Katch
Katch is a content intelligence platform that applies proprietary semantic understanding technology to analyze film, television, social media, music, and books, delivering audience profiling, brand safety verification, and creator analytics for entertainment studios and brands.
- Company typePrivate
- Founded2018
- HeadquartersRedwood City, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Katch does
Katch Data is a content intelligence platform founded in 2018 and headquartered in San Francisco, California, that applies proprietary semantic understanding technology to decode content across film, television, social media, music, and books. The company's core technology, branded as the Media Genome, uses vertical-specific ontologies and distinct genomic frameworks for each content type, tied back to a unified mappable foundation, to deliver granular audience taste profiles, performance predictions, and brand safety verification. Katch positions its approach explicitly against generic AI labelers, emphasizing purpose-built pipelines per content vertical rather than off-the-shelf models.
The platform is delivered through three product lines: Entertainment Metadata (live), which serves film and TV studios with structured intelligence for audience understanding, segmentation, acquisition, and green-light decisions; Katch Verified (launched 2024), a brand safety scoring and risk flagging system for influencer partnerships aimed at brands and agencies; and Creator Playbook (in development), a creator analytics offering for social platforms. Named enterprise customers include Warner Bros Discovery, AMC, Paramount, Cinedigm, and Meta. The company employs 101-250 people and operates as a privately held company with disclosed funding limited to a $129,175 early round in February 2022 and an undisclosed round led by Half Court Ventures in April 2023.
Katch operates an enterprise SaaS business model with quote-based, custom pricing accessed exclusively through a Schedule Demo funnel, with no public self-serve tier or disclosed pricing. The go-to-market is enterprise field sales with account-based relationship management, evidenced by a dedicated client login portal and direct outreach to major studios and platforms. Customer segments are organized by vertical, with Film & TV Studios and Brands/Agencies as primary segments and Social Platforms/Creators as a developing segment addressed by the in-development Creator Playbook product.
Katch firmographics
Firmographics- Name
- Katch
- Legal name
- Katch Data
- Website
- https://katch-media.com
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Katch is a content intelligence platform that applies proprietary semantic understanding technology to analyze film, television, social media, music, and books, delivering audience profiling, brand safety verification, and creator analytics for entertainment studios and brands.
- Ownership category
- akta.pro rank
Katch industry classification
Industry- Product category
- Content Intelligence Software
- NAICS
- Software Publishers (513210), Marketing Research and Public Opinion Polling (541910), Broadcasting and Content Providers (516)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- Audience Segmentation, Demographic & Identity Graph Services (MPABAOAH)
- akta.pro secondary industries
- Content Identification & Matching (Fingerprinting, ID Resolution) (MPAHALAE), Dashboarding & KPI/Performance Management (HDAEAMAF)
Keywords
Where Katch is headquartered
LocationHeadquarters
- HQ city
- Redwood City
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Katch business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Enterprise SaaS platform providing content intelligence through subscription-based access to Entertainment Metadata, Katch Verified, and Creator Playbook. Pricing appears quote-based with demo scheduling as primary entry point, indicating custom enterprise contracts.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Katch product offering
Product offeringCore offering
Katch is a content intelligence platform that analyzes film, television, social media, music, and books through its proprietary Media Genome semantic understanding technology. It sells two primary offerings: Entertainment Metadata, which transforms film and TV content into structured intelligence for audience profiling and investment decisions at studios, and Katch Verified, a brand safety platform that scores influencer content in real time across major social platforms for brands and agencies.
Product overview
Katch is a content intelligence platform with three main product offerings: Entertainment Metadata (for film and TV studios), Katch Verified (brand safety for influencer partnerships), and Creator Playbook (creator analytics, in development). All products are powered by Katch's proprietary Media Genome technology, a semantic understanding system that analyzes content across film, television, social media, music, and books through distinct genomic frameworks unified by a common foundation.
Differentiator
Problem solved
Functional benefit
Products and services
- Entertainment Metadata Film and TV content analysis platform that transforms content into structured intelligence through Katch's Media Genome technology, enabling granular media taste profiles, genomic content signals for audience segmentation, and predictive models for audience preferences. Used by studios such as Warner Bros Discovery, AMC, Paramount, and Cinedigm to inform acquisition, programming, and green-light decisions.
- Katch Verified Brand safety verification platform for influencer partnerships that provides real-time brand safety scores, AI-powered content analysis and risk flagging, customizable vetting criteria at the Brand and Campaign levels, and ongoing monitoring and alerts across all major social platforms. Used by brands and agencies to vet influencer partnerships before committing budget.
Companies that use Katch
Customer profileNamed customers5 records
Segments3 records
Ideal customer profiles2 records
Katch technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability8 records
Feature4 records
Katch partnerships and signals
Strategic signalRecent moves5 records
Expansion highlights6 records
Katch competitors and assessment
Company assessmentBroad incumbents
- Comscore: Comscore is an established cross-platform audience measurement and analytics provider for entertainment and advertising; it competes with Katch in audience-intelligence workflows for media buyers and sellers.
- DoubleVerify: DoubleVerify is a large, public ad-verification and brand-safety platform. While broader than Katch, it competes directly in the brand-safety/verification workflow that Katch Verified targets.
- Integral Ad Science (IAS): IAS is a major digital ad-measurement and brand-safety company with broad coverage across programmatic and social — comparable to Katch in the brand-safety verification category but at much larger scale.
- Nielsen: Nielsen is the incumbent in TV and cross-platform audience measurement and ratings. It represents both a competitor to Katch's studio analytics and a potential strategic acquirer given overlapping customer bases.
Direct peers
- Zefr: Zefr offers brand suitability and content analysis for video and influencer marketing on social platforms — directly overlapping with Katch Verified's brand-safety scoring use case.
- Tubular Labs: Tubular Labs delivers cross-platform video and social audience intelligence for brands and creators, with similar semantic/audience profiling capabilities to Katch's Media Genome applied to digital video.
- Pixability: Pixability provides AI-driven content and audience intelligence for video platforms, including brand suitability and performance insights — closely aligned with both Katch's entertainment metadata and creator analytics offerings.
- Parrot Analytics: Parrot Analytics provides content demand and audience analytics for the entertainment industry, including TV/film demand measurement and talent analytics — directly comparable to Katch's Entertainment Metadata offering for studios.
Emerging players
- CreatorIQ: CreatorIQ is an influencer marketing platform with creator discovery, vetting, and campaign analytics. It overlaps with Katch Verified's brand-safety/influencer-vetting positioning, though CreatorIQ focuses more on workflow than semantic content analysis.
- Lumen Research: Lumen Research delivers attention and audience measurement across digital media with semantic content classification, providing partial overlap with Katch's content-intelligence platform approach.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Katch social profiles
Digital presenceKatch financial estimates
Financial estimateRevenue estimate
Valuation estimate
Katch leadership team
Management profileNumber of profiles
Profiles4 records
Katch funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Katch M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Katch
What does Katch do?
Katch is a content intelligence platform that analyzes film, television, social media, music, and books through its proprietary Media Genome semantic understanding technology. It sells two primary offerings: Entertainment Metadata, which transforms film and TV content into structured intelligence for audience profiling and investment decisions at studios, and Katch Verified, a brand safety platform that scores influencer content in real time across major social platforms for brands and agencies.
Is Katch a public or private company?
Katch is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Katch founded?
Katch was founded in 2018. It employs 11 to 50 people.
Where is Katch based?
Katch is headquartered in Redwood City, United States, in the North America region.
How does Katch make money?
One revenue line is on record: saaS Platform Subscription.
Who are Katch's main competitors?
Broad incumbents on record are Comscore, DoubleVerify, Integral Ad Science (IAS) and Nielsen. Direct peers are Zefr, Tubular Labs, Pixability and Parrot Analytics. Emerging players are CreatorIQ and Lumen Research.
Does Katch have an API?
Yes. Katch exposes a public API. Developer documentation is at katch-external-api.redoc.ly.
What industry is Katch in?
Katch's product category is Content Intelligence Software. Its primary akta.pro industry code is MPABAOAH, Audience Segmentation, Demographic & Identity Graph Services, with a secondary code of MPAHALAE, Content Identification & Matching (Fingerprinting, ID Resolution). Its NAICS code is 513210 and its SIC code is 7370.