What THC Design does

THC Design is a privately held, California-legacy cannabis brand specializing in premium indoor-grown cannabis flower and pre-rolls. Founded in 2015 and operating under legal entity 1346 LA, LLC (headquartered in Los Angeles), the company transitioned to the legal medical cannabis market in 2016 and to the adult-use recreational market in 2018. It is one of several brands within the NorCal Cannabis Co. house of brands (alongside lolo and Panacea), with Sean Gebhart serving as the operator behind the parent company. THC Design self-describes as one of the leading producers of premium indoor-grown cannabis.

The company's product portfolio centers on two core categories: premium indoor-grown cannabis flower and pre-rolls crafted from 100% premium flower. Differentiation is driven by a proprietary "living library of distinct terpene profiles" developed through careful phenotype selection and genetic pairing, with signature cultivars including XJ-13, Crescendo, Pineapple Surprise, Blue Viper, Garlic Cocktail, Rainbow Punch, 24K, El Chivo, Blueberry Sugar, and Blue Dream. The brand holds extensive industry recognition, including 2x High Times Cannabis Cup wins, 8x Farmers Cup awards, Leaflink's Best-Selling Flower in California (2019), Best Pre-Roll in California by LA Weekly (2022) and Weedmaps (2023), and 2025-2026 award sweeps at the NuWu 420 State Fair and Nevada Cannabis Awards Music Festival.

THC Design operates a wholesale B2B distribution model, supplying licensed dispensaries and retailers across California and Nevada. Products are not sold directly to consumers; pricing is set by retail partners and is not publicly disclosed. The company reaches end consumers through a multi-channel marketing approach — including Instagram, X, YouTube (the THC Design Sessions podcast), LinkedIn, blog content, email newsletters, event sponsorships, and the Weedmaps marketplace. With 101-250 employees and no public funding rounds disclosed, THC Design operates as a private brand within a vertically integrated parent company that handles seed-to-sale cultivation.

Name

THC Design

Legal name

1346 LA, LLC

Website

https://thcdesign.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

101–250 employees

Short description

THC Design is a California-legacy cannabis brand producing premium indoor-grown flower and pre-rolls, distributed wholesale to licensed dispensaries in California and Nevada as part of the NorCal Cannabis Co. portfolio.

Ownership category

akta.pro rank

Product category

Cannabis Cultivation and Distribution

NAICS

Tobacco, Electronic Cigarette, and Other Smoking Supplies Retailers (459991)

akta.pro primary industry

Adult-Use (Recreational) Cannabis Dispensaries (CRANAFAA)

Keywords

• Indoor cannabis cultivation
• Premium cannabis flower
• Cannabis pre-rolls
• Wholesale cannabis distribution
• Cannabis strain genetics

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. B2B Wholesale Cannabis Sales: THC Design operates as a wholesale cannabis supplier, selling premium indoor-grown cannabis flower and pre-rolls to licensed dispensaries and retailers across California and Nevada markets.

Go-to-market motion3 records

Distribution channels3 records

Marketing channels8 records

Core offering

THC Design cultivates and distributes premium indoor-grown cannabis flower and pre-rolls through licensed dispensaries across California and Nevada. The company develops proprietary genetics through careful phenotype selection, maintaining a living library of distinct terpene profiles not commonly found in the market. Products are available in 3.5g, 14g, and 28g bud formats plus award-winning pre-rolls.

Product overview

THC Design is a California legacy cannabis brand offering premium indoor-grown cannabis flower and pre-rolls. The product portfolio centers on two core offerings: premium cannabis flower featuring rare, innovative genetics with distinctive terpene profiles, and pre-rolls crafted with 100% premium flower. The brand is distinguished by its living library of distinct terpene profiles not commonly found in the market, with notable strains including XJ-13, Pineapple Surprise, Crescendo, Blue Viper, Rainbow Punch, Garlic Cocktail, Blueberry Sugar, 24K, and El Chivo. THC Design operates as part of the NorCal Cannabis Co. house of brands alongside lolo and Panacea, and has expanded into content creation through its podcast THC Design Sessions.

Differentiator

Problem solved

Functional benefit

Products and services

• Premium Cannabis Flower Indoor-grown premium cannabis flower with high potency and terpene expression, available in 3.5g, 14g, and 28g bud sizes. Distributed wholesale to licensed dispensaries and retailers across California and Nevada.
• Pre-Rolls Pre-rolled cannabis products crafted with 100% premium indoor-grown flower, ensuring smooth, flavorful smoke. Award-winning including Best Pre-Roll in California by LA Weekly 2022 and Weedmaps 2023.
• XJ-13 Signature sativa-leaning cultivar known for bright citrus-forward aroma and creative boost effects. Available as flower and pre-roll, awarded Best Sativa and Best Pre-Roll at 2025 Nevada Cannabis Awards.
• Pineapple Surprise Tropical sativa cultivar born from Hawaiian Sativa x Skunk #1 genetics, featuring pineapple, citrus, and classic skunky funk notes. Terpene profile led by Myrcene, Caryophyllene, and Humulene.
• Blue Viper Hybrid cultivar cross of Blueberry x Cobra genetics, featuring bold savory blue cheese, ripe berries, and sharp diesel flavor. Won Most Unique and Best Flavor awards at 2026 Farmers Cup Harvest Edition.
• Garlic Cocktail Heavy-hitting indica cultivar with bold terpene profile featuring savory garlic notes, gassy undertones, and earthy spice. Won 1st Place Best Indica at 2025 Nevada Cannabis Awards Music Festival.
• Crescendo High-potency, terpene-rich sativa cultivar with smooth, diesel-heavy character and euphoric effects. Won 1st Place at the NuWu 420 State Fair Green Ribbon Contest.

Quantifiable outcome

• 2x High Times Cannabis Cup Winner
• +4 more outcomes

Named customers3 records

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

One partnership is on record.

• NorCal Cannabis Co.coreStrategic or Co-development PartnerNorCal Cannabis Co. is the parent company and operator behind THC Design, lolo, and Panacea brands. THC Design is one of several brands in the NorCal Cannabis house of brands, vertically integrated from seed to sale with in-house cultivation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Backpackboyz: California-originated premium cannabis brand with multi-state retail distribution and a genetics-driven flower and pre-roll portfolio. Comparable in California heritage, brand-led wholesale model, and expansion into Nevada and other legal states.
• Lowell Herb Co. California-based premium cannabis brand with vertically integrated cultivation and pre-roll product lines. Comparable in California heritage, premium positioning, and focus on packaged flower and pre-roll formats.
• Alien Labs: California premium indoor flower brand built on exclusive genetics, with strong California and Nevada retail distribution. Highly comparable in genetic-driven differentiation, premium flower positioning, and award-winning brand strategy.
• Cookies: California-founded premium cannabis brand built around signature genetics (e.g., Girl Scout Cookies lineage) and a lifestyle brand identity. Directly comparable to THC Design in terms of premium indoor flower positioning, genetic-driven brand equity, and California multi-state distribution.
• Stiiizy: Premium California cannabis brand with a strong pod/vape franchise expanding into flower and pre-rolls. Comparable in premium positioning, multi-state distribution, and brand-led marketing approach targeting adult-use consumers in California and Nevada.
• Glass House Brands: California-licensed vertically integrated cannabis operator with significant cultivation capacity, including greenhouse production, and branded wholesale and retail operations. Comparable in cultivation scale, California distribution, and brand-led wholesale model.
• Connected Cannabis: Award-winning California-based premium indoor flower brand known for high-end packaging, genetic exclusivity, and consistent top-shelf pricing. Directly comparable to THC Design in operating model, retail channel strategy, and genetic-led brand equity.
• Jeeter: California-based cannabis brand best known for infused and non-infused pre-rolls, distributed across multiple legal states. Directly comparable to THC Design in pre-roll product focus, California heritage, and multi-state wholesale distribution.
• Henry's Original: California legacy cannabis brand focused on sun-grown premium flower with a heritage and authenticity story. Comparable in California legacy positioning, premium flower focus, and dispensary wholesale channel.

Broad incumbents

• Kiva Confections: California-based premium cannabis edible brand with a wide product portfolio. Less direct overlap as a derivatives vs. flower company, but comparable as a California-anchored premium brand with multi-state distribution and award-winning positioning within NorCal Cannabis Co.'s broader portfolio.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/_THCDesign
• YouTubeyoutube.com/channel/UC40Ge-qxPvXynnvvQfpb1GA
• LinkedInlinkedin.com/company/thcdesign
• Instagraminstagram.com/thcdesign?utm_source=ig_web_button_share_sheet&igsh=MXBtMnBxcW1mN29vdQ==

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about THC Design