Name

Dutch Grand Prix

Legal name

Dutch GP Race B.V.

Website

https://dutchgp.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Ownership category

akta.pro rank

Product category

Motorsports Event Management

NAICS

Racetracks (711212)

SIC

Services-Racing, Including Track Operation (7948)

akta.pro primary industry

Motorsport Event Promoters & Race Organizers (MPAKADAE)

akta.pro secondary industries

Race Tracks, Circuits & Motorsport Venues (MPAKAGAE), Motorsports Events (F1, NASCAR, Rally, Moto) (MPAGAMAD), Motorsports Fan Engagement & Membership Programs (Series/Team-Owned) (MPAKAGAI)

Keywords

• Motorsport event management
• Formula 1 racing
• Corporate hospitality packages
• Race ticketing services
• Festival entertainment events

Headquarters

HQ city

Zandvoort

HQ country

Netherlands

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets for race weekend including Super Friday, qualifying Saturday, and race Sunday. Tickets are sold in various categories including general admission, grandstand seating, and premium areas.
2. Hospitality Packages: Revenue from premium hospitality experiences including Race Home, Corporate Lounge, and Paddock Club packages with catering and exclusive access
3. Sponsorship and Partnership: Revenue from corporate sponsors including Title Partner (Heineken), Event Supporters (Jumbo, Marktlink, VDK, Radio 538), Event Partners (CM.com, Mascot Workwear), and Event Suppliers
4. Digital Collectibles: Digital collectibles offered to ticket holders as customer loyalty initiative, potentially enabling future monetization through token-gated activations

Go-to-market motion1 record

Distribution channels6 records

Marketing channels7 records

Core offering

The Dutch Grand Prix organizes and promotes the Formula 1 Heineken Dutch Grand Prix at Circuit Zandvoort in the Netherlands, delivering an annual motorsport racing weekend that combines world-class F1 racing with festival-style entertainment, premium hospitality experiences, and the signature 'Sea of Orange' fan atmosphere. Revenue is generated through ticket sales across multiple tiers, corporate hospitality packages, and major corporate sponsorships from brands including Heineken (Title Partner), Jumbo, CM.com, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Race Weekend Tickets Tickets providing access to the Formula 1 Heineken Dutch Grand Prix race weekend at Circuit Zandvoort, covering Saturday qualifying and Sunday race day, with options for general admission, grandstand seating, and premium areas.
• Super Friday Tickets Affordable Friday-only tickets providing access to the opening day of the race weekend featuring Formula 1 practice sessions and entertainment programming, designed as an accessible family-friendly entry point to the event.
• GOLD+ Tickets Premium ticket tier offering an enhanced race weekend experience with upgraded amenities and access privileges for attendees seeking a more exclusive event experience.
• Paddock Club Hospitality Premium hospitality package providing exclusive paddock access, catering, and premium services for corporate clients and high-net-worth individuals seeking the ultimate race weekend experience.
• Corporate Lounge Hospitality Corporate hospitality package designed for businesses seeking premium race viewing and entertainment for client hosting, corporate events, and networking opportunities.
• Race Home Hospitality Premium hospitality experience combining race viewing with catering and exclusive access, positioned as a premium offering for both business entertainment and leisure guests.

Quantifiable outcome

• 305,000 total attendance in 2025 across the race week
• +3 more outcomes

Named customers6 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature3 records

Partnerships

21 partnerships are on record, tiered minor, core and flagship.

• MarktlinkminorGTM or Marketing Partner · 1 January 2025Marktlink elevated its partnership to Event Supporter status in 2025, hosting the Marktlink House at the Arie Luyendyk corner for networking and business client entertainment.
• American ExpressminorGTM or Marketing Partner · 1 January 2025American Express provides exclusive ticket pre-sale for Cardmembers and exclusive hospitality lounge access, as part of expanded F1 partnership.
• Jumbo SupermarketscoreGTM or Marketing Partner · 1 January 2024Jumbo was an Event Supporter that enabled affordable ticket access through supermarket promotions. Partly due to Jumbo's promotions, Friday emerged as the family day with accessible pricing. 2024 is Jumbo's final year as partner.
• JACKS.NLminorGTM or Marketing Partner · 1 January 2024JACKS.NL (part of JVH gaming & entertainment Group) joined as Event Supporter from 2024, bringing motorsport passion and gaming entertainment experience alignment.
• Coca-ColaminorGTM or Marketing Partner · 1 January 2024Coca-Cola products available throughout the circuit for two years (2024-2025), with visible Fanzone activation.
• Royal DelftminorStrategic or Co-development Partner · 1 January 2023Royal Delft designs and manufactures official trophies in Delft Blue style, in collaboration with Studio Piet Boon. Partnership active since 2023.
• Studio Piet BoonminorStrategic or Co-development Partner · 1 January 2023Studio Piet Boon collaborates with Royal Delft on trophy design for the Dutch Grand Prix.
• HeinekenflagshipGTM or Marketing Partner · 1 January 2021Heineken serves as the Title Partner of the Formula 1 Heineken Dutch Grand Prix, providing primary event branding and sponsorship. The partnership has been in place since the event's return to Zandvoort in 2021.
• Radio 538 / Talpa NetworkcoreGTM or Marketing Partner · 1 January 2021Radio 538 serves as Event Supporter with live studio in Fanzone, DJ performances, and nationwide broadcast coverage. Talpa Network reaches over 90% of Netherlands weekly.
• CM.comcoreTechnology or Integration · 1 January 2021CM.com provides digital ticketing platform and database infrastructure for fan communication. Partnership confirmed through final race in 2026.
• Mascot WorkwearminorOthers · 1 January 2021Mascot Workwear extends successful partnership until 2026 as Event Supplier, providing clothing kits for EventMakers (volunteers).
• MammoetminorOthers · 1 January 2021Mammoet serves as Event Supplier for logistics and heavy lifting operations at the circuit.
• BukominorOthers · 1 January 2021Buko serves as Event Supplier for catering and hospitality services.
• VDK GroepminorGTM or Marketing Partner · 1 January 2021VDK Groep serves as Founding Partner for 2025 and 2026 editions, supporting the event from its return to Zandvoort.
• PONcoreGTM or Marketing Partner · 1 January 2021PON was among the first main sponsors and initial supporters of the Dutch Grand Prix return to Zandvoort.
• VolkerWesselscoreImplementation/ SI/ Consulting Partner · 1 January 2021VolkerWessels led the circuit renovation, expanded the pit lane and pit boxes, and provides ongoing construction and maintenance services. Also supplies hundreds of employee volunteers.
• Quint RoomsminorChannel Partner/ Reseller/ Distributor · 1 January 2021Official hotel booking platform partner offering exclusive pricing on hotels near Circuit Zandvoort.
• Formula One Management (FOM)flagshipStrategic or Co-development Partner · 1 January 2021FOM is the rights holder and organizer of Formula 1, providing calendar placement, regulations, and event standards for the Dutch Grand Prix.
• LINDA.foundationminorStrategic or Co-development Partner · 1 January 2021Social impact partnership enabling less fortunate families to attend Super Friday through invitations.
• NS (Netherlands Railways)coreStrategic or Co-development Partner · 1 January 2021NS provides sustainable rail transport for event visitors, moving 10,000 passengers per hour on race days.
• ConnexxionminorStrategic or Co-development Partner · 1 January 2021Public transport partner providing shuttle buses and electric buses for sustainable visitor transport.

Scale indicators11 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Automobile Club de Monaco (Monaco Grand Prix): Organizes the Formula 1 Monaco Grand Prix, one of F1's most iconic and oversubscribed races. Highly comparable as a long-established European promoter with extreme demand-supply imbalance and premium hospitality positioning.
• Circuit de Spa-Francorchamps (Belgian Grand Prix): Promoter of the Formula 1 Belgian Grand Prix, a heritage European circuit with comparable calendar rotation history, passionate fan base, and similar sponsorship/hospitality revenue mix.
• Circuit de Barcelona-Catalunya (Spanish Grand Prix): Hosts the Formula 1 Spanish Grand Prix and is directly comparable as a European permanent-circuit F1 promoter with title-partner (Aramco) sponsorship and similar hospitality/ticketing business model.
• Singapore GP Pte Ltd (Singapore Grand Prix): Promoter of the Formula 1 Singapore Grand Prix, a comparable night-race event combining motorsport with large-scale entertainment programming and corporate hospitality, similar to Dutch GP's festival-style positioning.
• Silverstone Circuits (British Grand Prix): Operates the Formula 1 British Grand Prix at Silverstone, the most direct F1 peer promoter with a similar European circuit, long-term calendar placement, and comparable ticket/hospitality/sponsorship revenue model.
• Autodromo Nazionale di Monza (Italian Grand Prix): Hosts the Formula 1 Italian Grand Prix at the historic Monza circuit, an analogous European F1 venue operator with passionate fan demand, heritage brand, and similar title-partner sponsorship structure.
• Las Vegas Grand Prix: Promoter of the Formula 1 Las Vegas Grand Prix, a comparable premium F1 event with strong hospitality-led revenue mix, oversubscribed demand, and high-profile title sponsorship. A newer-generation F1 promoter similar in commercial positioning.
• Circuit of the Americas (COTA, United States Grand Prix): Operates the Formula 1 United States Grand Prix in Austin, Texas. A direct F1 peer promoter with comparable ticketing, hospitality, and title-partner (Pirelli) revenue model, though on a newer, purpose-built circuit.
• Circuit Paul Ricard (French Grand Prix): Operator of the Circuit Paul Ricard and promoter of the Formula 1 French Grand Prix; directly comparable European permanent-circuit F1 venue with similar hospitality and ticketing infrastructure.

Broad incumbents

• Dorna Sports (MotoGP promoter): Global promoter and rights holder of MotoGP and other two-wheel motorsport championships. Comparable as a motorsport series/event promoter with similar ticketing, hospitality, sponsorship, and circuit-partnership revenue model, though operating across an entire series rather than a single race.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/dutch-grand-prix

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dutch Grand Prix