What SMSFactor does

SMSFactor is a French cloud-based SaaS platform, founded in 2010 and operated under Commify France SASU (registered in Lyon, SIREN 485 358 626), that provides professional SMS messaging services to European businesses across retail, healthcare, real estate, travel, financial services, associations, and software/agency resellers. Its core offering is a multi-channel messaging platform combining SMS, RCS ("SMS 2.0"), and WhatsApp Business, accessible through a self-serve web interface, a REST API with SDKs on GitHub, and a growing plugin ecosystem spanning HubSpot, Prestashop, Zapier, Make, Mautic, Shopify, and Google/Outlook calendars. The underlying technology centers on multi-carrier SMS routing with 100 SMS/second/operator throughput, 99.9% uptime commitment, automated failover, anti-fraud/SenderID scanning, and HLR-based number validation, hosted on RGPD-compliant French infrastructure.

The business model blends usage-based prepaid SMS credit packs (volume-degressive from €0.066 to €0.035 per SMS to France), recurring subscriptions for appointment reminders (€7.99–€39.99/month), transaction-fee services (SMS vote/polls, SMS+ premium surcharged messaging, file rental), and post-paid enterprise billing. Distribution runs through three concurrent motions: product-led growth via a freemium tier (10 free test SMS, no credit card) and online self-serve; sales-led enterprise accounts with dedicated account managers and 24/7 support; and an API-first and partner-channel motion encompassing resellers, white-label/OEM partners, and business introducers with retroactive commissions. The company is headquartered in Saint-Laurent-du-Var (operational) and Lyon (legal), with an additional operational entity (SMSup Sàrl) in Marly, Switzerland, and serves customers across France, Belgium, Switzerland, Italy, and 150+ countries internationally. Named enterprise clients include ENGIE, Decathlon, Auchan, Leclerc, Pernod Ricard, Havas Voyages, Square Habitat, the French Ministry, and Planet Fitness. The company has been recognized in Deloitte's Technology Fast 50 (2015) and Fast 500 EMEA (2016) rankings.

Name

SMSFactor

Legal name

Commify France SASU

Website

https://smsfactor.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

SMSFactor, founded in 2010 and operated under Commify France SASU, is a French cloud-based SaaS platform providing professional SMS, RCS, and WhatsApp Business messaging services to European SMBs, enterprises, and reseller/white-label partners across retail, healthcare, real estate, and financial services.

Ownership category

akta.pro rank

Product category

Business Messaging Software

NAICS

Direct Mail Advertising (541860), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Advertising (7310), Services-Prepackaged Software (7372), Telegraph & Other Message Communications (4822)

akta.pro primary industry

SMS/RCS Messaging Platforms (BPAMACAF)

akta.pro secondary industries

SMS/MMS & Messaging Marketing Services (Text, RCS, WhatsApp/OTT) (MPAAAIAB), SMS & Mobile Direct Marketing Services (BPAFAKAI)

Keywords

• SMS marketing platform
• Business messaging API
• Bulk SMS services
• Appointment reminder automation
• RCS messaging

Headquarters

HQ city

Saint-laurent-du-var

HQ country

France

HQ region

Europe

Offices3 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure, Others

Revenue model

1. SMS Credit Packs (Prepaid): Volume-based SMS credit packs purchased upfront with no commitment; credits valid for 12 months; volume-degressive pricing (from €0.066 to €0.035 ex. tax per SMS to France at scale). Supports promotional, transactional, and alert SMS types.
2. Appointment Reminder Subscription: Monthly or annual subscription tiers for automated appointment reminder service connected to Google/Outlook calendars; requires separate SMS pack purchase.
3. SMS File Rental: One-time rental of prospect contact files based on demographic/geographic criteria; single-use, numbers encrypted; price negotiated per campaign.
4. SMS Poll/Vote: Setup fees plus per-vote charges (€0.10/SMS for free polls via 32321; surcharged via 71717 for premium); micropayment settlement with 3-month payment lag from operators.
5. SMS+ Surcharged Messaging: Micropayment solution where participants pay via mobile bill; SMSFactor receives revenue share from operators 3 months post-activation, then monthly.
6. Post-Paid / Enterprise Billing: Invoice-based monthly billing for high-volume clients with negotiated per-country rates, monthly provisioning estimate, and automatic bank debit; requires separate contract.
7. Partner Reseller / White-Label: Resellers purchase SMS at preferential rates and resell at self-determined prices; white-label partners use platform under their own branding; revenue derived from margin on SMS volume.

Pricing tiers

Go-to-market motion4 records

Distribution channels8 records

Marketing channels9 records

Core offering

SMSFactor operates a cloud-based SaaS platform that enables businesses to send, manage, and automate professional SMS, RCS, and WhatsApp Business campaigns. The platform provides a web interface, REST API, plugins for HubSpot/Prestashop/Zapier/Make, and complementary services such as automated appointment reminders connected to Google/Outlook calendars, HLR phone number validation, prospect file rental, SMS voting, premium surcharged SMS (SMS+), and virtual long numbers for two-way conversations.

Product overview

SMSFactor is a French professional SMS platform provider operating since 2010, offering a comprehensive suite of SMS communication services. The core offering consists of a cloud-based SaaS platform (Plateforme SMS) for managing SMS campaigns, supplemented by multiple delivery channels including SMS API, RCS messaging, and WhatsApp Business. The product portfolio includes specialized services such as Appointment Reminders (with Google Calendar/Outlook integration), Mail to SMS, SMS File Rental for prospect targeting, SMS Voting/Polls, SMS+ premium surcharged messaging, HLR Lookup for number validation, and VLN virtual numbers for two-way SMS. The platform integrates natively with major business tools including HubSpot, Prestashop, Zapier, Make, and Shopify. SMSFactor also operates partnership programs for SMS reselling, business referrals, and white-label deployment.

Differentiator

Problem solved

Functional benefit

Products and services

• Plateforme SMS (SMS Platform) The main cloud-based SaaS platform for sending and managing SMS campaigns, managing contacts, scheduling messages, and tracking statistics, aimed at businesses conducting professional SMS communication.
• SMS Marketing (Campagne SMS) Bulk SMS marketing campaign service enabling businesses to send promotional messages and advertising to customers and prospects with personalization, tracking, and detailed statistics.
• SMS Alert (Alerte SMS) Transactional and notification SMS service for sending time-sensitive information such as order updates, crisis alerts, and informational messages to end customers.
• SMS API REST API for integrating SMS sending capabilities into third-party applications, websites, software, and CRM systems, targeted at developers and software publishers.
• SMS RCS (Rich Communication Services) Next-generation messaging service offering rich multimedia content (videos, images) and interactive call-to-action buttons such as appointment booking and forms.
• WhatsApp Business Integration Integration with WhatsApp Business for richer business messaging alongside traditional SMS channels.
• Rappel de Rendez-vous (Appointment Reminders) Automated appointment reminder service connecting Google Calendar or Microsoft Outlook with SMS, designed to reduce no-shows for healthcare, real estate, and service businesses.
• Mail to SMS Module enabling SMS sending directly from any email mailbox by transforming email into SMS messages, compatible with all mailing services.
• Location de Fichier SMS (SMS File Rental) Prospect contact file rental service allowing businesses to rent opt-in contact databases filtered by demographics and geographic zone for targeted SMS campaigns.
• Vote SMS (SMS Poll) Interactive SMS voting and polling service for conducting surveys, contests, and audience engagement via SMS with dedicated shortcodes.
• SMS+ (Premium/Surcharged SMS) Premium surcharged SMS service for micro-payments, contests, and premium content, allowing charging participants via mobile phone bill with regulatory compliance.
• HLR Lookup Phone number validation service checking validity and carrier (Orange, SFR, Bouygues, etc.) of contact lists.
• VLN - Numéro Long Virtuel (Virtual Long Number) Virtual long number service providing dedicated 06/07 mobile numbers enabling two-way SMS conversations for customer service and dialogue.
• HubSpot SMS Plugin Native plugin for HubSpot CRM enabling SMS sending directly from HubSpot, available on HubSpot Marketplace for converting and retaining customers through integrated SMS campaigns.
• Prestashop SMS Module Native module for Prestashop e-commerce platform enabling transactional SMS notifications and marketing SMS for online stores.
• Zapier SMS Integration Native Zapier connector allowing SMS automation with 400+ applications including Shopify, PayPal, and other business tools.
• Make (Integromat) SMS Integration Integration with Make (formerly Integromat) iPaaS platform for visual workflow automation connecting SMS capabilities with various business applications.

Quantifiable outcome

• 90%+ of SMS messages are read within 3 minutes of receipt
• +4 more outcomes

Named customers9 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration10 records

Feature9 records

Partnerships

Nine partnerships are on record, tiered core and minor.

• HubSpotcoreTechnology or IntegrationSMSFactor developed an official HubSpot SMS plugin available on the HubSpot Marketplace, enabling HubSpot CRM users to send SMS campaigns and alerts directly from their CRM. Featured in multiple press articles (Journal du Net, Le Point). Dedicated landing page, installation guide, and video tutorials provided.
• PrestashopcoreTechnology or IntegrationSMSFactor provides a native SMS module for Prestashop e-commerce websites, enabling online retailers to send transactional and promotional SMS directly from their e-commerce platform.
• ZapiercoreTechnology or IntegrationSMSFactor integrates with Zapier's connector ecosystem of 400+ applications, enabling users to automate SMS sending triggered by events in other apps (e.g., Shopify cart abandonment, PayPal transactions, social media notifications, Google Calendar reminders).
• Make (formerly Integromat)coreTechnology or IntegrationSMSFactor is integrated with Make (Integromat) automation platform, enabling users to create SMS automation workflows connecting to various third-party services.
• SYAZEN SASminorOthersWebsite hosting provider for smsfactor.com, listed in the legal notices as the hosting company. Located in Pérols, France (34470).
• SMSup SàrlminorChannel Partner/ Reseller/ DistributorSMSup Sàrl operates SMSFactor.ch for the Swiss market under a licensing/operational arrangement. Located in Marly, Switzerland.
• CCI Nice Côte d'AzurminorStrategic or Co-development PartnerCCI Nice Côte d'Azur is a regional chamber of commerce and industry with whom SMSFactor has engaged through interviews, Q&A sessions, and community sponsorship; reinforcing regional presence in the French Riviera tech ecosystem.
• French Tech Côte d'AzurminorStrategic or Co-development PartnerSMSFactor participated in French Tech Côte d'Azur events and startup ecosystem activities in the Nice/Grasse area; employee Marie Delphine Sanchis spoke at French Tech events.
• BlockproofminorImplementation/ SI/ Consulting PartnerBlockproof reviewed and verified the privacy policy content on the SMSFactor website (conducted September 2024), confirming policy accuracy and compliance presentation.

Scale indicators7 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Twilio: Global CPaaS leader offering SMS, WhatsApp, voice, and email APIs at massive scale. Directly comparable on SMS API and messaging products; competes with SMSFactor in French mid-market enterprise RFPs but at much higher price points and broader scope.
• Vonage (Ericsson): Global CPaaS provider (now under Ericsson) with enterprise-grade SMS, voice, and video APIs. Comparable on SMS API capabilities; broader UCaaS/CCaaS portfolio positions it as an incumbent rather than a focused competitor.

Direct peers

• Sinch: Swedish-headquartered CPaaS provider with strong SMS, RCS, and WhatsApp Business offerings across Europe. Closest direct comparable to SMSFactor in geographic coverage, product mix, and target mid-market enterprise customer base.
• Infobip: Croatian-origin CPaaS with deep European operator relationships and a similar SMS/RCS/WhatsApp product portfolio. Competes head-to-head with SMSFactor in retail/e-commerce/financial-services verticals across EMEA.
• MessageBird (Bird): Dutch-origin multi-channel messaging platform (SMS, WhatsApp, email, voice) with comparable API-first positioning and European customer base. Directly competes for European mid-market SMS marketing spend.
• AllMySMS: French SMS marketing platform offering web app, API, and multi-channel messaging to SMBs and agencies. Closest head-to-head French peer of SMSFactor in terms of product, pricing, and target customer.
• Plivo: US-headquartered CPaaS offering SMS, voice, and WhatsApp APIs with global reach. Comparable on API-first product and pricing model; less European regulatory depth but competes for global developers and ISV customers.

Emerging players

• Brevo (formerly Sendinblue): French marketing platform combining email, SMS, and CRM automation. Comparable on SMS marketing product, customer geography, and SMB/mid-market segmentation; broader product surface dilutes pure-SMS focus.

Regional players

• Sarbacane: French email and SMS marketing platform with similar mid-market positioning, French regulatory expertise, and SMB focus. Direct competitor in the French-speaking market for transactional and marketing SMS campaigns.
• Dolist: French marketing platform (email, SMS, data) with comparable target market and regulatory positioning. Competes for French enterprise and mid-market marketing budgets in adjacent product categories.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks8 records

Key highlights7 records

Customer concentration

• GitHubgithub.com/smsfactor
• Xx.com/SMSFactor

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles19 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about SMSFactor