CrescoData
CrescoData is a Singapore-based commerce integration platform that automates product, stock, and order data synchronization across 100+ channels for brands, retailers, marketplace operators, and commerce platform providers worldwide.
- Company typePrivate
- Founded2014
- HeadquartersSingapore, Singapore
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What CrescoData does
CrescoData is a Singapore-headquartered commerce integration platform (cPaaS/iPaaS) that automates product, stock, price, and order data synchronization between eCommerce platforms, marketplaces, PIMs, ERPs, OMSs, WMSs, and digital advertising channels. The company's core product, CrescoData Commerce Connect, sits on AWS serverless nano-services and is differentiated by a proprietary Cresco Mapping Language (CML) that centralizes data transformation across 100+ pre-built connectors, plus complementary modules (Marketplace Mapper, Rules Builder, Health Dashboard, Order Sync, Digital Ad Feeds) and add-ons (MarketplaceMaximizer, Headless Commerce, Branded Portal). Customers span three primary segments: brands and retailers expanding across marketplaces, marketplace operators seeking self-service merchant onboarding, and commerce platforms (ERPs, eCommerce, OMS) extending their merchants' channel reach.
CrescoData monetizes through a layered SaaS model: fixed monthly Platform-as-a-Service licensing on 12- or 24-month contracts with automatic renewal; one-time setup/onboarding fees; per-active-merchant variable billing by publishing destination and country; GMV take-rates; per-order fees; and metered AWS event charges for Rules Builder and Cross Sync activity. Pricing is denominated in AUD, USD, and SGD. Go-to-market blends direct enterprise field sales for PaaS contracts, self-service onboarding through the Management Portal for mid-market customers, white-label Branded Portal deployments for marketplaces, and reseller/integration partnerships through Maropost, Mirakl, Marketplacer, and others.
Since 2024, CrescoData has operated as a wholly-owned subsidiary of Pitney Bowes, extending its global reach via Pitney Bowes' shipping, mailing, and data infrastructure while remaining focused on commerce integration. Named customers include Decathlon (sports/retail), OZSALE & NZSALE / MYSALE Group (fashion/retail), Cellars Market (beverage/alcohol), IWorld (electronics, 20+ marketplaces), Bay Gallery (home decor), and Maropost (marketing automation/strategic partner). The company maintains operational teams in Singapore, Australia, India, and the Philippines, and references GDPR compliance for its third-party service providers.
CrescoData firmographics
Firmographics- Name
- CrescoData
- Legal name
- Cresco Data Pte Ltd
- Website
- https://crescodata.com
- Company type
- Private
- Founded year
- 2014
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- CrescoData is a Singapore-based commerce integration platform that automates product, stock, and order data synchronization across 100+ channels for brands, retailers, marketplace operators, and commerce platform providers worldwide.
- Ownership category
- akta.pro rank
CrescoData industry classification
Industry- Product category
- Commerce Integration Platform (Channel Integration-as-a-Service)
- NAICS
- Custom Computer Programming Services (541511), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), All Other Business Support Services (561499)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370)
- akta.pro primary industry
- E-commerce & Retail CRM (Customer Data, Loyalty & Personalization) (HDAEAFAE)
- akta.pro secondary industries
- CRM Implementation & Customization Services (BPAEAGAC), CRM Data Quality, Enrichment & CDP-Adjacent CRM (HDAEAFAJ), Personalization, Testing & Conversion Rate Optimization (CRO) (BPAFAFAG)
Keywords
Where CrescoData is headquartered
LocationHeadquarters
- HQ city
- Singapore
- HQ country
- Singapore
- HQ region
- Asia
Offices5 records
Markets served
CrescoData business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Infrastructure, Marketing or Sales
Revenue model
- Platform-as-a-Service (PaaS) Monthly Licensing: Fixed monthly license fee covering automated product, price, stock, and order syncs; CrescoData backend support and core services; custom business rules; publishing destination connection maintenance; access to Management Portal; Tier 1 Account Management; functional reporting and alerts; basic support services; and AWS hosting costs (up to 15% of license fee for Events and Image Hosting). Contract terms are 12 or 24 months.
- Setup/Onboarding Fees: One-time setup fees required for all new connections, including account setup, connection from data source, data mapping, data feed creation, and quality control and project management.
- Active Merchant Variable Billing: Merchants marked as 'Active' in the Management Portal are charged per Publishing Destination, per Country, per Month based on usage and scale.
- GMV Processing Fees: Gross Merchandise Volume calculated as listing price multiplied by items sold, including tax and discounts but excluding vouchers and shipping. GMV-based processing fee per month.
- Per Order Fees: Variable fees applied per order (fulfilled, cancelled, or returned) sent from Publishing Destinations, calculated at end of each month.
- AWS Event Charges - Rules Builder: $150 per 500,000 Rule Builder Events per month for data updates or republishes where CrescoData Rules Builder enriches data sent to Publishing Destination connectors.
- AWS Event Charges - Cross Sync: $150 per 150,000 Cross Sync Events per month for events where data from one or multiple Source Connectors is enriched and sent to one Publishing Destination Connector.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Platform-as-a-Service Monthly License |
| Usage-based | Monthly | Active Merchant Billing |
| Subscription | Quarterly | OZSALE Quarterly Subscription |
| Transaction based/ take rate | Monthly | GMV Processing Fee |
| Transaction based/ take rate | Monthly | Per Order Fee |
| Usage-based | Monthly | Rules Builder Events |
| Usage-based | Monthly | Cross Sync Events |
| Subscription | Quarterly | OZSALE Setup/Service Fee |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels7 records
CrescoData product offering
Product offeringCore offering
CrescoData provides a Platform-as-a-Service commerce integration platform (CrescoData Commerce Connect) that automates product, stock, price, and order data synchronization between eCommerce platforms, ERP/PIM/OMS systems, and 100+ marketplaces. Built on AWS serverless nano-services and leveraging a proprietary Cresco Mapping Language, the platform offers modular solutions including Marketplace Maximizer, Headless Commerce, and Branded Portal for enterprise brands, retailers, marketplace operators, and commerce platforms.
Product overview
CrescoData is a commerce integration platform provider offering the CrescoData Commerce Connect as its core platform along with modular add-on products. The platform connects eCommerce businesses to over 100+ channels including marketplaces (Mirakl-powered, Marketplacer, Temu, Woolworths MarketPlus), eCommerce platforms (Shopify, WooCommerce, BigCommerce, NETO by Maropost), ERPs (Retail Express), PIMs (SKUvantage), and marketing automation tools (Dotdigital). Key products include Marketplace Maximizer (one-click multi-channel expansion), Headless Commerce (API-based connectivity), and Branded Portal (white-label merchant onboarding). Platform features encompass Rules Builder (workflow automation), Marketplace Mapper (taxonomy mapping), Health Dashboard (real-time monitoring), and Order Sync (bidirectional order management). Services include iPaaS and cPaaS integration solutions, Digital Ad Feeds automation, and Managed Services support. Built on AWS serverless architecture with API-first design, the platform is a Pitney Bowes company headquartered in Singapore.
Differentiator
Problem solved
Functional benefit
Brands
- Marketplace Maximizer: Add-on solution for NETO by Maropost providing one-click access to over 30 of the world's leading marketplaces.
- CrescoData Commerce Connect
- CrescoData Commerce-in-the-Cloud Suite
Products and services
- CrescoData Commerce Connect Central integration platform that automates product, stock, and order data synchronization between leading commerce platforms and marketplaces through pre-built connectors to 100+ channels, built on AWS serverless nano-services and powered by the Cresco Mapping Language.
- Marketplace Maximizer Add-on module enabling one-click marketplace expansion with automated access to over 30 leading global and domestic marketplaces and real-time bidirectional synchronization of products, inventory, and orders.
- Headless Commerce Middleware solution providing one API to access multiple eCommerce platforms and marketplaces, enabling brands to connect their commerce infrastructure to diverse sales channels.
- Branded Portal White-label portal solution enabling marketplaces to onboard merchants self-service onto their platform, with customizable branding and automated product, stock, pricing, and order synchronization from sources such as Shopify, WooCommerce, and BigCommerce.
- CrescoData Management Portal Online graphical user interface for customers to manage integrations, view merchant accounts, monitor sync health, configure rules, and access reporting and support services.
- Digital Ad Feeds Automated product feed creation, optimization, and distribution to digital advertising channels with capabilities including data cleansing, enrichment, image processing, and real-time updates, deployed at scale for customers like Decathlon.
- iPaaS (Systems Integration-as-a-Service) Integration-as-a-service for connecting back-end commerce platforms including ERPs, PIMs, and OMSs to enable automated product syndication across multiple channels.
- cPaaS (Channel Integration-as-a-Service) Channel-integration-as-a-service enabling platforms to connect merchants to new sales channels quickly, freeing internal development resources through pre-built connector management to 100+ commerce channels.
- Managed Services White-glove operational support service handling listing management, error resolution, and accuracy maintenance across all marketplaces, allowing internal teams to focus on business growth.
- Temu Marketplace Integration Native integration with the Temu marketplace for US sellers enabling automated product listings, inventory management, and order processing via the CrescoData platform.
Quantifiable outcome
- Click-through rates above 9% for Facebook dynamic ads with automated product feed
- +2 more outcomes
Companies that use CrescoData
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles3 records
CrescoData technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability7 records
Feature8 records
CrescoData partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and notable.
- Maropost (NETO)coreStrategic partnership integrating MarketplaceMaximizer powered by CrescoData with NETO by Maropost. Provides NETO merchants with one-click access to over 30 leading marketplaces, automated product/stock/order synchronization, and centralized operations management.
- MiraklcoreFirst integration partner in APAC for Mirakl marketplaces. CrescoData connects to Mirakl-powered marketplaces via API with SSO authentication, enabling merchants to scale efficiently across hundreds of Mirakl-based marketplaces globally.
- MarketplacercoreNative integration with Marketplacer platform enabling merchants to seamlessly connect with any Marketplacer-based marketplace such as The Dom and Carsales, syncing products, inventory, orders, and order updates.
- DecathlonnotableDecathlon uses the CrescoData platform to automate product listing ads and Facebook dynamic ads. CrescoData team has deep understanding of APAC eCommerce ecosystem and automated seller integration solutions for Mirakl marketplaces.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
CrescoData competitors and assessment
Company assessmentDirect peers
- Celigo: Celigo is a leading iPaaS vendor specializing in pre-built integrations for ERP, CRM, and commerce systems (NetSuite, Salesforce, Shopify, Amazon). Like CrescoData, it sells integration-as-a-service with a focus on commerce workflows and a connector marketplace, directly competing for mid-market and enterprise commerce integration deals.
- Workato: Workato is an enterprise iPaaS platform with pre-built connectors across hundreds of SaaS applications including commerce platforms (Shopify, BigCommerce). It targets enterprise integration use cases similar to CrescoData's PaaS offering, with comparable subscription-based pricing and dedicated account management.
- ChannelEngine: ChannelEngine is a marketplace integration platform that connects brands and retailers to over 700 marketplaces globally, with strong European roots. Its product-feed automation, marketplace onboarding, and order-management capabilities map directly to CrescoData's core product, stock, and order sync use cases.
- Lengow: Lengow is a European SaaS platform that helps brands and retailers centralize product data and distribute catalogs to hundreds of marketplaces and marketing channels. It is directly comparable to CrescoData's Commerce Connect and Marketplace Maximizer offerings, especially for European and global brands selling on multiple marketplaces.
- Make (formerly Integromat): Make is a visual automation and iPaaS platform with thousands of app integrations including commerce platforms (Shopify, WooCommerce, BigCommerce). It competes with CrescoData in the mid-market and SMB segment for workflow automation and multi-channel data sync use cases at lower price points.
- Patchworks: Patchworks is a UK-based commerce integration platform connecting ERP, eCommerce, and marketplace systems (Shopify, Magento, Amazon, NetSuite). Like CrescoData, it focuses specifically on retail/commerce integration with a managed-service angle, making it a direct competitor for ANZ and European brands seeking multi-channel integration.
Broad incumbents
- Zapier: Zapier is the dominant SMB-focused automation platform connecting thousands of SaaS apps including commerce platforms. While its depth on enterprise marketplace integration is shallow relative to CrescoData, it competes for smaller merchants seeking self-service multi-channel sync at lower price points.
- MuleSoft (Salesforce): MuleSoft, owned by Salesforce, is a broad enterprise iPaaS platform with API connectivity spanning ERP, CRM, commerce, and custom systems. While broader than CrescoData's commerce focus, it competes for the same enterprise integration budget and bundles commerce connectors into a multi-workload platform.
- Boomi: Boomi is a broad iPaaS platform with hundreds of pre-built connectors spanning ERP, CRM, commerce, and marketing automation. As an established enterprise incumbent, it competes with CrescoData for commerce integration deals where buyers prefer a multi-workload platform over a commerce-specialist vendor.
Others
- Mirakl Connect: Mirakl Connect is the integrator ecosystem curated by Mirakl, the marketplace platform vendor. CrescoData is positioned as the first APAC partner within this ecosystem; the broader Mirakl Connect program is the relevant comparable for how integration partners are evaluated and on-boarded by Mirakl-powered marketplaces.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
CrescoData social profiles
Digital presenceCrescoData compliance and trust
Trust signalCompliance1 record
CrescoData financial estimates
Financial estimateRevenue estimate
Valuation estimate
CrescoData leadership team
Management profileNumber of profiles
Profiles5 records
CrescoData funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CrescoData M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CrescoData
What does CrescoData do?
CrescoData provides a Platform-as-a-Service commerce integration platform (CrescoData Commerce Connect) that automates product, stock, price, and order data synchronization between eCommerce platforms, ERP/PIM/OMS systems, and 100+ marketplaces. Built on AWS serverless nano-services and leveraging a proprietary Cresco Mapping Language, the platform offers modular solutions including Marketplace Maximizer, Headless Commerce, and Branded Portal for enterprise brands, retailers, marketplace operators, and commerce platforms.
Is CrescoData a public or private company?
CrescoData is a private company. It is classified as corporate owned and is currently operating.
When was CrescoData founded?
CrescoData was founded in 2014. It employs 11 to 50 people.
Where is CrescoData based?
CrescoData is headquartered in Singapore, Singapore, in the Asia region.
How does CrescoData make money?
Seven revenue lines are on record. Platform-as-a-Service (PaaS) Monthly Licensing is the primary driver. The others are setup/Onboarding Fees, active Merchant Variable Billing, GMV Processing Fees, per Order Fees, AWS Event Charges - Rules Builder and AWS Event Charges - Cross Sync.
Who are CrescoData's main competitors?
Direct peers on record are Celigo, Workato, ChannelEngine, Lengow, Make (formerly Integromat) and Patchworks. Broad incumbents are Zapier, MuleSoft (Salesforce) and Boomi. Mirakl Connect is listed as an others.
Does CrescoData have an API?
Yes. CrescoData offers multiple APIs for integration: (1) Standard API - provides access to all services including account setup, user management, status monitoring, alerts, reporting, orders, and products; (2) Streams API - supports sending data in a custom format which automatically maps to CrescoData format; (3) Webhooks API - allows sending data to CrescoData in custom predefined formats. Authentication uses client id/secret plus username/password for Standard and Streams APIs, and signature-based authorization for Webhooks API. Data formats supported include CSV/TSV, XML, and JSON. Integration methods include API, FTP, Email, and Google Drive. Developer documentation is at crescodata.com/help.
What industry is CrescoData in?
CrescoData's product category is Commerce Integration Platform (Channel Integration-as-a-Service). Its primary akta.pro industry code is HDAEAFAE, E-commerce & Retail CRM (Customer Data, Loyalty & Personalization), with a secondary code of BPAEAGAC, CRM Implementation & Customization Services. Its NAICS code is 541511 and its SIC code is 7370.