What Leadus does

Leadus is a private, for-profit B2B software company headquartered in New York, United States, founded in January 2019. Per its firmographic description, Leadus positions itself as a sales productivity tool designed to help sales teams spend more time closing deals rather than searching for and reaching out to leads — implying a workflow automation or lead-generation assistance product aimed at B2B sales organizations.

The company operates at a small scale, with 11–50 employees disclosed, and is led by co-founder and CEO Suleman Ahmed. It has recorded one funding round on record with $0 raised from unspecified investors, suggesting either a bootstrapped operating model, undisclosed private capital, or simply incomplete public reporting on funding history. The company remains privately held with no public listing, no disclosed parent company, and no subsidiaries.

The input contains a large volume of ostensibly aggregated data describing a substantially different entity — an Asian online gambling platform branded Xin88, operating under the same leadus.io web domain, with 10M+ registered members, 30–40% annual revenue growth, and multiple gaming licenses (PAGCOR, MGA, GSC, CEZA). Because Leadus's own firmographic profile explicitly identifies it as a sales-team productivity tool rather than a consumer gambling platform, those gambling-related facts (licenses, members, payment rails, awards, partnerships) cannot be reliably attributed to Leadus and are excluded from this analysis. As a result, this description necessarily reflects a thin evidence base, and most strategic, financial, and competitive dimensions of Leadus cannot be reliably inferred from the provided input.

Name

Leadus

Legal name

Xin88

Website

https://leadus.io

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

Leadus is a privately held B2B sales productivity software company, founded in 2019 and based in New York, that helps sales teams spend more time closing deals by automating lead discovery and outreach workflows. It operates at 11–50 employees under CEO and co-founder Suleman Ahmed.

Ownership category

akta.pro rank

Product category

Sales Automation Software

NAICS

Business Service Centers (56143)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Outbound Lead Generation & Prospecting (BPAAADAB)

akta.pro secondary industry

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE)

Keywords

• Sales lead generation
• B2B prospecting
• Outbound sales automation
• Lead engagement software
• Sales pipeline tools

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Betting Transaction Fees / House Edge: The platform generates revenue by taking a percentage or house edge from every bet placed by users across all gaming products (casino, slots, sports betting, fishing, lottery, cockfighting). The platform offers varying Return to Player (RTP) rates per product category, retaining the difference as revenue. This is the standard rake/house edge model for online gambling platforms.
2. Game Publisher Partnerships Revenue Share: Xin88 partners with over 100 game publishers (including Jili, CQ9, KA Gaming, NextSpin, Evoplay, and 20+ slot providers). Revenue is shared with game developers as part of licensing and distribution agreements.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Leadus is a B2B sales productivity platform that automates the process of finding and reaching out to leads so that sales teams can spend more time on closing deals. The tool handles prospect identification and initial outreach workflows to free up sales representatives from manual prospecting tasks.

Product overview

Xin88 is an iGaming platform operated by Leadus, offering a unified online gambling ecosystem comprising 7 core product verticals: Live Casino, Sports Betting, Slot Games (Nổ Hũ), Fishing Games (Bắn Cá), Lottery (Xổ Số), Card Games (Game Bài), and Cockfighting (Đá Gà). The platform hosts 2,000+ game titles from 100+ game publishers and serves over 10 million members across Asia. All products are accessible via the responsive web platform and native mobile app (iOS/Android). The platform processes payments in under 30 seconds and operates under multiple gaming licenses (PAGCOR, Isle of Man GSC, CEZA, MGA).

Differentiator

Problem solved

Functional benefit

Products and services

• Leadus Sales Engagement Platform A B2B sales productivity platform that automates lead discovery and outreach workflows so sales representatives can spend more time on closing deals. Designed for B2B sales teams at small and mid-sized companies.

Quantifiable outcome

• 10+ million registered members as of early 2025
• +4 more outcomes

Segments2 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature6 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• JilicoreTechnology or IntegrationMajor slot and gaming content provider. Jili supplies a significant portion of Xin88's slot and fishing game portfolio. Partnership began in 2016 as one of the first game publisher collaborations.
• CQ9 GamingcoreTechnology or IntegrationSlot and fishing game developer supplying gaming content to Xin88's platform. One of 20+ game publishers providing the 500+ slot products.
• KA GamingcoreTechnology or IntegrationSlot game developer partner providing titles to Xin88's slot gaming portfolio. Part of the 20+ provider ecosystem.
• NextSpincoreTechnology or IntegrationSlot game provider collaborating with Xin88 for the platform's slot gaming offerings.
• EvoplaycoreTechnology or IntegrationGame development studio providing slot gaming content to Xin88's platform.
• Thomo Campuchia (CPC3 Arena)coreChannel Partner/ Reseller/ DistributorCockfighting arena partnership for live cockfighting betting. Xin88 streams matches from Thomo arenas (CPC1, CPC2, CPC3, CPC4, CPC5) in Cambodia, offering over 45 live matches daily at 4K quality with no lag.
• PAGCOR (Philippine Amusement and Gaming Corporation)coreOthersPhilippine gaming regulatory body. Xin88 obtained its primary operational license from PAGCOR in 2015. PAGCOR was established in 1976 and is known for relatively lower licensing costs.
• GSC (Gaming Standards Association - Isle of Man)coreOthersGaming standards authority based in the Isle of Man (established 1962). Xin88 received GSC licensing in 2016. Known for strong presence in European markets.
• CEZA (Cagayan Economic Zone Authority)minorOthersPhilippine economic zone gaming authority. Xin88 obtained CEZA licensing in 2017. Known for easier licensing process compared to PAGCOR.
• MGA (Malta Gaming Authority)coreOthersMalta-based EU gaming regulator established in 2001. Xin88 received MGA licensing in 2015. MGA is one of the most recognized and widely trusted gaming licenses globally.
• Local Vietnamese Banks and Payment ProviderscoreTechnology or IntegrationPartnership with 18+ domestic banks in Vietnam for deposit and withdrawal processing, along with e-wallets (Momo, ZaloPay, ViettelPay) and USDT (TRC20) for payment transactions.

Scale indicators11 records

Recent moves2 records

Expansion highlights1 record

Direct peers

• Apollo.io: Apollo.io is a B2B sales intelligence and prospecting platform offering contact data, enrichment, and outreach workflows — directly comparable to Leadus's stated value proposition of helping teams source and reach leads.
• Lusha: Lusha is a B2B contact and company data platform used by sales reps for prospecting and lead enrichment, directly overlapping with Leadus's stated mission of helping teams find and reach out to leads.
• Outreach: Outreach is a sales engagement platform that helps reps manage prospecting sequences and workflows, closely aligned with Leadus's positioning around reducing time spent on lead outreach.
• SalesLoft: SalesLoft is a sales engagement platform providing cadences, prospecting tools, and conversation intelligence — a direct comparable in the sales-prospecting and outreach automation space.
• Hunter.io: Hunter.io provides email finding, verification, and outreach tooling for B2B prospecting teams, directly comparable to the lead-sourcing and outbound workflow Leadus addresses.
• Snov.io: Snov.io is a sales automation platform offering email finding, drip campaigns, and CRM integrations for outbound prospecting — a focused competitor comparable to Leadus's stated offering.
• Seamless.AI: Seamless.AI is a real-time B2B contact search and sales intelligence tool that helps reps build prospect lists and contact data — directly comparable to Leadus's prospecting use case.
• Cognism: Cognism is a B2B sales intelligence platform focused on compliant contact data and prospecting workflows, comparable to Leadus as a sales-data/prospecting competitor.

Broad incumbents

• ZoomInfo: ZoomInfo is a large incumbent B2B contact data and sales intelligence platform serving enterprise go-to-market teams. It is comparable as a broader, established player in the same prospecting/data category that Leadus targets.
• LinkedIn Sales Navigator: LinkedIn Sales Navigator is an incumbent prospecting and lead-research tool from LinkedIn, widely used by B2B sales teams for finding and reaching out to leads — directly overlapping with Leadus's positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat1 record

Key risks5 records

Key highlights4 records

Customer concentration

• Xx.com/IoLeads
• LinkedInlinkedin.com/company/leadus-llc

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Leadus