Westward360

What Westward360 does

Westward360 is a privately held property management company founded in 2006 in Chicago, Illinois, that provides real estate management services for community associations and rental property owners. The company serves homeowner associations (HOAs), condominium associations, and individual rental property investors through three core service lines: community management, rental management, and real estate brokerage (operated under the WestwardRE sub-brand). As of late 2025, Westward360 manages more than 50,000 homes across 1,000+ communities in 18 US states, with 400+ full-time employees and an asset base of approximately $16 billion in real estate under management.

The company operates a proprietary technology stack built in-house since 2012 that supports community association management, payment processing, maintenance dispatch, financial reporting, and client portals. This stack is augmented by third-party integrations including the Vantaca Board Portal (for board communication and transparency), StrongRoom via Avid Exchange (for invoice review and approval), and an Open API strategy built around Buildium for workflow customization. An internal 360PROS maintenance division provides in-house handyman, plumbing, painting, HVAC, fire safety, exterminating, janitorial, and landscaping services, giving Westward360 direct control over service quality and cost on its managed portfolio.

Revenue is generated primarily through recurring management fees (per-unit and per-community subscription charges for HOA and rental management), brokerage commissions on residential sales and leasing transactions (including sales and refinancing services), and service fees from the PROS maintenance division. Pricing is predominantly custom and quote-based, with only one publicly disclosed price point (a hybrid onsite tier starting at $15 per unit per month plus a $400 per day onsite fee). Go-to-market is sales-led through twelve regional offices serving Illinois, Colorado, Nevada, Oregon, Texas, Indiana, Missouri, Georgia, and additional states, supplemented by a dedicated referral program (Referrals360), inbound website quote requests, and an active M&A roll-up strategy that has absorbed the client portfolios of acquired property management firms to drive geographic expansion.

Name

Westward360

Legal name

Westward360

Website

https://westward360.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

251–500 employees

Short description

Westward360 is a privately held Chicago-based property management company serving homeowner associations, condominium associations, and rental property owners across 18 US states, managing more than 50,000 homes and 1,000+ communities through proprietary technology and an in-house maintenance division.

Ownership category

akta.pro rank

Product category

Community Association Management

NAICS

Real Estate Property Managers (53131), Residential Property Managers (531311), Services to Buildings and Dwellings (5617)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

HOA / Condominium Association Management (BPAJAFAH)

akta.pro secondary industries

Association Compliance, Governance & Board Support Services (BPAJAHAN), Association Maintenance, Vendor & Capital Project Management (BPAJAHAM), Multifamily Apartment Property Management (BPAJAFAA)

Keywords

• Community association management
• Rental property management
• HOA management services
• Real estate brokerage
• Property maintenance services

Headquarters

HQ city

Chicago

HQ country

United States

HQ region

North America

Offices12 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Infrastructure, Others

Revenue model

1. Community Association Management Fees: Recurring management fees charged to homeowner associations (HOAs) and condominium associations for full-service community management including board support, financial management, maintenance coordination, compliance, and vendor management. Fees are typically per-unit or per-community recurring charges.
2. Rental Property Management Fees: Recurring management fees for rental owners managing single-family homes, condos, and multi-family properties up to 400 units. Includes tenant screening, rent collection, maintenance dispatch, and leasing services. Revenue is recurring per unit managed.
3. Real Estate Brokerage - Sales and Leasing: Full-service real estate sales and leasing brokerage for residential properties. Generates commission income on completed sale and lease transactions. Offered under the WestwardRE brand for clients within managed communities and external customers.
4. PROS Maintenance Services: Internal maintenance division providing handyman, plumbing, painting, HVAC, fire safety, exterminating, janitorial, and landscaping services to managed properties. Revenue derived from service fees charged to community associations and rental owners.
5. Association Sales and Refinancing Services: Sales and refinancing services facilitated through the brokerage for homeowners within managed communities, generating transaction-based commissions.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

Westward360 provides full-service property management for homeowner associations (HOAs), condominium associations, and rental property owners across 18 U.S. states. Core deliverables include community association management (board support, financial management, vendor coordination, compliance), rental management (tenant screening, rent collection, maintenance dispatch, leasing), and an internal maintenance division (360PROS) covering handyman, plumbing, HVAC, painting, fire safety, exterminating, janitorial, and landscaping services. The offering is enabled by a proprietary technology stack and complemented by WestwardRE brokerage services for real estate sales, leasing, and refinancing.

Product overview

Westward360 is a property management company offering an integrated platform of services for community associations and rental property owners. The core portfolio consists of Community Management (for HOAs and condo associations), Rental Management, and Real Estate Brokerage services. These are complemented by PROS Maintenance (an internal maintenance division), Sales & Leasing, and proprietary technology portals including the Association Portal (for real-time tracking and expense reporting), StrongRoom (Avid Exchange) for invoice management, and Vantaca Board Portal for board transparency. The company operates as a single unified offering with technology-enabled services spanning the full property management lifecycle from community association management through rental operations and real estate transactions.

Differentiator

Problem solved

Functional benefit

Brands

• WestwardRE: Full service real estate brokerage for sales and leasing operations
• 360PROS
• Westarity

Products and services

• Community Management Full-service property management for homeowner associations (HOAs) and condominium associations, providing high-quality management services with a variety of packages that work for community associations and board members; covers board support, financial management, vendor coordination, compliance, and maintenance.
• Rental Management Management services for rental properties including local Chicago single-unit condos, multi-family properties, and apartment buildings with up to 400 units; includes tenant screening, rent collection, maintenance coordination, leasing, and real-time owner portal access.
• Real Estate Brokerage (WestwardRE) Full-service residential real estate sales and leasing brokerage operating under the WestwardRE brand; serves clients within managed communities and external buyers/renters with market analysis, listings, lease negotiation, and closing services.
• PROS Maintenance Internal maintenance division offering handyman, plumbing, painting, heating & air, fire safety, exterminating, janitorial, landscaping, and general contracting services to managed properties under the 360PROS brand.
• Sales & Leasing Rental and sales listing services enabling clients to search thousands of listings, with team availability to discuss searches and provide leasing information or market analysis.
• Sales & Refinances Real estate transaction services facilitating sales and refinancing transactions for homeowners within managed communities, generating commission-based revenue.

Quantifiable outcome

• 50,000+ homes under management across 1,000+ communities and 18 states
• +3 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature7 records

Partnerships

Ten partnerships are on record, tiered core and minor.

• HomeLink Property ManagementcoreStrategic or Co-development Partner · 1 November 2025Merger effective November 1, 2025, expanding Westward360's services to the Atlanta metropolitan area in Georgia. The merger aims to enhance community management solutions by combining HomeLink's local expertise with Westward360's scalable support and technology. This is a strategic expansion move to strengthen presence in high-growth communities.
• Alpha Real Estate GroupcoreStrategic or Co-development Partner · 17 October 2025Merger expanding Westward360's operations to the St. Louis metropolitan area in Missouri. The merger aims to enhance community service offerings through increased resources and technology. Alpha Real Estate Group will continue its real estate brokerage independently.
• McKenzie Management and Berkson & Sons ManagementcoreStrategic or Co-development Partner · 31 July 2025Merger announced July 31, 2025, expanding Westward360's operational footprint through the combination of two additional property management companies into its portfolio.
• Building Better Community Management (BBCM)coreStrategic or Co-development Partner · 1 February 2022Merger combining BBCM's community association portfolio with Westward360, adding more than 3,000 residential units to Westward360's portfolio. BBCM was well regarded in the Las Vegas market with a 99% client retention rate. The BBCM team joined Westward360 providing seamless transition and continuity in service.
• Reserve AdvisorsminorStrategic or Co-development PartnerPartnership providing affordable and comprehensive reserve study options for community associations. Westward360 refers clients to Reserve Advisors for reserve studies required for long-term capital planning and fiduciary responsibility.
• KSN LawminorImplementation/ SI/ Consulting PartnerLegal partnership for community association education. KSN Law partner Ryan H. Shpritz hosts webinars for Westward360's Board Education Program covering legal topics including the Corporate Transparency Act, accessible parking law, electronic election laws, and caselaw updates.
• Keough & MoodyminorImplementation/ SI/ Consulting PartnerLegal consulting partnership. Partner Dawn Moody guides Westward360's board education sessions on modernizing communication and election processes, including electronic voting policies and rule adoption.
• Community Association Institute (CAI)minorStrategic or Co-development PartnerIndustry association partnership. Westward360 is affiliated with CAI and participates in its programs. Westward360 monitors CTA requirements along with CAI for any regulatory changes affecting community associations.
• Wintrust Community AdvantageminorStrategic or Co-development PartnerBanking and lending partnership. Wintrust Community Advantage Senior Vice President Frankie Sorrentino collaborates with Westward360 on webinars covering reserve investing, lending best practices, and underwriting guidelines for community associations.
• Yellowstone LandscapingminorStrategic or Co-development PartnerLandscaping partnership for board education. Westward360 and Yellowstone Landscaping co-host webinars on landscaping best practices and xeriscaping for community associations in Colorado markets.

Scale indicators9 records

Recent moves11 records

Expansion highlights6 records

Others

• Buildium: Property management software platform explicitly integrated with Westward360 via its Open API (per CTO Brawley Reishman). Adjacent as a technology vendor enabling Westward360's data workflow customization.
• AppFolio: Cloud-based property management software for residential and community association managers. Indirect peer that competes for the technology stack that underlies Westward360's rental and community management operations.

Broad incumbents

• Greystar Real Estate Partners: Largest US multifamily rental property manager and operator, providing a much broader real estate platform that includes rental management like Westward360's rental arm but spans investment, development, and institutional multifamily. Overlaps in residential property management rather than HOA specialization.

Direct peers

• RealManage: Community association management firm serving HOAs and condominiums across multiple US states with proprietary technology (HOAtrack). Comparable multi-state regional expansion and tech-enabled approach to Westward360.
• FirstService Residential: Major division of FirstService Corporation providing full-service property management to HOAs, condominiums, and high-rise communities across the US. Closest scaled competitor to Westward360 in HOA/condo association management.
• HomeRiver Group: National residential property manager serving both single-family rental investors and HOA/condo associations with vertically integrated services. Direct competitor in the dual HOA + rental management model that Westward360 operates.
• Associa: Largest North American community association management company, serving HOAs and condominium associations with a similar full-service model including board support, financial management, and vendor coordination. Directly comparable to Westward360's HOA/condo management core.
• Community Association Management Services (CAMS): Regional community association manager serving HOAs and condominium associations across the Southeast US with full-service board support. Comparable service offering to Westward360 in HOA governance and management.

Emerging players

• Vantaca: HOA management software platform used by community managers including Westward360 itself (via Vantaca Board Portal). Provides the technology layer that powers many HOA managers, overlapping with Westward360's community association management focus.

Regional players

• Pacific Premier Group: West Coast-focused property management company serving HOAs and condominium associations primarily in California, with a regional focus that overlaps Westward360's offerings in geographic and service scope but addresses a distinct regional market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/westward-management

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles10 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A5 records

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Westward360