UCP Merchant Medicine

What UCP Merchant Medicine does

UCP Merchant Medicine is a privately-held healthcare consulting and technology firm founded in 2015 by Brandon Robertson that partners with U.S. health systems to build, transform, and operate Modern Urgent Care programs. The company operates dual headquarters in Nashville, TN and Minneapolis, MN, and reports 75+ health system partners across 40+ states, including MultiCare Health System, INTEGRIS Health, Texas Health Resources, Montage Health, Cottage Health, OSF Healthcare, UnityPoint Health, Banner Health, Providence Health and Services, Jefferson Health, Ochsner Health System, and Vanderbilt University Medical Center. The firm has supported the launch of 300+ urgent care centers and reports 4M+ annual patient visits supported across its network, with a 94 NPS across partner programs.

UCP's product portfolio has three pillars: UCP Consulting (multi-phase strategy and execution services covering market analysis, financial modeling, site selection, talent acquisition, and clinical protocol development); Intellivisit AI (the proprietary clinical AI platform acquired through the 2021 merger with Intellivisit); and the Operating System (Phase 3 ongoing support offering either Capability Transfer to the health system or a Permanent Operating Partnership). Intellivisit is powered by Lucent, a proprietary AI engine using a Bayesian Directed Acyclic Graph with heuristic tie breaking for diagnosis prediction, trained on 1M+ real-world urgent care encounters refined through expert-in-the-loop validation. The platform conducts adaptive AI-generated patient interviews, proposes differential diagnoses and acuity levels, automates clinical orders and documentation (reducing provider documentation from 8-15 minutes to 2.5 minutes per encounter), and integrates bi-directionally with Epic, eClinicalWorks, Athenahealth, and UrgentChart EHRs. The Montage Health integration became an Epic Showcase App.

UCP generates revenue through three streams: professional services fees for consulting engagements (multi-phase Strategy, Execution, Operating System), recurring subscription fees for the Intellivisit AI platform, and ongoing managed services revenue under Permanent Operating Partnership agreements. Pricing is not publicly disclosed. Go-to-market is enterprise field sales targeting C-suite and operational leadership at U.S. health systems, supplemented by the annual Symposium conference (entering its 18th year in 2026) and direct outreach with a stated 24-hour inquiry response time. Leadership includes Chris Lukasiak (CEO), Brandon Robertson (Founder & President), Lance Fusacchia (CFO), Josh Russell, MD (CMO), Scott Papador (CTO, previously co-founder/CTO of MyHealthDirect acquired by Experian), and a clinical bench including a Chief Clinical Officer and Medical Director.

Name

UCP Merchant Medicine

Legal name

UCP Merchant Medicine, LLC

Website

https://ucpmm.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

11–50 employees

Short description

UCP Merchant Medicine is a private healthcare consulting and AI firm that partners with U.S. health systems to build and operate Modern Urgent Care programs. Its Intellivisit AI platform, consulting practice, and Operating System serve 75+ health system clients across 40+ states.

Ownership category

akta.pro rank

Product category

Healthcare Management Consulting

NAICS

Computer Systems Design and Related Services (54151), Offices of Physicians (6211), Computer Facilities Management Services (541513)

SIC

Services-Health Services (8000), Services-Prepackaged Software (7372), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro primary industry

EHR Implementation, Optimization, Training & Managed Services (HLACAAAL)

akta.pro secondary industry

Chronic Disease Management Pathways (e.g., diabetes, CHF, COPD) (HLACAGAG)

Keywords

• Urgent care consulting
• Clinical decision support
• Healthcare AI platform
• EHR integration
• Modern urgent care

Headquarters

HQ city

Minneapolis

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. UCP Consulting Services: Multi-phase consulting engagement covering market analysis, financial modeling, site selection, talent acquisition, clinical protocol development, and launch management for health systems building or transforming urgent care programs.
2. Intellivisit AI Platform: Clinical AI platform subscription for patient navigation, clinical decision support, predictive staffing, and real-time performance analytics. Delivered as part of operating system engagement or standalone.
3. Permanent Operating Partnership: Ongoing embedded management services where UCP remains as permanent operating partner running management alongside Intellivisit, with weekly operating reviews and monthly benchmarking.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

UCP Merchant Medicine helps U.S. health systems design, launch, and operate Modern Urgent Care programs through a bundled offering of strategy and execution consulting, the proprietary Intellivisit clinical AI platform integrated with major EHRs, and an ongoing Operating System with optional permanent embedded management. The combined solution targets faster cycle times, higher patient throughput and NPS, lower breakeven thresholds, and reduced documentation burden.

Product overview

UCP Merchant Medicine offers a three-component integrated platform for Modern Urgent Care transformation: (1) UCP Consulting provides strategic consulting and execution services across market analysis, financial modeling, site selection, talent acquisition, and launch management; (2) Intellivisit AI is the clinical AI platform that integrates with EHR systems to deliver eight capabilities including AI patient interviews, clinical decision support, automated documentation, and diagnostic proposals; and (3) the Operating System provides Phase 3 ongoing operational support with either permanent embedded management or capability transfer options. All three components work together as an end-to-end engagement model, with Intellivisit serving as the continuous intelligence layer powering the entire Modern Urgent Care workflow.

Differentiator

Problem solved

Functional benefit

Brands

• Intellivisit: Clinical AI platform built exclusively for urgent care, enhancing patient care, simplifying provider workflows, and delivering real-time operational intelligence. Features include AI-generated patient interviews, clinical decision support, automated documentation, and bi-directional EHR integration.

Products and services

• UCP Consulting Strategic and execution consulting services for health systems building or transforming Modern Urgent Care programs, delivered across three phases (Strategy, Execution, Operating System) and covering market analysis, financial modeling, service line design, site selection, talent acquisition, clinical protocol development, and end-to-end launch management.
• Intellivisit AI Clinical AI platform built exclusively for urgent care, integrating bi-directionally with Epic, eCW, Athena, and UrgentChart EHRs to deliver AI-generated patient interviews, acuity and diagnosis proposals, automated clinical orders, automated documentation, real-time decision support, optimal care venue routing, predictive staffing, and real-time performance analytics.
• Operating System Phase 3 ongoing operating model for partner health systems offering two post-launch paths: Capability Transfer (health system takes ownership using Intellivisit and the UCP playbook) or Permanent Operating Partnership (UCP remains embedded with weekly operating reviews, financial/operational/clinical dashboards, monthly benchmarking against 75+ peers, and continuous improvement programs).

Quantifiable outcome

• 94 NPS vs 71 industry average
• +6 more outcomes

Named customers12 records

Segments1 record

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

AI capability6 records

Feature8 records

Partnerships

Five partnerships are on record, tiered core.

• IntellivisitcoreStrategic or Co-development Partner · 1 January 2021UCP Merchant Medicine and Intellivisit completed their merger in 2021, combining urgent care consulting expertise with AI diagnosis software. The merger integrated services to improve clinical decisions, efficiency, and patient experience. Intellivisit became the AI platform powering the Modern Urgent Care model.
• EpiccoreTechnology or Integration · 1 January 2018Bi-directional EHR integration partnership. Montage Health's MoGo Urgent Care integration with Epic became an Epic Showcase App, demonstrating successful integration capabilities with the Epic platform.
• eClinicalWorks (eCW)coreTechnology or IntegrationBi-directional EHR integration with eClinicalWorks platform for urgent care connectivity.
• AthenahealthcoreTechnology or IntegrationBi-directional EHR integration with Athenahealth platform for urgent care connectivity.
• UrgentChartcoreTechnology or IntegrationBi-directional EHR integration with UrgentChart platform for urgent care connectivity.

Scale indicators10 records

Recent moves8 records

Expansion highlights6 records

Direct peers

• Experity: Specialist urgent care platform providing EMR, practice management, and patient engagement software for urgent care operators. Directly comparable to UCP/Intellivisit in serving the urgent care market with technology, though Experity is software-only and does not bundle consulting and managed services.
• Tegria: Healthcare consulting and technology services firm (a Providence St. Joseph Health company) serving health systems with strategy, technology, and managed services. Closely comparable to UCP's consulting-plus-platform model and similarly health-system focused.
• Nordic Consulting Partners: Large independent healthcare IT consulting firm specializing in Epic implementations, optimization, and managed services for health systems. Directly comparable to UCP's EHR-integrated consulting practice serving U.S. health systems.
• Pivot Point Consulting: Healthcare IT consulting firm providing EHR implementation, advisory, and managed services to hospitals and health systems. Comparable peer in the health-system consulting + EHR integration space, similar size and customer profile to UCP.
• Altera Digital Health (formerly Avaap): Healthcare technology and consulting firm specializing in EHR implementations (Allscripts/Veradigm, Workday, Salesforce) for health systems. Comparable peer delivering consulting plus technology platform to health system clients.

Broad incumbents

• Huron Consulting Group: Large public consulting firm with a dedicated healthcare practice serving hospitals, health systems, and payers on strategy, operations, and technology. Broad incumbent offering overlapping services but not specialized in urgent care.
• Optum (UnitedHealth Group): Healthcare services and innovation arm of UnitedHealth Group providing consulting, technology, and care delivery (including urgent care via MedExpress). Broad incumbent competitor with deeper resources and direct primary-care/urgent care delivery operations.
• Accenture Healthcare: Global consulting giant with a major healthcare practice delivering strategy, digital transformation, and EHR implementation for health systems. Broad incumbent with overlapping scope but operating at significantly larger scale.
• Deloitte Healthcare: Big Four consulting practice serving hospitals, health systems, and payers on strategy, M&A, and technology transformation. Broad incumbent with overlapping capabilities but not specializing in urgent care operating models.

Others

• DocASAP (now part of symplr): Patient access and scheduling platform for health systems and payers, addressing patient navigation and online scheduling use cases that overlap with Intellivisit's patient-interview and care-venue routing features.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/urgent-care-partners

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about UCP Merchant Medicine