Unlock Health

What Unlock Health does

Unlock Health is a Nashville-based, privately held healthcare marketing agency founded in 2023, formed through the roll-up of Eruptr, Decode, and SPM Group under PE sponsor Corridor Capital and positioned as the largest fully-integrated healthcare marketing agency in the United States. The firm serves enterprise healthcare buyers — health systems, senior living operators, pediatric specialty providers, and behavioral health organizations — with a service portfolio spanning paid search, paid social, search engine marketing (SEM), brand strategy, location-based SEM, and integrated Health Risk Assessments (HRAs) that automate patient engagement workflows. Named proprietary methodologies include the 'Brand Equity Tipping Point Analysis' framework, which links brand-equity movement to patient acquisition cost dynamics for healthcare buyers.

The company's technology stack combines a digital HRA platform with generative AI used for marketing content and image production. Customer evidence is concentrated in enterprise healthcare: CHRISTUS Health (preventive breast cancer HRA campaign), a multi-location senior living provider, a pediatric orthopedic provider, and Children's Specialized (ABA therapy). The business model is professional services — agency projects and retainers, likely with performance components — sold via direct B2B enterprise sales motion. Operational cadence in 2025 included 125+ industry award recognitions and consecutive Modern Healthcare Best in Business designations, and the May 2026 appointment of Greg Walsh as CEO succeeded co-founder Brandon Edwards (remaining on the Board), signaling a transition from founder-led to operator-led governance as the platform scales.

Name

Unlock Health

Legal name

Unlock Health

Website

https://unlockhealthnow.com

Company type

Private

Founded year

2023

Operating status

Operating

Headcount range

101–250 employees

Short description

Unlock Health is a Nashville-based, PE-backed healthcare marketing agency serving health systems, senior living operators, and pediatric providers with integrated paid media, HRAs, brand strategy, and AI-assisted content production.

Ownership category

akta.pro rank

Headquarters

HQ city

Nashville

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations

Revenue model

1. Healthcare Marketing Services: Unlock Health generates revenue as a full-service healthcare marketing agency providing strategic marketing communications services to healthcare providers. Revenue is derived from client engagements including SEM, paid social, content marketing, and integrated marketing campaigns. The company operates on project, retainer, and potentially performance-based arrangements typical of marketing agencies.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Unlock Health is a healthcare-focused marketing agency delivering strategic marketing communications, search engine marketing (SEM), paid search and paid social advertising, and integrated health risk assessments (HRAs) to healthcare providers, health systems, and senior living organizations. The firm combines agency services with proprietary health risk assessment technology to drive patient acquisition and brand growth for healthcare clients.

Product overview

Unlock Health is a healthcare technology and services growth platform offering strategic marketing communications services for healthcare providers. The company operates as a fully-integrated healthcare marketing agency providing services including search engine marketing, digital advertising (paid search and paid social), integrated Health Risk Assessments (HRAs), and brand strategy. The portfolio includes SPM Group (an acquired network of healthcare agencies) and intellectual property such as the book 'The Price of Care'. The company serves healthcare providers, health systems, senior living facilities, and pediatric healthcare organizations.

Differentiator

Problem solved

Functional benefit

Products and services

• Healthcare Marketing Services
• Search Engine Marketing (SEM) Paid search advertising and search engine marketing programs designed to drive qualified patient and resident traffic for healthcare providers and senior living operators.
• Paid Search and Paid Social Advertising Managed paid social campaigns across major platforms, designed for healthcare marketers targeting patient and family decision-makers.
• Integrated Health Risk Assessments (HRAs) Interactive health risk assessments embedded in marketing campaigns to capture and qualify prospects, producing risk-stratified leads for healthcare providers and senior living operators.
• Brand Equity Tipping Point Analysis A proprietary analytical framework that links brand-building and patient acquisition marketing investment to brand equity and demand outcomes for healthcare organizations.

Quantifiable outcome

• More than 125 industry awards in 2025 honoring client work, creative campaigns, and integrated marketing efforts

Named customers4 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability4 records

Feature3 records

Partnerships

One partnership is on record.

• SPM GroupmajorStrategic or Co-development Partner · 28 November 2023Unlock Health acquired SPM Group, a network of healthcare agencies, from Corridor Capital. This acquisition expanded Unlock Health's agency network and capabilities within the healthcare marketing sector, strengthening the company's position as the largest fully-integrated healthcare marketing agency in the US.

Scale indicators2 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Geonetric: Healthcare-specific digital marketing agency offering web strategy, SEO/SEM, content, and CRM services to hospitals and health systems — directly competing with Unlock Health in the healthcare provider marketing space.
• Healthcare Success: Full-service healthcare marketing agency serving hospitals, medical groups, and senior care providers with digital strategy, paid media, and patient acquisition services — same customer base and service mix as Unlock Health.
• Scorpion Healthcare: Digital marketing and patient acquisition platform with a dedicated healthcare practice serving practices, hospitals, and health systems — competes head-to-head with Unlock Health on SEM, paid social, and website services.
• Cardinal Digital Marketing: Healthcare-focused digital agency providing SEO, paid media, and analytics to multi-location providers and health systems — comparable customer profile, services, and sales motion to Unlock Health.
• Influence Health (WebMD Ignite): Healthcare consumer engagement and marketing technology provider offering CRM, content, and campaign solutions to providers and payers — comparable in serving hospital marketing teams with integrated digital offerings.
• Practice Boost: Healthcare and dental marketing agency providing SEO, paid search, website design, and patient acquisition services to provider groups — directly comparable specialty marketing agency competing for similar enterprise healthcare clients.
• TBH Creative: Healthcare-focused digital agency offering web design, content strategy, and SEO/SEM for hospitals, health systems, and medical practices — similar vertical focus and integrated service portfolio to Unlock Health.

Broad incumbents

• Wpromote: Large cross-vertical digital marketing agency with a meaningful healthcare practice — competes for health system accounts with broader capabilities but less depth than Unlock Health's healthcare-only specialization.
• Rise Interactive: Performance and media marketing agency with healthcare experience as part of a broader client portfolio — competes for some of the same enterprise health system marketing budgets but without dedicated healthcare specialization.

Emerging players

• Tebra (PatientPop): Practice growth platform combining EHR/PM software with built-in patient acquisition, website, and reputation tools — increasingly overlapping with Unlock Health's provider marketing services, particularly for independent and specialty practices.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/unlock_health
• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/gounlock

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A3 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Unlock Health