Katch

What Katch does

Katch Data is a content intelligence platform founded in 2018 and headquartered in San Francisco, California, that applies proprietary semantic understanding technology to decode content across film, television, social media, music, and books. The company's core technology, branded as the Media Genome, uses vertical-specific ontologies and distinct genomic frameworks for each content type, tied back to a unified mappable foundation, to deliver granular audience taste profiles, performance predictions, and brand safety verification. Katch positions its approach explicitly against generic AI labelers, emphasizing purpose-built pipelines per content vertical rather than off-the-shelf models.

The platform is delivered through three product lines: Entertainment Metadata (live), which serves film and TV studios with structured intelligence for audience understanding, segmentation, acquisition, and green-light decisions; Katch Verified (launched 2024), a brand safety scoring and risk flagging system for influencer partnerships aimed at brands and agencies; and Creator Playbook (in development), a creator analytics offering for social platforms. Named enterprise customers include Warner Bros Discovery, AMC, Paramount, Cinedigm, and Meta. The company employs 101-250 people and operates as a privately held company with disclosed funding limited to a $129,175 early round in February 2022 and an undisclosed round led by Half Court Ventures in April 2023.

Katch operates an enterprise SaaS business model with quote-based, custom pricing accessed exclusively through a Schedule Demo funnel, with no public self-serve tier or disclosed pricing. The go-to-market is enterprise field sales with account-based relationship management, evidenced by a dedicated client login portal and direct outreach to major studios and platforms. Customer segments are organized by vertical, with Film & TV Studios and Brands/Agencies as primary segments and Social Platforms/Creators as a developing segment addressed by the in-development Creator Playbook product.

Name

Katch

Legal name

Katch Data

Website

https://katch-media.com

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Katch is a content intelligence platform that applies proprietary semantic understanding technology to analyze film, television, social media, music, and books, delivering audience profiling, brand safety verification, and creator analytics for entertainment studios and brands.

Ownership category

akta.pro rank

Product category

Content Intelligence Software

NAICS

Software Publishers (513210), Marketing Research and Public Opinion Polling (541910), Broadcasting and Content Providers (516)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)

akta.pro secondary industries

Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE), Dashboarding & KPI/Performance Management (HDAEAMAF)

Keywords

• Content intelligence platform
• Audience analytics
• Brand safety verification
• Semantic content analysis
• Entertainment data

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Enterprise SaaS platform providing content intelligence through subscription-based access to Entertainment Metadata, Katch Verified, and Creator Playbook. Pricing appears quote-based with demo scheduling as primary entry point, indicating custom enterprise contracts.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

Katch is a content intelligence platform that analyzes film, television, social media, music, and books through its proprietary Media Genome semantic understanding technology. It sells two primary offerings: Entertainment Metadata, which transforms film and TV content into structured intelligence for audience profiling and investment decisions at studios, and Katch Verified, a brand safety platform that scores influencer content in real time across major social platforms for brands and agencies.

Product overview

Katch is a content intelligence platform with three main product offerings: Entertainment Metadata (for film and TV studios), Katch Verified (brand safety for influencer partnerships), and Creator Playbook (creator analytics, in development). All products are powered by Katch's proprietary Media Genome technology, a semantic understanding system that analyzes content across film, television, social media, music, and books through distinct genomic frameworks unified by a common foundation.

Differentiator

Problem solved

Functional benefit

Products and services

• Entertainment Metadata Film and TV content analysis platform that transforms content into structured intelligence through Katch's Media Genome technology, enabling granular media taste profiles, genomic content signals for audience segmentation, and predictive models for audience preferences. Used by studios such as Warner Bros Discovery, AMC, Paramount, and Cinedigm to inform acquisition, programming, and green-light decisions.
• Katch Verified Brand safety verification platform for influencer partnerships that provides real-time brand safety scores, AI-powered content analysis and risk flagging, customizable vetting criteria at the Brand and Campaign levels, and ongoing monitoring and alerts across all major social platforms. Used by brands and agencies to vet influencer partnerships before committing budget.

Named customers5 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

AI capability8 records

Feature4 records

Recent moves5 records

Expansion highlights6 records

Broad incumbents

• Comscore: Comscore is an established cross-platform audience measurement and analytics provider for entertainment and advertising; it competes with Katch in audience-intelligence workflows for media buyers and sellers.
• DoubleVerify: DoubleVerify is a large, public ad-verification and brand-safety platform. While broader than Katch, it competes directly in the brand-safety/verification workflow that Katch Verified targets.
• Integral Ad Science (IAS): IAS is a major digital ad-measurement and brand-safety company with broad coverage across programmatic and social — comparable to Katch in the brand-safety verification category but at much larger scale.
• Nielsen: Nielsen is the incumbent in TV and cross-platform audience measurement and ratings. It represents both a competitor to Katch's studio analytics and a potential strategic acquirer given overlapping customer bases.

Direct peers

• Zefr: Zefr offers brand suitability and content analysis for video and influencer marketing on social platforms — directly overlapping with Katch Verified's brand-safety scoring use case.
• Tubular Labs: Tubular Labs delivers cross-platform video and social audience intelligence for brands and creators, with similar semantic/audience profiling capabilities to Katch's Media Genome applied to digital video.
• Pixability: Pixability provides AI-driven content and audience intelligence for video platforms, including brand suitability and performance insights — closely aligned with both Katch's entertainment metadata and creator analytics offerings.
• Parrot Analytics: Parrot Analytics provides content demand and audience analytics for the entertainment industry, including TV/film demand measurement and talent analytics — directly comparable to Katch's Entertainment Metadata offering for studios.

Emerging players

• CreatorIQ: CreatorIQ is an influencer marketing platform with creator discovery, vetting, and campaign analytics. It overlaps with Katch Verified's brand-safety/influencer-vetting positioning, though CreatorIQ focuses more on workflow than semantic content analysis.
• Lumen Research: Lumen Research delivers attention and audience measurement across digital media with semantic content classification, providing partial overlap with Katch's content-intelligence platform approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/katchmedia

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds2 records

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Katch