What Traject Data does

Traject Data is a web data infrastructure company that operates a portfolio of nine SERP and eCommerce APIs serving approximately 48,000 customers and processing roughly 2 billion requests per month at 99.95% uptime. The platform delivers real-time, structured data from major search engines (Google, Bing, Yahoo, Yandex, Baidu, Naver) and eCommerce marketplaces (Amazon, Walmart, Target, Home Depot, eBay) without requiring customers to build or maintain their own scraping infrastructure. Core technical capabilities include proprietary anti-bot evasion, CAPTCHA handling, proxy rotation, geotargeting by zip code and language, batch processing up to 15,000 parallel requests, and direct delivery to cloud storage destinations (Amazon S3, Google Cloud Storage, Azure Blob Storage, Alibaba Cloud OSS). The platform also maintains a 1.5 billion record historical SERP database dating to 2020.

The company operates under a hybrid go-to-market combining product-led growth (free trials, self-serve signup across multiple branded portals, free tiers such as Scale SERP's 125 searches/month) with enterprise field sales for high-volume customers. Revenue is generated through tiered subscription plans with usage-based overage charges, with monthly subscription pricing ranging from approximately $15 for entry tiers up to $9,000/month for high-volume eCommerce plans and $7,200/month for SERP infrastructure tiers, plus custom enterprise pricing. Primary customer segments include SEO professionals and digital marketers, eCommerce brands and retailers requiring marketplace intelligence, enterprise organizations with high-volume data extraction needs, and academic/research institutions. The company was founded in 2020, is headquartered in Colorado (operating entity ScraperAPI, LLC, registered in Nevada), and was acquired by ScraperAPI in June 2025 while continuing to operate under the Traject Data brand.

The business is led by CEO Rochelle Thielen (background in private equity and venture-backed SaaS), CTPO Ria Delamere (prior experience at Microsoft, Stryker, SAP, Deloitte Consulting), and CFO Brent Hui (15+ years corporate finance at Eaton Corporation and EverCommerce). The company holds a 2021 Great Place to Work Certification and supports integrations with BI/analytics platforms including Looker, Tableau, and Microsoft Power BI.

Name

Traject Data

Legal name

ScraperAPI, LLC

Website

https://trajectdata.com

Company type

Private

Founded year

2020

Operating status

Operating

Headcount range

11–50 employees

Short description

Traject Data operates nine SERP and eCommerce APIs delivering real-time, structured data from Google, Bing, Amazon, Walmart, Target, Home Depot, and eBay to over 48,000 customers via API subscriptions and usage-based pricing, processing 2 billion requests monthly.

Ownership category

akta.pro rank

Product category

Web Data Extraction APIs

NAICS

Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (51821), Web Search Portals and All Other Information Services (519290)

SIC

Services-Computer Programming, Data Processing, Etc. (7370)

akta.pro primary industry

Search Engines (BPAMAAAB)

Keywords

• Web scraping APIs
• SERP data APIs
• ECommerce data APIs
• Real-time data extraction
• Search engine APIs

Headquarters

HQ city

Bellevue

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. API Subscription Plans: Tiered subscription plans with monthly credits. Plans range from hobbyist/free tiers to high-volume enterprise plans with thousands of monthly credits. Excess credits available at per-unit pricing. Upsell through plan upgrades as customer usage grows.
2. Usage-based Overage Charges: When customers exceed their monthly credit allocation, additional requests are billed at per-credit rates that decrease at higher tiers. Creates variable revenue component on top of base subscriptions.
3. Enterprise Custom Pricing: Custom plans for large-scale enterprise needs with dedicated account management, concierge onboarding, and volume discounts negotiated based on expected usage.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels7 records

Core offering

Traject Data operates a suite of cloud-based web scraping APIs that deliver real-time, structured SERP and eCommerce data from Google, Amazon, Walmart, Target, Home Depot, eBay, and other major platforms. Its APIs handle proxy rotation, anti-bot evasion, and CAPTCHA solving, returning clean JSON/CSV/HTML output without requiring customers to build or maintain scraping infrastructure. The platform processes approximately 2 billion requests per month and serves over 48,000 customers globally.

Product overview

Traject Data is a comprehensive SERP and eCommerce API platform offering 9 distinct API products organized into two main categories. The eCommerce APIs (Rainforest API for Amazon, BlueCart API for Walmart, RedCircle API for Target, BigBox API for Home Depot, Backyard API for home improvement, and Countdown API for eBay) provide real-time product, pricing, review, and inventory data from major online retailers. The SERP APIs (SerpWow for all major search engines, Scale SERP for Google-specific data, and Value SERP for budget-conscious Google SERP access) deliver search engine results data. The platform processes approximately 2 billion requests monthly with 99.95% uptime, serving over 48,000 customers including marketers, growth strategists, and retailers. Founded in 2020 and headquartered in Colorado, USA, the company joined ScraperAPI in June 2025.

Differentiator

Problem solved

Functional benefit

Products and services

• Rainforest API Real-time Amazon product data API providing access to product listings, pricing, Buy Box status, reviews, seller profiles, and promotional deals across all major Amazon marketplaces worldwide. Used by eCommerce brands, brand protection firms, agencies, and publishers for competitive intelligence and listing optimization.
• BlueCart API Walmart product data API providing real-time access to product details, pricing, availability, fulfillment information, reviews, search results, and category listings from Walmart. Targeted at eCommerce sellers, brands, and retailers tracking Walmart marketplace data.
• RedCircle API Target product data API delivering real-time access to product data, customer reviews, search results, category listings, and inventory information from Target. Used by eCommerce brands and retailers monitoring Target.com listings and pricing.
• Backyard API Home improvement product API providing data from Home Depot and Lowe's, including product details, pricing, reviews, search results, and category listings with location-specific results by US zip code. Built for retailers and brands in the home improvement vertical.
• BigBox API Home Depot product data API providing structured access to product catalog, customer reviews, questions and answers, search results, and category listings with zip code-level data for shipping and pricing variances. Used by home improvement brands and retailers.
• Countdown API eBay product data API providing real-time access to product data, customer reviews, seller feedback, search results, and inventory from 20 eBay domains worldwide. Used by eCommerce sellers and brands tracking eBay marketplace activity.
• SerpWow API Comprehensive SERP API covering all major search engines including Google, Bing, Yahoo, Yandex, Baidu, and Naver, with capabilities for search, news, images, videos, maps, shopping, trends, and AI Overview data. Used by SEO professionals, marketers, and agencies for cross-engine SERP tracking.
• Scale SERP API Google-specific search results API providing keyword ranking tracking, SERP performance insights, location and device-specific data, and coverage across Google Scholar, Search, News, Images, Video, Places, Shopping, and Products. Used by SEO agencies and in-house marketers for Google-focused rank tracking.
• Value SERP Cost-effective Google SERP API with flexible pricing starting at $0.50 per 1,000 searches, supporting JSON/CSV/HTML formats and batch processing of up to 15,000 requests. Positioned for SMBs, startups, and individual developers needing budget-friendly Google SERP access.

Quantifiable outcome

• $4M in recovered revenue for Sigil customer
• +5 more outcomes

Named customers10 records

Segments5 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

AI capability3 records

Feature7 records

Scale indicators21 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Diffbot: AI-powered web data extraction APIs and Knowledge Graph offering structured product, article, and discussion data — comparable in delivering clean, structured web data via API to enterprise and developer customers.
• Apify: Platform for building, deploying, and monetizing web scrapers ('Actors'), including pre-built scrapers for Google Search, Amazon, and other sites — direct competitor in the API-delivered web scraping space with PLG distribution.
• Bright Data: Largest commercial web data platform offering proxy networks, scraping APIs (including SERP and eCommerce datasets), and pre-collected datasets — directly competes with Traject's Rainforest, Scale SERP, and Value SERP products at enterprise scale.
• Smartproxy: Provides proxy networks alongside scraping APIs (including eCommerce and SERP scrapers) targeting similar SMB and mid-market use cases — competing across overlapping customer segments with comparable pricing tiers.
• ScraperAPI: Web scraping API platform that acquired Traject Data in 2025; offers proxy management and structured data extraction across eCommerce and search engines — direct overlap in product, target customers, and delivery model.
• SerpApi: Real-time SERP scraping API covering Google, Bing, Yahoo, and others with structured JSON output — direct head-to-head with Traject's SerpWow, Scale SERP, and Value SERP products serving SEO and market research customers.
• Oxylabs: Provides SERP, eCommerce, and web scraping APIs (Oxylabs SERP Scraper API, E-Commerce Scraper API) with similar target customers in market intelligence, SEO, and price monitoring — comparable product portfolio and infrastructure model.
• Zyte: Web scraping platform offering Smart Proxy Manager, Scrapy Cloud, and structured data extraction APIs (formerly Scrapinghub) — overlapping with Traject's scraping infrastructure, anti-bot handling, and developer-first API delivery.

Broad incumbents

• Import.io: Enterprise web data platform offering managed data extraction plus pre-collected datasets for eCommerce and market intelligence — competes more on enterprise services breadth than API-first developer tooling.

Emerging players

• DataOx: Web scraping and data delivery service offering custom and API-based eCommerce/SERP data extraction — narrower product scope but overlapping target customers in market intelligence and competitive pricing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/traject-data

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Traject Data