Spenga

What Spenga does

Spenga is an Illinois-based boutique fitness studio franchise operating under Spenga Holdings LLC, headquartered in Homer Glen, IL. The company's core product is a 60-minute group workout that divides each session into three equal 20-minute phases — spin ("Ride"), strength training ("Rep"), and yoga ("Revive") — claiming to be the first studio concept to give equal weight to cardio, strength, and flexibility in a single session. The format is enabled by proprietary technology including "Sweet Spot Power," a power-based performance tracking system on spin bikes that measures RPMs and resistance to calculate individual training zones and adjust intensity in real time. Workout programming is described as science-backed and deliberately rotated to prevent plateaus.

Spenga sells studio franchises to independent operators across the United States, with over 300 studios sold in 25+ states. Revenue at the studio level flows from monthly subscription memberships (unlimited, 8-session, or 4-session tiers), prepaid session packages (10/20/30-session bundles that are non-transferable between locations), and a 30-day money-back guarantee for first-term members. At the corporate level, Spenga generates franchise fees, royalty streams from the studio network, retail revenue through the Spenga Gear e-commerce apparel shop, and — as of 2025 — revenue-adjacent Holistic Nutrition Therapy consultations. The company is independently owned (no disclosed PE/VC funding), serves primarily individual fitness consumers through its B2C franchise studios, and is exploring corporate wellness as a secondary channel.

Operational evidence includes national press coverage (Dick's Sporting Goods commercial featuring Brandi Chastain in 2020, Entrepreneur Franchise 500 rank #253 in 2021, Inc. 5000 rank #1386 in 2020), a 2025 partnership with Truemed enabling HSA/FSA eligibility for memberships, and active hiring through a corporate careers portal. Headcount is reported at 501-1000, which likely aggregates across the franchise system rather than solely at the franchisor level. The company operates only domestically, with no current international footprint.

Name

Spenga

Legal name

Spenga Holdings LLC

Website

https://spenga.com

Company type

Private

Founded year

2015

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Spenga is a U.S. boutique fitness franchise operating over 300 studios across 25+ states, offering a 60-minute workout combining spin, strength training, and yoga in a proprietary 20-20-20 format, with memberships, session packages, branded apparel, and nutrition services serving primarily individual fitness consumers.

Ownership category

akta.pro rank

Product category

Boutique Fitness Studios

NAICS

Fitness and Recreational Sports Centers (71394), Fitness and Recreational Sports Centers (713940)

SIC

Services-Membership Sports & Recreation Clubs (7997)

akta.pro primary industry

Cycling/Spin Classes (HSADABAE)

akta.pro secondary industry

Corporate/Workplace Yoga & Pilates (HSADACAJ)

Keywords

• Boutique fitness studios
• Group fitness classes
• Fitness franchise
• Spin strength yoga
• Workout programming

Headquarters

HQ city

Mokena

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D, Supply Chain, Others

Revenue model

1. Studio Memberships: Monthly or term-based membership subscriptions providing unlimited access or limited session access to studio workouts. Members receive benefits including preferred booking, flexible session times, freeze options, and rewards programs.
2. Session Packages: Prepaid session bundles (4, 8, 10, 20, 30 sessions) purchased by customers for class attendance. Sessions are location-specific and non-transferable with expiration dates.
3. Retail/Gear Sales: Sale of branded Spenga apparel and fitness gear through the Spenga Gear online store, including water bottles and other fitness accessories.
4. Holistic Nutrition Therapy: Nutrition consulting services offered through Spenga Holistic Nutrition Therapy, providing free consultations to members and non-members.
5. Franchise Fees: Revenue from selling franchise rights to independent operators to open and operate Spenga studios. With over 300 studios sold, franchise fees represent a significant revenue stream.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

Spenga operates boutique fitness studios that deliver a proprietary 60-minute workout combining spin (cardio), strength training, and yoga in equal 20-minute segments (the "20-20-20" or Ride-Rep-Revive format). The company sells monthly/term memberships and prepaid session packages directly to consumers at studio locations, licenses franchise rights to independent operators (300+ studios sold across the United States), and offers complementary nutrition therapy consultations and branded fitness apparel/gear.

Product overview

SPENGA is a single unified fitness studio concept offering a 60-minute full body workout that combines spin, strength training, and yoga through the Ride-Rep-Revive format. The core SPENGA product is complemented by membership tiers (unlimited, 8-session, 4-session packages), session packages (30/20/10 sessions), SPENGA Holistic Nutrition Therapy for nutritional support, a gear/apparel shop, and a franchise program. The company operates as a rapidly expanding fitness franchise with over 300 studios across the United States.

Differentiator

Problem solved

Functional benefit

Products and services

• SPENGA Workout (Ride-Rep-Revive 60-Minute Class) A 60-minute full-body group fitness class combining 20 minutes of spin (cardio), 20 minutes of strength training, and 20 minutes of yoga, using power-based performance tracking to personalize the spin portion and plateau-proof, ever-changing programming to keep workouts challenging. Delivered in-person at franchised studio locations for individual fitness members.
• SPENGA Studio Memberships Recurring studio memberships offering tiered access including unlimited sessions, 8-session packages, and 4-session packages with online booking, freeze options, rewards programs, and a 30-day money-back guarantee for first-time members.
• SPENGA Session Packages Prepaid session bundles available in 10, 20, and 30-session increments, redeemable at the specific studio location of purchase with expiration dates; sessions are non-transferable between locations.
• SPENGA Holistic Nutrition Therapy Nutrition consulting service offering free consultations with licensed nutritionists (Imani, Mark, Michael, Tina) to complement the SPENGA fitness program for both members and non-members.
• SPENGA Gear Online retail store selling branded SPENGA apparel, water bottles, and fitness accessories to consumers.
• SPENGA Franchise Program Franchise offering granting independent operators the rights to open and operate SPENGA boutique fitness studios, including the proprietary 20-20-20 workout format, brand, and operating model.

Quantifiable outcome

• Combined aerobic and anaerobic training delivers calorie-torching results that continue for hours after the session
• +1 more outcomes

Named customers4 records

Segments2 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered minor and core.

• SherpalAIminorGTM or Marketing Partner · 16 November 2025SherpalAI was a community partner for the Houston chapter of Ekal Vidyalaya's annual walkathon, where Spenga Sugarland was also featured as a partner. This represents a local community event sponsorship/partnership.
• Pawdina NonprofitminorGTM or Marketing Partner · 16 November 2025Pawdina Nonprofit was a community partner for the Houston Ekal Walkathon event, alongside Spenga Sugarland and other organizations supporting education in rural India.
• TruemedcoreGTM or Marketing Partner · 1 January 2025Spenga partners with Truemed to offer HSA/FSA eligibility for gym memberships. Through this partnership, members can use pre-tax HSA/FSA dollars to pay for their SPENGA memberships. The process involves a $30 evaluation survey reviewed by Truemed's licensed practitioners who issue a Letter of Medical Necessity valid for 12 months, enabling customers to submit for reimbursement.

Scale indicators4 records

Recent moves6 records

Expansion highlights7 records

Direct peers

• Burn Boot Camp: Boutique group fitness franchise combining strength and conditioning in coach-led classes, comparable in studio format, franchise model, and target demographic.
• Club Pilates: Fast-growing boutique Pilates franchise with a similar 300+ studio US footprint, franchise-led expansion, and tiered membership pricing model.
• Pure Barre: Boutique barre-focused fitness franchise with comparable class format, membership tiers, and franchise-driven multi-state expansion strategy.
• CycleBar: Indoor cycling franchise operating premium boutique studios with a comparable subscription and class-pack pricing model, directly overlapping on Spenga's spin component.
• Orangetheory Fitness: Large US boutique group-fitness franchise combining cardio and strength intervals in coach-led classes. Closely comparable franchise model, pricing structure, and consumer target to Spenga.
• F45 Training: Functional training group-fitness franchise with a similar studio-format, multi-state footprint, and franchise-driven growth strategy targeting time-efficient workouts.
• SoulCycle: Premium indoor cycling studio brand with similar high-intensity interval class structure and premium urban-suburban positioning, overlapping heavily with Spenga's spin component.
• YogaSix: Boutique yoga studio franchise operating a similar tiered membership model with strong franchise-led US expansion, directly comparable on the yoga/recovery component of Spenga.
• Row House: Boutique indoor rowing franchise using a similar single-modality group-class format with franchise-driven expansion and tiered session-pack pricing.

Emerging players

• Peloton: Connected fitness platform offering spin, strength, and yoga content via connected equipment and subscriptions. Competes with Spenga for the same consumer workout time and wallet share, particularly among time-pressed professionals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/spengafitness
• Facebookfacebook.com/spengafitness
• LinkedInlinkedin.com/company/spenga

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Spenga