What WMT Digital does

WMT Digital is a Miami-based technology company, founded in 2011, that builds an integrated fan engagement platform for sports organizations, college athletic departments, professional leagues, festivals, and live event venues. Its product portfolio spans official websites (built on Astra CMS), sports and live-event mobile applications, a unified fan identity layer (FanID), a sports-specific customer data platform (Fan Intelligence / CDP), and an AI-driven dynamic pricing engine for ticketing (AI Ticketing). These modules are unified by The Six, a proprietary AI engine that powers generative, predictive, and optimization capabilities across the platform, including conversational fan assistance, AI-assisted content creation, and automated ticketing price adjustments. The company also offers Strategic Services, an add-on professional services layer covering data intelligence, digital marketing, and platform support.

The company monetizes primarily through enterprise subscription licensing of its modular platform, with quote-based annual contracts customized to organization size, number of sports or events, feature modules selected, and engagement volume. A professional services stream provides an additional revenue layer through data, marketing, and platform support engagements. Go-to-market is direct enterprise field sales targeting sports organizations and live entertainment brands, supplemented by strategic partner referrals. WMT reports 280+ customers, 95M+ active fans, 800M+ annual fan interactions, and 99.9% uptime during peak traffic, and is privately held as WMT Digital LLC with no public funding rounds disclosed. In 2024, WMT acquired Aloompa (live event mobile apps) and Event Dynamic (event technology), and in 2026 it launched the WMT Fan Intelligence CDP and was selected for the MLS Innovation Lab cohort.

Name

WMT Digital

Legal name

WMT Digital LLC

Website

https://wmt.digital

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

WMT Digital is a Miami-based software company that provides an enterprise fan engagement platform—including websites, mobile apps, identity, CDP, and AI ticketing—for 280+ sports organizations, college athletic departments, and live event operators.

Ownership category

akta.pro rank

Product category

Sports Fan Engagement Software

NAICS

Sports Teams and Clubs (711211), Promoters of Performing Arts, Sports, and Similar Events (7113)

SIC

Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

League/Team-Owned Digital Broadcast Networks (MPAKAOAC)

akta.pro secondary industry

Ticketing Technology & Integrations (APIs, Plugins, Webhooks) (MPAGAJAF)

Keywords

• Fan engagement platform
• Sports technology software
• Customer data platform
• AI ticketing intelligence
• Live event mobile apps

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Platform Subscription and Licensing: WMT Digital provides its fan engagement platform as a subscription service to sports organizations, college athletics departments, festivals, and live event companies. The platform includes websites, mobile apps, fan identity, intelligence, and ticketing capabilities as modular components that can be licensed together or separately.
2. AI Ticketing Intelligence: AI-driven dynamic pricing optimization for ticketing operations. Generates revenue through pricing intelligence services that help organizations maximize ticket yield and revenue across primary and secondary markets.
3. Professional Services: Strategic Services including data intelligence, digital marketing, content strategy, and platform support services provided to help organizations maximize value from the platform.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

WMT Digital builds and licenses the WMT Platform, a modular sports and live entertainment fan engagement ecosystem that combines official websites, sports and live-event mobile apps, a unified fan identity layer (FanID), a sports-specific customer data platform (Fan Intelligence CDP), AI-driven dynamic ticketing (AI Ticketing), and strategic professional services. All components are powered by its proprietary The Six AI Engine and the sports-native Astra CMS, and are sold on an annual enterprise subscription basis to sports organizations, college athletic departments, festivals, and venues.

Product overview

WMT Digital offers a modular platform-plus-solution architecture built around a core WMT Platform that connects fan experience (Websites, Sports Mobile Apps, Live Events Mobile Apps), identity (FanID), intelligence (Fan Intelligence CDP), and ticketing (AI Ticketing), all powered by a proprietary AI engine called The Six. Strategic Services provides an add-on professional services layer. The platform is structured into five solution verticals (Pro Sports, College Sports, Sporting Events, Festivals & Cultural Events, and Venues), each targeting a distinct segment of the sports and live entertainment market. In June 2024, WMT Digital acquired Aloompa, a live events mobile app provider, which operates as a standalone brand within the Live Events Mobile Apps product area.

Differentiator

Problem solved

Functional benefit

Brands

• Aloompa: Mobile app platform for live events and entertainment, formerly a standalone company acquired by WMT Digital in 2024.

Products and services

• WMT Websites Official, fully customizable front-end websites for professional teams, college athletic departments, conferences, and leagues, built on the sports-native Astra CMS with 99.9% uptime and deep integrations across ticketing, CRM, and sponsorship systems.
• WMT Sports Mobile Apps Official mobile applications for professional teams, college athletic programs, and event-based sports organizations, providing always-on fan engagement with native video, live stats, personalized content, integrated ticketing, and sponsor monetization across iOS and Android.
• WMT Live Events Mobile Apps (FanOS / Aloompa) Mobile platform for festivals and live events (formerly the Aloompa brand), supporting on-site navigation, real-time schedules, push notifications, location-aware experiences, in-app ticketing and VIP access, mobile ordering, and sponsor activations across 2,000+ events and 2.3M+ fans annually.
• WMT FanID (Fan Identity) Unified identity layer providing single sign-on, persistent fan profiles, first-party data ownership, and personalization across every WMT-owned touchpoint, connecting behavior across web, mobile, and ticketing into a 360-degree fan view.
• WMT Fan Intelligence (CDP) Sports-specific customer data platform (CDP) that unifies fan data from web, mobile, CRM, ticketing, and commerce into a living 360-degree fan profile, enabling real-time segmentation, predictive audience modeling, and personalized activation across channels.
• WMT AI Ticketing (Tillion) AI-driven ticketing intelligence that automatically executes real-time, granular price changes across primary and secondary markets using live demand signals (inventory velocity, time-to-event, market conditions, historical patterns) and configurable guardrails, delivering 15% average revenue improvement and 15x average ROI.
• WMT Strategic Services Professional services including data intelligence (custom dashboards, analyst support, forecasting), digital marketing and growth (paid strategy, SEO), digital content strategy and activation, and digital platform support (CMS updates, push notification scheduling, daily maintenance).
• The Six AI Engine WMT's proprietary AI engine embedded across the platform, comprising three assistants: the Fan Assistant (fan-facing conversational AI), the CMS Assistant (AI-assisted content creation within Astra CMS), and the Support Assistant (platform guidance), powering automation, prediction, and personalization across the platform.
• WMT Pro Sports Solutions WMT's platform tailored for professional sports teams, leagues, and properties, connecting digital experience, identity, intelligence, and ticketing into a unified ecosystem designed for high-volume, real-time environments supporting millions of interactions and mission-critical reliability.
• WMT College Sports Solutions WMT's platform tailored for collegiate athletic departments and conferences, supporting multiple sports, complex governance, NCAA/FBS compliance, NIL engagement, multi-sport donor dashboards, ticketing, and fundraising within NCAA/FBS frameworks.
• WMT Sporting Events Solutions WMT's platform tailored for standalone sporting events, tournaments, and races, designed for rapid deployment and compressed event windows, enabling demand capture, real-time pricing, on-site engagement, and post-event intelligence.
• WMT Festivals & Cultural Events Solutions WMT's platform tailored for festivals, tours, and live entertainment, transforming digital fan experience into a connected revenue engine with mobile-first engagement, sponsor activation, on-site commerce, and audience data capture across 2,000+ events and 2.3M+ engaged fans annually.
• WMT Venues Solutions WMT's platform tailored for arenas, amphitheaters, and performing arts centers, connecting digital experience, fan identity, intelligence, and ticketing across diverse promoters and event types to build persistent audiences and maximize cumulative revenue beyond individual events.

Quantifiable outcome

• 350% increase in mobile app users (Notre Dame)
• +9 more outcomes

Named customers18 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration24 records

AI capability10 records

Feature6 records

Partnerships

Seven partnerships are on record, tiered core and flagship.

• BYU AthleticscoreStrategic or Co-development Partner · 4 June 2026BYU is a founding early access partner for WMT Fan Intelligence platform, helping shape product development and roadmap priorities. BYU Athletics is also a long-term customer for websites and mobile apps.
• Texas A&M AthleticscoreStrategic or Co-development Partner · 4 June 2026Texas A&M is a founding early access partner for WMT Fan Intelligence platform, helping guide platform development and roadmap priorities.
• San Diego State AthleticscoreStrategic or Co-development Partner · 4 June 2026San Diego State is a founding early access partner for WMT Fan Intelligence platform, helping shape product development and roadmap priorities.
• MLS Innovation LabflagshipStrategic or Co-development Partner · 29 April 2026WMT AI Ticketing was selected to participate in MLS Innovation Lab's 2026 cohort, one of five AI companies chosen to test sports technology solutions in real-world MLS environments including the 2026 MLS All-Star Game, Generation adidas Cup, and MLS NEXT Cup.
• AloompacoreStrategic or Co-development Partner · 3 June 2024WMT Digital acquired Aloompa, a mobile app provider specializing in live event experiences, primarily in the music festival space. Aloompa operates as a standalone brand within WMT's FanOS product category. The acquisition enhances WMT's digital engagement capabilities and enables development of innovative products for live entertainment.
• vivenucoreTechnology or Integrationvivenu is WMT's primary ticketing provider partnership for AI-driven dynamic pricing integration. The partnership combines vivenu's modern, flexible ticketing platform with WMT's AI pricing engine, delivering dynamic micro-pricing down to row level with automated intelligent adjustments.
• TillioncoreTechnology or IntegrationTillion is WMT's AI Ticketing technology powering real-time dynamic pricing and TV Optimization capabilities. Used by clients like USF for intelligent price adjustments with configurable guardrails.

Scale indicators12 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Sidearm Sports (LEARFIELD): Sidearm Sports, a LEARFIELD company, is the closest direct competitor: it powers official athletic websites and mobile apps for NCAA programs with a sports-native CMS and ticketing integrations, directly competing for the same college-athletics customer as WMT Digital.
• PrestoSports (LEARFIELD): PrestoSports, also within LEARFIELD, offers official athletic websites, mobile apps, and statistical integrations to college athletic departments and conferences, overlapping directly with WMT's Pro and College Sports solution verticals.
• Paciolan (Veritone): Paciolan is a leading ticketing platform and digital ecosystem provider for college and pro sports, including websites, marketing automation, and ticketing intelligence that compete head-on with WMT's AI Ticketing and StadiumOS stack.
• vivenu: vivenu provides modern, API-first ticketing and live event infrastructure to venues, teams, and festivals; it is both a partner (Stanford dynamic pricing case) and direct competitor to WMT in event fan engagement and ticketing intelligence.

Broad incumbents

• Ticketmaster (Live Nation Entertainment): Ticketmaster is the dominant global ticketing incumbent and a minor integration partner for WMT; its scale, data, and vertical reach make it the natural long-term competitor to WMT's ticketing and fan-engagement vision.
• AXS (AEG): AXS combines ticketing, mobile apps, and digital fan engagement across pro and college sports, offering an integrated alternative to WMT's platform - particularly in venues and live events verticals where both compete for enterprise contracts.
• Sportradar: Sportradar is a global sports data and technology incumbent offering data feeds, content, and fan engagement tools to leagues and operators; though it is more data-focused than experience-focused, it competes for budget within WMT's customer base.
• Genius Sports: Genius Sports is a sports data, technology, and media company operating official data partnerships with major leagues; its media and fan engagement expansion intersects with WMT's league and team-level platform play.

Emerging players

• Satisfi Labs: Satisfi Labs delivers conversational AI fan engagement for sports, entertainment, and live event operators, overlapping with WMT's The Six Fan Assistant and CDP-driven personalization roadmap.

Others

• JMI Sports: JMI Sports is a college athletic media-rights and multi-media-rights management firm that bundles official website, app, and content services (e.g., Kentucky Wildcats partnership) - an adjacent reseller and occasional partner/challenger to WMT in college athletics.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/wmtdigital
• Facebookfacebook.com/wmtdigital
• LinkedInlinkedin.com/company/wmtdigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles15 records

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A2 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about WMT Digital