Name

MS INNOVATIONS (allmysms.com)

Legal name

MS INNOVATIONS

Website

https://allmysms.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

SMS Marketing Platform

NAICS

Software Publishers (5132), Other Services Related to Advertising (541890), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

SIC

Services-Prepackaged Software (7372), Services-Advertising (7310), Services-Direct Mail Advertising Services (7331)

akta.pro primary industry

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB)

akta.pro secondary industries

Marketing Automation Platforms & Services (BPAFAFAC), Marketing Technology, AdTech & MarTech Services (BPAFAAAN), Customer Journey Orchestration & Campaign Management (BPAFAFAF), Marketing Automation & Campaign Management CRM (HDAEAFAB)

Keywords

• SMS marketing platform
• Bulk SMS sending
• Mobile marketing SaaS
• SMS API integration
• RCS messaging service

Headquarters

HQ city

Nice

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. SMS credit purchases (pay-per-SMS): Prepaid credit-based model. No subscription, no commitment, no contract. Users purchase SMS credits and pay only for messages sent. Credits never expire. Volume-based pricing with progressive discounts (Start tier from 250 SMS at €0.045/SMS, Pro tier from 10,000 SMS with decreasing rates, Enterprise tier for 250,000+ SMS/year with custom pricing). Payment options include prepaid packs, immediate payment, or end-of-month invoicing (minimum €250 HT/month for monthly billing).
2. SMS Opt-In database rental: Rental of CNIL-compliant opt-in prospect databases. Pricing from €0.15 HT per contact rented, routing included. Minimum billing of €750 HT (equivalent to 5,000 SMS). Includes contact selection, message drafting support, SMS routing, and results analysis.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels7 records

Core offering

MS INNOVATIONS operates the AllMySMS platform, a SaaS SMS and mobile marketing solution enabling businesses to send bulk and individual SMS campaigns, voice messages (MVR), and RCS rich messaging globally. The platform provides contact management, campaign scheduling, real-time analytics, and multi-protocol API integration (REST, HTTP/HTTPS, FTP, Mail2SMS, SMPP) for embedding SMS functionality into CRM, ERP, and proprietary systems. Pricing is pay-per-SMS with no subscription or commitment required.

Product overview

AllMySMS is a comprehensive SMS and mobile marketing platform offering a multi-module architecture centered on its core SMS sending platform (SMS Professionnel) with voice messaging (MVR), RCS rich messaging, virtual numbers (VMN), and opt-in database rental as complementary services. The platform integrates via native CRM modules (Salesforce, Adobe Campaign), automation connectors (Zapier, Blendr.io, Elastic.io, Zoho Flow, SharpSpring, Oracle Eloqua), and Google Calendar. Multiple API protocols (REST, HTTP/HTTPS, Mail2SMS, FTP, SMPP) enable developer integration. A white-label reseller program and free trial with 20 SMS offered support customer acquisition. Pricing is pay-per-message with no subscription, starting at €0.045 HT/SMS for 250 SMS in metropolitan France.

Differentiator

Problem solved

Functional benefit

Products and services

• SMS Professionnel (Envoi SMS Pro)

Quantifiable outcome

• 95% SMS open rate within 5 minutes
• +5 more outcomes

Named customers17 records

Segments13 records

Ideal customer profiles6 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability4 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• ZapiercoreTechnology or IntegrationAllMySMS integrates with Zapier's automation platform, connecting to 5000+ applications. Users can create no-code scenarios to trigger SMS sends based on events in other apps (Google Sheets, form submissions, payments, appointments). Zapier acts as the integration layer for self-serve automation needs.
• SalesforcecoreTechnology or IntegrationDedicated AllMySMS module for Salesforce CRM. Enables SMS sending directly from contact records and campaign lists without data extraction. Supports workflow triggers, automated sequences, and real-time status tracking within Salesforce. Module is free; users pay only for SMS credits.
• Adobe CampaigncoreTechnology or IntegrationAllMySMS module integrates with Adobe Campaign (formerly Neolane) for CRM workflows. Enables personalized SMS campaigns from within Adobe Campaign, automated campaign triggers, per-minute scheduling, and multi-channel optimization combining Adobe's CRM capabilities with AllMySMS SMS delivery. Free module with standard SMS rates.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Spot-hit: French SMS marketing SaaS competitor with similar self-serve platform, API, and enterprise CRM connectors in the French-speaking market.
• SMSFactor (Dolist): French SMS marketing platform with self-serve SaaS, API, and CRM connectors. Most direct French SMB competitor to AllMySMS.
• Brevo (formerly Sendinblue): French marketing automation platform bundling email, SMS, and CRM for SMBs. Same French market, same customer verticals (retail, services), same PLG-style self-serve model.
• OVHcloud SMS: OVH's SMS API product targets French developers and SMBs with low-cost transactional SMS. Comparable pricing tier and customer base.
• MessageBird (Bird): Dutch CPaaS competitor offering SMS, WhatsApp, and omnichannel marketing APIs with strong European mid-market focus — directly comparable to AllMySMS's customer segment.
• Plivo: Cloud communications platform offering SMS APIs and voice APIs with developer-first positioning. Comparable on API-centric GTM and pay-as-you-go pricing.

Broad incumbents

• Infobip: Global CPaaS platform with direct operator connections, SMS APIs, and RCS capabilities. Closely comparable on enterprise-grade messaging infrastructure.
• Sinch: Swedish-listed CPaaS provider with comparable SMS messaging, RCS support, and operator direct connectivity. Competes head-to-head in European mid-market and enterprise segments.
• Twilio: Global CPaaS leader offering SMS APIs alongside voice, email, and video. Direct overlap on programmable SMS and CRM integrations (Salesforce) at much larger scale.
• Vonage Communications APIs: Now part of Ericsson, Vonage offers SMS APIs alongside voice and video. Competes for enterprise and developer accounts with similar REST API approach.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights8 records

Customer concentration

• Xx.com/allmysms
• YouTubeyoutube.com/user/allmysms
• Facebookfacebook.com/allmysms
• LinkedInfr.linkedin.com/company/msinnovations
• Instagraminstagram.com/allmysms

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MS INNOVATIONS (allmysms.com)