White Label Storage
White Label Storage is a third-party self-storage management firm that provides operations, marketing, call center, revenue management, and AI-powered tools to facility owners across 40+ US states.
- Company typePrivate
- Founded2022
- HeadquartersBrooklyn, United States
- Headcount11–50
- GTM typeB2B
- OfferingServices
What White Label Storage does
White Label Storage is a Brooklyn-based, privately-held third-party management firm for the self-storage industry, founded in 2022 by co-founders Alex Hartman and Peter Smyth (CEO). The company sells outsourced facility management to self-storage owners and investors, covering operations, marketing, call center/sales, revenue management, and financial reporting, and serves as the operational backbone for clients that prefer passive ownership or lack the internal expertise to compete with institutional operators. Its managed footprint has grown to 300+ facilities across 40+ US states as of mid-2026, and the company self-ranks as a Top 6 facility management company nationwide.
The company's product surface combines a core services stack with proprietary technology. Core offerings include Third-Party Management (remote, hybrid, and on-site options), an in-house Call Center (advertised 95% call pickup rate), Marketing Services (SEO, paid media, reputation management), and a self-storage website platform with real-time integration to SiteLink and StorEDGE facility management systems. Layered on top are AI-powered modules: RevMan ai (launched November 2025) for pricing and occupancy optimization, and an AI Call Center Agent (launched March 2026) that handles tenant payments, autopay enrollment, and SMS payment-link delivery without manager intervention. Supporting tools include StorBill for delinquent-tenant follow-up and a Portfolio Dashboard for multi-facility reporting.
White Label Storage operates a sales-led B2B go-to-market with three revenue streams: (1) quote-based management fees for operating third-party facilities on behalf of owners, (2) tenant protection revenue where owners retain a 70/30 split with White Label taking no cut, and (3) tiered monthly subscriptions for its self-storage website platform ($200/month for 0-200 units, $300/month for 201-399 units, $400/month for 400+ units, with custom pricing for multi-facility portfolios). Contracts are month-to-month with no long-term lock-ins, and growth is driven by direct and inside sales teams, content marketing (blog, podcast, webinars), referral channels (storage associations, real estate agents, moving companies), and aggregator listings on SpareFoot. The company appears bootstrapped, with no disclosed external funding or parent entity.
White Label Storage firmographics
Firmographics- Name
- White Label Storage
- Legal name
- White Label Storage
- Website
- https://whitelabelstorage.com
- Company type
- Private
- Founded year
- 2022
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- White Label Storage is a third-party self-storage management firm that provides operations, marketing, call center, revenue management, and AI-powered tools to facility owners across 40+ US states.
- Ownership category
- akta.pro rank
White Label Storage industry classification
Industry- Product category
- Self-Storage Management Services
- NAICS
- Lessors of Miniwarehouses and Self-Storage Units (53113)
- SIC
- Services-Facilities Support Management Services (8744)
- akta.pro primary industry
- Self-Storage Facility Management & Operations (Third-Party Managed) (HSAKAGAI)
- akta.pro secondary industry
- Self-Storage Property Management (BPAJAGAM)
Keywords
Where White Label Storage is headquartered
LocationHeadquarters
- HQ city
- Brooklyn
- HQ country
- United States
- HQ region
- North America
Markets served
White Label Storage business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Third-Party Facility Management Fees: The company earns revenue by charging management fees for operating third-party self-storage facilities on behalf of owners and investors. Services include full operational management, marketing, call center, revenue optimization, and financial reporting.
- Tenant Protection Revenue Share: White Label Storage generates additional revenue through tenant protection programs. The company offers a 70/30 revenue split in favor of the facility owner (owner receives 70%, protection provider receives 30%), and White Label does not take a cut from this revenue. With 300 units at $14/month protection sold, a facility could generate $36,000/year in additional owner revenue.
- Website Services Subscription: Monthly subscription fees for self-storage website development, FMS integration, and ongoing maintenance. Tiered pricing based on facility unit count: $200/month for 0-200 units, $300/month for 201-399 units, $400/month for 400+ units, and custom pricing for multi-facility portfolios.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Small Facility Plan — 0 to 200 Units |
| Subscription | Monthly | Mid-Size Facility Plan — 201 to 399 Units |
| Subscription | Monthly | Large Facility Plan — 400+ Units |
| Subscription | Monthly | Multi-Location Plan — 3+ Facility Portfolios |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels10 records
White Label Storage product offering
Product offeringCore offering
White Label Storage provides third-party self-storage facility management services to storage facility owners and investors, covering full operational management, in-house call center sales, digital marketing, custom SEO-optimized websites, and AI-powered revenue optimization (RevMan ai) and tenant payment automation (AI Call Agent). The company manages 300+ facilities across 40+ states, offering remote, hybrid, and on-site management options bundled with proprietary technology to maximize occupancy, NOI, and asset performance.
Product overview
White Label Storage offers a comprehensive self-storage management platform with a modular architecture combining core management services (Third-Party Management, Call Center/Sales, Marketing, and Self-Storage Websites) alongside AI-powered add-on modules (RevMan ai for revenue optimization and AI Call Agent for automated tenant payments). Additional supporting tools include StorBill for delinquent payment automation and a Portfolio Dashboard for multi-facility reporting. The platform integrates with leading facility management systems including SiteLink and StorEDGE to ensure real-time data synchronization.
Differentiator
Problem solved
Functional benefit
Products and services
- Third-Party Management Comprehensive third-party management services for self-storage facility owners and investors, including remote, hybrid, and on-site management options, customer service, maintenance oversight, and full operational management to maximize NOI and occupancy.
- Call Center / Sales Services In-house call center with storage-trained agents providing a 95% call pickup rate, focused on lead conversion for inquiries, reservations, and tenant payments, supporting managed self-storage facilities.
- Marketing Services Digital marketing strategies for self-storage facilities including conversion-focused websites, local SEO optimization, reputation management, and paid advertising campaigns (Google Ads, SpareFoot) to generate high-quality leads and maximize online visibility.
- Self-Storage Websites Custom-built self-storage websites with lightning-fast checkout, hyper-local SEO, real-time FMS integration (SiteLink, StorEDGE), automatic lead recovery, and value-based pricing features. Tiered subscription plans from $200-$400/month based on facility unit count.
- RevMan ai AI-powered revenue management tool that optimizes pricing, occupancy, and profitability for self-storage facilities by analyzing market conditions and facility data to maximize facility revenue.
- AI Call Agent AI-powered call-center agent that enables tenants to complete payments over the phone without manager assistance, dispatch secure payment links, enroll tenants in autopay, and transfer calls to live representatives during operating hours.
Quantifiable outcome
- 16% occupancy increase and 9% revenue increase in 30 days (Freedom Storage, North Carolina)
- +5 more outcomes
Companies that use White Label Storage
Customer profileNamed customers9 records
Segments3 records
Ideal customer profiles3 records
White Label Storage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration2 records
AI capability5 records
Feature5 records
White Label Storage partnerships and signals
Strategic signalPartnerships
15 partnerships are on record, tiered minor, core and major.
- StorageReachminorWhite Label Storage partnered with StorageReach to scale automated customer review generation across its managed facilities. The partnership helps facilities build their online reputations through systematic review generation, improving Google and Yelp ratings to drive more tenant inquiries.
- SiteLinkcoreWebsite platform integrates with SiteLink facility management software, enabling real-time synchronization of pricing and availability data between the website and the FMS. Reduces errors, saves staff time, and ensures customers always see up-to-date information.
- StorEDGEcoreWebsite platform integrates with StorEDGE facility management software, enabling seamless sync of pricing and availability. Supports managed facilities using StorEDGE as their operational backbone.
- PDK Access ControlcorePDK automated gate access control systems integrate with White Label's management platform, enabling remote control of facility access, restriction of delinquent tenants, and monitoring of entry activity without on-site presence.
- PTI SecuritycorePTI Security gate access and security systems integrate with White Label's technology stack, supporting remote facility access management and security monitoring.
- SpiderdoorcoreSpiderdoor automated access control systems are integrated with White Label's management platforms, enabling remote facility access management for self-storage operations.
- KISS (Keeper Intelligent Security System)coreKISS automated access control systems integrate with White Label's platform for remote facility management and automated tenant access permissions.
- Da Vinci LockscoreDa Vinci Locks smart unit-level lock systems integrate with White Label's platform, enabling remote lock/unlock, tenant transition management, delinquent account lockouts, and unit security verification without on-site presence.
- KISS One LockscoreKISS One smart locks are integrated with major self-storage management platforms and support remote unit-level access control for managed facilities.
- EyeQ MonitoringcoreEyeQ Monitoring provides AI-powered camera monitoring and surveillance for self-storage facilities, integrated with White Label's management platform for remote operational oversight.
- SpotAIcoreSpotAI provides AI-powered camera systems that analyze footage in real-time to flag suspicious activity, automate alerts, and reduce manual monitoring burden for self-storage operators without on-site staff.
- Fast & EZ Self StoragemajorFast & EZ Self Storage selected White Label Storage to manage its 11-facility portfolio, representing a significant client win and ongoing management partnership. Announced January 2026.
- Storage of AmericamajorStorage of America selected White Label Storage to manage its multi-state portfolio of self-storage facilities. Announced July 2025.
- Lockhart Storage CentersminorLockhart Storage Centers selected White Label Storage as their management partner, entrusting the company with the operations of their self-storage facilities.
- SpareFootcoreSpareFoot is a storage aggregator platform (described as the 'Expedia of storage') that drives significant referral traffic to self-storage facilities. White Label Storage lists its managed facilities on SpareFoot as a customer acquisition channel, capturing high-intent search traffic from the platform.
Scale indicators8 records
Recent moves6 records
Expansion highlights6 records
White Label Storage competitors and assessment
Company assessmentDirect peers
- Simply Self Storage: Simply Self Storage is a privately-held third-party self-storage management company that operates facilities on behalf of owners across the U.S. It is the most direct competitor to White Label Storage, offering a similar outsourced management value proposition to independent facility owners and small portfolio operators.
- StorageMart: StorageMart is one of the largest privately-held self-storage operators in North America, owning and managing a substantial portfolio on behalf of itself and partners. It competes with White Label Storage in providing professional, tech-enabled management services to facility owners, particularly in mid-market and multi-facility deals.
- Westport Properties (US Storage Centers): Westport Properties operates and third-party manages a portfolio of self-storage facilities under the US Storage Centers brand, primarily in the western and southern U.S. It is a direct peer to White Label Storage in the third-party management space, with comparable mid-sized portfolio scale.
Broad incumbents
- SmartStop Self Storage: SmartStop is a publicly-traded self-storage REIT and third-party management company (SmartCentres affiliate) with a national portfolio and a managed services business for institutional and private owners. As a public, scaled operator with a third-party management arm, it competes with White Label Storage in the same end market with substantially more capital.
- Extra Space Storage: Extra Space Storage is the second-largest U.S. self-storage REIT and operates a significant third-party management program for institutional owners. While its scale dwarfs White Label Storage, it competes for the same pool of independent and institutional owners seeking outsourced management and is also the dominant acquirer of independent facilities, shaping White Label's addressable market.
- Public Storage: Public Storage is the largest U.S. self-storage REIT with a national network of owned and franchised facilities. While primarily a brand and acquisition competitor, its scale, brand recognition, and pricing power influence the competitive environment in which White Label Storage operates.
- CubeSmart: CubeSmart is a major U.S. self-storage REIT with a national owned-and-managed portfolio and growing third-party management business. It competes with White Label Storage in winning independent facility owners and has the balance sheet to acquire the same customer base outright.
- National Storage Affiliates Trust: National Storage Affiliates (NSA) is a self-storage REIT structured around a network of regional participating operators, many of whom are former independent owners. Its model competes directly with White Label Storage for independent owner relationships and represents both a partner and competitor in the third-party management space.
Others
- SpareFoot: SpareFoot (now part of Storage.com / Cushman & Wakefield) is the leading online marketplace for self-storage rentals and a key customer acquisition channel. It is a current partner of White Label Storage, making it an ecosystem player rather than a direct competitor, but its dominance of storage search traffic shapes the lead-generation environment for all management companies.
- SiteLink: SiteLink is one of the leading facility management software (FMS) platforms in the self-storage industry and a current technology integration partner of White Label Storage. While not a direct competitor in management services, SiteLink's roadmap and pricing decisions directly affect White Label Storage's cost structure and product differentiation.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
White Label Storage social profiles
Digital presenceWhite Label Storage financial estimates
Financial estimateRevenue estimate
Valuation estimate
White Label Storage leadership team
Management profileNumber of profiles
Profiles3 records
White Label Storage funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
White Label Storage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about White Label Storage
What does White Label Storage do?
White Label Storage provides third-party self-storage facility management services to storage facility owners and investors, covering full operational management, in-house call center sales, digital marketing, custom SEO-optimized websites, and AI-powered revenue optimization (RevMan ai) and tenant payment automation (AI Call Agent). The company manages 300+ facilities across 40+ states, offering remote, hybrid, and on-site management options bundled with proprietary technology to maximize occupancy, NOI, and asset performance.
Is White Label Storage a public or private company?
White Label Storage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was White Label Storage founded?
White Label Storage was founded in 2022. It employs 11 to 50 people.
Where is White Label Storage based?
White Label Storage is headquartered in Brooklyn, United States, in the North America region.
How does White Label Storage make money?
Three revenue lines are on record. Third-Party Facility Management Fees are the primary driver. The others are tenant Protection Revenue Share and website Services Subscription.
Who are White Label Storage's main competitors?
Direct peers on record are Simply Self Storage, StorageMart and Westport Properties (US Storage Centers). Broad incumbents are SmartStop Self Storage, Extra Space Storage, Public Storage, CubeSmart and National Storage Affiliates Trust. Others are SpareFoot and SiteLink.
Does White Label Storage have an API?
No public API is recorded for White Label Storage.
What industry is White Label Storage in?
White Label Storage's product category is Self-Storage Management Services. Its primary akta.pro industry code is HSAKAGAI, Self-Storage Facility Management & Operations (Third-Party Managed), with a secondary code of BPAJAGAM, Self-Storage Property Management. Its NAICS code is 53113 and its SIC code is 8744.