InfoUSA

What InfoUSA does

InfoUSA, operating under the corporate name Data Axle Inc. (Nebraska-governed, headquartered at 13155 Noel Road, Suite 1750, Dallas, TX) and consumer brands Data Axle USA, Salesgenie, and Exact Data, is a U.S. data broker and marketing services firm founded in 1972. The company maintains proprietary databases covering more than 15 million U.S. businesses, 315 million U.S. consumers, 14+ million verified business email addresses, and 35+ million voter records. Data quality is supported by a portfolio of USPS certifications (DPV, NCOALink, CASS, DSF) and an in-house verification operation running more than 20 million phone calls per year, generating a stated 93% consumer-data deliverability rate and roughly 4,600 new-mover leads per day.

The product surface is anchored by two converging platforms. Salesgenie (salesgenie.com) is a self-serve SaaS platform for lead generation, campaign execution, and CRM-style workflows; Data Axle USA (dataaxleusa.com) is the legacy enterprise data licensing and campaign-fulfillment surface, scheduled to migrate into Salesgenie beginning January 3, 2026. Tiered subscriptions — Professional, Team, 360 Marketing, and Enterprise — are extended with add-on modules including the Smart AI Suite, Salesgenie Buyer Intent Data, Genie Dialer, Lead Manager, ExecuReach, Data Enhancement/Hygiene, New Movers Program, Business Credit Reports, and multi-channel campaign services spanning direct mail, email, online display, SEM, SEO, and social. The platform integrates with Salesforce, Microsoft Dynamics, and Adobe Audience Marketplace.

Revenue is generated across subscription data access, data licensing and resale, database append and hygiene services, and professional services for campaign design and execution. Go-to-market is hybrid: high-volume SMBs transact through self-serve and inside sales (e.g., 800.835.5856), while enterprises are served via direct phone-based account management; a reseller program and dedicated agency solutions extend reach. The customer base is intentionally horizontal — individual sales professionals, SMBs, marketing departments, agencies, and large enterprises — supported by 16+ wholly-owned subsidiaries (including Consumer Base LLC dba Exact Data, DonorBase, Lake Group Media, Yesmail entities, Walter Karl, B.J. Hunter Information, Alerts.com, and GoTime) and operations in the U.S., Canada, and the UK.

Name

InfoUSA

Legal name

Data Axle Inc.

Website

https://dataaxleusa.com

Company type

Private

Founded year

1972

Operating status

Operating

Headcount range

5,001–10,000 employees

Short description

InfoUSA (operating as Data Axle USA and Salesgenie) is a U.S. data broker providing B2B and B2C marketing databases — 15M+ businesses and 315M+ consumers — combined with multi-channel campaign services and AI-enhanced lead tools for SMBs, enterprises, and agencies via subscription and licensing.

Ownership category

akta.pro rank

Product category

Marketing Data and Lead Generation

NAICS

Directory and Mailing List Publishers (513140), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (5182)

SIC

Services-Direct Mail Advertising Services (7331), Services-Advertising Agencies (7311), Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Marketing Database & Contact Data Providers (B2B/B2C Lists) (BPAFAKAF)

Keywords

• Business mailing lists
• Consumer mailing lists
• B2B marketing data
• Lead generation platform
• Data enhancement services

Headquarters

HQ city

Papillion

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Business and Consumer Data Lists: Sale of verified business and consumer mailing lists, email lists, and telemarketing lists with various demographic and firmographic selection criteria.
2. Data Licensing: Licensing of proprietary database to third parties for marketing, analytics, and business intelligence purposes.
3. Email Marketing Campaigns: Full-service email campaign management including creative design, sending, and tracking with dedicated email experts.
4. Direct Mail Campaigns: End-to-end direct mail services from list selection to design, printing, and mail delivery.
5. Digital Marketing Services: Online display advertising, search engine marketing, SEO, and social media advertising campaign management.
6. Data Enhancement and Append Services: Data hygiene, verification, business and consumer identity resolution, and data append services for customer database improvement.
7. Cross-Channel Marketing: Analysis, targeting, and creation of marketing audiences across web, mobile, TV/radio channels using consumer data.
8. Reseller Solutions: Bulk data and marketing list sales to resellers who redistribute to their own customer base.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels9 records

Core offering

InfoUSA sells verified business and consumer mailing/email/telemarketing lists and licenses access to proprietary databases containing over 15 million U.S. businesses and 315 million U.S. consumers through its Salesgenie and Data Axle USA platforms. It bundles these databases with multi-channel marketing execution services (direct mail, email campaigns, digital display, SEM, social media advertising) and data hygiene/enhancement services for SMBs, enterprises, and agencies. Pricing is delivered via subscription tiers (Professional, Team, 360 Marketing, Enterprise) and per-list purchase options.

Product overview

InfoUSA operates primarily through its Data Axle USA and Salesgenie platforms, offering a comprehensive suite of B2B and B2C data products combined with multi-channel marketing services. The core offering consists of two main platforms: Salesgenie (the customer-facing SaaS platform for lead generation and marketing) and Data Axle USA (the data licensing and enterprise platform). The product portfolio centers on extensive business and consumer databases (over 15 million U.S. businesses and 315 million consumers), supplemented by value-added modules including the Smart AI Suite for AI-powered insights, Buyer Intent Data for identifying active prospects, Salesgenie Dialer for phone prospecting, and Data Enhancement/Hygiene services for data quality management. Marketing services span Direct Mail, Email Campaigns, Online Display, Search Engine Marketing, and Social Media Advertising. Solutions are offered across multiple tiers: Individual packages for sales and marketing professionals, Enterprise solutions for large organizations, Agency solutions for marketing firms, and Reseller programs for data redistribution.

Differentiator

Problem solved

Functional benefit

Brands

• Exact Data: Consumer data company operating under Consumer Base LLC dba Exact Data, a subsidiary of Data Axle Inc.

Products and services

• Salesgenie Primary customer-facing SaaS platform providing access to business and consumer databases, lead generation tools, marketing services, and data management solutions for SMBs, sales teams, marketing professionals, and small business owners.
• Data Axle USA Platform Primary consumer and business data platform offering mailing lists, email lists, marketing solutions, and data services for B2B and B2C marketing campaigns. Being consolidated into Salesgenie in January 2026.
• U.S. Business Database Database of more than 15 million U.S. businesses searchable via firmographic, geographic, and contact selection criteria.
• U.S. Consumer Database Database of more than 315 million U.S. consumers searchable via demographics, income, home ownership, and lifestyle criteria.
• Business Mailing Lists Targeted B2B mailing lists segmented by industry, size, location, and other firmographic criteria for direct mail marketing.
• Consumer Mailing Lists Targeted U.S. and Canadian consumer mailing lists segmented by demographics, income, home ownership, marital status, and lifestyle preferences.
• Email Lists More than 14 million verified business and consumer email addresses available for targeted email marketing campaigns.
• New Business Lists Daily and weekly updated lists of newly established businesses, refreshed before they open, for early prospect targeting.
• New Homeowner Lists Lists of recent homebuyers targeting consumers for home-related products and services.
• Canadian Business and Consumer Lists Database coverage and lists for Canadian businesses and consumers.
• Email Campaign Builder Self-service drag-and-drop email creation tool that builds responsive email campaigns without HTML knowledge, plus full-service email design at $100/hour.
• Direct Mail Campaign Service Full-service direct mail solution covering list selection, design, printing, and mail delivery for postcards, letters, or brochures.
• Online Display Advertising Targeted online display ad campaigns delivered across websites and mobile apps using consumer data targeting.
• Search Engine Marketing Paid search advertising management and optimization services for Google and other search platforms.
• Social Media Advertising Social media advertising campaign management for targeted marketing on platforms such as Facebook.
• Data Enhancement Data append and enrichment service that adds missing phone, email, firmographic, and demographic information to existing customer records.
• Data Hygiene Data quality and cleansing service that removes outdated, duplicate, or inaccurate records from customer databases.
• Business Credit Reports Business credit information and financial risk assessment data for B2B prospects, enabled through the Experian partnership.
• Enterprise Solutions Comprehensive data and marketing solutions package for large organizations with advanced customization, dedicated support, and API access.
• Agency Marketing Solutions Multi-client marketing data and campaign management platform purpose-built for marketing agencies serving multiple clients.
• Reseller Solutions Bulk data purchasing program allowing resellers to buy business and consumer lists and redistribute them to their own customer base for new revenue streams.
• Exact Data Subsidiary offering specialized consumer and business mailing lists and marketing data through the Exact Data brand.
• CRM Integration Pre-built integration package for synchronizing Data Axle data with Salesforce and Microsoft Dynamics CRM systems.

Segments7 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability2 records

Feature8 records

Partnerships

Three partnerships are on record, tiered core.

• Adobe Audience MarketplacecoreTechnology or IntegrationData integration with Adobe Audience Marketplace allowing Data Axle data to be accessible within Adobe marketing ecosystem for enhanced audience targeting and campaign execution.
• ExperiancoreStrategic or Co-development PartnerExpanded partnership with Experian to deliver enhanced business credit reporting solutions, integrating Experian's credit data with Data Axle's business database for comprehensive credit risk assessment.
• SalesforcecoreTechnology or IntegrationCRM integration allowing Data Axle/Salesgenie data to be accessed and synced within Salesforce CRM platforms for sales and marketing workflows.

Scale indicators9 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Apollo.io: Apollo.io is a venture-backed sales intelligence and engagement platform providing B2B contact data, intent, and outreach automation — competing with Salesgenie and ExecuReach, particularly in the SMB and tech-vertical segments.
• SalesIntel: SalesIntel is a B2B contact data provider emphasizing human-verified contact information and intent data, directly competing with Salesgenie for mid-market sales and marketing teams seeking higher accuracy at lower cost.

Broad incumbents

• Epsilon Data Management: Epsilon is a large, established data-driven marketing services company within Publicis, providing consumer data, targeting, and cross-channel campaign execution comparable to Data Axle's multi-channel marketing services and consumer database offerings.
• Dun & Bradstreet: Dun & Bradstreet is a long-established provider of global business data, credit reports, and firmographic intelligence, overlapping with Data Axle's Business Credit Reports and 15M-business database offerings, though at a broader, enterprise-skewed scale.
• Experian (Marketing Services): Experian is a major credit bureau and consumer data provider; its marketing services division (AudienceLookalike, consumer targeting) competes with Data Axle's consumer data licensing, and Experian is also a strategic partner through their joint credit reporting solution.

Direct peers

• ZoomInfo: ZoomInfo is the leading modern B2B sales and marketing intelligence platform, offering business contact data, intent signals, and CRM enrichment — directly competing with Data Axle's Salesgenie platform for SMB through enterprise customers.
• LiveRamp (formerly Acxiom): LiveRamp operates the data collaboration platform born out of Acxiom's marketing services business, providing identity resolution and audience targeting that directly overlaps with Data Axle's identity resolution, data enhancement, and cross-channel marketing offerings.
• LeadsPlease: LeadsPlease is a direct mail and email list provider serving SMB marketers with compiled consumer and business lists, competing head-to-head with Data Axle USA on price-sensitive list products.
• Melissa Data: Melissa Data is a data quality and address verification provider offering USPS-certified CASS/NCOA processing, data append, and hygiene services that compete directly with Data Axle's Data Enhancement and Hygiene product lines.

Regional players

• Infutor: Infutor is a U.S. consumer identity resolution and data append provider, comparable to Data Axle's Consumer Base/Exact Data operations in identity resolution, demographic append, and audience targeting services.

Market position

Strengths1 record

Weaknesses5 records

Competitive moat6 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/DataAxleUSA
• LinkedInlinkedin.com/company/infousa
• Xx.com/infousa_team

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries17 records

Funding overview

Funding rounds3 records

Investors3 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about InfoUSA