WTRMLN WTR
WTRMLN WTR is a New York-based private CPG beverage company, founded in 2013, that produces and sells watermelon water as a healthy hydration product through retail distribution channels to health-conscious consumers.
- Company typePrivate
- Founded2013
- HeadquartersNew York, United States
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What WTRMLN WTR does
WTRMLN WTR is a New York-based consumer beverage company founded in 2013 that produces and markets watermelon-based drinks positioned as a healthy hydrating alternative to traditional bottled waters and functional beverages. The company operates as a small for-profit private business with 11 to 50 employees and has raised capital across at least five funding rounds between 2014 and 2020 from consumer-focused investors including Revolution, CAVU Consumer Partners, Strand Equity Partners, Thirty Five Ventures, Rocana Venture Partners, and TQ Ventures. Disclosed capital raised totals approximately $3.8M, with three subsequent rounds of undisclosed size.
The company's core product is watermelon water — a single-SKU functional beverage category — sold via traditional CPG wholesale and retail distribution channels targeting health-conscious consumers. As a packaged goods brand, revenue mechanics depend on unit volume through grocery, natural, and convenience retail placements rather than direct or subscription-based monetization. There is no disclosed pricing model, customer roster, or distribution agreement in the available source material.
Available data on the company's current operating state is sparse. The wtrmlnwtr.com domain now functions solely as a redirect to drinkwtrmln.com with no substantive content, no product catalog, and no investor or media information. This limited web presence constrains visibility into active distribution, headcount trends, and revenue trajectory.
WTRMLN WTR firmographics
Firmographics- Name
- WTRMLN WTR
- Website
- https://wtrmlnwtr.com
- Company type
- Private
- Founded year
- 2013
- Headcount range
- 11–50 employees
- Short description
- WTRMLN WTR is a New York-based private CPG beverage company, founded in 2013, that produces and sells watermelon water as a healthy hydration product through retail distribution channels to health-conscious consumers.
- Ownership category
- akta.pro rank
WTRMLN WTR industry classification
Industry- Product category
- Functional Beverages
- NAICS
- Soft Drink and Ice Manufacturing (31211), Beverage Manufacturing (3121)
- SIC
- Beverages (2080)
- akta.pro primary industry
- Still Soft Drinks & Flavored Waters (Non-Carbonated) (AFAFABAB)
- akta.pro secondary industry
- Functional Beverages (Vitamins, Probiotics, Nootropics, etc.) (CRADAHAL)
Keywords
Where WTRMLN WTR is headquartered
LocationHeadquarters
- HQ city
- New York
- HQ country
- United States
- HQ region
- North America
Markets served
WTRMLN WTR business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Marketing or Sales, Personnel
WTRMLN WTR product offering
Product offeringCore offering
WTRMLN WTR produces and sells cold-pressed watermelon water beverages. The company offers a hydrating, healthy watermelon-based drink positioned as a natural alternative in the functional beverage category, founded in 2013 and headquartered in New York.
Product overview
WTRMLN WTR is a beverage company offering watermelon-based drinks. The provided source content consists of a simple redirect page indicating the company has moved its website to drinkwtrmln.com, with no substantive product or service details available.
Differentiator
Problem solved
Functional benefit
Products and services
- WTRMLN WTR Watermelon Water A cold-pressed, hydrating watermelon water beverage marketed as a healthy, natural functional drink for health-conscious consumers.
Companies that use WTRMLN WTR
Customer profileIdeal customer profiles1 record
WTRMLN WTR technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
WTRMLN WTR partnerships and signals
Strategic signalRecent moves6 records
Expansion highlights2 records
WTRMLN WTR competitors and assessment
Company assessmentDirect peers
- JUST Water: JUST Water is a premium bottled water brand in plant-based cartons with social-mission branding; it competes in the same premium, brand-led, mission-driven water category with comparable scale to WTRMLN WTR.
- Hint Water: Hint is the leading unsweetened flavored still water brand in the US, directly comparable to WTRMLN WTR's flavored still water positioning, target consumer (health-conscious female-skewing), and shelf placement in the enhanced water set.
- Harmless Harvest: Harmless Harvest is a premium organic coconut water brand positioned on clean ingredient sourcing and minimalist messaging—closely analogous to WTRMLN WTR's simple, single-fruit, ingredient-purity positioning and target natural-channel consumer.
- Core Hydration: Core Hydration is a premium bottled water brand positioned on pH-balance and purity, competing for the same premium-water shelf placement and health-conscious consumer that WTRMLN WTR targets.
- Spindrift: Spindrift pioneered real-fruit flavored sparkling water and competes directly with WTRMLN WTR for the same better-for-you, fruit-based, single-ingredient simple story consumer, though it is sparkling rather than still.
- Liquid Death: Liquid Death is a differentiated canned water brand that built a distinctive brand identity and viral marketing engine around plain water, comparable to WTRMLN WTR's brand-led, differentiation-first approach in the bottled water set.
- Coco5: Coco5 is a small premium coconut water brand with athlete and celebrity endorsements (Travis Kelce), positioning as a clean, single-fruit functional beverage—closely analogous to WTRMLN WTR in scale, positioning, and go-to-market approach.
Broad incumbents
- Bai Brands: Bai is a broader functional beverage portfolio brand owned by Dr Pepper, offering fruit-infused antioxidant waters; it overlaps with WTRMLN WTR in the better-for-you functional flavored water positioning but with much broader flavor range and incumbent scale.
- Vita Coco: Vita Coco is the category-leading coconut water brand owned by PepsiCo, competing with WTRMLN WTR for the natural-fruit-hydration consumer occasion and similar shelf placement in the natural/specialty water set.
- Vitaminwater (Glaceau): Vitaminwater is the category-defining enhanced water brand now owned by Coca-Cola, occupying the same flavored-functional water shelf space as WTRMLN WTR but with vastly greater distribution and marketing scale.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights5 records
Customer concentration
WTRMLN WTR social profiles
Digital presenceWTRMLN WTR financial estimates
Financial estimateRevenue estimate
Valuation estimate
WTRMLN WTR leadership team
Management profileNumber of profiles
Profiles1 record
WTRMLN WTR funding detail
Funding detailFunding overview
Funding rounds5 records
Investors7 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WTRMLN WTR M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WTRMLN WTR
What does WTRMLN WTR do?
WTRMLN WTR produces and sells cold-pressed watermelon water beverages. The company offers a hydrating, healthy watermelon-based drink positioned as a natural alternative in the functional beverage category, founded in 2013 and headquartered in New York.
When was WTRMLN WTR founded?
WTRMLN WTR was founded in 2013. It employs 11 to 50 people.
Where is WTRMLN WTR based?
WTRMLN WTR is headquartered in New York, United States, in the North America region.
Who are WTRMLN WTR's main competitors?
Direct peers on record are JUST Water, Hint Water, Harmless Harvest, Core Hydration, Spindrift, Liquid Death and Coco5. Broad incumbents are Bai Brands, Vita Coco and Vitaminwater (Glaceau).
Does WTRMLN WTR have an API?
No public API is recorded for WTRMLN WTR.
What industry is WTRMLN WTR in?
WTRMLN WTR's product category is Functional Beverages. Its primary akta.pro industry code is AFAFABAB, Still Soft Drinks & Flavored Waters (Non-Carbonated), with a secondary code of CRADAHAL, Functional Beverages (Vitamins, Probiotics, Nootropics, etc.). Its NAICS code is 31211 and its SIC code is 2080.