Neto (Acquired by Maropost)

What Neto (Acquired by Maropost) does

Neto, operating as 'Neto by Maropost', is an ANZ-focused unified commerce SaaS platform that consolidates ecommerce, point of sale, inventory management, warehouse management, B2B wholesale, multi-channel marketplace selling, and shipping into a single integrated system. Founded in 2009 by Ryan Murtagh in Brisbane after his own experience scaling an online retail operation, the platform was purpose-built for Australian and New Zealand retailers and wholesalers with industry-specific capabilities such as automotive Year/Make/Model fitment search, serial number and warranty tracking for electronics, and complex B2B pricing tiers for industrial and trade supply businesses. The underlying architecture replaces the typical SMB stack of disconnected apps with native modules — including a built-in WMS, dedicated B2B wholesale portal, Neto Ship for Australia Post/NZ Post manifesting, and centralised marketplace integrations with 30+ channels — and exposes them via a Developer Hub (developers.neto.com.au) and full HTML/CSS/JS storefront customisation.

Neto monetises through tiered SaaS subscriptions on an annual billing cadence, complemented by an add-ons/app store marketplace, with pricing kept off the public site behind a 'Book a demo' CTA indicative of a sales-led motion. Go-to-market is hybrid: a 14-day free trial with no credit card required supports self-serve SMB adoption, while a direct Australian-based sales team targets mid-market and growing retailers outg Shopify-style storefront platforms. The company has accumulated 2,000+ merchants, $2 billion+ in processed transaction volume, 100+ integrations, and multiple industry awards including a Deloitte Technology Award.

Following its acquisition by Maropost, Neto operates as a wholly-owned subsidiary under Maropost Australia Pty Ltd (ABN 31 646 428 159), with offices in Fortitude Valley and Sippy Downs, Queensland, and a 51–100 person team. Strategic integrations span payments (PayPal, Afterpay), accounting (MYOB), shipping (Australia Post, eParcel, NZ Post), and marketplaces (eBay, Amazon, Kogan), with CrescoData enabling syndication across 30+ marketplace endpoints. The company continues to operate as an active product within Maropost's Commerce Cloud suite, with no independent listing, no disclosed revenue, and a single 2015 funding round on record prior to the acquisition.

Name

Neto (Acquired by Maropost)

Legal name

Maropost Australia Pty Ltd

Website

https://netohq.com

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

51–100 employees

Short description

Neto by Maropost is an ANZ-focused unified commerce SaaS platform that consolidates ecommerce, POS, inventory, WMS, B2B wholesale, shipping, and 30+ marketplace integrations into a single system for mid-market Australian and New Zealand retailers and wholesalers.

Ownership category

akta.pro rank

Product category

Unified Commerce / Ecommerce Platform Software

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)

akta.pro primary industry

Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)

Keywords

• Ecommerce platform
• Inventory management
• B2B wholesale
• Point of sale
• Warehouse management

Headquarters

HQ city

South Brisbane

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. SaaS Platform Subscription: Neto operates as a SaaS platform providing access to its unified commerce platform. Pricing is structured around plans (tiered by features), with subscription fees for platform access and various add-ons. The platform offers a 14-day free trial with no credit card required.
2. Add-ons and Extensions: An app store with add-ons extends the platform's functionality, providing additional revenue streams from premium features and third-party integrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels7 records

Core offering

Neto is a unified commerce SaaS platform that combines ecommerce, point of sale (POS), advanced inventory management, warehouse management (WMS), B2B wholesale portals, multi-channel marketplace selling, and shipping into a single integrated system. It is purpose-built for Australian and New Zealand retailers and wholesalers, providing native back-office operations without relying on third-party middleware, plugins, or paid apps.

Product overview

Neto by Maropost is a unified commerce platform that combines ecommerce, point of sale (POS), advanced inventory management (IMS), warehouse management (WMS), order management (OMS), B2B wholesale, multi-channel selling, and shipping into one integrated system. The platform includes native modules for Online Store, POS, Inventory Management, Warehousing & Fulfilment, Sales Orders, Purchase Orders, B2B Wholesale Portal, Neto Ship (shipping), Neto Analytics Studio (reporting), Marketplaces (30+ integrations), Data Feeds, Financial Integrations, Payments, Customer Management, Sales Suite (mobile apps for reps), Add-ons marketplace, and Themes. Built specifically for Australian and New Zealand retailers and wholesalers, it provides a single source of truth for all back-end operations with no platform lock-in.

Differentiator

Problem solved

Functional benefit

Products and services

• Online Store

Quantifiable outcome

• 20%+ annual growth for customers managing 700,000+ SKUs
• +4 more outcomes

Named customers4 records

Segments9 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration8 records

Feature7 records

Partnerships

Seven partnerships are on record, tiered core.

• CrescoDatacoreTechnology or IntegrationNeto has a partnership with CrescoData for marketplace data syndication. The partnership enables merchants to scale to 30+ marketplaces without operational complexity, with centralized product data flowing to multiple marketplace channels through CrescoData's integration.
• Australia PostcoreTechnology or IntegrationNeto Ship integrates natively with Australia Post, providing shipping label printing and manifesting directly within the platform for Australian merchants.
• NZ PostcoreTechnology or IntegrationNeto Ship integrates natively with NZ Post, providing New Zealand merchants with native shipping label printing and manifesting capabilities.
• MYOBcoreTechnology or IntegrationFinancial integration with MYOB accounting software, enabling seamless sync between commerce operations and financial management.
• PayPalcoreTechnology or IntegrationPayment integration with PayPal providing secure payment processing options for online transactions with no platform lock-in.
• eBaycoreTechnology or IntegrationMarketplace integration with eBay, one of the key marketplace channels supported natively by Neto's platform.
• AmazoncoreTechnology or IntegrationAmazon Australia marketplace integration enabling merchants to list and manage products on Amazon directly from the Neto platform.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• WooCommerce: Open-source ecommerce plugin for WordPress used by SMB merchants globally, including ANZ. Comparable as a competing storefront and operations stack for the same SMB-to-mid-market retailers Neto targets.
• Lightspeed Commerce: Unified commerce and POS SaaS for retail and hospitality SMBs, with strong ANZ presence following its Vend acquisition. Comparable as a multi-channel commerce platform competing for the same ANZ retail and wholesale merchants.
• Shopify: Global commerce SaaS platform serving SMB and mid-market merchants with storefront, POS, and an app ecosystem. Directly comparable as the primary platform Neto positions against for ANZ retailers outgrowing simpler tools.
• BigCommerce: Headless and multi-channel commerce SaaS for mid-market and enterprise merchants. Comparable as a direct competitor in the same mid-market ecommerce SaaS category where Neto competes, with overlapping multi-channel and B2B capabilities.
• Cin7: Inventory and order management SaaS with POS, B2B portals, and marketplace integrations, headquartered in ANZ-adjacent markets. Comparable as a regional competitor offering inventory-led unified commerce to the same ANZ wholesale and retail segments.
• Unleashed Software: Cloud inventory management platform with POS and B2B order portal capabilities for SMB and mid-market merchants. Comparable as an ANZ-relevant inventory-first commerce platform overlapping Neto's WMS and B2B offering.

Broad incumbents

• Salesforce Commerce Cloud: Enterprise ecommerce platform from Salesforce for large B2C and B2B brands. Comparable as a broader incumbent in the same commerce platform category serving merchants that may outgrow Neto into enterprise-grade solutions.
• Adobe Commerce (Magento): Enterprise-grade ecommerce platform from Adobe (formerly Magento) for large B2C and B2B merchants. Comparable as a broader incumbent in the same commerce platform category, particularly for ANZ merchants with complex B2B and multi-store requirements.
• Square (Block): Commerce and payments platform with POS, online store, and software for SMBs globally. Comparable as a broad incumbent offering overlapping storefront and POS capabilities to the same SMB and mid-market segment.

Others

• Maropost: Parent company of Neto and provider of marketing automation, retail, and commerce cloud software. Comparable as the corporate parent whose Commerce Cloud portfolio bundles Neto, and as a thematically adjacent commerce/marketing platform for the same merchant base.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/NetoEcommerce

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds1 record

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Neto (Acquired by Maropost)