RevolutionParts, Inc.
RevolutionParts provides a SaaS eCommerce platform purpose-built for automotive parts, enabling new car dealers, OEMs, aftermarket sellers, and wholesale buyers to launch branded online stores, integrate with eBay and Amazon, and access a supplier network of nearly 3,000 sellers.
- Company typePrivate
- Founded2013
- HeadquartersTempe, United States
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What RevolutionParts, Inc. does
RevolutionParts, Inc. is a vertically focused SaaS eCommerce platform founded in 2013 and headquartered in Tempe, Arizona, that enables automotive dealerships, OEMs, aftermarket sellers, and wholesale buyers to sell OEM and specialty parts online through branded web stores and integrations with eBay and Amazon. The company is incorporated in Delaware, operates with a reported headcount of around 66 employees, and is privately held with no disclosed funding rounds or controlling investor, suggesting it has largely bootstrapped its growth to date. Customers cited include individual dealership groups such as Curry Acura, Mazda New York, Patrick Motors, Ourisman Toyota ($8M+ annual online operations), Parkway Chevrolet ($4M online), Ford of Montebello ($260K monthly), and Crest Volvo, alongside flagship enterprise engagements such as the Nissan North America Parts and Accessory Sales Program.
The core product portfolio centers on the RP Marketplace and a Branded Web Store, augmented by modules for Marketing Services, RP Shipping (with local delivery), Shipping Protection, Fraud Score, and Marketplace Tax Comply. Underlying technology includes a proprietary parts catalog that combines multiple datasets with self-sourced information to enable accurate vehicle-by-vehicle part lookup, integrated with the Motor Information Systems motor database; a consolidated order, shipping, and tracking layer across multiple channels; and APIs for marketplace, payment, shipping (USPS), delivery, and analytics (Google Analytics) integrations. Distribution reach is enhanced through channel partnerships with eBay, Amazon, and Rough Country (the last providing access to nearly 3,000 aftermarket sellers via warehouse dropshipping), as well as the white-label Nissan OEM program.
The company monetizes through a mix of monthly and annual SaaS subscription fees (the latter with auto-renewal), transaction and marketplace commissions on parts sold across channels, professional services billed at hourly rates for implementation and customization, and add-on marketing services fees. GTM blends an enterprise sales-led motion for large dealer groups and OEMs with a product-led self-serve onboarding path (branded store launches, dedicated onboarding specialists, account managers, instant phone support) and channel-driven marketplace integrations. The addressable market is anchored by a global eCommerce automotive aftermarket estimated at $214.24B in 2024 and projected to reach $485.08B by 2035, with only 25% of dealerships reportedly selling parts online at scale, framing the growth thesis as converting a still largely offline dealer base into digital parts commerce.
RevolutionParts, Inc. firmographics
Firmographics- Name
- RevolutionParts, Inc.
- Legal name
- RevolutionParts, Inc.
- Website
- https://revolutionparts.com
- Company type
- Private
- Founded year
- 2013
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- RevolutionParts provides a SaaS eCommerce platform purpose-built for automotive parts, enabling new car dealers, OEMs, aftermarket sellers, and wholesale buyers to launch branded online stores, integrate with eBay and Amazon, and access a supplier network of nearly 3,000 sellers.
- Ownership category
- akta.pro rank
RevolutionParts, Inc. industry classification
Industry- Product category
- Automotive Parts eCommerce Software
- NAICS
- Automotive Parts and Accessories Retailers (44133)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Automotive Parts, Tires & Workshop Supplies Marketplaces (CRAFAHAD)
- akta.pro secondary industry
- Automotive Parts & Accessories Online Retailers (CRAFADAK)
Keywords
Where RevolutionParts, Inc. is headquartered
LocationHeadquarters
- HQ city
- Tempe
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
RevolutionParts, Inc. business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure
Revenue model
- Subscription SaaS Fees: Monthly subscription fees for platform access including subscription fees, agency fees, and marketing services fees as outlined in Order Forms. Platform fees and subscription fees constitute the core recurring revenue.
- Transaction/Marketplace Fees: Revenue generated from marketplace integrations and transaction processing across multiple sales channels including dealer web stores, eBay, Amazon, and RP Marketplace.
- Professional Services: Implementation fees, consulting services, and professional services including repair of Services pages at hourly rates. Additional services may be provided under separate Scope of Work.
- Marketing Services: Additional marketing services fees charged for services to scale parts sales, including marketing campaigns and promotional activities.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | Subscription-based SaaS pricing |
| Subscription | Annual | Annual subscription with auto-renewal |
Go-to-market motion3 records
Distribution channels6 records
Marketing channels10 records
RevolutionParts, Inc. product offering
Product offeringCore offering
RevolutionParts provides a SaaS eCommerce platform that enables automotive dealerships, OEM manufacturers, aftermarket parts sellers, and wholesale buyers to list, sell, and ship OEM and aftermarket auto parts online through branded web stores and integrated marketplaces (eBay, Amazon, RP Marketplace). The platform combines a parts-specific catalog and fitment engine, multi-channel order fulfillment, integrated shipping and local delivery, fraud scoring, and tax compliance into a single subscription software offering, and is supplied to dealers both directly and through OEM white-label programs such as Nissan North America's Parts eCommerce Program.
Product overview
RevolutionParts is a SaaS-based automotive parts eCommerce platform offering a modular portfolio centered on the RP Marketplace and Web Store products. The core platform enables dealers, manufacturers, and aftermarket sellers to sell OEM and specialty auto parts online through their own branded storefronts and multi-marketplace channels (eBay, Amazon). Additional modules include Marketing Services for promotional campaigns, RP Shipping for logistics integration, Shipping Protection for delivery issue resolution, Fraud Score for transaction risk assessment, and Marketplace Tax Comply for tax automation. The platform serves distinct segments through specialized solutions for New Car Dealers, Auto Manufacturers, Aftermarket businesses, and Wholesale Buyers, with the Nissan North America Parts eCommerce Program representing a major OEM partnership. As of February 2026, the platform powers over 20,000 parts sold, 9,000 orders, and $1.6 million in daily revenue.
Differentiator
Problem solved
Functional benefit
Products and services
- Web Store Branded eCommerce storefront enabling automotive dealers to sell OEM and aftermarket parts online under their own brand, integrated with the RevolutionParts platform for catalog, order, and shipping management.
- RP Marketplace Company-operated online marketplace hosted by RevolutionParts where third-party dealers and aftermarket sellers list auto parts that buyers can purchase directly through RP Marketplace, subject to the platform's Terms of Service.
- Marketplaces integration (eBay and Amazon) Multi-marketplace integration product connecting dealers with eBay and Amazon so they can list and sell auto parts across both marketplaces alongside their branded web store from a single RevolutionParts dashboard.
- Marketing Services Marketing services offering for automotive dealers, including promotional campaigns and dedicated marketing support intended to boost online parts sales, sold as an add-on to the RevolutionParts subscription.
- RP Shipping Shipping and logistics solution for dealers that integrates carrier pricing (USPS), order processing, tracking, and third-party local delivery providers so dealers can source and ship auto parts rapidly from a single tool.
- Shipping Protection Shipping protection program that handles sales, optimization, and administration work to resolve shipping issues on behalf of dealers and their parts-buying customers, sold as an add-on to the RevolutionParts platform.
Quantifiable outcome
- Daily: 20,000+ parts sold, 9,000+ orders, $1.6M revenue
- +5 more outcomes
Companies that use RevolutionParts, Inc.
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles4 records
RevolutionParts, Inc. technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- Yes
- API docs
- API detail
Core technology
AI maturity
App detail
Integration7 records
AI capability2 records
Feature6 records
RevolutionParts, Inc. partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and flagship.
- Rough CountrycoreStrategic partnership enabling access to nearly 3,000 automotive parts sellers in the U.S. through RevolutionParts platform. Integration allows Rough Country to distribute its catalog directly to dealerships via a warehouse dropshipping model, simplifying logistics and expanding market reach for both parties.
- Nissan North AmericaflagshipRevolutionParts powers Nissan North America's Parts and Accessory Sales Program. The program enables businesses to join and enhance sales through advanced technology, engaging customers nationwide and improving service for DIY and wholesale customers.
- Motor Information SystemscoreIntegration providing access to Motor Information Systems motor databases for vehicle-by-vehicle part look-up catalog. Licensed for use within the RP Marketplace Services subject to End-User Terms of Use.
- eBaycoreMarketplace integration allowing dealers to connect with eBay for selling parts across the marketplace from their RevolutionParts dashboard.
- AmazoncoreMarketplace integration for reaching DIY consumers and wholesale buyers through Amazon's platform.
Scale indicators7 records
Recent moves4 records
Expansion highlights5 records
RevolutionParts, Inc. competitors and assessment
Company assessmentDirect peers
- PartsTech: PartsTech is an automotive parts search, sourcing, and eCommerce platform that helps dealers, repair shops, and distributors find and sell parts online. It overlaps directly with RevolutionParts in providing catalog and parts lookup tooling for dealerships and independent shops.
- Yogi: Yogi provides an online parts ordering platform for automotive dealers and service departments, integrating with major DMS systems to enable parts lookup and online ordering. It is a direct peer in dealer-facing parts eCommerce.
- BlueSky Commerce: BlueSky Commerce builds eCommerce platforms for automotive aftermarket and parts businesses, including catalog, storefront, and marketplace integrations. It competes with RevolutionParts for OEM and aftermarket parts sellers needing vertical eCommerce solutions.
Broad incumbents
- Tekion: Tekion is a cloud dealer management platform for automotive retail, including parts inventory and CRM functionality. It overlaps with RevolutionParts at the dealership parts and operations layer and could bundle parts eCommerce features over time.
- Reynolds and Reynolds: Reynolds and Reynolds is a major provider of DMS, retail management, and document services to automotive dealers following its absorption of DealerSocket. Its broad portfolio includes parts and service modules that compete with specialized parts eCommerce platforms.
- Cox Automotive: Cox Automotive operates a portfolio of dealer technology brands (Dealertrack, vAuto, Xtime, Manheim) serving franchised dealers. Its dealer-facing software stack competes with RevolutionParts for share of parts and fixed-ops digital tooling.
- PBS Systems: PBS Systems provides DMS and dealership software to automotive dealers across North America, including parts inventory modules. It is an established incumbent competing for the same dealership IT wallet as RevolutionParts.
Emerging players
- Shopmonkey: Shopmonkey is a cloud-based auto shop management platform with parts ordering, invoicing, and customer communication features. It overlaps with RevolutionParts in digital parts workflows serving repair shops and dealerships.
Others
- eBay Motors: eBay Motors is the dominant online marketplace for automotive parts and accessories and is also a distribution channel integrated into RevolutionParts. It is a key partner rather than a direct competitor but represents an alternative channel buyers may choose.
Regional players
- CarParts.com: CarParts.com is an online retailer of aftermarket auto parts serving U.S. consumers directly. While it operates as a parts retailer rather than a SaaS platform, it competes for the same DIY aftermarket parts buyer that RevolutionParts' dealer customers target.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
RevolutionParts, Inc. social profiles
Digital presenceRevolutionParts, Inc. compliance and trust
Trust signalCompliance5 records
RevolutionParts, Inc. financial estimates
Financial estimateRevenue estimate
Valuation estimate
RevolutionParts, Inc. leadership team
Management profileNumber of profiles
Profiles3 records
RevolutionParts, Inc. funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
RevolutionParts, Inc. M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about RevolutionParts, Inc.
What does RevolutionParts, Inc. do?
RevolutionParts provides a SaaS eCommerce platform that enables automotive dealerships, OEM manufacturers, aftermarket parts sellers, and wholesale buyers to list, sell, and ship OEM and aftermarket auto parts online through branded web stores and integrated marketplaces (eBay, Amazon, RP Marketplace). The platform combines a parts-specific catalog and fitment engine, multi-channel order fulfillment, integrated shipping and local delivery, fraud scoring, and tax compliance into a single subscription software offering, and is supplied to dealers both directly and through OEM white-label programs such as Nissan North America's Parts eCommerce Program.
Is RevolutionParts, Inc. a public or private company?
RevolutionParts, Inc. is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was RevolutionParts, Inc. founded?
RevolutionParts, Inc. was founded in 2013. It employs 11 to 50 people.
Where is RevolutionParts, Inc. based?
RevolutionParts, Inc. is headquartered in Tempe, United States, in the North America region.
How does RevolutionParts, Inc. make money?
Four revenue lines are on record. Subscription SaaS Fees are the primary driver. The others are transaction/Marketplace Fees, professional Services and marketing Services.
Who are RevolutionParts, Inc.'s main competitors?
Direct peers on record are PartsTech, Yogi and BlueSky Commerce. Broad incumbents are Tekion, Reynolds and Reynolds, Cox Automotive and PBS Systems. Shopmonkey is listed as an emerging player. eBay Motors is listed as an others. CarParts.com is listed as a regional player.
Does RevolutionParts, Inc. have an API?
Yes. RevolutionParts provides an API for third-party services integration, including the Motor Information Systems motor databases (Motor Database) which is incorporated into the RP Marketplace Services providing vehicle-by-vehicle part look-up catalog access. The Terms of Service reference data APIs, third-party integration capabilities, and platform APIs for sellers and buyers. A fraud score feature provides fraud risk information on an order-by-order basis. The platform supports various third-party local delivery services through API integrations.
What industry is RevolutionParts, Inc. in?
RevolutionParts, Inc.'s product category is Automotive Parts eCommerce Software. Its primary akta.pro industry code is CRAFAHAD, Automotive Parts, Tires & Workshop Supplies Marketplaces, with a secondary code of CRAFADAK, Automotive Parts & Accessories Online Retailers. Its NAICS code is 44133 and its SIC code is 7372.