What ROI·DNA does

ROI·DNA is a full-service B2B digital marketing agency serving global enterprise technology brands. Founded in 2016 and headquartered at 655 Montgomery St. in San Francisco, the company operates a Sydney office and, since its 2025 acquisition by Hotwire Global, draws on a 400+ person network across 11 countries under Australian-listed parent Enero Group (ASX: EGG). The company states it has served 375+ clients and provides services across four pillars: Marketing Strategy (ABX, content, SEO, paid media, martech optimization, demand generation), Digital Advertising (paid search, paid social, programmatic, content syndication), Brand Experience (creative, UX, web design), and Marketing Analytics (performance and predictive analytics).

The core technology differentiator is the AI Labs suite, a set of four proprietary products: ROI·DNA Spark (AI search intelligence that audits brand citation across ChatGPT, Gemini, Copilot, and Google AI Overview), ROI·DNA Ignite (RAG-based account research and personalization), ROI·DNA Radiate (Generative Engine Optimization for AI discoverability), and AI Blueprint (strategic roadmap for AI-first visibility). The platform is built on integrations with exclusive top-tier technology partners including 6sense, Qualified, PathFactory, Mutiny, Google, and LinkedIn, providing intent data, AI buying agents, content personalization, and paid distribution. The primary AI modality is text-based content generation, optimization, and LLM citation analysis.

The business model is professional services delivered on a custom, quote-based, retainer-style enterprise engagement with annual billing cadence. Customer mix is dominated by large B2B technology brands, with named customers including AWS, Cisco, Salesforce, Cloudflare, Pure Storage, Equinix, Flexential, BeyondTrust, Red Hat, SAP Concur, Qualtrics, and Mindtickle. Documented client outcomes include a 400% pipeline increase and 200% MQL increase at Flexential, 79% LLM citation increase and 275% high-intent conversion growth on Spark, $5.6M in annual martech savings at BeyondTrust, and 3x faster time-to-market on Cloudflare ABM campaigns, alongside a cumulative claim of $14B+ in revenue driven for leading technology clients. The company holds GDPR, CCPA, LGPD, and EU-U.S. Data Privacy Framework certifications, indicating a compliance posture consistent with global enterprise procurement requirements.

Name

ROI·DNA

Legal name

ROI·DNA, Inc.

Website

https://roidna.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

51–100 employees

Short description

ROI·DNA is a full-service B2B digital marketing agency serving global enterprise technology brands with strategy, advertising, brand experience, and analytics services, plus a proprietary AI Labs suite for AI search visibility and account-based personalization.

Ownership category

akta.pro rank

Product category

Digital Marketing Services

NAICS

Direct Mail Advertising (54186)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro primary industry

B2B/ABM Creative Agencies (MPAAAAAI)

akta.pro secondary industries

B2B Demand Generation & Lead Nurture Agencies (BPAFAKAA), B2B SaaS & Enterprise Personalization (CRM, Sales, Support) (HDAAAGAJ)

Keywords

• B2B digital marketing
• Marketing strategy services
• AI search optimization
• Account-based marketing
• Marketing analytics services

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Digital Marketing Agency Services: Full-service digital marketing agency delivering B2B marketing services including strategy, advertising, brand experience, and analytics. Services are delivered as professional engagements, typically retainer-based for enterprise clients with ongoing strategic partnerships.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

ROI·DNA is a full-service B2B digital marketing agency that delivers strategy, performance media, brand experience, and marketing analytics for global technology brands. The firm augments its agency services with a proprietary AI Labs suite—AI Blueprint, Spark, Ignite, and Radiate—that enables AI search visibility, account-based personalization, and generative engine optimization for B2B clients.

Product overview

ROI·DNA is a full-service B2B digital marketing agency offering a unified portfolio of strategic services and proprietary AI-powered tools. The core offering spans Marketing Strategy (ABX, SEO, paid media, web strategy), Digital Advertising, Brand Experience (creative, UX, web design), and Marketing Analytics. The proprietary AI Labs suite extends the platform with four specialized modules: AI Blueprint (strategic roadmap for AI-first visibility), ROI·DNA Spark (AI search intelligence tracking LLM citations), ROI·DNA Ignite (AI-powered account research and personalization), and ROI·DNA Radiate (Generative Engine Optimization for AI discoverability). Together, these products enable B2B brands to optimize for both traditional and AI-driven discovery, from demand generation through conversion.

Differentiator

Problem solved

Functional benefit

Brands

• AI Labs: Proprietary AI solutions for B2B visibility, trust, and growth in an AI-first world, encompassing AI Blueprint, ROI·DNA Spark, ROI·DNA Ignite, and ROI·DNA Radiate.
• ROI·DNA Spark
• ROI·DNA Ignite
• ROI·DNA Radiate
• AI Blueprint

Products and services

• AI Labs
• ROI·DNA Spark
• ROI·DNA Ignite
• ROI·DNA Radiate
• AI Blueprint
• Marketing Strategy Services
• Digital Advertising Services
• Brand Experience Services
• Marketing Analytics Services

Quantifiable outcome

• 400% pipeline increase and 200% MQL increase for Flexential
• +5 more outcomes

Named customers9 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability6 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered flagship and core.

• QualtricsflagshipStrategic or Co-development Partner · 24 September 2025ROI·DNA was selected as the global digital advertising partner for Qualtrics following a competitive process. The partnership focuses on driving measurable outcomes through integrated digital campaigns across paid search, social, and programmatic channels. ROI·DNA was chosen for its technology-driven approach, proven success in scaling global paid media, and local market experts on the ground in key markets.
• 6sensecoreTechnology or IntegrationExclusive top-tier technology partnership for intent data and account-based marketing intelligence. 6sense provides intent signals and account identification capabilities that power ROI·DNA's ABX and demand generation programs.
• QualifiedcoreTechnology or IntegrationExclusive top-tier partnership for AI-powered buying experience and pipeline intelligence. Qualified's platform enables ROI·DNA to deploy AI agents that work deals and keep tabs on warm prospects.
• PathFactorycoreTechnology or IntegrationExclusive top-tier partnership for content personalization and buyer journey optimization. PathFactory enables ROI·DNA to dynamically tailor landing environments by persona, vertical, or stage for personalized B2B experiences.
• MutinycoreTechnology or IntegrationExclusive top-tier partnership for AI-powered website personalization. Mutiny enables ROI·DNA to personalize web experiences at scale for different buyer segments.
• GooglecoreTechnology or IntegrationExclusive top-tier technology partnership for paid search, advertising, and AI search visibility optimization. Partnership includes access to Google AI Overview optimization capabilities.
• LinkedIncoreTechnology or IntegrationExclusive top-tier partnership for B2B advertising, paid social, and account-based targeting on LinkedIn's platform. Powers targeted B2B marketing campaigns for ROI·DNA clients.

Scale indicators7 records

Recent moves5 records

Expansion highlights6 records

Others

• Hotwire Global: Parent company of ROI·DNA and part of Enero Group (ASX: EGG). A global tech PR, communications, and marketing consultancy providing paid media integration, PR, and earned media capabilities that complement ROI·DNA's performance-led offering. Most directly comparable as a sibling entity within the same platform.

Direct peers

• TopRank Marketing: Long-standing B2B digital marketing agency specializing in content marketing, SEO, ABM, and demand generation for enterprise technology brands. Closely comparable in target customer (B2B tech), service mix (content + SEO + paid + ABM), and category positioning.
• Walker Sands: B2B marketing agency offering integrated PR, digital, content, ABM, and demand generation services to technology and B2B clients. Directly comparable in target customer, full-service B2B positioning, and blend of earned + paid + owned media.
• Velocity Partners: B2B technology marketing agency focused on the IT, cloud, and enterprise software sectors. Comparable as a direct competitor serving overlapping tech enterprise customers with content, ABM, and digital programs.
• Davies (B2B Tech Creative Agency): B2B creative and content agency for technology brands, offering brand development, content, and integrated campaigns. Directly comparable in B2B tech vertical specialization and creative-plus-strategy positioning.

Broad incumbents

• Merkle: Large performance marketing and CX agency within Dentsu serving enterprise B2B and B2C clients with data, analytics, and demand-gen capabilities. Comparable as a broader incumbent in B2B marketing services and analytics.
• gyro: Global B2B creative agency serving enterprise technology, industrial, and professional services clients. Comparable as a broader incumbent offering integrated brand, content, and digital programs with similar target customers.

Emerging players

• 6sense: Account-based marketing and intent-data platform; both a strategic partner and adjacent competitor to ROI·DNA in ABM execution. Comparable because ROI·DNA's Ignite toolset competes in adjacent account-intelligence workflows, and 6sense increasingly offers services layered on its platform.
• Single Grain: Digital marketing agency focused on SEO, paid media, and content for SaaS and B2B brands. Comparable in B2B SaaS vertical, service mix (SEO + paid + content), and adoption of AI-driven marketing services.
• WebFX: Full-service digital marketing agency offering SEO, paid media, content, and martech services to B2B and mid-market clients. Comparable as a similarly sized full-service digital agency with overlapping SEO/paid/content capabilities.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/roi-dna
• Xx.com/roidna
• Facebookfacebook.com/roidna

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ROI·DNA