What Site Impact does

Site Impact is a US-based MarTech company founded in 2010 and headquartered in Coral Springs, Florida, with approximately 75 professionals. The firm operates a multi-channel direct marketing platform anchored on an email marketing service ("Email Enhanced") and extended across OTT/streaming TV advertising through Amazon DSP, consumer and B2B data licensing, data hygiene/validation, and a Private Label white-label channel for agencies and resellers. Supporting technology includes multi-IP/multi-server email deployment infrastructure for inbox placement, a proprietary "No Bots Guarantee" that combines internal detection with two third-party vendors and offers replacements for invalid clicks, and self-service platforms (Counts System, Order Management System, Campaign Tracking Platform) with API access for OMS and tracking. The platform maintains CAN-SPAM-compliant, opt-in first-party data covering up to 400 demographic and B2B selects, validated through ImpressionWise and Sift Logic.

Site Impact serves a horizontally segmented customer base spanning Fortune 500 enterprises (e.g., Cox Communications), small and locally owned businesses, advertising agencies (via Private Label), media companies, brand partners, and B2B marketers. The go-to-market combines enterprise direct sales, CRO-led commercial strategy targeting media/agency/brand partners, a global channel-partner/private-label model for agencies and resellers, and self-service platforms for SMBs and long-tail customers.

The business model blends subscription-style recurring revenue from email and Private Label services, transaction-fee revenue from data rentals and OTT buys, managed-services revenue from white-label wholesale pricing, and professional-services revenue from creative build-outs (with published unit pricing ranging from no charge for simple embeds up to $500 for custom creative). The firm has made organic growth and tuck-in acquisitions (Databyrd and Mendez Media in August 2022), expanded an 8+ year infrastructure partnership with Google Cloud partner WALT Labs into a 2026 AI-driven product collaboration, and appointed a new Chief Revenue Officer in May 2026 (Ron Merritt) to drive the next commercial phase.

Name

Site Impact

Legal name

Site Impact

Website

https://siteimpact.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

51–100 employees

Short description

Site Impact is a Coral Springs, Florida-based MarTech firm operating a multi-channel direct marketing platform spanning email, OTT advertising via Amazon DSP, consumer and B2B data licensing, data hygiene, and white-label private-label services for enterprises, SMBs, and agency partners.

Ownership category

akta.pro rank

Headquarters

HQ city

Coral Springs

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Supply Chain

Revenue model

1. Email Marketing Services: Core email marketing services including Email Enhanced with guaranteed click-through rates, campaign setup, testing, and deployment. Revenue generated through campaign fees based on audience reach and targeting parameters.
2. Data Licensing and Rental: Access to consumer and B2B data through rental or 'use' agreements rather than outright sales. Data includes up to 400 demographic filters and targeting selects. Revenue based on data usage volume and selects chosen.
3. Private Label Services: White-label marketing platform services for agencies and resellers including custom branding, domains, tracking platforms, and turnkey services at wholesale pricing. Revenue from wholesale pricing margins.
4. OTT Advertising: Over-the-top media advertising through Amazon DSP reaching 82+ million households. Combined with email campaigns for omni-channel approach leveraging first-party consumer shopping data.
5. Creative Services: HTML creative conversion, build-out, and email campaign creative services. Pricing varies by complexity from no charge for simple embeds to $500 for custom creative from scratch.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Site Impact provides multi-channel direct marketing services anchored by Email Enhanced, a core email marketing product that combines opt-in email broadcasts with sponsored Gmail and Yahoo promotional ads and guarantees higher click-through rates plus a no-bots traffic guarantee. The platform is complemented by OTT/streaming TV advertising through Amazon DSP reaching 82+ million households, consumer and B2B data products with 400+ demographic selects, real-time data hygiene/email validation, and white-label Private Label Services for agencies and resellers. Supporting self-service platforms (Order Management System, Counts System, and Campaign Tracking Platform) plus APIs enable client integration and campaign management.

Product overview

Site Impact is a MarTech company offering a multi-channel direct marketing platform built around email marketing as the core foundation. The product portfolio includes Email Enhanced as the flagship email marketing service, complemented by OTT media services for Amazon streaming TV advertising, Consumer and B2B data products with 400+ demographic selects, Private Label services for white-label resale, and Data Hygiene tools for email validation and suppression. Supporting platforms include the Order Management System, Counts System for audience estimation, and Campaign Tracking Platform for analytics. The company specializes in data-driven marketing with identity resolution and multi-channel digital marketing across email, display, and streaming TV channels.

Differentiator

Problem solved

Functional benefit

Products and services

• Email Enhanced
• OTT (Over-The-Top) Media Services
• Consumer Data
• B2B Data
• Private Label Services
• Data Hygiene
• Order Management System (OMS)
• Counts System
• Campaign Tracking Platform

Quantifiable outcome

• Cost per lead reduced by 25% for clients
• +2 more outcomes

Named customers9 records

Segments6 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature5 records

Partnerships

Three partnerships are on record, tiered core.

• WALT LabscoreTechnology or Integration · 3 February 2026Expanded partnership with WALT Labs, a Google Cloud partner, focusing on AI-driven product development in 2026. Partnership began 8+ years ago as infrastructure and managed services, evolving into strategic relationship for cloud modernization, data platform modernization, and AI-driven innovation. Site Impact credits WALT Labs for helping transition from on-premise hardware to cloud infrastructure.
• Google CloudcoreTechnology or IntegrationGoogle Cloud infrastructure partnership through WALT Labs, enabling cloud modernization and AI innovation initiatives. Site Impact leverages Google Cloud partner ecosystem for technology infrastructure.
• Amazon DSPcoreTechnology or IntegrationAmazon's Demand-Side Platform partnership enabling OTT advertising buying directly from Site Impact. Allows reaching 82+ million households with streaming TV devices, with access to Amazon's first-party consumer shopping data for targeting.

Scale indicators6 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Listrak: Email marketing and cross-channel orchestration platform serving retail and ecommerce brands. Comparable to Site Impact's email-led, data-augmented marketing services for enterprise clients.
• Maropost: Email, SMS, and marketing automation platform targeting mid-market and enterprise brands. Closely comparable to Site Impact's email-led multi-channel direct marketing model.
• Act-On Software: B2B email marketing automation and behavioral targeting platform. Comparable to Site Impact's email campaign services, B2B data targeting, and lead generation focus.
• LiveIntent: Email advertising platform that combines email monetization with publisher and brand-side campaigns. Directly comparable to Site Impact's Email Enhanced offering and identity/audience targeting capabilities.

Emerging players

• ActiveProspect: Lead verification and consent-based marketing data platform. Comparable to Site Impact's data hygiene, validation, and compliance-driven targeting offerings.
• Exact Data: Consumer and business mailing lists and marketing data provider. Directly comparable to Site Impact's consumer/B2B data licensing and demographic-selects business.
• LeadsPlease: Targeted email and direct mail list provider with consumer and B2B selects. Comparable niche to Site Impact's data rental/licensing and email list rental business.

Broad incumbents

• Zeta Global: Public data-driven marketing technology company combining consumer data, identity resolution, and omnichannel campaign execution. Larger and broader but operates in adjacent email/data/OTT territory.
• Klaviyo: Public email and SMS marketing automation platform for ecommerce and DTC brands. Comparable channel and customer segment (data-driven email), but at much larger scale.
• Constant Contact: Long-established SMB-focused email marketing platform. Overlaps with Site Impact's email marketing and SMB customer segment, but broader and more horizontal.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/in/jennifer-gressman-b79555
• Xx.com/SiteImpact

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Site Impact