Black Girl Digital

What Black Girl Digital does

Black Girl Digital, Inc. is a privately held digital and creator marketing agency founded in 2015 by LaToya Shambo and headquartered in New York City with a second office in Atlanta. The company sells three integrated offerings to enterprise brands and marketing agencies: the Creator Program OS, a proprietary SaaS-style operating system with assessment, playbook, workflow, CRM, and reporting modules; an Agency Activation Partner white-label program that resells the OS to agencies; and end-to-end creator campaign execution delivered through BGD Media. Pricing is quote-based, with multi-year custom builds for enterprise brands and an annual subscription cadence for agency partners.

The company's core technology centers on the Creator Program OS platform, which encodes BGD's methodology (assess creator-marketing maturity, then build structured infrastructure with defined roles, sourcing frameworks, and measurement) into a productized system with human oversight. BGD supports a network of 1,000+ vetted creators nationwide and has delivered multi-million dollar campaigns for Fortune 500 clients including Walt Disney World, Subaru, Walmart, Spotify, BET, and African Pride. The business operates through enterprise field sales, agency channel partnerships, and a self-serve digital platform.

Revenue is generated primarily through professional services (custom Creator Program OS builds, full-service campaign execution, talent representation of The Gardner Family via Gardner Family Media) and recurring subscription revenue (Agency Activation Partner). The company also runs BGD Productions, which hosts Creator Palooza events and the Global Creator Awards, and BGD Foundation as community-facing programming. No external funding, institutional ownership, or public listing is evidenced; the firm remains founder-controlled with 1–10 employees and is described by its founder as a 7-figure agency.

Name

Black Girl Digital

Legal name

Black Girl Digital, Inc.

Website

https://blackgirldigital.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

1–10 employees

Short description

Black Girl Digital is a New York-based creator marketing agency that sells a proprietary Creator Program OS platform, white-label agency services, and end-to-end campaign execution to Fortune 500 brands and marketing agencies, with a specialty in multicultural audiences and a network of 1,000+ creators.

Ownership category

akta.pro rank

Product category

Creator Marketing Services

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Creator Talent Management & Representation (MPAAAHAB)

Keywords

• Creator marketing services
• Influencer marketing agency
• Multicultural marketing campaigns
• Creator program infrastructure
• Talent representation services

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Creator Program OS (Custom Build): Custom architecture, full SOPs & workflows, and custom playbooks sold as one-time builds to brands ready to own their creator marketing infrastructure. Revenue is generated through professional services and custom implementation engagements.
2. Agency Activation Partner: White-label services to agencies including campaign management, production timelines, and wrap reports. Agencies pay for access to creator marketing infrastructure and execution support.
3. End-to-End Campaign Execution: Full-service campaign activation from strategy to distribution. Combines storytelling, talent, and media services for brands seeking complete campaign management.
4. Talent Representation: Representation of creator talent including The Gardner Family. Revenue likely generated through talent management fees or campaign commissions.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels8 records

Core offering

Black Girl Digital is a creator marketing agency that builds, operates, and scales creator marketing infrastructure for brands and agencies through three core service lines: the proprietary Creator Program OS™ (custom infrastructure builds and a SaaS platform with workflows, playbooks, and training), the Agency Activation Partner white-label program for agencies, and End-to-End Creator Campaigns for full-service campaign activation. The company specializes in multicultural audiences and maintains a network of more than 1,000 vetted creators, serving Fortune 500 clients including Walt Disney World, Subaru, African Pride, Spotify, BET, and Walmart.

Product overview

Black Girl Digital operates a multi-product ecosystem centered on creator infrastructure and multicultural marketing. The core offering is the Creator Program OS™ platform, a SaaS-based operating system with modules for assessment, playbook development, workflow management, CRM, reporting, and digital vault capabilities. Complementing the platform are Agency Activation Partner services for white-label creator marketing at scale and End-to-End Creator Campaigns for full-service campaign execution. The portfolio also includes BGD Productions (Creator Palooza events, Global Creator Awards), BGD Foundation, and BGD Media as divisions, plus talent representation through The Gardner Family. The ecosystem is unified by AI-powered infrastructure with human oversight, enabling brands to assess, build, and activate creator programs.

Differentiator

Problem solved

Functional benefit

Brands

• Creator Program OS: A structured, trainable operating system designed to help brands build and own their creator programs in-house
• CreatorPalooza
• Global Creator Awards
• Creator Infrastructure Assessment

Products and services

• Creator Program OS™ A structured, trainable operating system (sold both as a custom build and as a SaaS platform) that helps brands build and own their creator marketing programs in-house. Includes custom creator program infrastructure and playbook, end-to-end workflow design from planning through reporting, role definition, creator sourcing and vetting frameworks, campaign structuring and execution guidelines, measurement frameworks and performance benchmarks, 30-day team training and enablement, and built-in handover and onboarding systems. SaaS version adds assessment tools, CRM dashboard, reporting dashboard, digital vault, and booking session capabilities.
• Agency Activation Partner A white-label operating model that lets marketing agencies scale creator marketing services without building internal infrastructure or disrupting existing workflows. Provides white-label creator program infrastructure, campaign structuring and deal architecture, creator sourcing, vetting, and management, cross-channel planning (social, content, media), workflow systems from planning through reporting, real-time optimization and performance alignment, and seamless integration with the agency's internal teams. Sold as an annual subscription with production timelines and wrap reports.
• End-to-End Creator Campaigns

Quantifiable outcome

• Supports 1,000+ creators nationwide through infrastructure and systems
• +1 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• HireInfluence: Full-service influencer marketing agency offering strategy, casting, content production, and amplification. Comparable to BGD in targeting mid-market and enterprise brands with custom creator campaigns and white-label support for agencies.
• IZEA: Public influencer marketing technology company operating a marketplace plus managed services. Comparable to BGD in connecting brands with creators for sponsored content, campaign management, and talent representation, with a longer-running software-plus-services model.
• Obviously: Multicultural creator marketing agency connecting brands with diverse creators across TikTok, Instagram, and YouTube. Comparable to BGD in offering campaign strategy, creator casting, content production, and paid amplification with an explicit multicultural and inclusive lens for enterprise brand clients.
• Whalar: Creator marketing agency and talent management firm with a focus on representation and brand partnerships. Comparable to BGD in offering creator representation, brand collaboration services, and multicultural creator activation for enterprise clients.
• Linqia: Influencer marketing platform and agency delivering creator campaigns for enterprise brands. Comparable to BGD in combining managed services with platform tooling and in serving large brand clients with end-to-end creator program execution.
• IW Group: Asian-American and multicultural marketing agency offering advertising, digital, and influencer services. Comparable to BGD in specializing in multicultural audience marketing, brand storytelling, and creator-driven activations for enterprise clients.

Broad incumbents

• Captiv8 (Publicis): Creator marketing platform and agency now operating inside Publicis. Comparable to BGD in delivering end-to-end influencer campaign management, creator sourcing, and performance reporting for enterprise brands, but with materially more capital, scale, and global reach.
• CreatorIQ: Enterprise creator marketing cloud platform used by global brands to manage influencer programs at scale. Comparable to BGD in addressing the workflow, measurement, and infrastructure needs of enterprise creator programs, though at far greater scale and as a pure SaaS incumbent.
• ForwardPMX: Multicultural and data-driven marketing agency operating inside Starcom. Comparable to BGD in targeting multicultural audiences, deploying culturally intelligent creative, and serving enterprise brands that prioritize diverse audience engagement.

Emerging players

• Vamp (Influencer.com): Creator marketing platform focused on social commerce and influencer campaign workflows. Comparable to BGD in connecting brands with creators for campaign activation, content production, and performance tracking, with overlapping SaaS-plus-services positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/BlackGirlDigital
• LinkedInlinkedin.com/company/black-girl-digital
• Instagraminstagram.com/blackgirldigital
• Xx.com/blkgirldigital

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Black Girl Digital