Jotform

What Jotform does

Jotform Inc. is a bootstrapped, privately held no-code form-building and workflow automation platform founded in 2006 by Aytekin Tank and headquartered in San Francisco. The core product is a drag-and-drop form builder that has expanded into a multi-product suite including Jotform Enterprise, Jotform Apps, Workflows, Tables, Boards, Sign, PDF Editor, Smart PDF Forms, Report Builder, Store Builder, and a Mobile App for field data collection. The platform integrates with 200+ third-party tools across CRM (Salesforce, HubSpot, Zoho, Pipedrive), productivity (Google Workspace, Microsoft 365, Slack, Teams), payment processing (PayPal, Stripe, Square, Authorize.Net, Apple/Google Pay, Venmo), and automation (Zapier, Make, Power Automate, IFTTT, Tray.io, webhooks). Underlying technology combines WYSIWYG form construction with a recently layered AI stack built on OpenAI models, including Jotform AI (a conversational form-creation assistant), AI App Builder (natural-language application generation), AI Form Copilot, and 750,000+ AI Agents deployable across web, email, Instagram, WhatsApp, Salesforce, and ChatGPT.

The business model is primarily subscription-based with a freemium entry point. Free accounts convert into paid Bronze, Silver, and Gold individual tiers (monthly or annual billing, with annual discounts) or Enterprise contracts for larger organizations requiring multi-user access, SSO, HIPAA, local data residency, and admin controls. Nonprofits receive a 50% discount and educators receive 30-50% discounts on paid plans. Jotform also earns indirectly through transaction fees on the $2B in annual payment volume processed via its payment integrations, though those fees accrue primarily to the payment processors. Go-to-market is dual-track: a product-led self-serve motion for individual and SMB users via the website, supplemented by a dedicated enterprise sales motion for larger accounts; channel distribution includes the ChatGPT App Marketplace, Salesforce AppExchange, Claude app, and reseller/affiliate/agency partner programs.

Jotform serves 35+ million registered users across 192 countries through seven global offices, with primary verticals in Education, Nonprofits, Healthcare, Government, SMB, and Enterprise. The company reports 248% revenue growth since 2021 and has operated profitably without external funding for two decades; customer counts grew from 1 million users in 2013 to over 35 million by 2026. Recognized customers include TUI (80% reduction in manual inquiry processing), University of Michigan Athletics ($40-50K/year savings), North-West University (1,500 applications streamlined), Anaheim Union High School District (50% faster student registration), Updoc (1M+ healthcare consultations), KwikPsych, IBEW Local 26 (92% faster application processing), Harlem Grown, US Sailing, Kitchener-Waterloo Multicultural Centre ($100K annual savings), and Cat Town. Compliance certifications include PCI DSS Service Provider Level 1, HIPAA, FERPA, GDPR, CCPA, and WCAG 2.1 Level AA support.

Name

Jotform

Legal name

Jotform Inc.

Website

https://jotform.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

501–1,000 employees

Short description

Jotform is a bootstrapped no-code form-building and workflow automation platform serving 35+ million users across 192 countries, with AI-powered tools targeting SMB, enterprise, education, nonprofit, healthcare, and government customers through a freemium plus subscription model.

Ownership category

akta.pro rank

Product category

No-Code Form Building and Workflow Automation Software

NAICS

Document Preparation Services (561410)

SIC

Services-Prepackaged Software (7372)

akta.pro primary industry

Print, Mailroom & Document Workflow Services (Inbound/Outbound Processing) (BPAAAKAL)

Keywords

• Online form builder
• No-code automation
• Workflow automation software
• AI form creation
• Data collection platform

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure

Revenue model

1. Subscription Plans: Tiered subscription model with Bronze, Silver, and Gold individual plans offering increasing form submissions, storage, and feature limits. Annual billing provides discounts. Special pricing for educators (50% off) and nonprofits (50% off).
2. Enterprise Subscriptions: Enterprise tier for organizations requiring multi-user access, unlimited submissions, dedicated support, admin controls, and advanced analytics. Includes features like SSO, HIPAA compliance, and local data residency options.
3. Payment Processing: $2 billion collected annually through payment forms using integrated payment gateways including PayPal, Square, Stripe, and Authorize.Net. Transaction fees may apply through payment processors.

Pricing tiers

Go-to-market motion3 records

Distribution channels7 records

Marketing channels8 records

Core offering

Jotform is a no-code online form builder and workflow automation SaaS platform that enables individuals, businesses, and enterprises to create forms, surveys, e-signature documents, mobile apps, and automated workflows without writing code. The platform includes AI-powered form and app generation, integrated payment processing through 40+ gateways, e-signature, PDF editing, data tables, reporting, and 150+ native third-party integrations. It is sold via a freemium model with tiered subscriptions (Bronze, Silver, Gold, Enterprise) and serves 35+ million users across 190+ countries.

Product overview

Jotform is a comprehensive no-code form-building and workflow automation platform that has evolved from a single WYSIWYG form builder into a multi-product suite. The core Form Builder serves as the foundational product, with specialized vertical solutions including Jotform Enterprise for large organizations, Jotform Apps for building mobile applications, Jotform Tables for data management, Jotform Boards for task management, Jotform Workflows for automation, Jotform Sign for e-signatures, Smart PDF Forms and PDF Editor for document management, Store Builder for e-commerce, Jotform Inbox for submission management, Jotform Mobile App for field data collection, and Report Builder for analytics. AI capabilities are consolidated under Jotform AI, which includes AI Agents for chatbot/automation functionality, AI App Builder for app generation, AI Form Copilot for form creation assistance, and integrations with OpenAI technology. The platform integrates with 200+ third-party tools across CRM, payment processing, communication, storage, and automation categories. With over 35 million users and presence in 190+ countries, Jotform serves diverse industries including education, healthcare, nonprofits, and enterprise through both cloud-based and on-premise deployment options.

Differentiator

Problem solved

Functional benefit

Products and services

• Form Builder The flagship online form builder that lets users create professional forms with drag-and-drop functionality, conditional logic, payment processing, and automated workflows without coding. Available on Free, Bronze, Silver, and Gold tiers for individuals, SMBs, educators, and nonprofits.
• Jotform Enterprise Enterprise-grade form and workflow platform with multi-user collaboration, SSO, HIPAA compliance, AI-powered Brand Kit, admin controls, advanced analytics, and dedicated support for large organizations.
• Jotform AI Conversational AI assistant enabling users to create, edit, and deploy forms through natural-language text or voice prompts. Consolidates Jotform's AI Agents and AI Form Copilot and runs on OpenAI technology.
• AI App Builder AI-powered builder that generates fully functional mobile and web applications from natural-language prompts, including pages, navigation, workflows, layouts, and data connections, in under one minute.
• Jotform AI Agents AI chatbot and automation platform with 750,000+ deployed agents that handle customer interactions, lead capture, and support workflows across email, social, and chat channels.
• Jotform Apps No-code platform extension for building mobile and web applications from pre-built components and templates, with deep integration into the Jotform ecosystem of forms, tables, AI agents, and workflows.
• Jotform Workflows

Quantifiable outcome

• 248% revenue growth since 2021
• +7 more outcomes

Named customers12 records

Segments7 records

Ideal customer profiles5 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration53 records

AI capability12 records

Feature8 records

Partnerships

18 partnerships are on record, tiered core and minor.

• ChatGPT (OpenAI)coreTechnology or Integration · 31 March 2026Jotform app launched in ChatGPT App Marketplace enabling users to create and analyze forms using natural language prompts directly within ChatGPT interface. Built on Jotform's 2025 investments in AI agents across Gmail, Instagram, and WhatsApp.
• WhatsAppcoreTechnology or Integration · 16 December 2025WhatsApp integration for multichannel notifications, allowing users to receive real-time form submission alerts through WhatsApp alongside SMS, Slack, and other channels.
• SalesforcecoreTechnology or Integration · 1 September 2023Jotform for Salesforce integration launched September 2023, offering no-code form building and workflow automation tools for Salesforce users. Enables lead capture, case management, and data integration within Salesforce CRM workflows. Available on Salesforce AppExchange.
• Google WorkspacecoreTechnology or IntegrationDeep integration with Google products including Google Drive, Google Sheets, Google Calendar, Gmail, and Google Contacts. Allows automatic data syncing, file storage, and calendar event creation from form submissions.
• Microsoft 365coreTechnology or IntegrationIntegration with Microsoft Excel, SharePoint, OneDrive, Microsoft Teams, and Outlook. Enterprise 2.0 announced Microsoft Excel and SharePoint integrations for enhanced data management.
• SlackcoreTechnology or IntegrationSlack integration for sending form submission notifications and alerts directly to Slack channels, enabling real-time team collaboration.
• PayPalcoreTechnology or IntegrationPayment processing integration through PayPal for accepting payments directly within forms for products, services, and donations.
• SquarecoreTechnology or IntegrationPayment processing integration through Square for in-person and online payment collection through Jotform forms.
• StripecoreTechnology or IntegrationPayment processing integration through Stripe for accepting credit card payments, managing subscriptions, and processing transactions securely.
• Authorize.NetcoreTechnology or IntegrationPayment gateway integration through Authorize.Net for secure payment processing and merchant account services.
• MailchimpcoreTechnology or IntegrationEmail marketing integration with Mailchimp for syncing form submissions to email lists and marketing campaigns.
• ZapiercoreTechnology or IntegrationAutomation integration through Zapier connecting Jotform with 5,000+ applications for workflow automation across platforms.
• Make (formerly Integromat)coreTechnology or IntegrationAdvanced automation integration through Make for complex workflow scenarios connecting Jotform with other platforms.
• ZoomcoreTechnology or IntegrationIntegration with Zoom for automatic scheduling and calendar event creation when forms capture meeting or event registrations.
• HubSpotcoreTechnology or IntegrationCRM integration with HubSpot for syncing form submissions to HubSpot contacts, deals, and marketing workflows.
• Agency Program PartnersminorChannel Partner/ Reseller/ DistributorJotform Agency Program for partners who build solutions for clients using the Jotform platform.
• Reseller Program PartnersminorChannel Partner/ Reseller/ DistributorJotform Reseller Program for partners reselling Jotform Enterprise solutions to end customers.
• Affiliate Program PartnersminorGTM or Marketing PartnerJotform Affiliate Program for partners earning commissions by referring new customers to Jotform.

Scale indicators8 records

Recent moves6 records

Expansion highlights7 records

Broad incumbents

• Microsoft Forms: Microsoft Forms is a free form builder included with Microsoft 365, targeting enterprise and education customers within the Microsoft ecosystem. It competes directly with Jotform for organizations already standardized on Microsoft productivity tools, particularly in the enterprise segment.
• DocuSign: DocuSign is the e-signature market leader that has expanded into broader agreement management and form workflows (DocuSign Forms, formerly Adobe Sign competitor). It overlaps with Jotform Sign and PDF Editor products, particularly in enterprise contract and approval workflows.
• Google Forms: Google Forms is a free form builder bundled with Google Workspace, targeting the same SMB and education segments as Jotform's free tier. While functionally more limited, its zero-cost bundled distribution makes it Jotform's most significant competitive threat for individual users and small organizations.

Direct peers

• SurveyMonkey: SurveyMonkey is a direct competitor in the form and survey creation market, serving SMBs, enterprises, and individual users. It overlaps significantly with Jotform's core form builder functionality, payment collection, and enterprise offerings, though SurveyMonkey has stronger brand recognition in the survey/research segment.
• Typeform: Typeform is a direct competitor offering conversational forms and surveys with a strong design-led UX. It targets similar SMB and mid-market customers as Jotform and competes head-to-head in the online form builder category, though it is more focused on surveys/marketing forms than Jotform's broader workflow suite.
• Formstack: Formstack is a direct competitor focused on no-code forms, document automation, and digital workflow solutions for healthcare, education, and financial services. It competes with Jotform in the regulated vertical space and offers similar HIPAA-compliant and workflow automation capabilities.

Emerging players

• Cognito Forms: Cognito Forms is an SMB-focused form builder offering powerful calculations, conditional logic, and data management features at lower price points. It serves a similar customer base to Jotform's Bronze/Silver tiers but lacks Jotform's enterprise and AI capabilities.
• Tally: Tally is an emerging free form builder with strong Notion-adjacent positioning and a modern no-code UX. It targets individual creators and SMBs and competes with Jotform's free tier, particularly among users building simple forms without payment or compliance requirements.
• Airtable: Airtable is a no-code platform combining spreadsheet-like databases with form building and workflow automation. It competes with Jotform Tables and Jotform Apps for users building internal tools and data collection workflows, particularly among tech-savvy SMB and mid-market teams.

Others

• Zapier: Zapier is a workflow automation platform that is both a Jotform integration partner and an adjacent capability. While not a direct form builder competitor, Zapier competes for workflow automation spend and could expand into native form/intake capabilities that overlap with Jotform Workflows.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat7 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/TheJotform
• Xx.com/Jotform
• Facebookfacebook.com/jotform
• LinkedInlinkedin.com/company/jotform

Compliance6 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Jotform