Lyssna
- Company typePrivate
- Founded2008
- HeadquartersCollingwood, Australia
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
Lyssna firmographics
Firmographics- Name
- Lyssna
- Website
- https://lyssna.com
- Company type
- Private
- Founded year
- 2008
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Where Lyssna is headquartered
LocationHeadquarters
- HQ city
- Collingwood
- HQ country
- Australia
- HQ region
- Oceania
Markets served
Lyssna business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations, Supply Chain
Revenue model
- Subscription Plans: Tiered subscription model with Free, Growth ($165/month), and Enterprise plans. Free plan includes basic features with 3 seats. Growth plan includes advanced features, 5 seats, and in-depth studies. Enterprise offers unlimited collaborators and custom security features.
- Panel Credits: Pay-per-use panel credits at $1 per credit (1 credit per minute of test length, per participant). Available on all plans with predictable pricing for participant recruitment.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free plan with basic research capabilities |
| Subscription | Annual | Growth plan for teams scaling research |
| Subscription | Multi-year contract | Enterprise plan with unlimited collaboration |
| Usage-based | Pay-as-you-go | Panel recruitment credits |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels9 records
Lyssna product offering
Product offeringCore offering
Lyssna is a cloud-based user research and usability testing platform that combines multiple research methodologies (card sorting, tree testing, first click testing, five second testing, preference testing, prototype testing, surveys, live website testing, and moderated user interviews) with an owned participant recruitment panel of 690,000+ verified users across 124 countries. Customers create studies in minutes, recruit targeted participants, capture session video, and use AI-generated summaries to synthesize findings within hours, with pricing delivered through freemium, subscription, and usage-based panel credit models.
Product overview
Lyssna is a comprehensive user research and usability testing platform that combines participant recruitment with multiple testing methods in a single unified platform. The core offering includes research methods (card sorting, tree testing, first click testing, five second testing, preference testing, prototype testing, live website testing, surveys, and user interviews), an owned research panel of 690,000+ participants across 124 countries, and session recordings with AI-powered analysis. The platform is organized around a modular architecture where users can access basic research methods on a free plan and scale to paid plans (Growth at $165/month, Enterprise custom pricing) for in-depth studies, AI-generated summaries, live website testing, and advanced features. Additional tools include a Sample Size Calculator, Research Panel management, Screeners, Self Recruitment, Spaces & Wallets for budget management, and Analysis Features for synthesizing findings.
Differentiator
Problem solved
Functional benefit
Products and services
- Card Sorting
Quantifiable outcome
- 89% boost in engagement translating to sales for FORM customers
- +3 more outcomes
Companies that use Lyssna
Customer profileNamed customers12 records
Segments9 records
Ideal customer profiles3 records
Lyssna technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration5 records
AI capability2 records
Feature8 records
Lyssna partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- FigmacoreDirect integration with Figma for prototype testing. Users can test interactive Figma prototypes without complex setup, enabling seamless design-to-research workflow.
- ZoomcoreIntegration with Zoom for user interviews. Supports video conferencing, screen sharing, and session recording during moderated research sessions.
- Google CalendarcoreCalendar integration for scheduling user interviews and managing research sessions. Automatic reminders and calendar syncing for participants.
- Microsoft OutlookcoreIntegration with Microsoft Outlook for scheduling user interviews and sending automated email reminders to participants.
- Microsoft TeamscoreIntegration with Microsoft Teams for conducting user interviews and moderated research sessions with video conferencing capabilities.
- UserCrowdminorUserCrowd appears as a linked 'Get paid to test' partner, suggesting a participant recruitment or panel sharing relationship where UserCrowd users can participate in Lyssna studies.
Scale indicators3 records
Recent moves6 records
Lyssna competitors and assessment
Company assessmentDirect peers
- Optimal Workshop: Optimal Workshop provides information architecture tools (card sorting, tree testing, first-click testing) used by UX researchers and product teams. It directly overlaps with several of Lyssna's core research methods and is named in Lyssna's competitive comparisons.
- Dscout: Dscout is a research platform combining a participant panel (Dscout Recruit) with diary studies, interviews, and survey tools. It targets UX researchers and product teams with overlapping use cases and is listed by Lyssna as a competitor.
- Maze: Maze is a continuous user research platform offering prototype testing, surveys, card sorting, and tree testing for product teams. It overlaps with Lyssna's methodology suite and targets similar product, design, and research personas, and is listed as a Lyssna competitor.
- Lookback: Lookback specializes in moderated user research and remote interviews with live note-taking, highlights, and panel access. It directly competes with Lyssna's moderated interview capabilities and is named in Lyssna's competitive comparisons.
- Userlytics: Userlytics is a usability testing and user research platform offering moderated and unmoderated tests with an owned participant panel. It serves similar enterprise and SMB customers and is listed in Lyssna's competitor comparison content.
- UserTesting: UserTesting is a leading user research and usability testing platform offering unmoderated and moderated tests, a large participant panel, and enterprise integrations. It directly competes with Lyssna across methodologies and target buyer (designers, PMs, researchers), and is explicitly referenced in Lyssna's own comparison pages.
Broad incumbents
- SurveyMonkey: SurveyMonkey is an established survey and forms platform used broadly by marketers, researchers, and product teams. It competes at the survey layer of Lyssna's offering, though it lacks Lyssna's depth in usability testing methodologies.
- Qualtrics: Qualtrics is a large experience management platform offering surveys, research, and analytics for enterprise customers. Its research and customer experience modules overlap with Lyssna's survey and feedback tooling at the high end of the market.
Emerging players
- Sprig: Sprig offers in-product surveys, concept testing, and user research tools aimed at product teams. It overlaps with Lyssna's survey and testing capabilities for product-led companies and represents a newer entrant in adjacent use cases.
- Hotjar: Hotjar provides heatmaps, session recordings, surveys, and feedback widgets for product and marketing teams. While it overlaps with Lyssna's heatmaps and surveys, it focuses more on behavior analytics than comprehensive research methods.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Lyssna social profiles
Digital presenceLyssna compliance and trust
Trust signalCompliance3 records
Lyssna financial estimates
Financial estimateRevenue estimate
Valuation estimate
Lyssna leadership team
Management profileNumber of profiles
Profiles3 records
Lyssna funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Lyssna M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Lyssna
What does Lyssna do?
Lyssna is a cloud-based user research and usability testing platform that combines multiple research methodologies (card sorting, tree testing, first click testing, five second testing, preference testing, prototype testing, surveys, live website testing, and moderated user interviews) with an owned participant recruitment panel of 690,000+ verified users across 124 countries. Customers create studies in minutes, recruit targeted participants, capture session video, and use AI-generated summaries to synthesize findings within hours, with pricing delivered through freemium, subscription, and usage-based panel credit models.
Is Lyssna a public or private company?
Lyssna is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Lyssna founded?
Lyssna was founded in 2008. It employs 11 to 50 people.
Where is Lyssna based?
Lyssna is headquartered in Collingwood, Australia, in the Oceania region.
How does Lyssna make money?
Two revenue lines are on record. Subscription Plans are the primary driver. The others are panel Credits.
Who are Lyssna's main competitors?
Direct peers on record are Optimal Workshop, Dscout, Maze, Lookback, Userlytics and UserTesting. Broad incumbents are SurveyMonkey and Qualtrics. Emerging players are Sprig and Hotjar.
Does Lyssna have an API?
No public API is recorded for Lyssna.