What Smart Ride does

Smart Ride (스마트라이드) is a South Korean mobility technology company founded in 2021 that provides a digital transformation platform for the taxi and transportation industry. The company develops and operates three core products: IMMS (Intelligent Mobility Management System), an AI-powered fleet management platform integrating dispatch management, driving records, personnel/HR management, and settlement functions; PICK, a B2C and B2B subscription-based premium taxi-hailing service (₩9,900/month for consumers, ₩100,000/month for corporate clients) that eliminates late-night and out-of-city surcharges; and D NOTE (기사수첩, "Driver's Notebook"), a driver-facing mobile app for sales and income tracking, dispatch notifications, payroll viewing, and AI-certified breathalyzer integration. The company primarily serves corporate taxi companies and individual taxi drivers in South Korea, with additional government engagements through the Seoul RISE autonomous driving program targeting mobility-disadvantaged populations.

The platform is supported by proprietary AI and IoT capabilities, including a computer-vision-enabled AI breathalyzer for drunk-driving prevention, a 2026-launched LLM-based AI Management Analysis Report Service that converts Tacho (digital drive recorder) and card payment data into conversational business intelligence, and predictive analytics that flag operational risks such as excessive idle time and fuel efficiency degradation. In April 2023, Smart Ride acquired HC Taxi (Seoul Gwangjin-gu) as a reference deployment; reported revenue at HC Taxi increased 250%+ between April and November 2024 after the company's D NOTE app and smart fleet solution were applied. Strategic partnerships extend the platform into adjacent verticals, including SK SpeedMate for emergency dispatch, iParking for parking infrastructure (9,500+ facilities), IMS Connect for rental-car FMS (550+ companies), and SWM.AI for autonomous driving co-development.

Revenue is generated through subscription SaaS (IMMS, D NOTE), the PICK consumer and corporate subscription service, AI/IoT hardware sales (breathalyzer devices), transaction fees on driver welfare services, and government/B2G contracts. In 2025-2026 the company was selected for Korea's TIPS program, received a TIPS-linked seed investment from Korea University Technology Holdings, was awarded the Minister of SMEs and Startups Award, acquired two patents from Samsung Electronics via a tech-sharing program, and signed MOUs with Hansung University and SWM.AI to launch an autonomous-driving pilot for wheelchair users and the elderly in Seoul. The team remains small (1-10 employees) with headquarters in Seoul (Seoul Fintech Lab) and an R&D center in Gwangju.

Name

Smart Ride

Legal name

(주)스마트라이드

Website

https://smartride.co.kr

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Smart Ride (스마트라이드) is a Seoul-based Korean mobility technology company founded in 2021 that provides an AI-powered fleet management platform (IMMS), a premium taxi subscription service (PICK), and a driver-facing app (D NOTE) primarily to corporate taxi companies across South Korea.

Ownership category

akta.pro rank

Product category

Transportation Fleet Management Software

NAICS

Taxi and Limousine Service (4853)

SIC

Services-Computer Integrated Systems Design (7373)

akta.pro primary industry

Traffic Management & Intelligent Transportation Systems (Signals, TMCs, Congestion) (BPAIALAC)

Keywords

• Fleet management software
• Taxi dispatch platform
• Mobility AI analytics
• Driver management app
• Premium taxi subscription

Headquarters

HQ city

Gwangju

HQ country

South Korea

HQ region

Asia

Offices3 records

Markets served

GTM type

B2B and B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription (PICK): Monthly subscription-based premium taxi hailing service for both B2C consumers (9,900 KRW/month) and B2B corporate clients (100,000 KRW/month), providing high-quality taxi services with no late-night or out-of-town surcharges
2. SaaS Solutions (IMMS/D NOTE): Cloud-based fleet management and driver management solutions provided to transportation companies on subscription basis, including dispatch management, KPI tracking, and operational analytics
3. AI/IoT Hardware and Services: AI breathalyzer devices and IoT monitoring equipment sales along with emergency dispatch services for corporate taxis
4. B2G Services: Government contracts for autonomous driving pilot projects and transportation innovation initiatives through Seoul RISE program
5. Welfare/Convenience Services: In-app welfare services including interest-free employee loans and partner discounts for taxi drivers

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Smart Ride sells AI- and IoT-powered software platforms and related hardware to the Korean taxi and transportation industry. Its core product, IMMS, is an Intelligent Mobility Management System that integrates dispatch, driving records, fare/settlement management, and analytics for corporate taxi operators. The company additionally sells a driver-facing mobile app called D NOTE (기사수첩), a subscription-based premium taxi hailing service called PICK, an AI-certified breathalyzer device for drunk-driving prevention, and an LLM-based AI Management Analysis Report Service.

Product overview

Smart Ride operates a platform-plus-modules architecture consisting of three core products: IMMS as the unified fleet management and dispatch platform, PICK as the premium subscription-based taxi calling service, and D NOTE (기사수첩) as the driver-facing work management mobile app. IMMS serves as the central hub integrating dispatch management, driving records, personnel management, and settlement functions, while PICK provides B2C and B2B customer-facing premium taxi services. D NOTE connects field drivers to the platform through sales management, income tracking, and AI-certified safety features including breathalyzer integration. The platform leverages big data and AI technologies for operational optimization and predictive analytics.

Differentiator

Problem solved

Functional benefit

Brands

• IMMS (Intelligent Mobility Management System): AI-powered integrated mobility management platform for transportation operators covering dispatch management, driving records, fare management, and settlement. Provides workforce management, KPI tracking, and data-driven consulting for taxi and bus companies.
• D NOTE (기사수첩)
• PICK

Products and services

• IMMS (Intelligent Mobility Management System) AI- and big-data-powered fleet management platform that integrates dispatch management, driving records, trip management, passenger management, and fare settlement for corporate taxi operators, with personnel management and KPI tracking built on top.
• PICK Premium Taxi Subscription Subscription-based premium taxi-hailing platform offering guaranteed service quality, high dispatch rates, and no late-night or intercity surcharges. Sold to consumers at 9,900 KRW/month and to corporate clients at 100,000 KRW/month.
• D NOTE (기사수첩) Taxi Driver App Mobile application for taxi drivers that automates sales registration, income tracking, dispatch notifications, shift closing, AI-certified breathalyzer sign-in, payroll statements, fines, and welfare benefits.
• AI Management Analysis Report Service (AI 경영 분석 레포트 서비스) Conversational LLM-based business intelligence service that ingests operational data (tachograph + card payment) to produce management indicator analyses and improvement recommendations for taxi company operators, without requiring data analysts.
• AI Breathalyzer Device (AI 음주측정기) Hardware breathalyzer device with facial-recognition authentication that captures and stores driver identity and measurement data simultaneously to the central server to prevent proxy or falsified readings, integrated with the D NOTE driver application.

Quantifiable outcome

• 250%+ revenue increase at HC택시 within 8 months of solution deployment (April to November 2024)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Eight partnerships are on record, tiered core, minor and secondary.

• SK SpeedMate (스피드메이트)coreStrategic or Co-development Partner · 30 March 2026MOA for corporate taxi accident and breakdown emergency dispatch service pilot. Smart Ride serves as pilot operation manager while SK SpeedMate provides nationwide emergency dispatch network and call center. Partnership with 전국택시공제조합 서울지부 for comprehensive service coverage.
• SWM (에스더블유엠)coreStrategic or Co-development Partner · 26 February 2026MOU for joint development of autonomous driving and driver assistance technology for commercial passenger transportation and transportation disadvantaged. Collaboration includes autonomous driving algorithm development, ADAS for transportation disadvantaged, real-time monitoring integration, and data-based driving safety verification. SWM's Armstrong platform combined with Smart Ride's D-note and IMMS for comprehensive autonomous mobility solutions.
• 한성대학교 (Hanseo University)coreStrategic or Co-development Partner · 7 January 2026MOU for Seoul RISE project regional issue resolution. Partnership focuses on taxi-license based autonomous driving pilot models, field-customized technology verification, and industry-academia-research collaboration. Joint research on mobility solutions for transportation disadvantaged.
• iParking (아이파킹)coreStrategic or Co-development Partner · 5 August 2025Strategic MOU for smart parking infrastructure enhancement for transportation operators. Partnership covers integration of iParking's 9,500+ parking facilities with Smart Ride's platform, joint development of parking solutions for taxi companies, and collaborative marketing for service expansion.
• 광주광역시 (Gwangju Metropolitan City)coreStrategic or Co-development Partner · 27 May 2024MOU with Gwangju City as part of AI implementation city initiative. Smart Ride committed to establishing legal entity or regional office in Gwangju for AI technology development and commercialization, contributing to local AI ecosystem.
• IMS커넥트 (IMS Connect)coreTechnology or Integration · 19 December 2023MOU for AI vehicle monitoring system advancement. Partnership provides Smart Ride access to IMS Connect's FMS solutions serving 550+ rental car companies, enabling AI analysis-based customized solutions for taxi transportation management.
• 온아치과그룹 메디그라운드 (Onah Dental Group MediGround)minorOthers · 19 April 2023MOU for employee welfare services. Smart Ride employees receive preferential dental care at 11 Onah Dental Clinic locations nationwide.
• 한일택시 (Hanil Taxi)secondaryChannel Partner/ Reseller/ Distributor · 4 October 2022Smart monitoring solution development contract with Hanil Taxi. Smart Ride provides integrated dispatch management dashboard and training to improve driver work efficiency and satisfaction.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Geotab: Global telematics and fleet management platform with vehicle tracking, driver behavior analytics, and AI insights. Comparable to Smart Ride's IMMS fleet management and driver monitoring offerings for commercial vehicle operators.
• Tada (VCNC): Korean premium ride-hailing service with a taxi-hailing focus, including corporate and subscription-style offerings. Directly comparable to Smart Ride's PICK as a competing premium-taxi subscription in the Korean market.
• Fleetio: SaaS fleet management platform for maintenance, operations, and fuel management. Comparable to Smart Ride's IMMS for transportation operators on the SaaS fleet-management side, though focused on owned-asset fleets rather than taxis.
• Samsara: Public US-based fleet management and IoT platform for vehicles and assets. Directly comparable to Smart Ride's IMMS/FMS as an AI-powered fleet operations, vehicle monitoring, and predictive analytics solution.

Broad incumbents

• Verizon Connect: Telematics and fleet management solution within Verizon's enterprise portfolio, covering vehicle tracking, dispatch, and driver safety. Comparable to IMMS as a broader-incumbent fleet management and driver monitoring platform.
• Kakao Mobility: Subsidiary of Kakao and the dominant ride-hailing platform in Korea via Kakao T. Comparable because it competes with Smart Ride's PICK premium taxi subscription and operates at much larger scale in the same Korean passenger mobility market.
• Tmap Mobility: SK Telecom's mobility subsidiary operating Tmap navigation and Onda Taxi dispatch, serving Korean drivers and fleets. Comparable as an established Korean mobility platform with overlapping fleet-management and dispatch functionality.
• Uber: Global ride-hailing and mobility platform with Uber for Business and fleet/partner management tooling. Comparable to Smart Ride at the category level (ride-hailing + driver/fleet management software) though at vastly larger scale.
• Lyft: US ride-hailing platform with enterprise and concierge offerings. Comparable to Smart Ride at the ride-hailing plus driver-management category level, though Korean market entry is via partnership rather than direct competition.

Regional players

• Socar: Korea's largest car-sharing and mobility platform. Comparable as a Korean mobility operator adjacent to the corporate taxi fleet space Smart Ride serves, though focused on short-term vehicle rental rather than taxi dispatch.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Smart Ride