Onepage
Onepage GmbH operates a cloud-based, AI-enhanced SaaS website, landing page, and funnel builder targeting agencies and small businesses as a WordPress alternative, with 14,000+ customers and 650,000+ pages built across a freemium subscription model.
- Company typePrivate
- Founded2018
- HeadquartersBerlin, Germany
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What Onepage does
Onepage GmbH is a Berlin/Frankfurt-headquartered SaaS company, founded in 2018, that operates a cloud-based website, landing page, quiz funnel, and linktree builder positioned as a productivity-oriented WordPress alternative for agencies and small businesses. The core platform is a section-based, drag-and-drop editor engineered to prevent layout-breaking edits, with instant response times, built-in CRM, form and funnel management, SEO tooling, GDPR-compliant infrastructure hosted on EU servers, and team collaboration features. Over 650,000 pages have reportedly been built by 14,000+ customers across localized markets including German, English, US English, Spanish, Ukrainian, Polish, and French versions.
The product portfolio has expanded sharply across 2024–2025, anchored by Builder v3 (December 2024), Forms & Funnels 3.0 (February 2025), and the September 2025 launch of Onepage AI, which adds generative page creation, AI funnel building, layout alternatives, page-wide corrections/translations, and an AI coding assistant. Revenue is generated through a freemium-to-paid subscription model with five tiers ranging from a free plan (1 project, 3 pages) up to an Expert plan at $179.9/month for 20 websites, plus separately priced add-ons for AI features, Forms & Funnels, additional websites, and editor seats; annual billing carries a 17% discount. Distribution is fully self-serve via onepage.io with no channel partners disclosed.
Marcel Knopf is the founder, CEO, and Managing Director, and the company operates with a strikingly small team of 1–10 employees while serving a multi-thousand-customer base, indicating a high-automation, capital-efficient operating model. The only known external capital event is a 2022 round involving JALE Beteiligungs GmbH; no public revenue, valuation, or headcount growth figures have been disclosed.
Onepage firmographics
Firmographics- Name
- Onepage
- Legal name
- Onepage GmbH
- Website
- https://onepage.io
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Onepage GmbH operates a cloud-based, AI-enhanced SaaS website, landing page, and funnel builder targeting agencies and small businesses as a WordPress alternative, with 14,000+ customers and 650,000+ pages built across a freemium subscription model.
- Ownership category
- akta.pro rank
Onepage industry classification
Industry- Product category
- Website Builder Software
- NAICS
- Software Publishers (5132), Software Publishers (513210)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- General Web Portals & Start Pages (BPAMAAAA)
Keywords
Where Onepage is headquartered
LocationHeadquarters
- HQ city
- Berlin
- HQ country
- Germany
- HQ region
- Europe
Offices1 record
Markets served
Onepage business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Infrastructure, Marketing or Sales, Operations
Revenue model
- Subscription SaaS Licensing: Monthly or annual subscription tiers ranging from free (1 project, 3 pages) to Expert plan ($179.9/month for 20 websites with unlimited pages). Revenue comes from tier upgrades, additional editor seats, and extra website add-ons at $8/website/month. AI Assistant and Forms & Funnels are sold as separate add-ons.
- Add-on Features: AI Assistant add-on and Forms & Funnels add-on are available as separate paid upgrades across all subscription tiers.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Freemium | Monthly | Free - 1 project with 3 pages, unlimited potential for smaller businesses |
| Subscription | Monthly | Essential - 1 website with 7 pages, launch your website with custom domain |
| Subscription | Monthly | Standard - 2 websites with 50 pages, full features and compliance |
| Subscription | Monthly | Advanced - 5 websites with 150 pages, ideal for growing companies |
| Subscription | Monthly | Expert - 20 websites with unlimited pages, unlimited suite for agencies |
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Onepage product offering
Product offeringCore offering
Onepage is a cloud-based SaaS website builder that lets agencies and small businesses create and manage websites, landing pages, mobile linktrees, and quiz funnels without coding. The platform features a section-based editor with layout protection, built-in CRM, AI-powered content and funnel generation, and GDPR-compliant EU-hosted infrastructure. It operates on a freemium model with tiered subscriptions and add-on modules for AI and advanced forms.
Product overview
Onepage is a unified cloud-based SaaS platform for building and managing websites, landing pages, quiz funnels, and linktrees. The core platform is available in a freemium model with the Main License providing complete website building and management. Two add-on modules extend functionality: the AI Assistant Add-on (Onepage AI) powers AI-driven page generation, content creation, and automation; the Forms & Funnels Add-on enables multi-step lead capture and conversion optimization. Built-in features include CRM, SEO tools, email services, analytics, and team collaboration. The platform positions as a WordPress alternative for agencies and small businesses, with over 650,000 pages built and 14,000+ customers.
Differentiator
Problem solved
Functional benefit
Products and services
- Onepage Core Platform Cloud-based SaaS platform that lets agencies and small businesses build, host, and manage websites, landing pages, mobile linktrees, and quiz funnels without coding. Includes section-based editor, GDPR-compliant EU hosting, built-in CRM, SEO tools, email services, and team collaboration features.
- Onepage AI (AI Assistant Add-on) AI-powered add-on module for the Onepage platform. Generates complete websites, landing pages, and multi-step funnels from text prompts; remixes templates; produces layout alternatives; performs page-wide grammar corrections and translations; and provides an AI coding assistant for HTML, CSS, and JavaScript.
- Forms & Funnels Add-on Add-on module enabling multi-step forms, quizzes, and conversion funnels with logic branching, flexible form sections, email verification with double opt-in, branch-by-branch conversion tracking, and integration with HubSpot, KlickTipp, Quentn, Telegram, and Zapier/Make.
Quantifiable outcome
- 26% of customers were unable to create a single page before using Onepage
- +4 more outcomes
Companies that use Onepage
Customer profileNamed customers8 records
Segments3 records
Ideal customer profiles3 records
Onepage technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability8 records
Feature8 records
Onepage partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- ZapiercoreZapier integration allowing connection to 5000+ apps for automation workflows. Users can connect different Forms and Funnels to external tools via Zapier, enabling lead data to flow into CRM systems and other applications.
- Make (formerly Integromat)coreMake integration providing 1000+ app connections for automation. Available from Essential plan and above, enabling users to create complex automation workflows connecting Onepage with external services.
- HubSpotcoreNative HubSpot integration for CRM connectivity. Modern OAuth-based connection method aligned with HubSpot's current Developer Platform. Available from Standard plan and above for lead management.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Onepage competitors and assessment
Company assessmentDirect peers
- Webflow: Visual, no-code website builder targeting designers, agencies, and SMBs with CMS and hosting. Directly comparable to Onepage's core value proposition of building websites, landing pages, and funnels without code, though at a more enterprise-leaning price point.
- Unbounce: Landing page and conversion-focused builder with A/B testing, Smart Traffic, and lead-gen forms. Comparable to Onepage on landing pages, quiz funnels, and conversion optimization for SMBs and agencies.
- Linktree: Dominant link-in-bio platform used by creators and SMBs. Comparable to Onepage's Linktree product feature for social media profile linking, though Onepage's broader scope differentiates.
- Leadpages: Drag-and-drop landing page builder with templates, A/B testing, and lead capture integrations. Comparable to Onepage's landing-page and funnel features for SMB lead generation use cases.
- Carrd: Lightweight, single-page-focused site builder popular with creators and small businesses for landing pages and link-in-bio pages. Comparable to Onepage's landing page and Linktree use cases at a simpler feature set and lower price.
- Framer: Design-led, AI-assisted website builder aimed at agencies and designers shipping modern marketing sites. Direct comparable to Onepage on agency target segment and AI-driven site generation, with stronger design-tool DNA.
Emerging players
- Typedream: AI-assisted, no-code website builder targeting startups and SMBs for fast landing pages and microsites. Comparable to Onepage on AI-driven site generation and a similar self-serve SMB GTM motion.
Broad incumbents
- WordPress.com: Hosted version of the dominant open-source CMS that Onepage explicitly positions against. Comparable on website/landing-page creation for SMBs and agencies, with significantly larger installed base and plugin ecosystem.
- Wix: Mass-market website builder with drag-and-drop editor, hosting, templates, CRM, and AI site generation. Overlaps heavily with Onepage on SMB website creation and landing pages but operates at vastly greater scale and feature breadth.
- Squarespace: Design-forward website builder serving small businesses, creatives, and online stores. Comparable as a templated, all-in-one site builder with similar SMB and freelancer target segments.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat6 records
Key risks5 records
Key highlights6 records
Customer concentration
Onepage social profiles
Digital presenceOnepage compliance and trust
Trust signalCompliance2 records
Onepage financial estimates
Financial estimateRevenue estimate
Valuation estimate
Onepage leadership team
Management profileNumber of profiles
Profiles1 record
Onepage funding detail
Funding detailFunding overview
Funding rounds1 record
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Onepage M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Onepage
What does Onepage do?
Onepage is a cloud-based SaaS website builder that lets agencies and small businesses create and manage websites, landing pages, mobile linktrees, and quiz funnels without coding. The platform features a section-based editor with layout protection, built-in CRM, AI-powered content and funnel generation, and GDPR-compliant EU-hosted infrastructure. It operates on a freemium model with tiered subscriptions and add-on modules for AI and advanced forms.
Is Onepage a public or private company?
Onepage is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Onepage founded?
Onepage was founded in 2018. It employs 11 to 50 people.
Where is Onepage based?
Onepage is headquartered in Berlin, Germany, in the Europe region.
How does Onepage make money?
Two revenue lines are on record. Subscription SaaS Licensing is the primary driver. The others are add-on Features.
Who are Onepage's main competitors?
Direct peers on record are Webflow, Unbounce, Linktree, Leadpages, Carrd and Framer. Typedream is listed as an emerging player. Broad incumbents are WordPress.com, Wix and Squarespace.
Does Onepage have an API?
No public API is recorded for Onepage.
What industry is Onepage in?
Onepage's product category is Website Builder Software. Its primary akta.pro industry code is BPAMAAAA, General Web Portals & Start Pages. Its NAICS code is 5132 and its SIC code is 7372.