Regpack

What Regpack does

Regpack is a SaaS-based online registration and payment processing platform headquartered in San Diego, California, serving over 6,000 organizations across nine verticals: camps, afterschool programs, courses, retreats, travel, faith communities, sports, events, and nonprofits. The platform originated from a 7-year Ph.D. research project exploring whether a single system could handle registration and payment workflows across diverse program types, resulting in a flexible AI-driven workflow engine with conditional logic. Regpack processes more than $1B in transactions annually and counts NASA, Harvard Medical School, Carnegie Mellon, Columbia, Cornell, YMCA, Boy Scouts of America, and Girl Scouts among its customers.

The platform is composed of integrated modules covering smart registration forms with conditional fields and family/group flows, payment automation with auto-charging and smart retry on declined transactions (97% recovery rate), recurring billing, reporting and analytics with QuickBooks export, an open REST API and webhooks, a visual trigger workflow builder with 60+ conditions, and built-in communications automation. Technology is differentiated by native integrations with accounting systems (QuickBooks, Xero, SAGE), CRM platforms (Salesforce, HubSpot), multiple payment processors (Stripe, BlueSnap, CardConnect, WePay), and ancillary tools (Calendly, Zapier, Google SSO). The company maintains PCI-DSS Level 2, SOC 2 Type II, GDPR, CCPA, and WCAG 2.1 Level AA compliance.

Regpack monetizes through tiered monthly SaaS subscriptions: SMB at $49-$99/month, Mid-Market at $149/month, and Mid-Market Plus at $249/month, plus transaction-based payment processing fees of 1.5-3.5% + $0.30 per transaction and an optional $6,000/year Managed Account service. Go-to-market is direct via consultative enterprise field sales and inside sales teams, supported by content marketing, SEO, paid search, industry events, and webinars. The company is privately held and appears to be founder-owned, with Asaf Darash as CEO and founder, and operates with 11-50 employees.

Name

Regpack

Legal name

Regpack, Inc.

Website

https://regpacks.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Regpack is a SaaS-based online registration and payment processing platform serving 6,000+ organizations globally across camps, education, faith communities, nonprofits, events, and sports verticals. It combines conditional-logic forms, automated billing with smart transaction retries, and native integrations with major accounting, CRM, and payment systems.

Ownership category

akta.pro rank

Product category

Online Registration & Payment Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Financial Transactions Processing, Reserve, and Clearinghouse Activities (522320)

SIC

Services-Prepackaged Software (7372), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Recurring Billing & Subscription Payments Enablement (FSAMACAF)

akta.pro secondary industry

Course Bundle Subscriptions & Learning Membership Marketplaces (EDAFAIAI)

Keywords

• Online registration software
• Payment processing platform
• Recurring billing software
• Event registration platform
• Membership management software

Headquarters

HQ city

San Diego

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licenses: Monthly or annual subscription fees for platform access across three tiers: SMB ($49-99/month), Mid-Market ($149/month), and Mid-Market Plus ($249/month). Recurring revenue model with land-and-expand potential as organizations add more programs and users.
2. Payment Processing Fees: Transaction-based fees on payments processed through the platform. Standard rate of 2.5-3.5% + $0.30 per transaction, or reduced rate of 1.5% + $0.30 for customers on higher subscription tiers. Revenue scales with transaction volume.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels6 records

Core offering

Regpack is a SaaS-based online registration and payment automation platform that lets organizations build smart conditional-logic forms, automate payment collection with installment plans and smart retries on declined transactions, manage recurring billing, and trigger downstream workflows via a visual no-code builder. The platform is delivered as a single unified system serving multiple program verticals including camps, afterschool programs, courses, retreats, travel, faith communities, sports, events, and non-profits, with native integrations to accounting (QuickBooks, Xero, SAGE), CRM (Salesforce, HubSpot), and payment processors (Stripe, BlueSnap, CardConnect, WePay).

Product overview

Regpack is a single unified online registration and payment software platform that automates forms, payments, and workflows. The core platform consists of integrated modules: Online Registration Software (smart forms with conditional logic), Payment Automation (autopay, plans, retries), Recurring Billing (subscription management), Reporting & Analytics (real-time financials and exports), Open API & Webhooks (custom integrations), Trigger Workflows (visual automation builder), and Built-in Communications (email automation). The platform serves multiple verticals (camps, afterschool, courses, retreats, travel, faith communities, sports, events, nonprofit) through one flexible system. Pricing is offered in three tiers: SMB (with Calendly integration, Google SSO), Mid-Market (adds Salesforce, HubSpot, QuickBooks integrations, organization-level reporting), and Mid-Market Plus (priority support, unlimited scheduled emails, beta access). An optional Managed Account add-on provides dedicated account management for $6,000/year.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Registration Software
• Payment Automation
• Recurring Billing
• Reporting & Analytics
• Open API & Webhooks
• Managed Account

Quantifiable outcome

• 97% recovery rate on declined transactions through automated retry system
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability4 records

Feature6 records

Partnerships

16 partnerships are on record, tiered core and supporting.

• QuickBookscoreTechnology or IntegrationNative integration with QuickBooks accounting software for seamless synchronization of payment data and financial reporting. Enables automatic reconciliation of registration payments with accounting records.
• XerocoreTechnology or IntegrationNative integration with Xero accounting platform providing automated payment reconciliation and financial data synchronization for organizations using Xero for bookkeeping.
• SAGEcoreTechnology or IntegrationNative integration with SAGE accounting software enabling automatic synchronization of registration payments with financial records for enterprise customers.
• SalesforcecoreTechnology or IntegrationNative CRM integration with Salesforce enabling organizations to sync registration data, applicant information, and payment history with their customer relationship management system.
• HubSpotcoreTechnology or IntegrationNative integration with HubSpot marketing and CRM platform for syncing registration data, enabling marketing automation based on enrollment status, and improving lead nurturing workflows.
• StripecoreTechnology or IntegrationPayment processing integration with Stripe providing secure credit card processing, ACH transfers, and digital wallet support for registration payments.
• BlueSnapcoreTechnology or IntegrationPayment processing partner for credit card transactions, providing secure payment gateway services and supporting multiple payment methods and currencies.
• CardConnectcoreTechnology or IntegrationPayment processing partner providing payment gateway services for processing credit card transactions securely through the Regpack platform.
• WePaycoreTechnology or IntegrationPayment processing partner (Chase subsidiary) providing secure payment processing services integrated into the Regpack platform for handling registration transactions.
• CalendlysupportingTechnology or IntegrationScheduling integration with Calendly enabling automatic appointment scheduling for orientations, interviews, or consultations following the registration process.
• ZapiersupportingTechnology or IntegrationIntegration with Zapier automation platform enabling connections to hundreds of other applications and custom workflow automations without coding.
• RackspacesupportingTechnology or IntegrationCloud infrastructure provider hosting Regpack's platform and data, providing enterprise-grade hosting and security for customer data.
• MailgunsupportingTechnology or IntegrationEmail delivery service for transactional emails, notifications, and communications sent through the Regpack platform to registrants and administrators.
• FullStorysupportingTechnology or IntegrationUser experience analytics platform used by Regpack to understand user behavior, identify friction points, and optimize the registration experience.
• BounceXsupportingTechnology or IntegrationMarketing automation and email marketing platform potentially used for campaign management and re-engagement of incomplete registrations.
• IncapsulasupportingTechnology or IntegrationWebsite security and DDoS protection service providing application security layer for the Regpack platform and customer-facing registration pages.

Scale indicators4 records

Recent moves6 records

Expansion highlights2 records

Broad incumbents

• Stripe: Stripe is the dominant payment infrastructure provider and already powers part of Regpack's processing. Stripe's Stripe Checkout and subscription tools continue expanding into registration, making it the most consequential adjacent competitor and partner.
• Typeform: Typeform provides conversational forms with built-in payment and integration capabilities and serves a global SMB and mid-market base. It competes with Regpack for design-conscious registration experiences but is much broader in vertical focus.
• Jotform: Jotform is a broader form-builder with native payment, subscription, and conditional-logic features used by organizations of all sizes. It overlaps with Regpack on smart forms and payment workflows but lacks Regpack's vertical depth.
• Formstack: Formstack offers online forms, document generation, workflow automation, and payment collection across multiple industries. It is a horizontal incumbent whose workflow and payment features compete with Regpack's broader automation pitch.

Direct peers

• SignUpGenius: SignUpGenius (formerly VolunteerSpot) handles online sign-ups, registration, and payment collection for groups, schools, and non-profits. It targets the same small-to-mid organization buyer with registration and payment features.
• Eventbrite: Eventbrite provides online event registration, ticketing, and payment processing for organizers of all sizes. It competes directly with Regpack in the events sub-vertical and shares the same SaaS-plus-transaction-fee monetization model.
• ACTIVE Network: ACTIVE Network provides registration, payment, and camp/class management software for camps, classes, and youth activities. It competes head-to-head with Regpack for summer camps, after-school programs, and sports leagues.
• CampMinder: CampMinder is a camp management platform for summer camps with online registration, parent communication, and billing. It is Regpack's closest vertical peer in the camps segment with comparable registration-plus-payment workflows.
• Wild Apricot: Wild Apricot is an all-in-one membership management platform for associations and non-profits, handling registration, member dues, and event sign-ups. It overlaps directly with Regpack's non-profit and association segments on registration, recurring billing, and member workflows.

Emerging players

• Subbly: Subbly is a subscription and recurring billing platform aimed at subscription-box and membership businesses. It overlaps with Regpack's recurring billing and payment plan features for smaller subscription-oriented organizations.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/regpack
• Facebookfacebook.com/regpack

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Regpack