WHI Solution
WHI Solution operates the Nexpart Multi-Seller ecommerce marketplace, connecting automotive dealerships and independent repair shops with 53,000 suppliers and 20M+ parts listings via DMS integrations. Revenue is generated through transaction fees on parts transactions.
- Company typePrivate
- Founded1999
- HeadquartersRye, United States
- Headcount51–100
- GTM typeB2B
- OfferingSoftware
What WHI Solution does
WHI Solution operates the Nexpart Multi-Seller ecommerce platform, a multi-seller marketplace that enables automotive dealership service departments to function as wholesale parts suppliers to independent repair shops. The platform aggregates over 20 million parts listings from 53,000 connected suppliers and supports both buying and selling through a unified interface, allowing dealerships to access the local aftermarket parts economy without adding staff or physical locations.
The platform's technical foundation centers on native integration with the three dominant US dealer management systems, CDK Global, Reynolds & Reynolds, and Dealertrack DMS, alongside integrations with various shop management systems on the buyer side. Recent product enhancements include an expanded tire catalog, real-time local inventory visibility, and a buyer rewards program, all demonstrated at major automotive aftermarket trade shows including SEMA/AAPEX 2025 and NADA 2026.
WHI Solution generates revenue through transaction fees on parts transactions facilitated via the Nexpart Multi-Seller marketplace. The go-to-market model is event-driven, with trade show presence serving as the primary channel to reach dealership decision-makers and service department operators. The company is privately held, founded in 1999, headquartered in Rye, United States, with 51-100 employees. Cumulative disclosed funding totals approximately $60.4 million across rounds in 2000 and 2006, and the company completed one acquisition (icarz) in 2006. Rufus Straight White serves as Chief Executive Officer.
WHI Solution firmographics
Firmographics- Name
- WHI Solution
- Legal name
- WHI Solution
- Website
- https://whisolutions.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- WHI Solution operates the Nexpart Multi-Seller ecommerce marketplace, connecting automotive dealerships and independent repair shops with 53,000 suppliers and 20M+ parts listings via DMS integrations. Revenue is generated through transaction fees on parts transactions.
- Ownership category
- akta.pro rank
WHI Solution industry classification
Industry- Product category
- Automotive Aftermarket Ecommerce Software
- NAICS
- Motor Vehicle Supplies and New Parts Merchant Wholesalers (42312), Wholesale Trade Agents and Brokers (4251), Automotive Parts, Accessories, and Tire Retailers (4413)
- SIC
- Wholesale-Motor Vehicle Supplies & New Parts (5013), Wholesale-Motor Vehicles & Motor Vehicle Parts & Supplies (5010)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industry
- Automotive Parts, Tools & Accessories Marketplaces (CRAFABAJ)
Keywords
Where WHI Solution is headquartered
LocationHeadquarters
- HQ city
- Rye
- HQ country
- United States
- HQ region
- North America
Markets served
WHI Solution business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations
Revenue model
- Parts Marketplace Transaction Fees: Revenue generated from facilitating parts transactions between dealerships and independent repair shops through the Nexpart Multi-Seller platform
Go-to-market motion1 record
Distribution channels2 records
Marketing channels2 records
WHI Solution product offering
Product offeringCore offering
WHI Solution operates the Nexpart Multi-Seller ecommerce platform, a multi-seller marketplace that connects automotive dealerships (as wholesale parts suppliers) with independent repair shops (as buyers). The platform aggregates over 20 million parts listings from 53,000 suppliers and integrates natively with major dealer management systems (CDK, Reynolds & Reynolds, Dealertrack DMS) so dealerships can buy and sell parts through a single unified interface without adding staff or physical locations.
Product overview
WHI Solution offers Nexpart Multi-Seller, a unified ecommerce platform that enables automotive dealerships to operate as wholesale parts suppliers. The core platform connects buyers with distributors through over 20 million parts listings and 53,000 suppliers, featuring integrated tire catalog, real-time local inventory access, and a buyer rewards program. The platform integrates with major dealer management systems (CDK, Reynolds & Reynolds, Dealertrack DMS) and shop management systems, allowing dealerships to buy and sell parts through a single interface without additional staff or locations.
Differentiator
Problem solved
Functional benefit
Brands
- Nexpart Multi-Seller: Ecommerce platform enabling dealership service departments to operate as wholesale parts suppliers to independent repair shops, featuring over 20 million parts listings and connections to 53,000 suppliers.
Products and services
- Nexpart Multi-Seller A multi-seller ecommerce platform that enables automotive dealership service departments to act as wholesale parts suppliers to independent repair shops. It aggregates 20M+ parts listings from 53,000 suppliers and integrates with major dealer management systems (CDK, Reynolds & Reynolds, Dealertrack DMS), allowing dealerships to buy and sell parts through a unified interface without adding staff or physical locations.
Quantifiable outcome
- Dealerships can operate as wholesale parts suppliers without adding staff or locations
Companies that use WHI Solution
Customer profileSegments2 records
Ideal customer profiles2 records
WHI Solution technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature6 records
WHI Solution partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- CDK GlobalcoreCDK integration enables Nexpart Multi-Seller to connect with dealership management systems, allowing seamless parts inventory and transaction management for CDK-connected dealerships.
- Reynolds & ReynoldscoreReynolds & Reynolds integration allows Nexpart Multi-Seller to work with dealership systems, enabling parts synchronization and transaction capabilities for Reynolds-connected dealerships.
- Dealertrack DMScoreDealertrack DMS integration enables Nexpart Multi-Seller connectivity with dealership management systems, facilitating parts transactions and inventory access for Dealertrack-connected dealers.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
WHI Solution competitors and assessment
Company assessmentEmerging players
- CARiD: CARiD is an online specialty retailer of automotive parts, accessories, and performance components with multiple-supplier breadth — niche marketplace operator overlapping with Nexpart's vertical parts commerce model.
Direct peers
- RockAuto: RockAuto is a long-running online auto parts retailer with a massive multi-supplier catalog aimed at prosumer and shop buyers — directly comparable catalog scale and buyer persona to Nexpart Multi-Seller.
- PartsTech: PartsTech operates a B2B parts marketplace connecting independent repair shops with multiple suppliers and OEM feeds — same buyer segment, same automotive parts SKU set, and similar workflow integrations as Nexpart Multi-Seller.
- PartsGeek: PartsGeek is an online auto parts retailer aggregating multiple supplier catalogs and competing on breadth of SKU and pricing visibility — overlapping catalog-driven marketplace model.
- RevolutionParts: RevolutionParts is a dealer-centric ecommerce platform enabling dealership parts departments to sell online to consumers and shops — overlaps directly with Nexpart's dealership-to-repair-shop wholesale flow.
Broad incumbents
- O'Reilly Auto Parts: O'Reilly operates one of the largest US automotive parts retail footprints with a growing professional/team-member serving shop program — incumbent competing for repair-shop parts spend.
- eBay Motors: eBay Motors is the dominant third-party automotive parts marketplace with deep consumer reach and search-driven demand — competes for the same aftermarket parts buyer pool at much greater scale.
- AutoZone: AutoZone is a nationwide auto parts retailer with a major commercial program aimed at independent repair shops — broad incumbent with overlapping shop-buyer relationships.
- Amazon Automotive: Amazon's Automotive Parts & Accessories category includes sprawling multi-seller marketplace structures and increasingly targeting professional repair-shop buyers — a broad incumbent with overlapping marketplace dynamics.
- NAPA Auto Parts: NAPA is the largest US-affiliated network of motor vehicle parts wholesalers and retailers and has been building digital B2B ordering capabilities — a broad incumbent targeting the same shop-buyer customer base.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights5 records
Customer concentration
WHI Solution social profiles
Digital presenceWHI Solution financial estimates
Financial estimateRevenue estimate
Valuation estimate
WHI Solution leadership team
Management profileNumber of profiles
Profiles1 record
WHI Solution funding detail
Funding detailFunding overview
Funding rounds2 records
Investors6 records
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
WHI Solution M&A and investment
M&A and investmentM&A1 record
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about WHI Solution
What does WHI Solution do?
WHI Solution operates the Nexpart Multi-Seller ecommerce platform, a multi-seller marketplace that connects automotive dealerships (as wholesale parts suppliers) with independent repair shops (as buyers). The platform aggregates over 20 million parts listings from 53,000 suppliers and integrates natively with major dealer management systems (CDK, Reynolds & Reynolds, Dealertrack DMS) so dealerships can buy and sell parts through a single unified interface without adding staff or physical locations.
When was WHI Solution founded?
WHI Solution was founded in 1999. It employs 51 to 100 people.
Where is WHI Solution based?
WHI Solution is headquartered in Rye, United States, in the North America region.
How does WHI Solution make money?
One revenue line is on record: parts Marketplace Transaction Fees.
Who are WHI Solution's main competitors?
CARiD is listed as an emerging player. Direct peers are RockAuto, PartsTech, PartsGeek and RevolutionParts. Broad incumbents are O'Reilly Auto Parts, eBay Motors, AutoZone, Amazon Automotive and NAPA Auto Parts.
Does WHI Solution have an API?
No public API is recorded for WHI Solution.
What industry is WHI Solution in?
WHI Solution's product category is Automotive Aftermarket Ecommerce Software. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAFABAJ, Automotive Parts, Tools & Accessories Marketplaces. Its NAICS code is 42312 and its SIC code is 5013.