Nutramedix

What Nutramedix does

Nutramedix is a privately held, founder-owned herbal supplement company established in 1993 by Tim and Bertha Eaton and headquartered in Jupiter, Florida, with a European operating entity (NutraMedix Ireland Limited) in Limerick. The company develops and markets a catalog of more than 95 products — primarily liquid tinctures and vegetable capsules — focused on immune support, microbial balance, inflammatory response, detoxification, and overall wellness, with a particular concentration on Lyme disease and tick-borne illness support protocols. Core technology centers on a proprietary hydro-ethanol extraction process using 20-24% food-grade ethanol to preserve full-spectrum phytochemical profiles from whole-herb botanicals, combined with rigorous per-batch quality testing (microbiological analysis, heavy metals screening, NIR botanical identification, and HPLC potency verification). Notable trademarked products include Samento® (a pentacyclic chemotype Cat's Claw free of tetracyclic oxindole alkaloids), Burbur Pinella™, Nutra-Hist™, and ImmuneMedix™.

The business operates through a hybrid go-to-market model combining direct-to-consumer e-commerce at nutramedix.com with a credentialed B2B practitioner channel at professional.nutramedix.com that offers wholesale pricing at approximately 50% of retail, drop shipping to patients, and clinical support. Revenue mechanics include one-time product sales ($10-$400+ price points), a subscribe-and-save program with a 10% recurring discount, a tiered loyalty rewards program (Bronze through Platinum), and a $15 referral incentive. Distribution extends to third-party marketplaces Amazon and iHerb for global reach, with the Irish entity handling EU fulfillment. Customer segments are health-conscious individual consumers and licensed healthcare practitioners — including functional medicine doctors, naturopaths, and integrative MDs — many of whom embed NutraMedix SKUs into branded protocols such as the Cowden+ Support Program and the Dr. Will Cole Reset. The company maintains a structural commitment of a minimum 50% of profits to humanitarian causes across six continents.

Name

Nutramedix

Legal name

NutraMedix LLC

Website

https://nutramedix.com

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

11–50 employees

Short description

Nutramedix is a founder-owned, bootstrapped herbal supplement company founded in 1993, selling 95+ liquid tinctures and capsules through DTC e-commerce and a wholesale B2B practitioner channel. It serves health-conscious consumers and licensed clinicians with whole-herb extracts targeting immune, microbial, and inflammatory health.

Ownership category

akta.pro rank

Product category

Herbal Supplements

NAICS

Food (Health) Supplement Retailers (456191), Drugs and Druggists' Sundries Merchant Wholesalers (42421)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro primary industry

Herbal & Botanical Supplements (CRADAGAD)

akta.pro secondary industry

Botanical & Herbal Extracts (Adaptogens, Polyphenols, Essential Oils, Standardized Extracts) (AFAJAKAD)

Keywords

• Herbal supplements
• Botanical extracts
• Liquid tinctures
• Immune support
• Microbiome health

Headquarters

HQ city

Jupiter

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Direct E-commerce Product Sales: Primary revenue stream from direct-to-consumer sales through nutramedix.com website. Products sold include liquid tinctures, capsules, and curated health bundles at price points ranging from $10 to $400+. Free shipping on US orders over $50.
2. Subscription/Recurring Revenue: Subscribe-and-save model offering 10% discount on regular prices. Customers can set up automated delivery every 30 or 60 days. Valid for US orders only. This generates predictable recurring revenue from loyal customers.
3. Practitioner/Wholesale Channel: B2B sales to healthcare practitioners through professional.nutramedix.com. Practitioners receive wholesale pricing (approximately 50% of retail), with benefits including drop shipping directly to patients, educational resources, and dedicated support.
4. Third-Party Retail Marketplace: Distribution through major online retailers including Amazon.com and iHerb.com. Products available globally through these platforms, with international shipping from master distributor in Ireland for European orders.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

NutraMedix develops, manufactures, and sells premium herbal dietary supplements in liquid tincture and capsule formats, using a proprietary hydro-ethanol extraction process that preserves the full phytochemical profile of whole botanicals. Its catalog of 95+ products includes individual extracts (Samento, Banderol, Cryptolepis, Japanese Knotweed, Burbur Pinella, Nutra-Hist), capsule supplements (Vitamin C, Zinc, D3/K2), and multi-product protocols such as the Cowden+ Support Program and Dr. Will Cole Reset, sold via direct e-commerce, a practitioner wholesale channel, and third-party marketplaces.

Product overview

Nutramedix is a premium herbal supplement company offering over 95 products primarily in liquid tincture and capsule formats. The product portfolio centers on botanical extracts from herbs and mushrooms sourced globally, with a focus on immune support, microbial balance, inflammatory response, detoxification, and overall wellness. Core products include individual botanical tinctures like Samento, Banderol, Cryptolepis, Japanese Knotweed, and Nutra-Hist, as well as comprehensive multi-product protocols like the Cowden+ Support Program (a 6-month clinician-developed microbial support protocol) and the Dr. Will Cole Reset. The company also offers curated health bundles targeting specific needs (immune, detox, sleep, joint, brain health, etc.) and practitioner-focused programs. Products use hydro-ethanol extraction preserving full-spectrum botanical compounds, with extensive quality testing including microbial, heavy metal, and potency verification.

Differentiator

Problem solved

Functional benefit

Products and services

• Nutra-Hist™ - 4oz Liquid Tincture A 4oz liquid tincture containing 7 botanical extracts designed to support balanced histamine activity throughout the body and promote balanced immune and inflammatory responses, targeting individuals with histamine-related sensitivities.
• ImmuneMedix™ - 4oz Liquid Tincture A broad-spectrum blend of 11 herbs and mushrooms providing targeted support for healthy immune system function, supporting both innate and adaptive immune responses including natural killer cells, macrophages, dendritic cells, neutrophils, and T cell activity.
• Japanese Knotweed - 2oz Liquid Tincture Whole-root extract from Polygonum cuspidatum providing microbial, immune, and systemic support. Rich in resveratrol, emodin, polydatin, and flavonoids, supporting healthy microbial balance, inflammatory response, cardiovascular health, and blood glucose metabolism.
• Cryptolepis - 2oz Liquid Tincture Liquid supplement derived from Cryptolepis sanguinolenta (West African plant) providing microbial support, healthy inflammatory response support, and healthy blood sugar support. The broad-spectrum liquid form is more easily absorbed than dry powder forms.
• Vitamin C Corn-Free - 120 Vegetable Capsules Corn-free, grain-free vitamin C supplement derived from tapioca (cassava root), providing 1000mg per serving in easy-to-swallow vegetable capsules for individuals with corn allergies or those following grain-free diets like Paleo or AIP.
• Cowden+ Support Program (CSP+) Clinician-developed six-month microbial support protocol created by Dr. William Lee Cowden, MD, combining strategically rotated professional-grade botanical formulas with coordinated biofilm, detoxification, inflammatory response, and energy support organized into six sequential monthly bundles designed to work together from start to finish.
• CSP+ Maintenance Bundle A 60-day protocol bundle designed to sustain progress made on the Cowden+ Support Program, containing Bromelain, Vitamin C, Vitamins D3 & K2, Magnesium Malate, and Dandelion to provide biofilm support, healthy inflammatory response support, antioxidant support, immune support, energy support, and detoxification support.
• Samento® - 2oz Liquid Tincture Unique form of Cat's Claw (Uncaria tomentosa) sourced from the Amazon rainforest, free of tetracyclic oxindole alkaloids (TOAs), making it a rare pentacyclic chemotype thought to enhance immune system effectiveness.
• Banderol™ - 1oz Liquid Tincture Professional-grade botanical formula providing immune function support, derived from Amazon rainforest botanicals.
• Burbur Pinella™ - 2oz Liquid Tincture Extract from Desmodium molliculum plant traditionally used to support the body's natural detoxification processes, including liver, kidneys, and lymphatic system.
• Dr. Will Cole Reset Protocol A comprehensive wellness protocol designed with Dr. Will Cole, a leading functional medicine expert, supporting healthy inflammatory responses, detoxification pathways, energy production, microbiome health, methylation, and biotoxin drainage.
• Vitamin C - 120 Vegetable Capsules Vitamin C supplement derived from tapioca (non-corn source) providing antioxidant support and immune system support.
• Zinc - 60 Vegetable Capsules Essential mineral supplement for immune system function, healthy inflammatory response, and promoting healthy immune response.
• Vitamins D3 K2 - 90 Vegetable Capsules Combined vitamin D3 and K2 supplement supporting bone health, cardiovascular health, and comprehensive immune support.
• Immune Support Bundle Curated bundle of immune support supplements priced at $59.95, designed to support the body's natural immunity and overall health.
• Detox Support Bundle Comprehensive cleanse bundle priced at $95.95, supporting detoxification pathways and healthy liver function.
• The Neutralizer - 60 Day Comprehensive Cleanse Premium 60-day comprehensive cleanse program priced at $399.95, designed for thorough detoxification support.

Quantifiable outcome

• Products used successfully with 1,000+ patients by individual practitioners
• +1 more outcomes

Named customers10 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

23 partnerships are on record, tiered core and minor.

• Dr. Will Cole, IFMCP, DNM, DCcoreStrategic or Co-development Partner · 1 January 2023Leading functional medicine expert partnered with NutraMedix to design the Dr. Will Cole Reset Protocol. Dr. Cole operates one of the world's first functional medicine telehealth centers and has been named one of the nation's top 50 functional and integrative doctors. The protocol supports healthy inflammatory responses, detoxification pathways, energy production, microbiome health, methylation, and biotoxin drainage.
• Dr. W. Lee Cowden, MD, MD(H)coreStrategic or Co-development PartnerCreator of the original Cowden Support Program and consultant to NutraMedix for over 20 years. The Cowden+ Support Program is a clinician-developed 6-month microbial support protocol combining rotated botanical formulas with biofilm, detoxification, inflammatory response, and energy support.
• Samaritan's PurseminorOthersHumanitarian organization supported through NutraMedix's charitable giving. Programs include Hot Meals + Feeding Project serving warm food to people of Venezuela and Columbia.
• I Was HungryminorOthersCharitable initiative empowering people in Zimbabwe and Namibia to be stewards of their food, faith, family and finances. NutraMedix supports through profit donations.
• Mission One New VisionminorOthersCharitable initiative finding real solutions to reunite families in Syria. Supported through NutraMedix's minimum 50% profit donation commitment.
• Amazon.comminorChannel Partner/ Reseller/ DistributorThird-party marketplace retailer for NutraMedix products. Allows customers to browse supplements, read reviews, and find best sellers while avoiding international shipping charges.
• iHerb.comminorChannel Partner/ Reseller/ DistributorInternational online retailer offering NutraMedix products with discounted shipping and customer rewards. Serves as alternative to direct international shipping.
• East WestminorOthersCharitable organization partner receiving support from NutraMedix's profit donations for humanitarian causes.
• The Joshua FundminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• Hearts For MomsminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• Urban Youth ImpactminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• Foundations For FarmingminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• International Fellowship of Christians and JewsminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• GospelinkminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• OM Ships InternationalminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• The Alliance (CMA)minorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• United Servants AbroadminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• Young LifeminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• King's WingsminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• Calvary ChurchminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• College of Prayer InternationalminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• CrownminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.
• International Gospel MissionminorOthersCharitable organization partner supported through NutraMedix's giving initiatives.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Gaia Herbs: Gaia Herbs is one of the closest direct peers — a premium herbal supplement brand specializing in liquid extracts, tinctures, and capsules of whole-herb botanicals, sold via DTC and practitioner channels. Highly comparable on product format (hydro-ethanol tinctures), target customer (health-conscious consumers and integrative practitioners), and emphasis on purity and traceability.
• Herb Pharm: Herb Pharm is a direct peer: a US-based herbal company that uses certified organic alcohol extraction for liquid herbal extracts, with a strong practitioner and DTC presence. Directly comparable on extraction methodology, liquid tincture format, and herbal supplement focus.
• Bio-Botanical Research: Bio-Botanical Research makes professional-grade liquid microbial support formulas (Biocidin, Olivirex) sold through practitioners and DTC — directly comparable to NutraMedix's Samento, Banderol, and Cowden+ portfolio in formulation philosophy, customer base, and channel mix.
• Byron White Formulas: Byron White Formulas is a practitioner-focused herbal protocol company specializing in microbial and immune support tinctures. Highly comparable to NutraMedix in clinical positioning, herbal extract format, and the practitioner-driven go-to-market.
• Researched Nutritionals: Researched Nutritionals produces practitioner-channel-only nutritional supplements with an emphasis on immune and microbial support. Comparable to NutraMedix in its practitioner exclusivity, condition-specific protocols, and premium pricing model.
• Seeking Health: Seeking Health is a practitioner- and consumer-focused supplement brand built by Dr. Ben Lynch, offering condition-specific formulas in capsule and liquid formats. Comparable on founder/KOL-led brand, practitioner-DTC hybrid channel, and niche condition positioning (methylation, histamine, microbial).
• Priority One Vitamins: Priority One Vitamins is a practitioner-channel supplement company selling professional-grade botanical and nutritional formulas. Comparable on practitioner exclusivity, premium pricing, and emphasis on quality testing.
• Allergy Research Group: Allergy Research Group (ARG) is a practitioner-focused supplement brand emphasizing hypoallergenic, condition-specific formulas. Comparable to NutraMedix on practitioner channel, niche condition targeting, and premium clean-label positioning.

Broad incumbents

• Standard Process: Standard Process is a long-established, much larger whole-food supplement company with a deep practitioner channel (chiropractors, NDs, integrative MDs). Broader portfolio than NutraMedix but comparable in practitioner-led distribution and clinical positioning.
• Metagenics: Metagenics is a large, broad-line practitioner supplement brand selling through integrative and functional medicine practitioners. It is a broader incumbent with a much wider portfolio, but overlaps with NutraMedix on practitioner channel, immune/metabolic protocols, and premium pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@nutramedix1993
• Facebookfacebook.com/NutraMedix
• Instagraminstagram.com/nutra.medix
• TikToktiktok.com/@nutramedix

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Nutramedix