Motherhood Matters

What Motherhood Matters does

Motherhood Matters is a privately held, single-location collaborative wellness center operating at 2010 E. 38th St, #201B in Davenport, Iowa, serving the Quad Cities region of Iowa and Illinois. The company functions as a co-working model for independent wellness practitioners, currently housing approximately ten credentialed providers under one roof — including a co-owner chiropractor (Dr. Sara, Webster Technique certified), a retired co-owner (Susan, former CD(DONA)/E-RYT/RPYT), plus tenant practitioners in massage therapy (LMT), licensed midwifery (LM, LCPM, CPM), lactation counseling (CLC), birth and bereavement doula services (SBD), mental health counseling (LPC, LMHC), naturopathic medicine (ND), pediatric/adult physical therapy with pelvic floor specialty (PT, DPT, PCS), reiki, and gestational surrogacy. Revenue is generated via individual service fees on a pay-as-you-go basis, with appointment booking handled through online scheduling, phone, or email; pricing is not publicly disclosed and free consultations are offered.

The center's service catalog spans the full motherhood continuum — preconception, prenatal, postpartum, and family wellness — alongside adjacent offerings such as birth photography, Spinning Babies classes, PiezoWave Therapy, sound healing, functional nutrition, personal training, and Circles Series community groups. There is no proprietary software platform or technology product; the underlying 'technology' consists of human-delivered complementary and alternative medicine modalities coordinated through a shared physical space, a WordPress website with Elementor CMS, and an online scheduling interface. No AI/ML capabilities, APIs, mobile applications, patents, or trademarks are disclosed in the source material.

The go-to-market motion is direct-to-consumer and community-driven, relying on organic social (Facebook, Instagram), blog content, monthly community engagements, in-person workshops, and word-of-mouth referrals. Ownership is founder-led with no institutional investors, parent company, or private equity participation indicated. The center positions itself as a 'village' — a curated referral ecosystem that includes complementary local partners such as Encompass Midwifery, Tapas Yoga Shala, The Group OBGYN, Fit 4 Mom, Iowa Black Doulas, and educational platforms like Evidence Based Birth and BIRTHFIT.

Name

Motherhood Matters

Legal name

Motherhood Matters

Website

https://motherhoodmatterswellness.com

Company type

Private

Operating status

Operating

Short description

Motherhood Matters is a single-location collaborative wellness center in Davenport, Iowa that houses roughly ten independent practitioners offering chiropractic, midwifery, lactation, mental health, massage, reiki, and pelvic floor therapy services to women and families across the Quad Cities region.

Ownership category

akta.pro rank

Product category

Maternal and Family Wellness Services

NAICS

Individual and Family Services (6241)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Lactation, Postpartum & Perinatal Support Services (HLAFAJAN)

akta.pro secondary industries

Prenatal & Postpartum Chiropractic (HSADALAD), Maternal/Newborn & Postpartum Skilled Home Visits (HSABACAK), Pre/Postnatal Group Fitness (HSADABAJ)

Keywords

• Maternal wellness services
• Prenatal chiropractic care
• Birth doula support
• Postpartum pelvic floor therapy
• Homebirth midwifery services

Headquarters

HQ city

Davenport

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain

Revenue model

1. Service Fees - Individual Wellness Services: Revenue generated from individual appointments and sessions for various wellness services including chiropractic care, massage therapy, reiki, lactation support, mental health counseling, naturopathic medicine, physical therapy, and other complementary health services. Services are offered to individuals and families at various stages of motherhood and wellness.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

Motherhood Matters is a collaborative wellness center that houses multiple independent practitioners delivering maternal and family wellness services under one roof. The center offers chiropractic care, birth and bereavement doula support, homebirth midwifery, lactation counseling, mental health therapy, massage therapy, reiki and sound healing, naturopathic medicine, functional nutrition, physical therapy with prenatal/postpartum pelvic floor specialty, personal training, and movement/yoga classes, targeting women from preconception through postpartum as well as families and the broader Quad Cities community.

Product overview

Motherhood Matters is a collaborative wellness center that serves as a hub for multiple independent practitioners and businesses offering services across the motherhood journey from preconception through postpartum and beyond. The center provides a unified space combining birth services (doulas, birth photography, homebirth midwifery, birth education), physical wellness (chiropractic care, massage therapy, functional rehab, pediatric chiropractic, PiezoWave therapy), complementary healing (reiki, sound healing), mental health support (therapy and counseling), nutrition and holistic health (functional nutrition, naturopathic medicine, nutrition coaching), fitness (personal training, movement classes), and specialized services (lactation support, postpartum rehab, gestational surrogacy support, Spinning Babies classes). The center operates as a co-working model where individual practitioners maintain their own businesses within the shared Motherhood Matters space, with services offered across the full spectrum from pregnancy through motherhood and family wellness.

Differentiator

Problem solved

Functional benefit

Products and services

• Chiropractic Care Prenatal, postnatal, and pediatric chiropractic services including Webster Technique certification for breech baby support, delivered to women from preconception through postpartum and to children at Motherhood Matters.
• Doula Services Birth and bereavement doula support providing emotional and physical assistance during labor, birth, and postpartum for expectant and new mothers.
• Homebirth Midwifery Licensed midwife services for homebirth attended by certified professional midwives, including Hypnobabies instruction and bilingual (English and Spanish) support.
• Lactation Support Certified lactation counseling to support breastfeeding mothers through challenges and education, delivered by a CLC and Birth + Bereavement Doula.
• Mental Health Therapy Counseling services for anxiety, depression, relationship struggles, and trauma support provided by a Licensed Professional Counselor (LPC, LMHC).
• Massage Therapy Therapeutic massage services including prenatal, postnatal, deep tissue, trigger point, and cupping therapy delivered by a Licensed Massage Therapist and Certified Cupping Therapist.
• Reiki and Sound Healing Energy healing and sound bath sessions for relaxation, stress relief, and wellness support delivered by a Level 2 Reiki Practitioner.
• Naturopathic Medicine Natural medicine services focusing on digestive health, holistic nutrition, and the gut-brain connection delivered by a Naturopathic Doctor (ND).
• Functional Nutrition Nutrition services focusing on whole-body wellness and dietary guidance for various life stages including preconception, prenatal, postpartum, and beyond.
• Nutrition Health Coaching Personalized nutrition coaching to support wellness goals throughout the motherhood journey.
• Functional Rehab Physical therapy and rehabilitation services including prenatal and postpartum pelvic floor therapy delivered by a Doctor of Physical Therapy (DPT, PCS).
• Postpartum Rehab Specialized rehabilitation services for postpartum recovery including pelvic floor therapy.
• Pediatric Chiropractic Chiropractic care specialized for infants and children to support their development and wellness.
• PiezoWave Therapy Therapeutic treatment using acoustic wave technology for pain relief and tissue healing.
• Birth Education Educational classes and resources covering pregnancy, labor, and birth preparation for expectant parents.
• Birth Photography Professional photography services capturing the birth experience and early moments with newborns.
• Gestational Surrogacy Support Support services for intended parents and surrogates navigating the gestational surrogacy process.
• Personal Training Fitness training services tailored for individuals including prenatal and postpartum populations.
• Movement Classes Prenatal yoga and movement classes designed for expectant mothers at various stages of pregnancy.
• Spinning Babies Classes Specialized techniques and classes designed to help with baby positioning and labor progress.
• Circles Series and Community Events Community groups and workshops providing inclusive, safe spaces for connection around motherhood and wellness topics, including monthly engagements and in-depth workshops.

Quantifiable outcome

• Services available for all stages: preconception, prenatal, postpartum, and beyond

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

23 partnerships are on record, tiered minor and core.

• Encompass MidwiferyminorStrategic or Co-development PartnerLocal midwifery practice listed as a community favorite resource, serving families in the Quad Cities area with pregnancy and birth support.
• Tapas Yoga ShalaminorStrategic or Co-development PartnerLocal yoga studio listed as a community favorite resource for wellness and movement practices.
• Illuminate Healing StudiominorStrategic or Co-development PartnerLocal healing studio listed as a community resource for complementary wellness services.
• The Group, OBGYNminorStrategic or Co-development PartnerObstetrics and gynecology practice listed as a community resource for women's health referrals.
• Fit 4 MomminorStrategic or Co-development PartnerPostnatal fitness organization offering Stroller Strides and other fitness programs for mothers, listed as community resource.
• Iowa Black DoulasminorStrategic or Co-development PartnerOrganization providing doula services focused on supporting Black families, listed as community resource.
• Standard ProcessminorOthersNutritional supplement company recommended as part of functional nutrition services. Listed in Things We Love section.
• Core 360 BeltminorOthersCore strengthening product recommended for wellness and rehabilitation, listed in Things We Love section.
• Yoga TuneUpminorOthersYoga therapy and fitness education resources recommended for movement and wellness, listed in Things We Love section.
• OmStarsminorOthersOnline yoga platform providing digital content, listed as resource for yoga and wellness education.
• BIRTHFITminorOthersBirth and fitness education organization providing resources for pregnant and postpartum women, listed in Info section.
• Evidence Based BirthminorOthersEvidence-based birth education resource providing research-backed information for families and practitioners.
• Spinning BabiesminorOthersBirth education program offering techniques for optimal fetal positioning, referenced as a service offered at Motherhood Matters.
• Body Ready MethodminorOthersPrenatal and postpartum preparation education resource, listed in Info section.
• Health in Motion Chiropractic and WellnesscoreOthersDr. Sara's personal chiropractic and wellness business located within Motherhood Matters, offering chiropractic care and wellness services.
• Erin Coffman, LPC LLCcoreOthersMental health counseling practice of Erin Coffman located within Motherhood Matters, providing therapy services.
• Gingerly MamacoreOthersLactation and birth support business of McKenzie Cornilsen (CLC, SBD) located within Motherhood Matters.
• Work It Out MassagecoreOthersMassage therapy practice of Amber Huffman (LMT) located within Motherhood Matters, offering deep tissue, trigger point, and therapeutic cupping.
• Foundations MidwiferycoreOthersHomebirth midwifery practice of Miranda Mendoza (LM, LCPM, CPM) located within Motherhood Matters.
• Uplifted EnergiescoreOthersReiki and energy healing practice of Sarah Skiles located within Motherhood Matters.
• Journey SurrogacycoreOthersGestational surrogacy services business of Chelsea Slack located within Motherhood Matters.
• QC Natural HealthcoreOthersNaturopathic medicine practice of Dr. Emily Wolbers (ND) located within Motherhood Matters, focusing on digestive health and holistic nutrition.
• QC Doula ConnectcoreOthersDoula connection and referral service located within Motherhood Matters, offering comprehensive support packages with doula, lactation, pelvic floor PT, and classes.

Scale indicators1 record

Recent moves5 records

Expansion highlights3 records

Broad incumbents

• Fit4Mom: Fit4Mom is the largest nationwide fitness franchise for pre- and postnatal women, offering stroller fitness, yoga, and wellness classes. Already listed as a community resource alongside Motherhood Matters. Comparable for its pre/postnatal fitness and community model, but it is a national franchise rather than a co-located multi-disciplinary wellness center.

Emerging players

• Oula Health: Oula operates a maternity care clinic combining midwives, OB-GYNs, and wellness services for pregnancy and postpartum. Directly comparable to Motherhood Matters for its multi-disciplinary pregnancy-to-postpartum care model, though Oula is venture-backed and pursuing a tech-enabled, multi-location clinical model.
• Nest Collaborative: Nest Collaborative provides virtual lactation consulting and postpartum support from IBCLCs. Comparable to Motherhood Matters' lactation counseling service line, but operates as a telehealth-only network rather than a physical collaborative wellness center.
• Mahmee: Mahmee is a maternal health platform offering in-person and virtual support from nurses, doulas, lactation consultants, and mental health providers. Comparable as a multi-disciplinary maternal wellness provider, though Mahmee is digitally led and national rather than a single physical wellness center.
• Bodily: Bodily is a maternal wellness brand offering postpartum recovery products, content, and education. Comparable to Motherhood Matters for its focus on the postpartum journey, though Bodily is a digitally native product/content brand rather than a multi-practitioner wellness center.

Direct peers

• Bini Birth: Bini Birth is a Los Angeles-based childbirth and parenting center offering classes, doula training, and wellness services. Directly comparable as a brick-and-mortar community hub for prenatal and postpartum education and services, with a multi-instructor model similar to Motherhood Matters.
• Mama Glow: Mama Glow is a maternal health platform offering doula training, perinatal support, and wellness services grounded in community and education. Comparable to Motherhood Matters for its focus on community-led maternal wellness, though Mama Glow is more education/training-driven and digitally distributed.
• Carriage House Birth: Carriage House Birth is a Brooklyn-based birth services collective offering doula support, childbirth education, and wellness services for expectant and new parents. Comparable to Motherhood Matters as a community-rooted birth and postpartum services provider, though primarily doula- and education-led rather than a multi-modal wellness center.
• The Village Mammoth: The Village Mammoth is a small in-person community hub offering prenatal and postpartum wellness, classes, and gathering space for mothers. Directly comparable to Motherhood Matters as a community-rooted, multi-service wellness center for mothers, though operating in a different U.S. metro.

Regional players

• BIRTHFIT: BIRTHFIT is a pre- and postpartum fitness and education brand with seminars and training programs for pregnant and postpartum women. Already referenced as a partner/education resource by Motherhood Matters. Comparable for its domain focus on prenatal and postpartum movement, though BIRTHFIT is broader/education-franchise rather than a single wellness center.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/motherhoodmattersqc
• Instagraminstagram.com/motherhoodmattersqc

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Motherhood Matters