What BeTheBeast does

BeTheBeast, Inc. is a privately held US youth-sports media and recruiting technology company founded in 2011 and headquartered in Hermosa Beach, California, with 11–50 employees. It operates a vertically integrated platform that films, streams, and distributes youth basketball tournament content, then layers recruiting workflows for college coaches, families, and athletes on top of that footage. The technology backbone consists of AI-powered half-court cameras that autonomously capture 1080p HD game video, an automated clipping service that isolates every play a given player participates in, and a multi-tenant web/mobile stack with four branded surfaces: Event Live+ (parents, fans, media), Recruiter+ (college coaches), Profiler Plus (athlete profiles and highlight creation), and BTB Recruiting House (video commerce).

The company monetizes through a transaction-fee model: $50 per event for live streaming plus 90 days of on-demand video, $37–$74 per full game video with volume discounts, $125 per tournament for automated player clips, and $200 per tournament for professionally produced highlight reels. College coaches access the platform via the Recruiter portal for event admission, live streams, full rosters, GPAs, filter search, note-taking, and NCAA compliance tools. Go-to-market is event-driven: BeTheBeast secures streaming partnerships with tournament operators (Hoop Group, Zero Gravity Basketball, HoopSeen, Iowa Gym Rats, UA Future, Premier Basketball Report, Attack Tournaments, Sports Academy, Hoop Group Girls) and operates partner-branded subdomains that drive consumer and coach adoption at the point of event participation. A GTM partnership with NCSA extends the funnel into college recruiting advisory services.

The business has been bootstrapped through approximately $1.65M in disclosed funding (TCA Venture Group in 2011, Archer Capital in 2013, and subsequent undisclosed or zero-disclosed rounds from Wavemaker Ventures, TCA, and BAM Ventures through April 2019). No acquisitions, leadership transitions, or major funding events have been disclosed since 2019, though the platform continues to actively list and stream 2026 events, indicating ongoing operations.

Name

BeTheBeast

Legal name

BeTheBeast, Inc.

Website

https://bethebeast.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BeTheBeast operates an AI-camera-powered youth basketball streaming and recruiting platform that films partner tournaments, distributes live and on-demand video to families, and provides college coaches with player profiles, scouting tools, and NCAA-compliant recruiting workflows.

Ownership category

akta.pro rank

Product category

Youth Sports Streaming Platform

NAICS

Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (5162), Agents and Managers for Artists, Athletes, Entertainers, and Other Public Figures (7114)

SIC

Services-Motion Picture & Video Tape Production (7812), Services-Motion Picture & Video Tape Distribution (7822)

akta.pro primary industry

B2B Sports Digital Syndication & White-Label Streaming Services (MPAKAOAJ)

akta.pro secondary industries

Athletic Recruitment & NCAA/NAIA Eligibility Counseling (EDANAEAM), Streaming Technology & SDK Providers (Low-latency video, input, client SDKs) (MPAFAHAD)

Keywords

• Youth basketball streaming
• Athlete recruiting platform
• Tournament video streaming
• College coach scouting
• Sports video on-demand

Headquarters

HQ city

Hermosa Beach

HQ country

United States

HQ region

North America

Markets served

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Event Live+ Subscriptions: Parents and fans purchase access to live stream and on-demand video of youth basketball tournaments for $50 per event. Includes live streaming and video on-demand for up to 90 days after purchase.
2. Recruiter Access for College Coaches: College coaches purchase event admission and live stream access through the Recruiter platform to scout players at youth basketball events.
3. Full Game Video Sales: College coaches and families purchase individual full game videos with volume discounts: 1 game at $74, 2 games at $56 each, 3 games at $45 each, 4+ games at $37 each. College coaches require full game film for recruiting evaluations.
4. Player Tournament Clips: Automated clipping service that captures every play a player is involved in, available for $125 per tournament. Delivered within 14-21 days from tournament end.
5. Recruiting Highlight Video: Professionally produced highlight video showcasing player abilities, available for $200 per tournament. Delivered within 14-21 days from tournament end.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

BeTheBeast is an AI-powered video streaming and recruiting platform focused on youth basketball tournaments. It provides live event streaming, 90-day on-demand video access, athlete profile creation, automated player clipping, and a dedicated scouting portal for NCAA college coaches. The platform connects tournament organizers, players, families, and college recruiters through a unified ecosystem that monetizes event coverage via subscriptions and video purchases.

Product overview

BeTheBeast operates as a platform-plus-modules architecture. The core BeTheBeast platform (bethebeast.com) serves as the main hub for youth basketball tournament streaming and recruiting. Two primary customer-facing apps serve different audiences: Event Live+ (for parents, families, and media) and Recruiter+ (for college coaches). Supporting modules include Profiler Plus (free athlete profile and highlight creation tool) and BTB Recruiting House (video purchasing for games, clips, and highlight videos). All services interconnect through a shared event ecosystem covering live streaming, on-demand video, and recruiting tools.

Differentiator

Problem solved

Functional benefit

Brands

• Recruiter+: College coaches platform for live streaming, event admission, video on demand, roster access, player profiles, GPAs, filter search, note-taking, and compliance tools.
• Event Live+
• Profiler Plus
• BTB Recruiting House

Products and services

• BeTheBeast Platform The core BeTheBeast platform serves as the central hub for youth basketball streaming and recruiting. It aggregates live event coverage, on-demand video, athlete profiles, and recruiting tools for players, families, college coaches, and tournament organizers across the United States.
• Event Live+ Event Live+ is a subscription streaming service that gives parents, families, and fans access to live and on-demand coverage of youth basketball tournaments, with 90 days of replay access after each event. Pricing is $50 per event for standard events and $30 for academic/elite tier events.
• Recruiter+ Recruiter+ is a dedicated mobile application and web portal built for NCAA college basketball coaches. It provides NCAA-compliant evaluation tools, live and on-demand game access, full rosters, player search, filtering by criteria, college coach alerts for followed players, and a college coach help center.
• Profiler Plus Profiler Plus is a free athlete profile platform that lets youth basketball players build recruiting profiles with athletic and academic details, and embed highlight videos to share with college coaches.
• BTB Recruiting House BTB Recruiting House is a video commerce platform that sells full game videos (priced $37–$74 per game with tiered discounts), per-tournament player clips ($125 per tournament), and professionally produced recruiting highlight videos ($200 per tournament).

Quantifiable outcome

• Video on-demand available for up to 90 days after event
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles4 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• Zero Gravity BasketballcoreChannel Partner/ Reseller/ DistributorMajor youth basketball tournament operator that uses BeTheBeast for exclusive streaming of boys and girls events including ZG Summer Tip-Off, ZG NY Hoop Festival, ZG The Challenge NY, and ZG Coaches vs Cancer tournaments across multiple states.
• Hoop GroupcoreChannel Partner/ Reseller/ DistributorPremier youth basketball event operator streaming events including HGHQ Summer League, Hoop Group Summer Jam Fest, Jersey Shore Showdown, and Hoop Group Girls events at their Neptune, NJ headquarters.
• HoopSeencoreChannel Partner/ Reseller/ DistributorYouth basketball tournament operator streaming high school showcase events including HoopSeen Claim The Crown and HoopSeen National Finals in Suwanee, GA.
• Iowa Gym RatscoreChannel Partner/ Reseller/ DistributorRegional youth basketball organization streaming Central Iowa HS Summer League and Summer Slam events in Grimes/Des Moines, IA area.
• UA FuturecoreChannel Partner/ Reseller/ DistributorUnder Armour branded youth basketball tournament streaming UA Future Finals boys and girls events.
• Sports Academy BoyscoreChannel Partner/ Reseller/ DistributorYouth sports academy streaming events including Back In Action Open Event from their Thousand Oaks, CA facility.
• Attack Tournaments - GirlscoreChannel Partner/ Reseller/ DistributorGirls basketball tournament operator streaming events including Summer Sizzler Girls and She's Got Game in Waukee, IA.
• Premier Basketball ReportcoreChannel Partner/ Reseller/ DistributorYouth basketball tournament operator streaming Texas Club Championships and NCAA Certified events including Super 64.
• Hoop Group GirlscoreChannel Partner/ Reseller/ DistributorGirls basketball division of Hoop Group streaming events including HoopGroup Girls New England Jam Fest and Jersey Shore Live from Fitchburg, MA.
• NCSA (Next College Student Athlete)minorGTM or Marketing PartnerCollege recruiting platform partner providing free recruiting assessments to BeTheBeast users who opt-in during registration. One of 800+ recruiting experts contacts families to provide personalized college fit guidance.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• BallerTV: BallerTV is the leading youth sports live-streaming platform, broadcasting AAU, grassroots, and youth tournament events across multiple sports. It is the closest direct competitor to BeTheBeast's Event Live+ subscription model for parents and fans.
• Hudl: Hudl is the dominant team-video and recruiting platform for high school and youth athletes, offering highlight creation, team film exchange, and recruiting profiles. It directly overlaps with BeTheBeast's Profiler+ athlete profile and BTB Recruiting House highlight products.
• PlayOn Sports (PlayOn! Sports): PlayOn Sports operates the NFHS Network and provides live streaming and on-demand video for high school and youth athletics, including basketball. It is a direct infrastructure competitor to BeTheBeast for tournament and high school event coverage.

Broad incumbents

• FloSports: FloSports is a well-funded subscription sports streaming platform covering youth, collegiate, and niche sports including grassroots basketball via its FloHoops property. It competes broadly with BeTheBeast for both consumer streaming dollars and rights to youth tournaments.

Emerging players

• Pixellot: Pixellot provides AI-automated sports broadcasting cameras and production-as-a-service for amateur and youth sports venues globally. Its AI-camera stack competes with BeTheBeast's AI-powered half-court cameras for automated tournament capture.
• Veo Technologies: Veo offers AI-powered sports cameras and a cloud platform used by amateur clubs to record, stream, and share match footage. It targets soccer primarily but its tech and SaaS model are analogous to BeTheBeast's AI-camera streaming for basketball events.
• FieldLevel: FieldLevel is an athlete-recruiting platform that connects high school athletes with college coaches through verified video and profiles, similar in approach to BeTheBeast's Profiler+ / Recruiter+ ecosystem.
• SidelineHD: SidelineHD provides live streaming and on-demand video for high school and youth sporting events via a subscription model with parent/fan and coach access tiers, mirroring BeTheBeast's Event Live+ and Recruiter+ structure.

Others

• NCSA (Next College Student Athlete): NCSA is the largest college athletic recruiting network, partnering with BeTheBeast already. It is comparable as the dominant funnel connecting youth athletes to college coaches, overlapping with BeTheBeast's Recruiter+ and Profiler+ recruiting workflow.

Regional players

• SportsRecruits: SportsRecruits is a recruiting platform used primarily by club, high school, and college coaches to share video and communicate with prospects. It is comparable to BeTheBeast's recruiting tools and uses similar transaction-based video products.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks7 records

Key highlights7 records

Customer concentration

• Xx.com/bethebeastbtb
• LinkedInlinkedin.com/company/bethebeast-inc-

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds8 records

Investors4 records

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about BeTheBeast