Club

What Club does

Club (legal entity Club AS), founded in 2017 and headquartered in Oslo, Norway, operates a SaaS platform that enables DTC and eCommerce brands to build and manage ambassador marketing programs. The platform combines ambassador recruitment, user-generated content (UGC) creation, affiliate tracking, gamified loyalty (Tier Builder), and community engagement in a single integrated tool. Proprietary features include Mission Maker (100+ ready-to-go marketing missions), Auto-Recruit (automated ambassador onboarding), Discount Code Engine with Shopify integration, Tracking Links for sales attribution, an Insights Dashboard for ROI measurement, Push Notifications, and a branded Community Wall. Native mobile apps on iOS and Android serve the creator/ambassador side, while brands access the platform via web. The company supports integrations with Shopify (orders, discount codes, attribution), Airwallex and Payoneer (payouts), and seven social networks (Instagram, TikTok, Facebook, YouTube, Pinterest, LinkedIn, Twitter, Tumblr).

Club generates revenue through a three-tier subscription model (Club Hub, Club Suite, Club Universe) billed monthly or annually with annual price escalators of 5%, plus transaction commissions on ambassador-driven revenue and a 4.79% fee on funds added to account balances. A fully managed services tier allows brands to outsource program operation to Club's community managers. The go-to-market combines product-led self-service (ROI calculator, free mobile app) with sales-assisted enterprise motion (demo booking, quote-based pricing). Club sells across fashion, beauty, health & wellness, food & beverage, pets, parenting, home & lifestyle, and fitness verticals, with named customers including Samsung, Celsius, Daniel Wellington, Fabletics, Huel, Desenio, iDeal of Sweden, SCHLEICH, Wonderbly, Hartz, and PopSockets. The company rebranded from Brandbassador to Club in 2025 and operates globally across 36+ countries without disclosed venture capital funding. Leadership includes CEO and founder Thomas Adams, COO and co-founder Ole Fjelberg, and CRO Matt Harris.

Name

Club

Legal name

Club AS

Website

https://club.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

51–100 employees

Short description

Club (formerly Brandbassador) is a SaaS platform that enables DTC and eCommerce brands to recruit, manage, and reward brand ambassadors, micro-influencers, and creators through gamified missions, affiliate tracking, and UGC campaigns. Founded in 2017, it serves enterprise and mid-market brands globally.

Ownership category

akta.pro rank

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Infrastructure, Operations

Revenue model

1. SaaS Subscription Licensing: Platform subscription plans (Club Hub, Club Suite, Club Universe) with monthly or annual billing. License fee deducted from brand's registered credit card. Price increases 5% annually on renewal. Plans scaled to number of active ambassadors and missions.
2. Transaction Commission: Commission on all revenue generated through discount codes or tracking links created via the platform. Commission percentage specified per plan chosen. Transaction fees also apply (4.79% on funds added to account balance).
3. Cash to Gift Card Conversion: Users can convert earned cash to gift card credits. Club takes 20% commission on this conversion; Brand receives 80% added to their account balance. These amounts are non-refundable.
4. Professional Services: Fully managed services where Club's experienced community managers run the entire Club program for brands.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Club provides a SaaS platform that enables DTC and eCommerce brands to recruit, manage, and reward brand ambassadors, micro-influencers, and UGC creators. The platform combines mission management, community engagement, affiliate tracking, loyalty gamification, and sales attribution into a single integrated tool, supplemented by fully managed services for enterprise clients. Brands subscribe to tiered plans (Club Hub, Club Suite, Club Universe) scaled to active ambassadors and missions.

Differentiator

Problem solved

Functional benefit

Products and services

• Engage Ambassador mission management module that lets brands assign 100+ ready-to-go marketing missions for UGC creation, social posts, reviews, and referrals. Designed for DTC brands to drive content, referrals, and revenue through structured ambassador tasks.
• Communicate Community engagement module providing a brand-branded community wall for ambassador communication, interaction, and content sharing. Helps brands maintain an owned channel with their ambassador community.
• Affiliate Affiliate marketing module providing automated discount code generation and tracking links for ambassador-driven sales attribution. Integrates with Shopify for order-level data sync and supports performance-based commissions.
• Insights Analytics dashboard module providing real-time tracking of ambassador marketing ROI, content performance metrics, and sales attribution data. Enables brands to measure program effectiveness and optimize ambassador engagement.
• Manager User management module providing profile administration, ambassador segmentation, and organisation tools for brand teams running ambassador programs. Supports user-level management at scale.
• Loyalty Customer loyalty module with tier builder and level-up gamification to incentivize repeat ambassador engagement and purchases. Allows brands to build loyalty tiers based on ambassador performance and reward repeat participation.
• Recruit Ambassador recruitment module providing automated discovery and onboarding of new brand ambassadors through Auto-Recruit tools and web embed functionality. Helps brands scale their ambassador community efficiently.
• Club Hub Starter subscription plan for brands launching ambassador programs. Includes Engage (mission management), Communicate (community wall), and Affiliate (discount codes and tracking links). Entry-level tier with monthly billing.
• Club Suite Most popular subscription plan for established ambassador programs. Includes all Club Hub features plus Insights dashboard, Manager (user management), and comprehensive reporting. Designed for brands requiring deeper analytics and community management.
• Club Universe Enterprise subscription plan for high-growth brands. Includes the full toolkit covering ambassador recruitment, loyalty programs, community management, insights, and affiliate tracking. Annual billing with enterprise pricing on request.
• Fully Managed Ambassador Services Professional services offering where Club's team of experienced community managers runs the entire ambassador program for a brand. Targeted at enterprise clients who prefer to outsource program execution and management.
• Club Mobile App for Creators Free consumer-facing mobile app for iOS and Android that lets creators, micro-influencers, and everyday brand advocates join brand clubs, complete missions, and earn cash or gift card rewards. Functions as the user-facing entry point into Club's brand ambassador programs.

Quantifiable outcome

• 308% ROI on ambassador program investment (Electrum Tattoo Supply)
• +6 more outcomes

Named customers24 records

Segments8 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration16 records

Feature8 records

Partnerships

Two partnerships are on record, tiered core.

• ShopifycoreTechnology or IntegrationNative e-commerce integration for sales tracking. Connects Shopify store data including order IDs, prices, discount codes, financial status, shipping info, and timestamps. Enables automated commission tracking and affiliate link attribution for brands using Shopify.
• AirwallexcoreTechnology or IntegrationThird-party payment provider for processing user withdrawals and cash transfers. Handles international (SWIFT) transfers with additional fees of approximately $15-30 USD. Used for ambassador commission payouts to bank accounts.

Scale indicators10 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Influencer.com: Influencer marketing platform offering campaign management, marketplace, and analytics for brands and agencies; competes for the same mid-market and enterprise creator marketing budgets as Club.
• Later (formerly Mavrck): Social media marketing and influencer platform serving brands and agencies; the Mavrck acquisition extended capabilities into creator management and influencer workflows directly comparable to Club's ambassador offering.
• Refersion: Affiliate and influencer marketing platform focused on DTC brands on Shopify and BigCommerce; overlaps with Club's Discount Code Engine and Tracking Links features for ambassador-driven sales attribution.
• Grin: Creator marketing platform focused on DTC brands with ambassador recruitment, affiliate tracking, gifting, and content workflows; recently combined with Tagger. Direct overlap with Club's mission-based ambassador model.
• Aspire: Influencer and creator marketing platform for DTC and eCommerce brands offering ambassador programs, affiliate payouts, and content workflows directly competitive to Club's Engage, Communicate, and Affiliate modules.
• CreatorIQ: Enterprise influencer marketing platform with creator discovery, relationship management, and reporting; competes with Club for the same large DTC and brand customers and overlaps on ambassador and UGC use cases.
• Upfluence: Influencer marketing and ambassador platform with affiliate, gifting, and content collection features; targets DTC and eCommerce brands similarly to Club and offers overlapping mission and payout workflows.

Emerging players

• Yotpo: UGC, reviews, and loyalty platform widely adopted by DTC brands on Shopify; adjacent to Club's content library and loyalty modules and a potential consolidator if it expands deeper into ambassador workflows.
• Social Snowball: Affiliate and referral marketing app for Shopify stores, focused on automated creator and customer referrals; addresses a narrower slice of Club's affiliate tracking and ambassador recruitment capabilities.

Broad incumbents

• Bazaarvoice: Enterprise reviews, ratings, and UGC syndication platform serving global retail and consumer brands; overlaps with Club's review-mission and UGC content capture use cases at the enterprise tier.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Club