning and blocking, automated legal document generation (cookie policies, privacy statements, data processing agreements), records of consent with PDF proof-of-consent, IAB TCF 2.2/2.3 and Google Consent Mode V2 support, and multi-jurisdiction compliance for GDPR, CCPA, ePrivacy and other privacy laws.
Product overview
Complianz is a privacy compliance software company offering native plugins and apps for WordPress and Shopify consent management. The product portfolio consists of: (1) Complianz for WordPress (free and premium tiers) — a WordPress plugin providing cookie consent management, cookie scanning, cookie blocking, legal document generation, and records of consent; (2) Complianz for Shopify — a native Shopify app launched in May 2025 for Shopify store consent management; (3) Complianz Premium Multisite — a version designed for WordPress Multisite networks; and (4) an Agency Program with tiered pricing for managing multiple client sites. Core features include cookie banners with customizable designs, automatic website scanning, IAB TCF 2.2/2.3 support, Google Consent Mode V2 integration, and GDPR-compliant records of consent with PDF export. The company joined the iubenda Group in May 2023 and holds Google CMP Certification.
Differentiator
Problem solved
Functional benefit
Products and services
- Complianz for WordPress (Free Plugin) Free WordPress plugin offering cookie consent banner management, cookie scanning, and basic privacy compliance features (GDPR, CCPA, ePrivacy) for individual WordPress website owners and bloggers.
- Complianz for WordPress (Premium) Premium annual subscription WordPress plugin with advanced features including unlimited website scans, automatic cookie database sync, A/B testing, records of consent with PDF export, dynamic translations, and priority support, for SMBs and growing businesses.
- Complianz for Shopify Native Shopify app providing automated cookie consent management, cookie scanning, and privacy compliance (GDPR, CCPA) for Shopify e-commerce stores, with a free trial and annual premium subscription.
- Complianz Premium Multisite Premium version of the WordPress plugin designed for WordPress Multisite installations, enabling network-wide consent management across multiple subsites with centralized settings, bulk configuration, and reporting.
- Agency Program Tiered annual subscription program for web development and digital agencies managing consent for 25 to 300+ client websites, with priority agency support, bulk licensing, privacy-as-a-service branding, and the ability to bill clients directly.
Quantifiable outcome
- 4.8/5 average rating from 1,500+ WordPress.org reviews; 4.9/5 from 1,000+ agency reviews.
Companies that use Complianz
Customer profileSegments2 records
Ideal customer profiles2 records
Complianz technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration49 records
Feature9 records
Complianz partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- iubendacoreComplianz joined the iubenda Group in 2023. iubenda is a legal service providing privacy compliance management and support for creating and managing privacy and data processing policies. The partnership is significant as Complianz operates under the iubenda umbrella and leverages iubenda's legal infrastructure and services. Complianz also distributes iubenda's logo-mark on its website.
Scale indicators4 records
Recent moves6 records
Expansion highlights6 records
Complianz competitors and assessment
Company assessmentDirect peers
- Cookiebot (Usercentrics): Cookiebot is a Google-certified CMP offering cookie consent and scanning for websites, directly competing with Complianz in the SMB and mid-market CMP segment. Its multi-platform support and certified TCF implementation make it the closest direct competitor.
- CookieYes: CookieYes provides cookie consent banners, GDPR/CCPA compliance, and Google CMP certification for websites, with strong WordPress and Shopify plugin footprints that directly overlap Complianz's product surface and SMB target market.
- iubenda: iubenda is Complianz's parent company and offers privacy policy and cookie consent solutions for websites. The shared customer base and overlapping CMP/legal document functionality make it the most directly comparable sibling business.
- Osano: Osano offers a consent management platform and broader privacy program tools, with a self-serve SMB tier that overlaps Complianz's positioning while also serving mid-market customers.
- Termly: Termly provides cookie consent banners, privacy policy generators, and compliance tools for SMB websites, targeting the same WordPress/Shopify operator audience as Complianz with a similar freemium-to-paid motion.
- Didomi: Didomi is a CMP and consent management platform with IAB TCF certification, serving publishers and enterprise customers across Europe. It competes on certified CMP functionality similar to Complianz, but skews toward larger publishers.
- Quantcast Choice: Quantcast Choice is a Google-certified CMP targeting publishers, particularly those using Quantcast's ad tech stack. It overlaps with Complianz on TCF-compliant CMP functionality for ad-monetized websites.
Broad incumbents
- OneTrust: OneTrust is the enterprise market leader in privacy management, offering a much broader trust platform that includes CMP, consent management, and GRC. It serves larger enterprises but competes for the same regulatory-driven CMP budget that Complianz addresses.
- TrustArc: TrustArc is an established enterprise privacy management vendor offering consent management alongside broader privacy program capabilities. It represents the incumbent, scaled alternative to Complianz in the CMP category.
Emerging players
- Really Simple SSL: Really Simple SSL is a sister product from the same parent ecosystem (Really Simple Plugins) focused on SSL migration and security for WordPress. While not a CMP, it shares the SMB WordPress operator customer base and complementary privacy/security positioning.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks3 records
Key highlights6 records
Customer concentration
Complianz social profiles
Digital presenceComplianz compliance and trust
Trust signalCompliance3 records
Complianz financial estimates
Financial estimateRevenue estimate
Valuation estimate
Complianz leadership team
Management profileNumber of profiles
Profiles1 record
Complianz funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Complianz M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Complianz
What does Complianz do?
Complianz develops and distributes native privacy compliance plugins and apps for WordPress and Shopify websites. Its products provide cookie consent banners, cookie scanning and blocking, automated legal document generation (cookie policies, privacy statements, data processing agreements), records of consent with PDF proof-of-consent, IAB TCF 2.2/2.3 and Google Consent Mode V2 support, and multi-jurisdiction compliance for GDPR, CCPA, ePrivacy and other privacy laws.
Is Complianz a public or private company?
Complianz is a private company. It is classified as corporate owned and is currently operating.
When was Complianz founded?
Complianz was founded in 2018. It employs 1 to 10 people.
Where is Complianz based?
Complianz is headquartered in Groningen, Netherlands, in the Europe region.
How does Complianz make money?
Five revenue lines are on record. Premium WordPress Plugin is the primary driver. The others are agency Plans, shopify Premium App, affiliate Program and free Plugin.
Who are Complianz's main competitors?
Direct peers on record are Cookiebot (Usercentrics), CookieYes, iubenda, Osano, Termly, Didomi and Quantcast Choice. Broad incumbents are OneTrust and TrustArc. Really Simple SSL is listed as an emerging player.
Does Complianz have an API?
No public API is recorded for Complianz.
What industry is Complianz in?
Complianz's product category is Consent Management Platform. Its primary akta.pro industry code is BPAFAFAL, Consent, Preference & Privacy Management (CMP), with a secondary code of HDADAIAI, Privacy Governance & Consent Management. Its SIC code is 7370.