ARIA
ARIA Resort & Casino is a luxury 4,700-room integrated hotel, casino, dining, spa, and entertainment property on the Las Vegas Strip, owned by CityCenter Land, LLC and operated by MGM Resorts International, serving luxury leisure travelers, casino patrons, corporate groups, and MGM Rewards loyalty members.
- Company typePrivate
- Founded-
- HeadquartersLas Vegas, United States
- Headcount5,001–10,000
- GTM typeB2C
- OfferingServices
What ARIA does
ARIA Resort & Casino is a luxury integrated resort located at 3730 South Las Vegas Boulevard in Las Vegas, Nevada, owned by CityCenter Land, LLC and operated under management by MGM Resorts International (NYSE: MGM) as a flagship property within the CityCenter complex. The property comprises two mirrored-glass curved towers of 28 floors each, housing over 4,700 rooms and suites across three accommodation tiers: 520 sq ft Deluxe Rooms, 920–2,000 sq ft Tower Suites, and 1,050–2,060 sq ft Forbes Five-Star rated Sky Suites. In-room technology centers on an integrated Control 4 smart-room system with bedside 7-inch touchscreen controls for lighting, temperature, and entertainment, supported by Technogym-connected fitness equipment in the 6,000 sq ft fitness center.
The resort operates a full Las Vegas integrated model spanning a multi-thousand-position casino floor with poker, slots, table games, and a BetMGM sportsbook; a curated fine-dining portfolio including Jean Georges Steakhouse, Carbone, Bardot Brasserie, CATCH, and Gymkhana alongside casual venues; the largest Forbes Five-Star Spa in the world; JEWEL Nightclub and additional nightlife venues; pool and cabana complexes including a Sky Pool exclusive to Sky Suites guests; the ARIA Fine Art Collection featuring works by James Turrell, Maya Lin, and Jenny Holzer; and over 500,000 sq ft of meetings and events space. Wellness-focused accommodations are offered under the Restore by MGM sub-brand, and adjacent Vdara Hotel & Spa operates as a sister all-suite boutique property.
Revenue is generated through eight primary streams: hotel accommodations (rack rates plus tiered discounts), casino and gaming win, food and beverage across more than a dozen outlets, ticketed entertainment and partnerships with T-Mobile Arena and Dolby Live, spa and salon services, nightlife covers and bottle service, the MGM Rewards loyalty program (with co-branded credit cards and partner integrations spanning Marriott Bonvoy, Southwest Airlines, Royal Caribbean, and Celebrity Cruises), and meetings/events. Distribution is predominantly direct-to-consumer via aria.mgmresorts.com, phone reservations, MGM Rewards, and walk-in Strip traffic, supplemented by travel agency and corporate travel accounts.
ARIA firmographics
Firmographics- Name
- ARIA
- Legal name
- CityCenter Land, LLC
- Website
- https://aria.mgmresorts.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 5,001–10,000 employees
- Short description
- ARIA Resort & Casino is a luxury 4,700-room integrated hotel, casino, dining, spa, and entertainment property on the Las Vegas Strip, owned by CityCenter Land, LLC and operated by MGM Resorts International, serving luxury leisure travelers, casino patrons, corporate groups, and MGM Rewards loyalty members.
- Ownership category
- akta.pro rank
ARIA industry classification
Industry- Product category
- Luxury Hotel & Casino Resort
- NAICS
- Casino Hotels (721120), Casino Hotels (72112)
- SIC
- Hotels, Rooming Houses, Camps & Other Lodging Places (7000), Hotels & Motels (7011)
- akta.pro primary industry
- Integrated Casino Resorts (THAGAJAA)
- akta.pro secondary industry
- Integrated Casino Resorts (Casino + Hotel/Entertainment) (MPAEAAAA)
Keywords
Where ARIA is headquartered
LocationHeadquarters
- HQ city
- Las Vegas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
ARIA business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Supply Chain, Technology or R&D, Infrastructure
Revenue model
- Hotel Accommodations: Revenue from room rentals including Deluxe Rooms, Tower Suites, Sky Suites, and specialty suites ranging from 520 sq ft to over 2,000 sq ft. Pricing varies by season, room type, and membership status with discounts available for MGM Rewards members.
- Casino and Gaming: Revenue from slot machines, table games, poker rooms, and the BetMGM sportsbook. The casino features thousands of gaming positions and attracts both casual visitors and high-stakes players.
- Food and Beverage: Revenue from over a dozen restaurants including fine dining venues like Jean Georges Steakhouse, Carbone, Bardot Brasserie, CATCH, and more casual options. Also includes bars, lounges, room service, and catering services.
- Entertainment: Revenue from shows, concerts, and events. ARIA hosts entertainment at its venues and partners with nearby venues like T-Mobile Arena and Dolphy Live for ticketed events.
- Spa and Wellness: Revenue from spa treatments, salon services, fitness center access, and wellness programs including the Forbes Five-Star rated spa facilities.
- Nightlife: Revenue from JEWEL Nightclub and various bars and lounges including ALIBI Cocktail Lounge, Lift Bar, and Easy's Cocktail Lounge.
- MGM Rewards Program: Loyalty program that drives repeat visitation and cross-property spending. Members earn points on hotel stays, dining, gaming, and other activities that can be redeemed for future stays and experiences.
- Meetings and Events: Revenue from corporate meetings, conventions, weddings, and private events utilizing the property's extensive meeting and event spaces.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Pay-as-you-go | Deluxe Rooms starting at standard rates |
| Subscription | Pay-as-you-go | Tower Suites premium pricing |
| Subscription | Pay-as-you-go | Sky Suites luxury pricing |
| Other | Pay-as-you-go | Seasonal and promotional offers |
| Other | Pay-as-you-go | Resort fee and additional charges |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels5 records
ARIA product offering
Product offeringCore offering
ARIA Resort & Casino is a luxury hotel and gaming resort on the Las Vegas Strip offering over 4,700 rooms and suites (Deluxe Rooms, Tower Suites, and Forbes Five-Star Sky Suites), a full-service casino with BetMGM sportsbook, 10+ fine dining and casual restaurants, the largest Forbes Five-Star Spa in the world, nightlife venues, fitness center, pools and cabanas, and meeting/event facilities. The property is owned by CityCenter Land, LLC and operated by MGM Resorts International as part of its integrated hospitality portfolio.
Product overview
ARIA Resort & Casino is a luxury hotel and casino complex on the Las Vegas Strip, operated by MGM Resorts International. The property features technologically advanced rooms and suites across three accommodation tiers: Deluxe Rooms (520 sq ft standard rooms), Tower Suites (920-2,000 sq ft luxury suites), and Sky Suites (1,050-2,060 sq ft Forbes Five-Star rated premium retreats). The resort integrates wellness offerings through Restore by MGM rooms and a comprehensive fitness center, while the broader experience spans casino gaming, diverse fine dining (Jean Georges Steakhouse, Bardot Brasserie, Carbone, CATCH, Gymkhana), Forbes Five-Star Spa, nightlife venues (JEWEL Nightclub), pool complexes, and over 500,000 sq ft of meeting and event space. Adjacent Vdara Hotel & Spa provides boutique all-suite accommodations, completing the integrated resort ecosystem.
Differentiator
Problem solved
Functional benefit
Brands
- ARIA Sky Suites: Forbes Five-Star rated luxury suite retreat offering exclusive amenities including private entrance check-in, Sky Pool access, and personalized concierge service. Suites range from 1,050 to 2,060 square feet featuring one or two bedroom configurations with mountain or strip views.
- ARIA Tower Suites
- Restore by MGM
Products and services
- ARIA Deluxe Rooms 520 sq ft standard hotel rooms with floor-to-ceiling windows, in-room tablets for ordering and room controls, custom ARIA mattresses, 42-inch LCD HD televisions, integrated Control 4 bedside touch-screen technology, high-speed internet workstations, and spa-like bathrooms for individual travelers and couples.
- ARIA Tower Suites Luxury suite experience featuring 920-2,000 sq ft accommodations including Corner Tower Suite, Center Tower Suite, and Executive Hospitality Tower Suite (up to 2,000 sq ft with conference facilities), with separate living areas, floor-to-ceiling windows, and access to the Tower Suites Lounge for private check-in.
- ARIA Sky Suites Forbes Five-Star rated luxury retreat offering 1,050-2,060 sq ft suites with panoramic mountain or strip views, private Sky Suites entrance and lounge, exclusive Sky Pool access, personalized concierge service, and preferred dining reservations. Includes up to 2-bedroom configurations with separate living areas and spa-like bathrooms.
- ARIA Casino & Gaming Full-service casino offering poker rooms, slot machines, table games, MGM Rewards Slot Series tournaments, and the on-site BetMGM sportsbook. Includes fresh air ventilation system and dedicated casino hosts for VIP services, catering to both casual visitors and high-stakes players.
- ARIA Spa & Salon Forbes Five-Star Spa recognized as the largest Forbes Five-Star Spa in the world. Features a comprehensive treatment menu, Ganbanyoku heated-stone beds, Shio Salt Room, Outdoor Therapy Pool, and salon services with a clothing-optional environment.
- ARIA Fitness Center 6,000 sq ft fitness facility powered by Technogym equipment featuring a 24-hour cardio center, rock climbing wall, personal trainers, and fitness assessment services. Equipment includes connectivity to mobile devices for biometric and training data tracking with hi-definition LCD monitors.
- ARIA Dining Restaurants Collection of over a dozen fine dining and casual restaurants spanning multiple cuisines including Jean Georges Steakhouse (steakhouse), Carbone (Italian-American), Bardot Brasserie (French), CATCH (Asian-influenced sushi and seafood), Gymkhana (Indian), Javier's (Mexican), Blossom (Chinese), Din Tai Fung (Asian), Lemongrass (Thai), and 24-hour ARIA Patisserie.
- ARIA Nightlife Nightlife and entertainment venues including JEWEL Nightclub, ALIBI Cocktail Lounge, Lift Bar, and Easy's Cocktail Lounge featuring premium spirits, imaginative ingredients, and highly stylized opulence.
- ARIA Pools & Cabanas Pool complex featuring poolside cabanas, Liquid Pool Lounge (open to non-guests with special rates), Sky Pool exclusively for Sky Suites guests, and a curated Vegas pool experience.
- ARIA Meetings & Events Comprehensive meeting and event facilities covering meetings and conventions spaces, weddings and events, group dining, unique venues, small group bookings, and responsible business practices services for corporate clients, event planners, and celebration guests.
- Vdara Hotel & Spa at ARIA All-suite boutique retreat located between ARIA and Bellagio offering Studio Fountain View (582 sq ft), City Corner Suite (811 sq ft), and Two Bedroom Loft (1,447 sq ft) accommodations for guests seeking an intermission from the Las Vegas Strip.
- ARIA Transportation Services Transportation offerings including ARIA Express Tram (operating 8AM-12AM), private chauffeur services, rideshare partnerships (Uber, Zoox), Avis car rentals with up to 30% MGM Rewards discount, BLS shuttle services, and valet parking for guests.
- ARIA Fine Art Collection Curated in-resort fine art collection featuring works by acclaimed painters, sculptors, and installation artists including Sanford Biggers, Jenny Holzer, Parker Ito, Rashid Johnson, Maya Lin, Claes Oldenburg, Nancy Rubins, Julian Schnabel, Frank Stella, and James Turrell. Complimentary walking tours are available 7 days a week.
- ARIA Golf Concierge Services Golf concierge service providing access arrangements to world-famous Shadow Creek and other Las Vegas courses, with tee time coordination and related reservations handled by the concierge team.
Quantifiable outcome
- Forbes Five-Star rating for ARIA Sky Suites (2023 and 2024)
- +1 more outcomes
Companies that use ARIA
Customer profileNamed customers4 records
Segments4 records
Ideal customer profiles4 records
ARIA technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration9 records
Feature3 records
ARIA partnerships and signals
Strategic signalPartnerships
Eight partnerships are on record, tiered core and minor.
- BetMGMcoreBetMGM operates a sportsbook within ARIA, providing guests with access to sports betting services. MGM Resorts has a strategic partnership with Entain (owner of BetMGM) for the BetMGM online sportsbook and iGaming platform, which is available at ARIA and other MGM Resorts properties.
- UberminorUber is the Official Rideshare Partner of MGM Resorts International, providing transportation services for ARIA guests arriving and departing from the property.
- AvisminorAvis provides car rental services for ARIA guests, with MGM Rewards members eligible for up to 30% off base rates. Partnership provides transportation convenience for guests with自驾 needs.
- BLS (Ground Transportation)minorBLS is the preferred ground transportation partner for MGM Resorts International, providing shuttle and transportation services to and from ARIA.
- Marriott BonvoycoreMGM Rewards members with Marriott Bonvoy elite status can transfer points between programs, providing cross-brand loyalty benefits and expanded redemption options for members of both programs.
- Southwest AirlinesminorSouthwest Airlines is a preferred partner in the MGM Rewards program, allowing members to earn and redeem rewards for travel-related benefits.
- Royal Caribbean International and Celebrity CruisesminorRoyal Caribbean International and Celebrity Cruises are preferred partners in the MGM Rewards program, offering cross-industry loyalty benefits for cruise and resort stays.
- TechnogymcoreTechnogym is the fitness equipment provider for ARIA's fitness center. Known as the official supplier for seven recent editions of the Olympic Games, Technogym provides innovative fitness equipment with connectivity features for tracking biometric and training data.
Scale indicators5 records
Expansion highlights6 records
ARIA competitors and assessment
Company assessmentEmerging players
- Fontainebleau Las Vegas: New luxury integrated resort on the north end of the Strip opening in 2023+, directly targeting the same high-end leisure and group business that ARIA serves.
Direct peers
- Bellagio: Sister MGM Resorts luxury integrated casino resort on the Las Vegas Strip, physically adjacent to ARIA within CityCenter. Directly comparable across room count, F&B breadth, casino, and Forbes-rated amenities.
- The Cosmopolitan of Las Vegas: Adjacent luxury lifestyle hotel-casino on the Strip with comparable room count, residential-style suites, celebrity-chef dining, and a similar high-end leisure and nightlife positioning.
- Wynn Las Vegas: Forbes Five-Star integrated luxury resort on the Strip with comparable luxury rooms, high-end casino, fine dining, and premium spa — a benchmark for ARIA's Sky Suites and spa positioning.
- Encore Las Vegas: Wynn's all-suite luxury tower on the Strip, directly comparable to ARIA Sky Suites in tier, pricing, and Forbes-rated luxury experience.
- The Venetian Resort Las Vegas: Massive all-suite integrated resort with comparable room inventory, large casino floor, celebrity dining, and significant meetings/convention business on the Strip.
- Resorts World Las Vegas: Newest large-scale integrated luxury resort on the Strip, competing head-on with ARIA for leisure, gaming, and dining spend with Hilton and Conrad distribution.
- Caesars Palace: Iconic Strip integrated resort with extensive rooms, casino, dining, and entertainment competing for ARIA's leisure and MICE customers.
- Vdara Hotel & Spa: All-suite, non-gaming boutique hotel within CityCenter, operated by MGM alongside ARIA; competes for similar luxury travelers seeking a quieter Strip experience.
Broad incumbents
- MGM Grand Las Vegas: Sibling MGM Resorts flagship on the Strip, larger and more mass-market than ARIA; competes for the same Las Vegas visitor pool but at a lower price tier.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
ARIA social profiles
Digital presenceARIA compliance and trust
Trust signalCompliance3 records
ARIA financial estimates
Financial estimateRevenue estimate
Valuation estimate
ARIA leadership team
Management profileNumber of profiles
ARIA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
ARIA M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about ARIA
What does ARIA do?
ARIA Resort & Casino is a luxury hotel and gaming resort on the Las Vegas Strip offering over 4,700 rooms and suites (Deluxe Rooms, Tower Suites, and Forbes Five-Star Sky Suites), a full-service casino with BetMGM sportsbook, 10+ fine dining and casual restaurants, the largest Forbes Five-Star Spa in the world, nightlife venues, fitness center, pools and cabanas, and meeting/event facilities. The property is owned by CityCenter Land, LLC and operated by MGM Resorts International as part of its integrated hospitality portfolio.
Is ARIA a public or private company?
ARIA is a private company. It is classified as corporate owned and is currently operating.
When was ARIA founded?
ARIA was founded in -1. It employs 5,001 to 10,000 people.
Where is ARIA based?
ARIA is headquartered in Las Vegas, United States, in the North America region.
How does ARIA make money?
Eight revenue lines are on record. Hotel Accommodations are the primary driver. The others are casino and Gaming, food and Beverage, entertainment, spa and Wellness, nightlife, MGM Rewards Program and meetings and Events.
Who are ARIA's main competitors?
Fontainebleau Las Vegas is listed as an emerging player. Direct peers are Bellagio, The Cosmopolitan of Las Vegas, Wynn Las Vegas, Encore Las Vegas, The Venetian Resort Las Vegas, Resorts World Las Vegas, Caesars Palace and Vdara Hotel & Spa. MGM Grand Las Vegas is listed as a broad incumbent.
Does ARIA have an API?
No public API is recorded for ARIA.
What industry is ARIA in?
ARIA's product category is Luxury Hotel & Casino Resort. Its primary akta.pro industry code is THAGAJAA, Integrated Casino Resorts, with a secondary code of MPAEAAAA, Integrated Casino Resorts (Casino + Hotel/Entertainment). Its NAICS code is 721120 and its SIC code is 7000.