Neto (Acquired by Maropost)
Neto by Maropost is an ANZ-focused unified commerce SaaS platform that consolidates ecommerce, POS, inventory, WMS, B2B wholesale, shipping, and 30+ marketplace integrations into a single system for mid-market Australian and New Zealand retailers and wholesalers.
- Company typePrivate
- Founded2009
- HeadquartersSouth Brisbane, Australia
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What Neto (Acquired by Maropost) does
Neto, operating as 'Neto by Maropost', is an ANZ-focused unified commerce SaaS platform that consolidates ecommerce, point of sale, inventory management, warehouse management, B2B wholesale, multi-channel marketplace selling, and shipping into a single integrated system. Founded in 2009 by Ryan Murtagh in Brisbane after his own experience scaling an online retail operation, the platform was purpose-built for Australian and New Zealand retailers and wholesalers with industry-specific capabilities such as automotive Year/Make/Model fitment search, serial number and warranty tracking for electronics, and complex B2B pricing tiers for industrial and trade supply businesses. The underlying architecture replaces the typical SMB stack of disconnected apps with native modules — including a built-in WMS, dedicated B2B wholesale portal, Neto Ship for Australia Post/NZ Post manifesting, and centralised marketplace integrations with 30+ channels — and exposes them via a Developer Hub (developers.neto.com.au) and full HTML/CSS/JS storefront customisation.
Neto monetises through tiered SaaS subscriptions on an annual billing cadence, complemented by an add-ons/app store marketplace, with pricing kept off the public site behind a 'Book a demo' CTA indicative of a sales-led motion. Go-to-market is hybrid: a 14-day free trial with no credit card required supports self-serve SMB adoption, while a direct Australian-based sales team targets mid-market and growing retailers outg Shopify-style storefront platforms. The company has accumulated 2,000+ merchants, $2 billion+ in processed transaction volume, 100+ integrations, and multiple industry awards including a Deloitte Technology Award.
Following its acquisition by Maropost, Neto operates as a wholly-owned subsidiary under Maropost Australia Pty Ltd (ABN 31 646 428 159), with offices in Fortitude Valley and Sippy Downs, Queensland, and a 51–100 person team. Strategic integrations span payments (PayPal, Afterpay), accounting (MYOB), shipping (Australia Post, eParcel, NZ Post), and marketplaces (eBay, Amazon, Kogan), with CrescoData enabling syndication across 30+ marketplace endpoints. The company continues to operate as an active product within Maropost's Commerce Cloud suite, with no independent listing, no disclosed revenue, and a single 2015 funding round on record prior to the acquisition.
Neto (Acquired by Maropost) firmographics
Firmographics- Name
- Neto (Acquired by Maropost)
- Legal name
- Maropost Australia Pty Ltd
- Website
- https://netohq.com
- Company type
- Private
- Founded year
- 2009
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Neto by Maropost is an ANZ-focused unified commerce SaaS platform that consolidates ecommerce, POS, inventory, WMS, B2B wholesale, shipping, and 30+ marketplace integrations into a single system for mid-market Australian and New Zealand retailers and wholesalers.
- Ownership category
- akta.pro rank
Neto (Acquired by Maropost) industry classification
Industry- Product category
- Unified Commerce / Ecommerce Platform Software
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821)
- akta.pro primary industry
- Enterprise PaaS (App Runtime & Managed Application Platforms) (HDAEAKAB)
Keywords
Where Neto (Acquired by Maropost) is headquartered
LocationHeadquarters
- HQ city
- South Brisbane
- HQ country
- Australia
- HQ region
- Oceania
Offices2 records
Markets served
Neto (Acquired by Maropost) business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- SaaS Platform Subscription: Neto operates as a SaaS platform providing access to its unified commerce platform. Pricing is structured around plans (tiered by features), with subscription fees for platform access and various add-ons. The platform offers a 14-day free trial with no credit card required.
- Add-ons and Extensions: An app store with add-ons extends the platform's functionality, providing additional revenue streams from premium features and third-party integrations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Tiered subscription plans with B2B wholesale included in all plans |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels7 records
Neto (Acquired by Maropost) product offering
Product offeringCore offering
Neto is a unified commerce SaaS platform that combines ecommerce, point of sale (POS), advanced inventory management, warehouse management (WMS), B2B wholesale portals, multi-channel marketplace selling, and shipping into a single integrated system. It is purpose-built for Australian and New Zealand retailers and wholesalers, providing native back-office operations without relying on third-party middleware, plugins, or paid apps.
Product overview
Neto by Maropost is a unified commerce platform that combines ecommerce, point of sale (POS), advanced inventory management (IMS), warehouse management (WMS), order management (OMS), B2B wholesale, multi-channel selling, and shipping into one integrated system. The platform includes native modules for Online Store, POS, Inventory Management, Warehousing & Fulfilment, Sales Orders, Purchase Orders, B2B Wholesale Portal, Neto Ship (shipping), Neto Analytics Studio (reporting), Marketplaces (30+ integrations), Data Feeds, Financial Integrations, Payments, Customer Management, Sales Suite (mobile apps for reps), Add-ons marketplace, and Themes. Built specifically for Australian and New Zealand retailers and wholesalers, it provides a single source of truth for all back-end operations with no platform lock-in.
Differentiator
Problem solved
Functional benefit
Products and services
- Online Store
Quantifiable outcome
- 20%+ annual growth for customers managing 700,000+ SKUs
- +4 more outcomes
Companies that use Neto (Acquired by Maropost)
Customer profileNamed customers4 records
Segments9 records
Ideal customer profiles3 records
Neto (Acquired by Maropost) technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration8 records
Feature7 records
Neto (Acquired by Maropost) partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- CrescoDatacoreNeto has a partnership with CrescoData for marketplace data syndication. The partnership enables merchants to scale to 30+ marketplaces without operational complexity, with centralized product data flowing to multiple marketplace channels through CrescoData's integration.
- Australia PostcoreNeto Ship integrates natively with Australia Post, providing shipping label printing and manifesting directly within the platform for Australian merchants.
- NZ PostcoreNeto Ship integrates natively with NZ Post, providing New Zealand merchants with native shipping label printing and manifesting capabilities.
- MYOBcoreFinancial integration with MYOB accounting software, enabling seamless sync between commerce operations and financial management.
- PayPalcorePayment integration with PayPal providing secure payment processing options for online transactions with no platform lock-in.
- eBaycoreMarketplace integration with eBay, one of the key marketplace channels supported natively by Neto's platform.
- AmazoncoreAmazon Australia marketplace integration enabling merchants to list and manage products on Amazon directly from the Neto platform.
Scale indicators7 records
Recent moves6 records
Expansion highlights5 records
Neto (Acquired by Maropost) competitors and assessment
Company assessmentDirect peers
- WooCommerce: Open-source ecommerce plugin for WordPress used by SMB merchants globally, including ANZ. Comparable as a competing storefront and operations stack for the same SMB-to-mid-market retailers Neto targets.
- Lightspeed Commerce: Unified commerce and POS SaaS for retail and hospitality SMBs, with strong ANZ presence following its Vend acquisition. Comparable as a multi-channel commerce platform competing for the same ANZ retail and wholesale merchants.
- Shopify: Global commerce SaaS platform serving SMB and mid-market merchants with storefront, POS, and an app ecosystem. Directly comparable as the primary platform Neto positions against for ANZ retailers outgrowing simpler tools.
- BigCommerce: Headless and multi-channel commerce SaaS for mid-market and enterprise merchants. Comparable as a direct competitor in the same mid-market ecommerce SaaS category where Neto competes, with overlapping multi-channel and B2B capabilities.
- Cin7: Inventory and order management SaaS with POS, B2B portals, and marketplace integrations, headquartered in ANZ-adjacent markets. Comparable as a regional competitor offering inventory-led unified commerce to the same ANZ wholesale and retail segments.
- Unleashed Software: Cloud inventory management platform with POS and B2B order portal capabilities for SMB and mid-market merchants. Comparable as an ANZ-relevant inventory-first commerce platform overlapping Neto's WMS and B2B offering.
Broad incumbents
- Salesforce Commerce Cloud: Enterprise ecommerce platform from Salesforce for large B2C and B2B brands. Comparable as a broader incumbent in the same commerce platform category serving merchants that may outgrow Neto into enterprise-grade solutions.
- Adobe Commerce (Magento): Enterprise-grade ecommerce platform from Adobe (formerly Magento) for large B2C and B2B merchants. Comparable as a broader incumbent in the same commerce platform category, particularly for ANZ merchants with complex B2B and multi-store requirements.
- Square (Block): Commerce and payments platform with POS, online store, and software for SMBs globally. Comparable as a broad incumbent offering overlapping storefront and POS capabilities to the same SMB and mid-market segment.
Others
- Maropost: Parent company of Neto and provider of marketing automation, retail, and commerce cloud software. Comparable as the corporate parent whose Commerce Cloud portfolio bundles Neto, and as a thematically adjacent commerce/marketing platform for the same merchant base.
Market position
Strengths5 records
Weaknesses4 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Neto (Acquired by Maropost) social profiles
Digital presenceNeto (Acquired by Maropost) financial estimates
Financial estimateRevenue estimate
Valuation estimate
Neto (Acquired by Maropost) leadership team
Management profileNumber of profiles
Profiles1 record
Neto (Acquired by Maropost) funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Neto (Acquired by Maropost) M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Neto (Acquired by Maropost)
What does Neto (Acquired by Maropost) do?
Neto is a unified commerce SaaS platform that combines ecommerce, point of sale (POS), advanced inventory management, warehouse management (WMS), B2B wholesale portals, multi-channel marketplace selling, and shipping into a single integrated system. It is purpose-built for Australian and New Zealand retailers and wholesalers, providing native back-office operations without relying on third-party middleware, plugins, or paid apps.
Is Neto (Acquired by Maropost) a public or private company?
Neto (Acquired by Maropost) is a private company. It is classified as corporate owned and is currently operating.
When was Neto (Acquired by Maropost) founded?
Neto (Acquired by Maropost) was founded in 2009. It employs 51 to 100 people.
Where is Neto (Acquired by Maropost) based?
Neto (Acquired by Maropost) is headquartered in South Brisbane, Australia, in the Oceania region.
How does Neto (Acquired by Maropost) make money?
Two revenue lines are on record. SaaS Platform Subscription is the primary driver. The others are add-ons and Extensions.
Who are Neto (Acquired by Maropost)'s main competitors?
Direct peers on record are WooCommerce, Lightspeed Commerce, Shopify, BigCommerce, Cin7 and Unleashed Software. Broad incumbents are Salesforce Commerce Cloud, Adobe Commerce (Magento) and Square (Block). Maropost is listed as an others.
Does Neto (Acquired by Maropost) have an API?
Yes. Neto offers a seamless API for real-time system connectivity. The platform provides a powerful import/export tool and full access to HTML, CSS, and JS of the store for customisation. Developer Hub available at developers.neto.com.au for API documentation and developer resources. Developer documentation is at developers.neto.com.au.
What industry is Neto (Acquired by Maropost) in?
Neto (Acquired by Maropost)'s product category is Unified Commerce / Ecommerce Platform Software. Its primary akta.pro industry code is HDAEAKAB, Enterprise PaaS (App Runtime & Managed Application Platforms). Its NAICS code is 51821.