WSI Next Gen Marketing

What WSI Next Gen Marketing does

WSI Next Gen Marketing is a Napa Valley-based digital marketing agency that delivers AI-enabled marketing services to small and mid-market businesses, with particular depth in the wine, tourism, and professional services verticals. The company operates as a unified agency rather than a modular SaaS platform, offering a full stack that spans marketing strategy, lead generation, website design and development (priced $3,950 to $12,500+ across three tiers), SEO and the newer Generative Engine Optimization (GEO) service for AI-engine visibility, digital advertising, social media marketing, email marketing, branding, graphic design, photography, and website hosting and ADA maintenance. Underlying technology combines third-party platforms — including WordPress, Squarespace, Shopify, WineCommerce integrations (Commerce7, eCellar, VinoShipper, OrderPort, VinSuite), Google Ads, Meta Pixel, LinkedIn Ads, and AI engines ChatGPT/Gemini/Bing Chat/Perplexity — with proprietary methodologies such as the AI Visibility Tracker and AI Business Assessment framework. The agency has built two wholly-owned sub-brands (NextGen Wine Marketing and NextGen Destination Marketing) to deepen vertical specialization and runs a parallel AI advisory line through keynote speaking, two-hour AI in Action workshops, and a forthcoming AI Consulting Services offering. Founded in 2014 and co-owned by Andreas Mueller-Schubert, a former Microsoft and Siemens general manager with 30+ years of digital transformation experience, the company employs 1-10 staff and serves 20+ named clients across eight vertical segments including DaVero Farms & Winery, Grgich Hills Estate, Visit Calistoga, Napa Valley Wine Academy, and multiple Napa Valley tourism and municipal organizations. Revenue is generated through a mix of one-time project fees (website builds) and recurring monthly retainers (SEO, GEO, digital advertising management, hosting, ADA compliance), with pricing tiers disclosed for each service line.

Name

WSI Next Gen Marketing

Legal name

WSI Next Gen Marketing

Website

https://wsinextgenmarketing.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1–10 employees

Short description

WSI Next Gen Marketing is a Napa Valley digital marketing agency offering AI-enabled services including SEO, Generative Engine Optimization, website design, paid advertising, and hosting across wineries, tourism, and professional services verticals, supported by two vertical sub-brands.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Advertising Agencies (541810), Advertising Agencies (54181), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Lead Generation & Performance Media (B2B/B2C) (MPAAACAK)

akta.pro secondary industries

Lead Generation & List Building Services (Prospecting, Data Sourcing) (BPAFAKAE), Reputation Management & Online PR (BPAFADAN)

Keywords

• Digital marketing services
• Search engine optimization
• Website design development
• AI marketing consulting
• Pay per click advertising

Headquarters

HQ city

Napa

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Digital Marketing Services: Comprehensive digital marketing services including SEO, digital advertising, social media marketing, email marketing, content marketing, and branding. Recurring monthly retainers for ongoing campaigns.
2. Website Design & Development: Custom website design and development services with three-tier pricing structure. One-time project fees ranging from $3,950 to $12,500+ depending on complexity and customization level.
3. Website Hosting & Maintenance: Monthly hosting and maintenance services with tiered pricing ($85-$200/month). Includes security monitoring, updates, backups, and performance optimization.
4. Digital Advertising Management: Campaign management fees starting at $700/month. Client pays advertising spend directly to platforms (Google, Meta, LinkedIn).
5. AI Speaking & Workshops: AI keynote speaking engagements and 2-hour AI in Action workshops for organizations. Revenue from speaking fees and workshop hosting.
6. SEO Services: Monthly SEO service retainers starting at $1,250/month. Includes strategy, content creation, optimization, and reporting.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels11 records

Core offering

WSI Next Gen Marketing is a Napa Valley-based, AI-enabled digital marketing agency providing tailored services including marketing strategy, lead generation, website design and development, search engine optimization, Generative Engine Optimization (GEO) for AI platform visibility, digital advertising (Google PPC and social media), social media marketing, email marketing, branding, graphic design, photography, and reputation management. The agency also offers AI consulting, AI Business Assessments, AI keynote speaking, and AI workshops, with vertical specializations for wineries and tourism.

Product overview

WSI Next Gen Marketing is a full-service, AI-enabled digital marketing agency headquartered in Napa Valley, CA. The company operates as a unified agency with specialized service pillars rather than a modular SaaS platform. Core offerings span Marketing Strategy, Lead Generation, Website Design & Development (with hosting, maintenance, and ADA services), Digital Advertising (Google PPC, social media advertising), Search Engine Optimization (SEO), Generative Engine Optimization (GEO) for AI visibility, Social Media Marketing, Email Marketing, Branding, Graphic Design, Photography, and Reputation Management. The agency has developed two industry-specific sub-brands: NextGen Wine Marketing (dedicated winery marketing services) and NextGen Destination Marketing (tourism marketing services). AI services include consulting (coming soon), AI workshops, and keynote speaking. The company also offers industry-specific marketing for wineries, tourism, non-profits, restaurants, real estate, home services, professional services, and medical services.

Differentiator

Problem solved

Functional benefit

Brands

• NextGen Wine Marketing: A dedicated branch of WSI Next Gen Marketing focused solely on crafting bespoke marketing solutions for wineries, helping winery brands grow online sales and connect with wine lovers.
• NextGen Destination Marketing

Products and services

• Marketing Strategy Services Customized marketing strategy development including goal setting, competitive advantage analysis, target audience identification, customer journey mapping, channel selection, and comprehensive marketing planning for business clients.
• Lead Generation Services Strategic lead generation combining SEO, digital advertising, social media marketing, and email marketing with sales funnel optimization to attract, engage, and convert qualified leads for business clients.
• Website Design & Development Custom website design and development including responsive design, mobile optimization, ADA compliance, SEO integration, and third-party tool integrations. Offered in three tiers: Template Based (from $3,950), Premium (from $7,500), and Luxury (from $12,500).
• Website Hosting & Maintenance High-performance hosting on dedicated WSI servers with security monitoring, automated backups, performance optimization, and content updates. Three tiers: Level I ($85/month), Level II ($135/month), Level III ($200/month).
• ADA Website Compliance Services ADA compliance services with AI-powered tests and manual remediation. Pricing: Up to 1,000 pages ($65/month), Up to 10,000 pages ($180/month).
• Digital Advertising Services Comprehensive digital advertising including paid search, social media advertising, Google display advertising, and remarketing campaigns. Starting at $700/month for a mix of social media and Google campaigns.
• Social Media Advertising Paid social media advertising on platforms including Facebook, Instagram, and LinkedIn with campaign strategy, creative development, audience targeting, and performance tracking.
• Google Advertising (PPC) Google search and display advertising with targeted PPC campaigns, remarketing campaigns, and conversion-focused ads. Includes Google Search Ads, Display Ads, and YouTube campaigns.
• Search Engine Optimization (SEO) Comprehensive SEO services including keyword research, on-page SEO, content creation, off-site SEO, technical SEO, local SEO, and SEO audits. Starting at $1,250/month.
• Generative Engine Optimization (GEO) AI visibility optimization for generative AI platforms including ChatGPT, Google Gemini, Bing Chat, and Perplexity. Includes AI visibility audit, on-site content optimization, off-site AI content and citations, and monitoring. Standalone starting at $750/month or combined with SEO at $1,750/month.
• Social Media Marketing Social media marketing services for brand awareness, audience engagement, and community building across social platforms.
• Email Marketing Email marketing campaigns including newsletters, promotional campaigns, drip campaigns, abandoned cart sequences, and loyalty programs.
• Ecommerce Marketing Services Ecommerce marketing services including online store setup, shopping cart optimization, and ecommerce platform integrations for business clients.
• Branding Services Brand development and branding services creating consistent brand messaging and visual identity for business clients.
• Graphic Design Services Professional graphic design services including visual content creation for digital and print materials.
• Photography

Quantifiable outcome

• Three websites received WMA WebAwards in 2025
• +2 more outcomes

Named customers19 records

Segments8 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration19 records

AI capability7 records

Feature3 records

Partnerships

16 partnerships are on record, tiered core, major and minor.

• Commerce7coreTechnology or IntegrationEcommerce platform integration for winery direct-to-consumer sales. Commerce7 provides wine club management, ecommerce, and point-of-sale solutions integrated into winery websites.
• eCellarcoreTechnology or IntegrationWine ecommerce platform integrated for winery online sales. Provides direct-to-consumer wine sales capabilities for client websites.
• VinoShippercoreTechnology or IntegrationWine shipping and ecommerce integration partner for winery clients. Enables compliant wine shipping and online sales.
• ShopifymajorTechnology or IntegrationEcommerce platform used for template-based and premium website design. Supports online store functionality for various client types.
• OrderPortcoreTechnology or IntegrationWine industry ecommerce and tasting room management platform. Integrated for winery DTC sales and reservation management.
• VinSuitecoreTechnology or IntegrationWinery-focused ecommerce and club management solution. Provides comprehensive wine business management tools integrated into websites.
• WordPressmajorTechnology or IntegrationPrimary CMS platform for website design and development services. Used for template-based, premium, and luxury website configurations.
• SquarespacemajorTechnology or IntegrationWebsite platform offered as template-based option for client website design projects.
• Google AnalyticscoreTechnology or IntegrationAnalytics platform used for conversion tracking and campaign performance measurement across client digital advertising campaigns.
• Meta PixelcoreTechnology or IntegrationFacebook/Meta tracking pixel used for conversion tracking and audience creation in social media advertising campaigns.
• Google Ad ManagercoreTechnology or IntegrationGoogle advertising platform used for campaign management, tracking, and optimization across Google search and display advertising.
• Google AdscoreTechnology or IntegrationPrimary PPC advertising platform for client Google search and display campaigns. Keyword-focused, intent-based advertising.
• LinkedIn AdsmajorTechnology or IntegrationB2B advertising platform used for professional services, targeting by job title, company, and industry for account-based marketing.
• Napa Chamber of CommercemajorStrategic or Co-development PartnerHosted 'AI in Action' workshop for chamber members. Collaborative educational partnership for AI business training.
• Park City Chamber of CommercemajorStrategic or Co-development PartnerHosted AI keynote and workshop at Zions Bank Wasatch Back Economic Summit. Collaborative partnership for AI education and business event.
• Tourism AI NetworkminorStrategic or Co-development PartnerNetwork empowering tourism professionals with AI knowledge and digital marketing resources. WSI provides AI insights and resources for tourism industry.

Scale indicators3 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Thrive Internet Marketing Agency: Full-service digital marketing agency offering SEO, web design, social media advertising, and PPC - directly overlapping WSI's core service stack with similar mid-market SMB targeting.
• Ignite Visibility: Performance digital marketing agency providing SEO, paid media, social media, email marketing, and website design - directly comparable across service lines and client segments.
• Lounge Lizard: Boutique digital marketing and web design agency offering branding, SEO, PPC, and website design - similar mid-market positioning and creative-led delivery model.
• Hawke Media: Full-service digital marketing agency offering paid media, SEO, social, email, and branding on a retainer model - direct comparable on recurring revenue motion and service breadth.
• Big Leap: Digital marketing agency specializing in SEO, content marketing, paid media, and web design - directly overlapping service offerings with comparable mid-market client focus.
• Titan Growth: Performance digital marketing agency offering SEO, PPC, Amazon marketing, and content - similar performance-led approach and mid-market focus.
• Straight North: Digital marketing agency focused on SEO, PPC, web design, and email marketing with strong B2B and SMB focus - closely aligned service mix and target customer profile.
• Disruptive Advertising: Digital marketing agency specializing in paid media, SEO, and lifecycle marketing - direct comparable on performance-led service delivery and SMB/mid-market client base.

Broad incumbents

• WebFX: Larger, established full-service digital marketing agency with proprietary marketing technology stack; competes for the same SEO/PPC/website projects but at meaningfully greater scale and headcount.
• Wpromote: Larger performance marketing agency offering SEO, paid media, content, and creative; competes for mid-market and enterprise clients in the same categories WSI serves.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/wsinextgenmarketing
• LinkedInlinkedin.com/company/wsi-next-gen-marketing
• Instagraminstagram.com/wsinextgen
• Xx.com/wsinextgen

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WSI Next Gen Marketing